orange group social media dashboard - nov 2011
TRANSCRIPT
november 2011
Orange Group
Social Media
some rights reserved - cc 2011 orange.com
Social Media
Orange worldwide
Amex
Microsoft
Air France
BNP Paribas
Orange
2 646 275
979 097
567 598
131 516
122 918
SFR
Orange FR
Bouygues
Sosh
B&You
Orange
580 639
269 559
120 831
57 403
19 763
122 918
Verizon
AT&T
O2 UK
Telmex
DT AG
Orange 122 918
18 555
37 379
327 538
1 767 679
1 805 456
Orange Polska
Orange Tunisie
Orange France
Orange fan
Orange
0,06%
0,09%
0,06%
0,03%
0,04%
0,05%
engagement rate*
Orange Polska
Orange Tunisie
Orange France
Orange fan
Orange
countries splitFrance:
+14% vs oct 11Fan base for :
Orange Worldwide : 2,646,275 likers
brands pagesfan base& engagement rate
fan baseOrange Group pages
France
Other
international telco pages
some rights reserved - cc 2011 orange.com
+14,7%fans*
french telco pages
0,07%
0,04%
0,01%
0,26%
0,01%
0,08%
0,08%
0,22%
0,04%
0,06%
0,05%
122 918
158 877
264 009
296 559
271 117
344 960
Poland
United Kingdom
Tunisia
24,6%
9,1%
9,0%
43%
OrangeDominicana
OrangeDominicana
*nov 2011 vs oct 2011United States
7,5%6,5%
2 315 043
0,08%
0,12%
0,04%
0,04%
0,04%
+7%*
+6%*
+19%*
+13%*
+17%*
+2%*
source: socialbakers source: socialbakers source: facebook
source: socialbakers source: socialbakers source: socialbakers
Orange Group pages
nov 2011
*measures interactions vs total fan posts
@Orange page
nov 2011
nov 2011
engagement rate
fan base& engagement rate
nov 2011
engagement rate
0,04%
engagement rate
nov 2011
fan base& engagement rate
Fan base for Orange page : 122 918
Social Media
@orangeTwitter progression
blog live orangehttp://live.orange.com
Twitter international telco Klout evolution
search with Tweetreach«live orange blog»
some rights reserved - cc 2011 orange.com
&
source: Twitter Counter source: Klout
top 5 twitterers over 114 based on the impressions**
source: Tweetreach
repartition of tweet type
*reach is the total number of unique Twitter users who received tweets
**each receipt of a tweet is called an impression
total people reached* with the search«live orange blog» : 149 994
114 tweeterers
@lesanto
@RevezNexus
@orangebusiness
@orange
@camj59
3000
3500
4000
30-Nov28-Nov25-Nov22-Nov19-Nov16-Nov13-Nov10-Nov7-Nov4-Nov1-Nov
@orange :
16 coms
Nov-25Nov-20Nov-15Nov-10Nov-5Nov-1
UK O259 536 followers
#2
FRA Orange3 952 followers#3
FRA SFR_Groupe3 706 followers#4
UK Vodafone_Group9 136 followers#5
USA ATT113 466 followers#1
source: Google Analytics
229tweets
17 articles
145 shares
210 tweets
-169
+259
045
+131
70%
27%
3%
46 092 people reached
43 926 people reached
38 396 people reached
13 688 people reached
+46%vs oct 11
visits/day
3877followers
3551followers
3229followers
50 803 people reached
502November
visits
70 -2
regular tweets
@replies
retweets
nov 2011
nov 2011
200
400
600
30-Nov25-Nov20-Nov15-Nov10-Nov5-Nov1-Nov
30th
nov 2011nov 2011
Social Media glossary
Measures in�uence from social networks with your the
true reach to your people
Measures how your messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
Klout TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://klout.com/home
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Measures the interactions (likes and comments)
compared to total posts and fans
http://www.socialbakers.com