oracle plm update slide
TRANSCRIPT
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The following is intended to outline our general
product direction. It is intended for informationpurposes only, and may not be incorporated into anycontract. It is not a commitment to deliver anymaterial, code, or functionality, and should not be
relied upon in making purchasing decisions.The development, release, and timing of anyfeatures or functionality described for Oraclesproducts remains at the sole discretion of Oracle.
Safe Harbor Statement
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Agreement
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PLM Update NA Sales Training FY10Hardeep GulatiVice President, Product StrategyPLM and PIM Applications
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Agenda
PLM Momentum Update
Vision and PLM Strategy Update Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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Agenda
PLM Momentum Update
Vision and PLM Strategy Update Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Industry Summary
Industry Revenue FY08
0%0%
17%
23%
0%24%
1%
4%
0%
23%
0%
5%
AUTO
ED&RESEARCH
FINSERV
INDUST
LIFESCIENCES
PROFSERV
PUBLICSECT
UNCLASSIFIED
A&D
CPG
ENGIN&CONS
HIGHTECH
2%
48%11%
10%
2%
17%
3%6%
1%A&D
Automotive
Chemicals
CPG
EHT
Industrial
Life Sciences
Service
Other
FY07 FY08
- Defending well on the Hi-Tech segment- CPG-Discrete is the highest growing segment
- F&B, Industrial and Med Devices are growing as well
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Agenda
PLM Momentum Update
Vision and PLM Strategy Update
Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Oracles Enterprise PLM Value Proposition
New ProductNew Product
IntroductionIntroduction
ProductProduct
InnovationInnovation
Order to FulfillOrder to Fulfill
Common Information, IntegratedProcesses, Better Decisions
Link supply chain constraints to designand sourcing decisions (DFx)
Make better product decisions usingdemand forecast, resource constraints,plant/supply variations
Capture voice of customer through CRM
Delivers Increased Value
Reduced time, cost, quality leakage
More predictable innovation
Reduced supply chain disruption
Manage product compliance throughoutthe lifecycle
Reduced IT costs by leveraging existinginfrastructure
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10
Oracle Enterprise PLM Solution
BUSINESS INTELLIGENCE & ENTERPRISE PERFORMANCE MGMT
SUPPLY
MANAGEMENTPurchasing
Settlement
Supplier Mgt
Contract Mgt
SUPPLY
MANAGEMENT
Purchasing
Settlement
Supplier Mgt
Contract Mgt
SUPPLY
PLANNINGSales & Operations Planning
Planning & Scheduling
Order Promising
Network & Inventory Opt.
Service Parts Planning
SUPPLY
PLANNINGSales & Operations Planning
Planning & Scheduling
Order Promising
Network & Inventory Opt.
Service Parts Planning
DEMANDMANAGEMENT
Forecasting
Promotions Mgt
Demand Collaboration
VMI
DEMAND
MANAGEMENT
Forecasting
Promotions Mgt
Demand Collaboration
VMI
PRODUCT LIFECYCLE MA NAGEMENT
New Product Introduction & Design for Supply, Cost, Manufacturing, Quality, Compliance
Product and Engineering Collaboration across the product network internal and external,
Direct Material Sourcing, Product Portfolio Mgmt
PRODUCT LIFECYCLE MA NAGEMENT
New Product Introduction & Design for Supply, Cost, Manufacturing, Quality, ComplianceProduct and Engineering Collaboration across the product network internal and external,
Direct Material Sourcing, Product Portfolio Mgmt
SOURCING
S
trategicSourcing
Sup
plierCollaboration
S
OURCING
Str
ategicSourcing
Supp
lierCollaboration
ORDERMGMT
Configuration
Pricing
O
RDERMGMT
Configuration
Pricing
MANUFACTURING
Mixed-mode
MANUFACTURING
Mixed-modeLOGISTICS & DISTRIBUTI ON
Warehouse, Transportation
LOGISTICS & DISTRIBU TIONWarehouse, Transportation
SERVICE
Planning & Execution
SERVICE
Planning & Execution
Application Integration Architecture & Product Master Data Mgmt (MDM)
Concept Design Prototype Release Service EoLProduction Sales
CADIntegration&D
esignDataMgm
t
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11
Maintain differentiation and extendleadership
Maintain comprehensiveenterprise PLM design todelivery
Openness to designenvironments MCAD,ECAD & S/W
Superior ownership
experience Usability,Upgradability, Time to value
Differentiatedcomprehensive analyticsplatform to support betterdecision making
Increase pace of innovation next-generation PLM
capabilities Next generation
technology SoA,EmbeddedAnalytics, Web 2.0
Invest in high valuenew areas like
Customer NeedsManagement,CollaborativeProduct & Processdesigns, OpenInnovation
Create best-in-class, integrated,Enterprise PLM
Flexible open standard basedintegrations based on Oracle AIA
Integrations to enterpriseapplications to enable compositeenterprise PLM processes suchas integration to CRM for Salesconfigurations and service
requests, Demand driven productplanning
Pre-built integration to Oracleand SAP applications
Oracle Enterprise PLM StrategyEnterprise PLM Leadership Strategy
11
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12
Med-Device PharmaIndustrial RetailHardlines
RetailGrocery
RetailSoftline
CPGHi-Tech F&B
Oracle Enterprise PLM Industry StrategyConcept Design Prototype Release Service EoLProduction Sales
Product Hub Data Governance, Data Mapping & Integrations
Product Collaboration Item, BOM and Change Mgmt Specification Mgmt
Engineering Collaboration/CAD
Product Compliance
Product Cost Mgmt
Product Portfolio Mgmt
Formula & Recipe Mgmt
Nutritional Labeling
Supplier Collaboration
Product Quality Mgmt
New Prod Dev
Formula Mgmt
DrugClinical
Mfg
Story Boarding
Private Label Sourcing
Customer Needs Mgmt
Industry Strategy
ModuleExpa
nsion
Fabric &TrimMgmt
Packaging & Label mgmt
LegendRed = Oracle
Blue = RoadmapGray = Partner & Future
Variant Mgmt
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13
Agenda
PLM Momentum Update
Vision and PLM Strategy Update
Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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14
Agile 9.3: The Enterprise PLM Solution
Product Design Volatility
Part Risk Analysis
Product Quality Risk Analysis
Supplier Risk Analysis
Enterprise Product RiskManagement
SOA Enterprise PLM Platform
Integrated Product Master Data Management
Oracle Application Integration Archiecture (AIA)
Enterprise PLM Backbone
WEB 2.0 User Experience
User Personalization
User Training Management Casual User PLM Experience
Design Data Management & Integration
Enterprise Productivity
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Variant Management PIP (CY2009)
New product and model optionBOM in Agile and define rules inOracle Configurator
Create new item, specifications andmodel-option BOM in Agile
Synchronize item, specifications(attributes) and model-option BOMfrom Agile in Oracle Configurator(and optionally in PIM for MDMcontrol on attributes)
Define and Publish rules inConfigurator to Order Management
Design analysis on differentconfigurations in Agile
Composite UI to enable viewing
product definition and rule definition Synchronize any changes from Agile
to Configurator
Sales Configuration management across manufacturing, service and financial
items
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Rank Summary decision Assign to an Agile Product or
Project Collaborate with customer/internal
Read inputs Organize Group
Collaborate: internal and external Map to concept/product design Get feasibility/cost for the concept
design or idea
Idea Authoring Communities collaboration ETO Quote requirements
Product Manager can data minefrom multiple systems CRM search enhancements or quoterequirements, PLM searchquality issues
Collect Analyze Act
Customer Needs Management /ETO
Collaboration using web 2.0 tools with customers and suppliers on requirements,idea, design, quote, validation and launch of project
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
MFG.
Procurement Engineering
SalesEngineering
Sales CRM
PM
Customer Needs Management Integrated
RFP
Transm.
G-89
CentralControl
Energystorage
Housing
Shifter
Battery
Flywheel
Option1
Opt.2
CNM -Requirements
POCRM
AgileSu
pplie
rQuotin
g
AgileProduct
Collaboration
CRMFinance
OracleManufacturing
OracleOrderEntry
Program/Project
Managem
ent
Oracle
Logistics
/mainten
ance
CNM Concept/Proposal
Agile Product Cost Mgmt.
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
6/22/200918
Late Development
MES
SCM
Commercial
Life Sciences Product Mgmt (PLM) SolutionRoadmap (By FY10)
Research
Clinical Trial
Early Development
Regulatory Submissions
Packaging andLabel Mgmt
LIMS
DiscoveryTools
Lab NoteBook
Product Management (PLM Solution)
Quality Assurance /CAPA
Formulation &Recipe
Development
New Product Development (NPD)
Packaging &
Label Mgmt
ProcessDevelopment
and BatchMgmt
Doc Mgmt
ERPDesign
Experiments
Material mgmt
Experiment tracking
Results tracking
eDR ElectronicDev. Record
Tracking blend,formula and recipes
Specification details
BOM and Bill ofSubstance
Equipment ModelProcess instructions
eBR Electronic Batchrecord
Product specification
for packaging and
labels including global
variations Regulatorycontrol
Oracle Roadmap
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Product Innovation ManagementIntegrated Oracle Solution Set to tie Strategy to Execution
Project Decisions
Innovation StrategyInnovation Strategy
Project Portfolio ManagementProject Portfolio Management
New Product IntroductionNew Product Introduction
New Product IntroductionNew Product Introduction
InnovationKPIs
Innovation KPIPerformance
Project Metrics
InnovationStrategies
Product RecordProduct Record
Product andSupplier Data
Project Activities
Product Portfolio PlanningProduct Portfolio Planningand Optimizationand Optimization
InnovationRecommendations
Projectand
ProductData
ProjectDecisions
Sales and Operations PlanningProduct Performance
MonitoringProduct Profitability
Management
Corporate Strategy
Integration to downstream processes(ERP, MDM, Manufacturing, Channel/
Market Readiness,etc.)
Project Activities
Product andSupplier Data
Financial KPIs
Financial KPIPerformance
Product Planning Data
Product Performance Data Product Profitability Data
Financial KPIs
Financial KPI Performance
Integration points toProduct Innovation
Management solution
Leverage Agile,
Primavera, Hyperion
and Demantra
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Agenda
PLM Momentum Update
Vision and PLM Strategy Update
Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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For Oracle employees and authorized partners only. Do not distribute to third parties. 2008 Oracle Corporation Proprietary and Confidential
Oracle Confidential Internal Use Only
Changes to Price List, Comp and Royalty
Changes
AutoVue Pricing and Comp Changes
AutoVue 2D is unbundled from Agile Product Collaboration
(PC price drops by 450)
Both (unbundled and existing) AutoVue for Agile products willnow be comped to AutoVue GBU and Agile overlay team
PIM Comp Changes
Agile PLM overlay sales get comped on PIM deals sold withor into PLM accounts
Valid for all PIM products
CAD partners We are adding Geometric as a CAD partner along with
current xPLM and Preception.
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Product Related Requirements
Multi Channel CommerceNew Product Definition and Introduction
Concept Design Prototype Release Service EoLProduction Sales
eCommerceeCommerce
ERP/FINERP/FIN MfgMfg
CRMCRM
ServiceService
CustomerCustomerMarketing andSales
Marketing andSales
OperationOperationEngineerEngineerCustomer
Product MgtCustomer
Product Mgt
Enterprise PLM Processes
Buy-sidecomponent
master
Product masterinformation
across channels
Integration and Mapping to differentinternal systems
Product Master Data management
Processes
CRMCRM
Order MgmtOrder Mgmt
Data PoolData Pool
SourcingSourcing
SuppliersSuppliers
PORTFOLIOResource, Program & Portfolio Management
MARGINCost & Risk Lifecycle Management
INNOVATECustomer Need to Release
LAUNCH to PRODUCTIONCommitment to Fulfillment
SUSTAINCustomer Shipment to Obsolescence
QUALITY & COMPLIANCEIssues, Corrective Actions, Customer Input, Regulatory, Environmental & Standards Management
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Oracle Solutions
eCommerceeCommerce
ERP/FINERP/FIN MfgMfg
CRMCRM
ServiceService
Multi Channel CommerceNew Product Definition and Introduction
Concept Design Prototype Release Service EoLProduction Sales
CustomerCustomerMarketing andSales
Marketing andSalesOperationOperationEngineerEngineerCustomerProduct Mgt
CustomerProduct Mgt
Agile Enterprise Product Lifecycle Management
Customer NeedsManagement
Product Cost &Compliance Mgmt
EngineeringCollaboration
Product Project and Portfolio Management
ProductObsolescence
Product Quality &Service Mgmt
Product Collaboration Item, BOM, Document and Change Management
Oracle Product Hub
Buy-side
PIM (Component
master)
Sell-side
(Sales Configurations and
product info acrosschannels)
Master Product
Informationacross systems(BOM master)
Integration and Mapping to differentsystems
Master Data control and governance
DFX
CRMCRM
Order MgmtOrder Mgmt
Data PoolData Pool
SourcingSourcing
SuppliersSuppliers
Oracle Enterprise Product Record
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Enterprise BOMEnterprise BOM
Sell-side and In-side PIM Process FlowNew Product Development To Market Readiness
SalesConfigurations
for eachchannel Orgs
New ProductDevelopment
Approvefor Release
Market & Sales
Ready
ProductManager
Validate &Approve
Designer
Operations
Sales
Cross FunctionalCollaboration
ERPERP MfgMfg SCMSCM
Consolidate Pricing,Region, Channel Info
Trading Partner (i.e.OneSync) Information
Mapping for downstreamsystems
Publish tochannels and
data pools
Real-Time Updates and Dynamic Drill Down
Release
Product
Record
Oracle PIMOracle PIM
Agile PLMAgile PLM
LegendLegend
ReleaseMarketing/Sales
Record
Product Configuration
Product Portfolio
management
Change Control &
Workflow
ProductCompliance
Changes throughout the lifecycle
Marketing
Form Master
Product Record
Synchronize
PLM, PIM, &
Other Apps
AIA AIA
AIA
MfgMfgMfgMfg
ERPERPERPERP
SCMSCMSCMSCM
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Analyst Validation - Gartner
Supply Chain Mgmt.Process A
BusinessApplications
Business
Services
Enterprise Semanticsand Data ServicesEnterprise Semanticsand Data Services
EnterpriseTransaction Data
Master Data Management (MDM)
SOA 1SOA 1Vendor 1Vendor 1
SOA 2SOA 2Vendor 1Vendor 1
SOA 3Vendor 2
SCM ERP CRM Other
Product Lifecycle Mgmt.Process B
SOA 4Vendor X
SynchronizingBOMs
Ad Hoc Validated
Design Databases
Other Product Content Databases
Supplier Customer Marketing
CAD System CAE app Spread-
sheetsData Sharing
Gartner SoA Recommendation
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Why we cant just sell one
Why is Agile not PIM
Agile doesnt have source system mgmt and import workbench to manage productinformation across different spoke systems
Buy-side - Agile doesnt have different catalog hierarchies to manage component
supplier catalogs and import and manage data quality of components In-side Agile doesnt have multiple BOM or Site/Org model to manage product
information and configuration across different internal systems
Sell-side Agile doesnt variant configurations across different channels/orgs and alsoattribution/desc/docs by channel/org. Also integration to data pools and CRM
Why is PIM not PLM
Product Collaboration thought PIM does have the data model for Item/BOM andchange mgmt it doesnt have a usable engineering change management andengineering document mgmt
Engineering Collabortion PIM doesnt have CAD integrations and design assemblymanagement
PCM, PGC and PQM PIM doesnt have any coverage for cost analysis, built incompliance module and quality processes
PPM PIM doesnt have any R&D project mgmt functionality
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PLM-PIM Industry DriversProcesses vary by industry
Industry PLM Drivers PIM Drivers
Manufacturing -Collaboration and product data mgmt
-Engineering systems integration
-Product Cost, Quality andCompliance mgmt
-Project and Portfolio mgmt
-Customer needs mgmt
-Sell-side manage salesconfigurations variants acrosschannels, Global data sync
-In-side MDM across multiplePLM, mfg and ERP systems
-Buy-side Central Componentsupplier mgmt across divisions
Retail-Private label design and Slow builditem
-Sourcing and collaboration
-Supplier new item induction-Assortments across channels
Telco -Concept configuration mgmt
-Lifecycle project tracking
-Change management
-Service bundles
-Integration and mapping to OSS
and BSS systemsE&C -Design information mgmt and
collaboration
-Project manufacturing and sourcing
-Common information hub acrossdifferent types of systems
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Agenda
PLM Momentum Update
Vision and PLM Strategy Update
Roadmap Update
Pricing and Comp Update
FY10 Objectives
Q&A and Feedback
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PresentedbyAppsProductMarketing 29
FY10PLMObjectives
ForInternalOnly OracleConfidential&Proprietary
Tweak the PLM messages for challenges in todays economy- productcosts and risks
Industry expansion and defend current market Continue market domination in High Tech, Consumer Goods and Medical Device
through current level of marketing
Strong push into Oracle install base in broader industries specifically Industrial Campaigns to support growth in emerging markets F&B and Life Sciences
Consider investment & global leverage in opportunistic verticals Media, Telco,Financial
Support launches, including install base up-sell/cross-sell, for new PLM
products & releases: Agile PLM 9.3 (inc. Customer Needs Management) & Agile PLM for Process 6.0 New Agile AIA Integrations (EBS, SAP, JDE, Siebel, Demantra, PIM)
New PLM Analytics Offerings (particularly Change Analytics to Agile PLM install base)
Increase focused on global sales campaigns across NA, APAC and
EMEA for global companies PIM market coordinated with broader PLM marketing running
campaigns in Agile and Oracle install base
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Agile Competitive Positioning - Gartner
Gartner latest MQ 2007 places us higherthan SAP. CAD vendors are placed
higher on execution because of theirCAD revenue and install base
Gartner validated our strengths in Hi-Tech, Consumer Goods, F&B, Med
Devices and Industrial
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Oracle Agile PLM AMR
Source: December 2007 AMR Report PLM Landscape Evolving to Enable Value Chain Excellence
HighLow
Vendor Focus
Aras
Arena Systems
Infor
Dassault
PTC
Engenuity
Oracle / Agile
Selerant
Siemens (UGS)
Process/Discrete
Process
Process/Discrete
Process/Discrete
Process
SAP
Vendor
Autodesk
Formulation
Formulation
Formulation
Formulation
Formulation
CAD orFormulation
CustomerNeeds
Management
Product DataManagement
ProductPortfolio
Management
DirectMaterialSourcing
Collaborative Product
Design
AMR latest 2007 Vendor landscaperanked us most strong in broader
Enterprise PLM coverage
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