oracle confidentialsaturday, 12 december 2015 page 1 delivering new profitable revenue streams...
TRANSCRIPT
Oracle Confidential Friday 21 April 2023 Page 1
Delivering new profitable revenue streams faster
Steve Dunwell Oracle Europe, Middle East & Africa
6th October 2005
Workshop
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Agenda• Introductions• Business Process & Requirements discussion
• Oracle Value proposition• Overview of the Product Catalogue and Product
Workbench
• System Architecture and Integration methods
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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5 Key Industry Drivers• Need to control business complexity and cost
• Convergent world is increasingly complex
• Develop a differentiated service portfolio which will Win/protect Market Share
• Increase and accelerate Service innovation• services to be modelled and delivered with greater efficiency
• Improve ‘Time To Market’, with less effort• Lower customer churn
• Harmonize business processes and integrate all areas of the company (BSS/OSS)
• Customer Responsiveness• Improve flexibility & speed in responding to changing
market/customer needs
• Need to lower IT cost and complexity• Shed a large number of legacy systems• Align under a single, simplified architecture
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Normal landscape
• Barriers between commercial and operational systems• Stovepipes and Silo’s• Unable to align around a single set of business processes• Unable to meet corporate information needs
• Manual, disconnected processes• Excel & Visio are the most common tools • Excessive non value adding activities• Disconnect between BSS & OSS
• Fragmented systems and data • Mergers & Acquisitions - Absorption of information• Large number of legacy systems• Data duplication• Cost of complex, high maintenance integrations
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Enabling Revenue GrowthImproving Operational Efficiency
Target Architecture for OTE
Multi-Channel Sales & Marketing
Fin
anci
al C
ontr
ol&
Pro
cure
men
t Workforce Mgmt
MobileWorkforce
Field Service
Customer Care
TroubleTicketing
NetworkInventory
CorporateSales
Retail CallCentre
Wh’lesaleWebChannel
NetworkAlarms
Convergent Receivables
Mediation
ReceivablesPayments
Collections
TroubleTicketing
Geneva(Infinys Billing & Rating)
Billing
OTE Other
Networks
ATM DSLPSTN FRIP
Reg’r VNOs
ServiceActivation
Service Fulfilment(Provisioning Workflow)
Order Capture(Configuration & Pricing)
Provisioning
Service Ordering Convergent Receivables
AssetMaintenance
Log
istic
s &
Pro
ject
sIn
tern
alC
ontr
ols
Pro
duc
t H
ub
e
-businesssuite
AssetTracking
Asset Optimisation
New channels enabling new revenue streams
Convergent, Streamlined Order Fulfillment Time To Customer
Channel transparent product and pricing. Centralized product management. Time To Market
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How managing the Product Lifecycle helps
• Managing Innovation – portfolio analytics
• A consistent process for Service Definition• Planning, tasks, deliverables. Stage-Gate Model
• Tools for efficient Product Modelling• Structuring• Flexible attribution - context specific attributes
• Workflow driven data enrichment
• All digital assets stored in a single place for easy retrieval across the enterprise
• Structured• Unstructured attachments
• Change control & Revision Management
• Manage release for cross-enterprise system integration
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Strategy & Commit, Infrastructure and ProductLifecycle Management
Operations
Strategy &Commit
ProductLifecycleManagement
InfrastructureLifecycleManagement
OperationsSupport andReadiness
Fulfilment Assurance Billing
Enterprise Management
eTOM level 1 process model
Marketing & Offering Management
Service Development & Management
Customer Relationship Management
OSS & BSSProduct
StructureVariant
Creation
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Oracle Product Catalogue for TelecomArchitecture
Billing
Service
ProductHub
ProductCatalogue
OrderFulfilment
Development Process
Product Lifecycle Management
Product Catalogue• Product/Service Master• Descriptive Attributes• Structures & bundles• Change Management• Digital Assets (files)
Spokes to 3rd Party Systems• Convergys• Siebel• SAP• Custom through SI’s*
CRM
Provisioning
ERP
•Projects (Stage-Gate)•Lifecycle Control•Product definition•Data Enrichment•Change Management•Workflow
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Oracle Product Catalogue
Overview
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
Product ModellingCatalogue - Data/Attribute ViewsProduct Workbench
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Product Modelling - ‘Modularization’ concept
Bringing the Service Pieces together
Creating re-usable building blocks
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Oracle Product Catalogue
• Manages• Products, ADSL Broadband 512k
• Product Elements, Internet Services
• Specification Variables Homepage Services
• Specification Values Homepage size = 25mb
# of URL’s = 2, 5, 10
• Unlimited definition of attributes• Attributes can be accessed by Configurator• Role based security model protects information• Workflow driven Change Management involves relevant
people and speeds the process• Manages digital content (documents, spreadsheets, files, …etc)
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
example
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Product Modelling
Functional
Activity
Composite
Product Element
Product
SpecificationVariable
SpecificationVariable Value
Offering
ProductVariants
RelationshipsRules
Lifecycle
Lifecycle
(Conceptual)
Product
Customer facing
Product
Production facing
BSS
OSS
Structure Rules
Instance(eBS Installed base)
Instance
std config
Bundle
Corporate Product Id
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Revision Specific Exclusions
P3(Rev 1)
S1(Rev 1)
C1 C2
C1.1 C1.2 C2.1 C2.2 C2.3
Product 3 Rev 1
P3(Rev 2)
S1(Rev 1)
C1 C2
C1.1 C1.2 C2.1 C2.2
Product 3 Rev 2
S2
New Revision Created
C2.3
Excluded fromRev 2
Exclude from R1 Exclude from R1
Excluded fromRev 2
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Oracle Product Workbench
• Uses the data specified in the Product Catalogue• Build structures which define the Product/Service
bundle• Enables configuration and ‘modularity’
• Re-use of common building blocks
• Graphical user interface aids productivity• Multiple windows, Cut/Paste, Drag & Drop, Redlining
• Executes change control dependant on lifecycle phase
• Multiple structures can be managed side by side
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Summary & Wrap-up
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Summary• One consistent Product/Service definition
• Coding, description, attributes,etc
• Attachments managed alongside Product, Product Element
• Change Management & Revisions give the story & history
• Data is enriched (built up) over lifecycle phases• Flexible Structure management
• Different types of Structures (Offering, Product, Customer Variant, Production Variant)
• Modularity (re-usable Product Element ‘building blocks’)
• Validation rules & Revision specific Exclusion Rules
• Customer & Production Products are defined from same base information – configured
• Customer instances become Installed base records?
• Data is maintained once and passed to any system that needs to use it
COMMUNICATIONSCOMMUNICATIONSCOMMUNICATIONS
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Way forward….
• Discuss business priorities
• Conduct Workshop• Provide sample product data• Configure system• Run sample business flows
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Screenshots
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Administration
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