orange county library system board of trustees … · pending approval meeting minutes orange...
TRANSCRIPT
Pending Approval
MEETING MINUTES ORANGE COUNTY LIBRARY SYSTEM BOARD OF TRUSTEES
June 16, 2016 Orlando Public Library
101 East Central Boulevard Orlando, Florida 32801 407.835.READ (7323)
Library Board Present: Lisa Franchina (6/0); Ted Maines (9/1 - City); Marucci Guzmán (6/1);
Library Board Absent: Hernan Tagliani (9/2 - City); Richard Maladecki (6/2) Administration Present: Mary Anne Hodel; Debbie Moss; Robert Tessier; Wendi Bost; Craig Wilkins; Debbie Tour; Milinda Neusaenger
16-067 I. Call to Order President Franchina called the meeting to order at 6:03 p.m. 16-067.1 Moment of Silence for the Pulse Tragedy Victims and Families
II. Public Comment Policy & Procedures
16-068 III. Approval of Minutes: Library Board of Trustees Meeting ~ May 12, 2106
Trustee Guzmán, seconded by Trustee Maines, moved to approve the meeting minutes for the May 12, 2016 Library Board of Trustees Meeting. Motion carried 3-0.
16-069 IV. Presentations: Appleton Creative Diana Larue and staff from Appleton Creative gave the Board an update regarding the upcoming marketing campaign for OCLS. They reviewed the newly redesigned creative materials based on the Board’s previous input. Please see the attached documents. They also shared the final proposed media plan and potential audience reach. Discussion ensued and the Board requested additional changes, such as: including in the online media a separate link for those who already have a card, including “Orange County” on the billboards and changing one of the photos. The Board also asked for Appleton to create social media kits that can be sent to bloggers. Trustees Guzmán, seconded by Trustee Maines, moved to approve the creative materials with the knowledge that the additional changes will be included. Motion carried 3-0.
WESH Channel 2 News Segment
16-070 V. Financial Statements and Summaries: May 2016 Comptroller Tessier updated the Board on the concept presented at the April Board meeting to offer lump sum payouts to former participants in the Defined Benefit Pension
Plan. The actuarial fees for this project are now projected to be around $30,000, which is much higher than initial estimates. As a result, staff think the cost is too great and thus, are not planning to move forward with this concept.
16-071 VI. Statistics and Summaries: May 2016 Brief discussion ensued regarding the results of the “lapsed user” survey. Most of the survey participants indicated they stopped using the library because of a move or busy schedules. The majority of participants indicated that they will use the library within the next six months. A follow-up survey will be conducted.
Pending Approval
16-072 VII. Action Items 16-073 State Aid to Libraries FY 2016 Grant Amendment
Trustee Maines, seconded by Trustee Guzmán, moved to approve Amendment One of the State Aid to Libraries Grant for the Fiscal Year ending September 30, 2016 in order to receive $1,725 in additional grant funds. Motion carried 3-0.
16-074 Stipulated Sum Contract for Renovation of the Main Library 4th Floor: Steve Powell
Brief discussion ensued. Trustee Maines, seconded by Trustee Guzmán moved to approve the $1,508,326 Stipulated Sum contract with Axios, approve the project budget of $1,823,000 and authorize staff to approve individual change orders with Axios for amounts less than $100,000. For any change orders at or above $100,000, Library Board approval would be required. Staff also recommends that the Library Director execute the Stipulated Sum contract, which will be drafted by the Library's attorney, Mr. Guy Haggard. Motion carried 3-0.
16-075 Auditor Selection: Bob Tessier
Trustee Guzmán, seconded by Trustee Maines, moved to approve the staff recommendation to utilize the County’s auditor selection process, approve the selection of Cherry Bekaert, LLP as the Library’s auditor, and authorize staff to negotiate and execute a contract not to exceed $34,000 for the current fiscal year’s audit. Further, to approve that the negotiated contract with Cherry Bekaert, LLP will provide for four additional, one year renewals at the Library’s option. Motion carried 3-0.
16-076 VIII. Discussion and Possible Action Items 16-077 Budget Preview ~ FY 2017: Bob Tessier
Comptroller Tessier presented an overview of the FY 2017 Budget. Discussion ensued regarding the project to secure the perimeter of the Main Library building, as well as the millage rate remaining the same while property values are increasing.
16-077.1 Bluespark Reference Statement
Director Hodel briefed the Board regarding the updated reference statement received from Bluespark. The Board discussed the additional language and they concurred that the original statement sent by OCLS to Bluespark is sufficient and changes are not necessary.
16-077.2 Rescheduling of the July 2016 Library Board of Trustees Meeting
The Board decided the July 2016 Library Board of Trustees Meeting will remain as scheduled at 6:00 p.m. on July 14, 2016 at the Edgewater Branch.
16-078 IX. Information 16-079 Director’s Report
In response to the horrid and tragic event of early last Sunday, the Library has: ►Added a link to the libguide/resource guide and placed it in a promo box on the homepage. We've also added a carousel on the Books, Movies and More page called, "Titles to Help Cope." ►A banner display for Main and Branches: #OrlandoStrong ►Made it easy for any staff member who wants to give blood that opportunity and to work with their manager to make it happen. ►Is setting up a donation opportunity for staff to give to victims in the hospital, courtesy of the Staff Association
Pending Approval
►Received donations from our vendor Overdrive, of electronic resources about coping with death and tragedy ►Received a cash donation from Sirsi Dynix, a library software provider. ►Dropped off information about EPOCH at the LGBT Center so victim’s families will have access to information on how they can post an obituary providing a lasting tribute ► Been taking photos of the donations of flowers and displays at the Dr. Phillips Center for posting and documenting on Orlando Memory. ► Linked to the city and county hashtags on our website and has offered a solidarity message to the victims. ►Mounted displays of materials on Gay Pride Month. ►Sent a message of thanks to the Los Angeles County Library System for their message of solidarity on their website. ►Sent a message of thanks to the Library of Birmingham in the UK, which has been lit up in the rainbow flag colors to show the city’s solidarity with the victims of the Orlando shooting. The lighting up as the sun set on June 13 was followed by a vigil in Hurst Street, at the heart of the city’s Gay Quarter. ►OLCS will be sponsoring an announcement in Watermark, the local LGBT publication about EPOCH and Orlando Memory for the victims and their families, for both online obituaries and recording their memories of this past week. ►Ken Gibert, Manager of the Hiawassee Branch, was interviewed by Library Journal about the tragedy for an upcoming article. ►Our health benefits and services provider, UnitedHealthcare and Optum, our health benefits and services providers, are supporting our employees and others affected by the recent events. The company is opening Optum's Help Line, providing affected residents access to specially trained mental health specialists. Optum's toll-free help line number, 866-342-6892, will be open 24 hours a day, seven days a week, for as long as necessary. The service is free of charge and open to anyone. The help line offers specially trained Optum mental health specialists to help people manage their stress and anxiety so they can continue to address their everyday needs. Along with the toll-free help line, emotional-support resources and information are available online at www.liveandworkwell.com. ►Our Library Central New & Popular display was featured on I Work at a Public Library. It was posted by two staff in Reference Central. ►We received literally hundreds of messages of support on Twitter and Facebook in response to the shooting at Pulse nightclub. On Facebook, our message to the community and link to our resource guide reached 24,000 people. It was shared 125 times and it was “liked” by 80 people. Mary Anne’s message of support for the community reached 5,000 people, was shared 20 times and “liked” by 90 people. The Broward County Library System, Clearwater Public Library, the Little Free Library, Baker & Taylor and the Orange County Regional History Center were some of the organizations that shared our messages to the community. On Twitter, so many people “liked” our tweets, re-tweeted them and responded with positive messages of their own. There were too many responses to count, and they continue to come in. ●OCLS has had two of our managers selected for Leading to the Future, ALA’s fourth four-day immersive leadership development program for future library leaders. Forty two applicants nationwide were selected. More about their current roles and locations will be found on the ALA Leadership Institute page. ● Four Orange County Public Library branches are hosting Summer BreakSpot. The Summer BreakSpot program provides free nutritious meals to kids and teens 18 and under during the summer break. Numbers thus far indicate that the program is reaching far more than last year.
Pending Approval
The Summer Breakspot Program is presented through partnerships with the Orange County Library, Orange County Public Schools, and the state of Florida's Department of Agriculture and Consumer Services. At the end of day four, 1,612 meals were served and 348 adults accompanied children to the library and were in the room and learned about OCLS resources. The ALA Task Force on Equity, Diversity, and Inclusion and Librarians Build Communities Member Interest Group has invited visiting members of ALA to join in supporting the Orange County Library's Summer Breakspot. ●Library U was held today for Orange County Public School Teachers who had registered. It was very successful and the attendees said it was the best training they’ve ever received. Trustee Guzmán suggested online materials could be sent to teachers in Orange County.
16-080 Public Comment: Non-Agenda Items
X. Adjournment President Franchina adjourned the meeting at 7:29 p.m. Next Meeting Dates: July 11, 2016 ~ Orlando Public Library; 101 East Central Boulevard; Orlando, Florida 32801 --- August 11, 2016 ~ Orlando Public Library; 101 East Central Boulevard; Orlando, Florida 32801. Florida Statutes section 286.0105: If any person desires to appeal any decision with respect to any matter considered at a Library Board of Trustees meeting, such person will need a record of the proceedings; for this purpose, such person may need to ensure that a verbatim record of the proceedings is made to include the testimony and evidence upon which the appeal is to be based. In accordance with the Americans with Disabilities Act, any person requiring special accommodations to participate in this proceeding due to a disability as defined by ADA may arrange for reasonable accommodations by contacting the Director’s Office on the fifth floor of the Main Library in person or by phone at 407.835.7611 at least two days prior to the meeting.
From: Sullivan, ErinTo: Doug Stewart ([email protected]); Diana LaRue ([email protected]); Amy Wise
([email protected])Cc: Neusaenger, MilindaSubject: FW: FW: Orange County Library System - Latest Creative (English & Spanish) and Media InformationDate: Wednesday, June 15, 2016 11:44:08 AM
Hi Amy, Doug and Diana. See below from Marucci. Let me know if you have any questions. Thanks. Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected] From: [email protected] [mailto:[email protected]] Sent: Wednesday, June 15, 2016 11:15 AMTo: Neusaenger, Milinda; Marucci GuzmanCc: Sullivan, ErinSubject: RE: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation I feel like we've finally gotten the art direction I was imaging. I personally think the white background looks better and more sharp than the red withdesigns. The red is too busy and takes away from the message. THANK YOU for sharing. ---Marucci GuzmánExecutive Director8617 E. Colonial Drive Suite 1200Orlando, FL 32817407-895-0801 www.latino-leadership.org *** Please Note: My email has changed. Please update your contactsaccordingly. *** --------- Original Message ---------Subject: FW: Orange County Library System - Latest Creative (English & Spanish)and Media Information
From: "Neusaenger, Milinda" <[email protected]>Date: 6/14/16 3:38 pmTo: "Marucci Guzman" <[email protected]>Cc: "Sullivan, Erin" <[email protected]>, "Neusaenger, Milinda"<[email protected]>
Good Afternoon,Appleton Creative has sent additional information to emphasizetheir focus points of the campaign and creative materials. Pleasesee the yellow highlighted dialogue below. The attachments in the link at the bottom of the email remainthe same. Thanks so much, MN
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information♦Imagination ♦Inspiration ♦
From: Sullivan, Erin Sent: Tuesday, June 14, 2016 3:06 PMTo: Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Appleton wanted to make sure that the board members received the email below, whichoutlines the changes they made to the campaign creative. Could you also send this to them to review? Thank you! Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]]
Sent: Tuesday, June 14, 2016 12:07 PMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Erin, On an additional note, we just wanted to confirm the Board members were indeed aware of thefocus points and what we had updated in the creative. To clarify, we have done the following with the creative they are reviewing:
Emphasized more focus on the "Write Your Story" conceptStreamlined a number of fontsAccentuated the call-to-action about the "New" OCLSStayed with the chalkboard to ground imagery and put more focus on the person(s), thushumanizing the campaign (the white board option made the visuals too busy)Simplified the number of colors used to provide a stronger impactMade variations of both the white and colored backgrounds
Please let us know if there are questions about these items. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Doug Stewart <[email protected]>Date: Tuesday, June 14, 2016 9:41 AMTo: Erin Sullivan <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue<[email protected]>, Lynette Schimpf <[email protected]>Subject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Good morning Erin,
It's been quite hectic in our city over the past few days, but nonetheless, I hope you and yourteam are safe and doing well. We're look forward to Thursday's presentation and just wanted to check in to see if you'vereceived feedback from any of the Board members yet. Please let us know any thoughts orquestions that you may have received. We excited to hear everyone's feedback. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Doug Stewart <[email protected]>Date: Thursday, June 9, 2016 12:00 PMTo: Erin Sullivan <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue<[email protected]>, Lynette Schimpf <[email protected]>Subject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Thanks, Erin! We look forward to feedback and any questions. Best,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Erin Sullivan <[email protected]>Date: Thursday, June 9, 2016 11:59 AMTo: Doug Stewart <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue<[email protected]>, Lynette Schimpf <[email protected]>Subject: RE: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation It has been sent. Thank you! Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Thursday, June 09, 2016 9:27 AMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Yes, please send on the message below along with the link to the creative. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Erin Sullivan <[email protected]>Date: Thursday, June 9, 2016 7:58 AMTo: Doug Stewart <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue<[email protected]>, Lynette Schimpf <[email protected]>Subject: RE: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Hi Doug, Just to clarify – you want me to send this to board members in advance of the boardmeeting for their preliminary feedback, right? Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Wednesday, June 08, 2016 6:11 PMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Hi Erin, In the link below for review you'll find several items to share with the BOD. These include media-related items for the upcoming OCLS campaign as well as the latest creative. Please find thefollowing:
1. Highlight sheet of the media buy. This outlines the full benefit of the complete OCLS mediapackage. It helps put things into perspective.
2. The billboard and radio negotiations include inventory that is currently available andnegotiated. Once approved, final negotiations and contract specifics are set in place foroptimal placement available. There is substantial added value for both of these packages tosupport the nonprofit status, as well as to support tough negotiations on our end.
3. A PDF document breaking down the information for all media, including billboard statisticsand a map of their locations, the email program with Facebook newsfeed remarketinginformation, and also radio schedule information.
Since media buy availability is so sensitive to demand, we'd like to get this in front of the board as
soon as possible so negotiations can begin. A few things to note:
1. The billboard negotiation netted substantial added value. Our focus was on digital, but afew clutch (and in many cases value added), strong, prominent static locations becameviable as part of the overall package. We'd like the boards feedback on this … weremember digital being the overall preference.
2. The digital portion of our campaign will include mobile (geofencing), retargeting andFacebook campaigns. We presented this portion at the last board, so it's not included heretoday. But will be included in the final presentation again.
Also in the link, you will find the latest rounds for both English and Spanish creative. This includescontent for the billboards, radio, social and landing pages. https://www.dropbox.com/sh/yyct7odsrke47ii/AADcbxb3YMB0ULY6Nj4KqfkLa?dl=0 We look forward to any feedback. Please confirm receipt of this message. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
****Florida has a very broad Public Records Law. Virtually all written communications to or fromState and Local officials are public records available to the public and media upon request. TheOrange County Library System policy does not differentiate between personal and business emails.Emails sent via any Library-owned system will be considered public and will only be withheld fromdisclosure if deemed confidential pursuant to State Law.****
From: Sullivan, ErinTo: Doug Stewart ([email protected])Cc: Amy Wise ([email protected]); Diana LaRue ([email protected]); Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and Media InformationDate: Wednesday, June 15, 2016 3:51:23 PMImportance: High
Hi Doug, Amy and Diana, Here is feedback from Hernan. He called Milinda and she transcribed. Let me know if you have any questions. Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Neusaenger, Milinda Sent: Wednesday, June 15, 2016 3:41 PMTo: Hodel, Mary Anne; Sullivan, ErinCc: Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Suggestions from Hernan Tagliani: ►The radio spots are missing the call to action - visit us today or online atocls.info/yourstory ►For the Billboards - recommendation to expand further on the “discover the ..... in you” -it needs to include what OCLS offers i.e.: “Discover the Investigator in You with Free Genealogy Classes and Workshops”“Discover the Investor in You with Free Investment Databases” There needs to be something to relate/tie-in the “Discover the ... in You” to OCLS,to complete the message. Then the message Write Your Story and the call to action Visit us today or online atOCLS.info/yourstory
Mr. Tagliani asked me to take notes from him while he was driving. Thanks, MN
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information ♦ Imagination ♦ Inspiration ♦
From: Neusaenger, Milinda Sent: Tuesday, June 14, 2016 3:40 PMTo: Tagliani, Hernan; Tagliani, HernanCc: Sullivan, Erin; Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Good Afternoon,Appleton Creative has sent additional information to emphasize theirfocus points of the campaign and creative materials. Please see theyellow highlighted dialogue below. The attachments in the link at the bottom of the email remain thesame. Thanks so much, MN
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information ♦ Imagination ♦ Inspiration ♦
From: Sullivan, Erin Sent: Tuesday, June 14, 2016 3:06 PMTo: Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Appleton wanted to make sure that the board members received the email below, which outlinesthe changes they made to the campaign creative. Could you also send this to them to review? Thank you!
Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Tuesday, June 14, 2016 12:07 PMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Erin, On an additional note, we just wanted to confirm the Board members were indeed aware of the focuspoints and what we had updated in the creative. To clarify, we have done the following with the creative they are reviewing:
Emphasized more focus on the "Write Your Story" conceptStreamlined a number of fontsAccentuated the call-to-action about the "New" OCLSStayed with the chalkboard to ground imagery and put more focus on the person(s), thushumanizing the campaign (the white board option made the visuals too busy)Simplified the number of colors used to provide a stronger impactMade variations of both the white and colored backgrounds
Please let us know if there are questions about these items. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Doug Stewart <[email protected]>Date: Tuesday, June 14, 2016 9:41 AMTo: Erin Sullivan <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue <[email protected]>,Lynette Schimpf <[email protected]>Subject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Good morning Erin, It's been quite hectic in our city over the past few days, but nonetheless, I hope you and your team aresafe and doing well. We're look forward to Thursday's presentation and just wanted to check in to see if you've receivedfeedback from any of the Board members yet. Please let us know any thoughts or questions that you mayhave received. We excited to hear everyone's feedback. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Doug Stewart <[email protected]>Date: Thursday, June 9, 2016 12:00 PMTo: Erin Sullivan <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue <[email protected]>,Lynette Schimpf <[email protected]>Subject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Thanks, Erin! We look forward to feedback and any questions.
Best,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Erin Sullivan <[email protected]>Date: Thursday, June 9, 2016 11:59 AMTo: Doug Stewart <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue <[email protected]>,Lynette Schimpf <[email protected]>Subject: RE: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation It has been sent. Thank you! Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Thursday, June 09, 2016 9:27 AMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Re: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Yes, please send on the message below along with the link to the creative. Thank you,Doug
Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
From: Erin Sullivan <[email protected]>Date: Thursday, June 9, 2016 7:58 AMTo: Doug Stewart <[email protected]>Cc: Amy Wise <[email protected]>, Diana LaRue <[email protected]>,Lynette Schimpf <[email protected]>Subject: RE: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Hi Doug, Just to clarify – you want me to send this to board members in advance of the board meeting fortheir preliminary feedback, right? Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Wednesday, June 08, 2016 6:11 PMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Orange County Library System - Latest Creative (English & Spanish) and Media InformationImportance: High Hi Erin, In the link below for review you'll find several items to share with the BOD. These include media-relateditems for the upcoming OCLS campaign as well as the latest creative. Please find the following:
1. Highlight sheet of the media buy. This outlines the full benefit of the complete OCLS mediapackage. It helps put things into perspective.
2. The billboard and radio negotiations include inventory that is currently available and negotiated.Once approved, final negotiations and contract specifics are set in place for optimal placementavailable. There is substantial added value for both of these packages to support the nonprofitstatus, as well as to support tough negotiations on our end.
3. A PDF document breaking down the information for all media, including billboard statistics and amap of their locations, the email program with Facebook newsfeed remarketing information, andalso radio schedule information.
Since media buy availability is so sensitive to demand, we'd like to get this in front of the board as soon aspossible so negotiations can begin. A few things to note:
1. The billboard negotiation netted substantial added value. Our focus was on digital, but a few clutch(and in many cases value added), strong, prominent static locations became viable as part of theoverall package. We'd like the boards feedback on this … we remember digital being the overallpreference.
2. The digital portion of our campaign will include mobile (geofencing), retargeting and Facebookcampaigns. We presented this portion at the last board, so it's not included here today. But will beincluded in the final presentation again.
Also in the link, you will find the latest rounds for both English and Spanish creative. This includes contentfor the billboards, radio, social and landing pages. https://www.dropbox.com/sh/yyct7odsrke47ii/AADcbxb3YMB0ULY6Nj4KqfkLa?dl=0 We look forward to any feedback. Please confirm receipt of this message. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
Website | Blog | LinkedIn | Facebook | Google+ | Twitter
****Florida has a very broad Public Records Law. Virtually all written communications to or from State andLocal officials are public records available to the public and media upon request. The Orange County LibrarySystem policy does not differentiate between personal and business emails. Emails sent via any Library-owned system will be considered public and will only be withheld from disclosure if deemed confidentialpursuant to State Law.****
From: Sullivan, ErinTo: Doug Stewart ([email protected]); Amy Wise ([email protected]); Diana LaRue
([email protected])Cc: Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and Media InformationDate: Wednesday, June 15, 2016 3:52:07 PM
From Ted Maines. Please let me know if you have any questions! Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Neusaenger, Milinda Sent: Wednesday, June 15, 2016 3:08 PMTo: Hodel, Mary Anne; Sullivan, ErinSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation FYI … thanks, MN
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information ♦ Imagination ♦ Inspiration ♦
From: Maines, Ted Sent: Wednesday, June 15, 2016 3:03 PMTo: Hodel, Mary Anne; Tagliani, Hernan; Lisa Franchina; Marucci Guzman; Neusaenger, Milinda; 'RichMaladecki'Subject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation I love the billboard…very clean and easy to understand. My Spanish is limited…is the Spanishlanguage translation correct? Looks good though! To be consistent, “Discover the ________ inyou” and a change of image would make a nice campaign! Ted
Ted Maines | P 407-571-9876 | M 407-928-2226 | F 407-951-5383 | 1030 Orange Avenue,Winter Park, Florida 32789 | tedmainesinteriors.com
From: Neusaenger, Milinda [mailto:[email protected]] Sent: Tuesday, June 14, 2016 10:21 AMTo: Ted Maines <[email protected]>Cc: Sullivan, Erin <[email protected]>; Neusaenger, Milinda <[email protected]>Subject: RE: Orange County Library System - Latest Creative (English & Spanish) and MediaInformation Good Morning,I just wanted to touch base with you to see if you have any feedbackfor us to share with Appleton Creative. Thanks so much!
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information ♦ Imagination ♦ Inspiration ♦
From: Neusaenger, Milinda Sent: Thursday, June 09, 2016 11:05 AMTo: Maines, TedCc: Sullivan, Erin; Neusaenger, MilindaSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Good Morning,Below please find information and links to documents from Appleton Creativeregarding the marketing campaign. Please direct any questions and commentsyou may have to me and we will forward these to Appleton. As a reminder, all email correspondence and information regarding this and
any other OCLS projects are subject to the Sunshine Law and will becomepublic record. Further, copies of all correspondence will be provided to thepublic, in print at the Board Meeting next week. Please let me know if I canbe of further assistance. Thanks so much,
Milinda Neusaengerphone: 407.835.7611www.ocls.info♦ Information ♦ Imagination ♦ Inspiration ♦
From: Sullivan, Erin Sent: Thursday, June 09, 2016 10:18 AMTo: Neusaenger, Milinda; Moss, DebbieSubject: FW: Orange County Library System - Latest Creative (English & Spanish) and MediaInformationImportance: High Here’s what Appleton sent last night – I did send to Mary Anne this morning, but I’m not sure whenshe’ll have a chance to review because she’s off site at a meeting today. Appleton would like for the entire message below, including the link to the Dropbox containing thecreative, to be delivered to each individual board member as we discussed earlier this month. Erin SullivanPublic Relations AdministratorOrange County Library System101 E. Central Blvd.Orlando, Florida [email protected]
From: Doug Stewart [mailto:[email protected]] Sent: Wednesday, June 08, 2016 6:11 PMTo: Sullivan, ErinCc: Amy Wise; Diana LaRue; Schimpf, LynetteSubject: Orange County Library System - Latest Creative (English & Spanish) and Media InformationImportance: High Hi Erin, In the link below for review you'll find several items to share with the BOD. These include media-relateditems for the upcoming OCLS campaign as well as the latest creative. Please find the following:
1. Highlight sheet of the media buy. This outlines the full benefit of the complete OCLS mediapackage. It helps put things into perspective.
2. The billboard and radio negotiations include inventory that is currently available and negotiated.Once approved, final negotiations and contract specifics are set in place for optimal placementavailable. There is substantial added value for both of these packages to support the nonprofitstatus, as well as to support tough negotiations on our end.
3. A PDF document breaking down the information for all media, including billboard statistics and amap of their locations, the email program with Facebook newsfeed remarketing information, andalso radio schedule information.
Since media buy availability is so sensitive to demand, we'd like to get this in front of the board as soon aspossible so negotiations can begin. A few things to note:
1. The billboard negotiation netted substantial added value. Our focus was on digital, but a few clutch(and in many cases value added), strong, prominent static locations became viable as part of theoverall package. We'd like the boards feedback on this … we remember digital being the overallpreference.
2. The digital portion of our campaign will include mobile (geofencing), retargeting and Facebookcampaigns. We presented this portion at the last board, so it's not included here today. But will beincluded in the final presentation again.
Also in the link, you will find the latest rounds for both English and Spanish creative. This includes contentfor the billboards, radio, social and landing pages. https://www.dropbox.com/sh/yyct7odsrke47ii/AADcbxb3YMB0ULY6Nj4KqfkLa?dl=0 We look forward to any feedback. Please confirm receipt of this message. Thank you,Doug Doug Stewart, Project Manager Appleton Creative, Inc.At the Core of Innovative Marketing Solutions 539 Delaney Avenue | Orlando, FL 32801 P 407.246.0092 Ext 1# | F 407.246.0590
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****Florida has a very broad Public Records Law. Virtually all written communications to orfrom State and Local officials are public records available to the public and media uponrequest. The Orange County Library System policy does not differentiate between personaland business emails. Emails sent via any Library-owned system will be considered public
and will only be withheld from disclosure if deemed confidential pursuant to State Law.****
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