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Oracle’s Integration Strategy

May 2014 MDM Partner Summit Bill Miller, Director MDM Bruce Tierney Oracle SOA Suite, Fusion Middleware Vish Patwardhan AppAdvantage Program Ambassador


The following is intended to outline our general product

direction. It is intended for information purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality,

and should not be relied upon in making purchasing

decisions.

The development, release, and timing of any features or

functionality described for Oracle’s products remains at the

sole discretion of Oracle.

Safe Harbor Statement


CX Foundation

PaaS, Social, Mobile, MDM, Integration Tools, BI, Process Automation,

Oracle

Marketing

Oracle

Sales

Oracle

Commerce

Oracle

Service

Oracle

Social

Oracle Customer Experience Portfolio (“Oracle CX”)

Mobile

Social Media

In Store Contact Center Field Service

Direct Sales

Channel Sales Web


Oracle Apps Integration Strategy Varies by Capabilities & Needs

Solution Breadth

Embed Consolidate Integrate Revenue

Technologies

Social Relationship Mgmt

Marketing Cloud

Quote to Cash

Customer Experience

E

x

t

e

r

n

a

l


Agenda Integration Trends

Oracle Integration Strategy

Oracle AppAdvantage




Oracle AppAdvantage


Integration Was Already Complex

On-Premise Integration


The New Reality Cloud introduces a new dimension of complexity…

Not All IT Is in Your Control

Tooling is Inconsistent

Security LOB bypassing IT

Cloud Integration


Integration is a major factor of success – or failure – in cloud and mobile

Survey included

responses from

1,300 senior IT

leadership across

large companies

in 17 countries

1 in 2 Companies

have abandoned

at least one cloud

application in the last

three years due to

integration problems

Source: Dynamic Markets: Cloud for Business Managers: the Good, the Bad, and the Ugly – May 2013


Today’s Integration Challenge



73°


“Internet of Things” example: Consumer Goods Connecting with the Consumer

Source: Wired

• Smart Sensors – Dynamic pricing

based on market rate or available

supply

• Mobile Integration – Linking smart

objects (cart) with handheld devices

• Customer Experience – Opportunity

for consumer good manufacturers to

form a relationship with consumers

Smart Things


73°

A Future of Integration Complexity?

Cloud Integration Platform

Internet of Things Integration Platform

Mobile Integration Platform

On-premise Integration Platform




Oracle AppAdvantage


Oracle’s Integration Strategy Strategies & Benefits

• Faster Integration

• Improved Responsiveness

• Lower TCO

• Unified Platform

• Deploy Anywhere

Two Key Strategies Benefits

“Seamless Integration from On-Premise to Oracle’s Cloud - flexibility to

transparently move workloads between environments” Thomas Kurian

4/29/2014


Simplifies development and

management

Standards-based, open

infrastructure interoperates

with your existing IT

Consistent tooling - Single

development, deployment and

management platform

Connectivity Cloud

Apps Services Platform

On-premises

Apps Mainframe DB

Business to Business

EDI XML MFT

Analytics Business Activity Monitoring Event Processing

Orchestration BPEL Process Manager Business Rules

Service Virtualization & Mediation Service Bus

Unified Platform - Oracle SOA Suite 12c Integration Across Cloud, Mobile, and On-premise


On Premise

Private Cloud

Deploy Anywhere - Oracle’s Integration Strategy Flexibility

Oracle

Public Cloud

DEPLOY ANYWHERE

Same Architecture

Same Standards

Same Products

Move workloads between

On-premise and Public Cloud


Oracle SOA Suite 12c


73°

Simplify Integration

to Cloud and Mobile


What’s New: Oracle SOA Suite 12c

REST/JSON Ease of Use

Automated REST /

SOAP Conversions

Extend Applications for Mobile

Mobile Integration

Managed File Transfer

Heterogeneous to Oracle

and Third Party Clouds

Cloud Adapters / SDK

Cloud Integration

Productivity

Unified Design Tools Jumpstart Templates Rapid Installation



Unified integration platform for both cloud and on-premise applications

Point and click modeling for connectivity to cloud apps

Secure connectivity & session management

Cloud Adapter SDK

Cloud Integration Roadmap

MAINFRAME

Bridging Cloud Applications with On-Premises


Oracle Cloud Adapters

It was a breeze to identify Salesforce.com APIs

using the graphical API discovery screen, and

the session management aspect of the adapter

was very refreshing.

Hilal Khan, Director FMW Practice, OSI Consulting



ENTERPRISE Simplified support for

REST/JSON

Easily reuse existing

application services

Rapid response to new

business requests

Fast access to data

and services across

the enterprise and

external sources

ENTERPRISE MOBILE

Mobile Integration

Inventory Check Service

Production Service

Order Service

Credit Check Service

Customer Status Service

Billing Service

EXISTING SERVICES

Simplifying Mobility for the Enterprise

SOAP REST/JSON


Productivity

Jumpstart SOA templates

Rapid installation

Integrated debugging, testing

Memory footprint reduction

Startup acceleration

Pre-tuned database profiles

REDUCE DEVELOPMENT TIME

IMPROVE RUN-TIME EFFICIENCY

Integrate Faster – Ensure Best Practices

Start from

Scratch COMPLETE COMPLETE

Jumpstart with

Template


Productivity Rapid Developer Installation 5-10x Faster

Jumpstart SOA templates

Rapid installation

Integrated debugging, testing

Memory footprint reduction

Startup acceleration

Pre-tuned database profiles


Integration Cloud Service:

• Simplified integration experience with routing,

messaging, protocols, formats, transformation, error

management, virtualization, connectivity, monitoring,

management & security

• Primary Use Case: Integrate Oracle Cloud SaaS with

other Cloud and on-premise apps

SB-as-a-Service:

• Full access to Oracle Service Bus in the Oracle Cloud

• Primary Use Case: “Lift & shift” Service Bus workloads

to Oracle Cloud

Oracle Integration Cloud Services Public Cloud: Two Scenarios


Roadmap: Integration Cloud Services Cloud-based Integration Platform as a Services (iPaaS)

Integrate & extend Oracle

Cloud SaaS

Browse for pre-built

components or build-your-

own following a guided

path

Intuitive monitoring

Recommend feature


Summary: Oracle’s Integration Strategy Strategies & Benefits

• Faster Integration

• Improved Responsiveness

• Lower TCO

• Unified Platform

• Deploy Anywhere

Two Key Strategies Benefits

“Seamless Integration from On-Premise to Oracle’s Cloud - flexibility to

transparently move workloads between environments” Thomas Kurian

4/29/2014




Oracle AppAdvantage


Application Lifecycle Economics

$ 5

M

$25 M

$ 5

M

$ 5

M

30 months 30 months

Implementation Upgrade #1 Upgrade #2

$40 M

1. Customizations

2. Integrations

3. Process Gaps

1. Consolidation/GSI

2. Standardized Business Processes

3. Configure, Not Customize

Planned

Variable

Root Causes Customer Response


Focus on current needs:

Standardize and Consolidate Around

Your Core Enterprise Applications

Build for future:

Simplify. Differentiate. Innovate.

Pace-Layered Strategy

The Approach: Oracle AppAdvantage

ENTERPRISE

APPLICATIONS


AppAdvantage Focus Areas

Cloud

Integration

Application

Extensions

Business

Process

Agility DIFFERENTIATE

Mobile Self Service Online

Engagement INNOVATE

Enterprise

Security

Performance

& Availability

Platform

Optimization SIMPLIFY


AppAdvantage Engagement Offers

Oracle Days, Community, IT Leader Series, Workshops, Events

Executive

Briefing

Mobility

Workshop

Apps Integration

Workshop

Multi Channel

Access

Workshop

Apps On Exa

Workshop

WebLogic for

EBS

Workshop

Mobility

Hands-on

Workshop

Apps Integration

Workshop

Multi Channel

Access

Workshop

Apps On Exa

Workshop

WebLogic for

EBS

Workshop

AppAdvantage

Assessments Health Check

Reference

Architecture

Informative /

Educational

Strategy, Roadmap,

Architecture

Learn

Technology

Understand

Technology


Oracle AppAdvantage Assessment Process

• Stakeholder Interviews

• Topics Covered: Customizations, Integrations, 2-3 Core

Business Processes, Infrastructure & Mobile Solutions

• Cover multiple sub-topics in each area

• Leverage Oracle Consulting, Development, Support SMEs to

formulate Findings and Recommendations

• Findings, Recommendations are based on – complexity,

relevance, industry/Oracle deemed best practices

• Readout of Recommended solution & Business Justification* to

stake holders

• Based on a collaborative process in finalizing the solution design,

prioritizing business needs for a successful implementation

FINAL

PRESENTATION

3 hours

DISCOVERY

1 day

FINDINGS &

RECOMMENDATIONS

3 weeks

* optional


Logistics • Application module owners, Process owners

• Business Analysts that are familiar with the current

implementation and customizations

• IT staff that implements and supports the related integrations

• Enterprise/Application/Technology Architects

• SI’s you may be working with for this upgrade

• Room Setup: Whiteboards, flip charts

• Working Lunch – provided by Oracle

• CEMLI Analysis

• Process Selection

• Existing Process Documentation PRE-WORK

ATTENDEES

DETAILS


Sample Results

ROI

Summary

CEMLI

Benchmark

Processes Reviewed


• 15 min order to ship-time

• Same day delivery for orders entered by 2 PM

• Invoice settlement time from days to seconds

• Online services Live < 6 months

• Eliminated manual order processing reconciliation

• Mobile order entry/management by staff

• Order failure detection & order re-submission

• Redeployed staff to more customer facing roles

Jurlique Used Appadvantage To Overcome Their Challenges

Faster Online Order Processing

16K orders in 1 day –

Took 1 month to settle

50% Natural Skincare Products Company

Based in AUS

!


AppAdvantage Customers


The ‘Advantage’ in Oracle AppAdvantage

Minimize disruption in Application Development Lifecycle, improve time to market

Bring immediate business value while building for the future

Leverage common platform, common resources & skill sets for the Enterprise, Cloud and Mobile

Reduce risk & TCO with proven integration, common cross channel dev framework

Seamless transition to Oracle Fusion Applications, Oracle Cloud App with common architectural foundation

Innovate Simplify Differentiate

oracle’s integration strategy · it was a breeze to identify salesforce.com apis ... oracle...

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