orange22 projects 2009

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PHILOSOPHY

“Emotions are the greatest touchpoints a brand can leverage. Whendone right it directly affects thebottom line.”

Dario Antonionifounder / creative director

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“Success by – design.”– Forbes

“Orange22’s designs evoke emotion anddeliver meaning.”– Business Week.

“Orange22 is the juice behind oursuccess.”– Flight001

“Out of this world.”- Metropolis Magazine

“Orange22 took us to a new level.”– Hobo Inc.

“For bold innovation consult Orange22”– LA Magazine.

“Orange22 spaces are like material poems.”-Step Magazine

“The future of hybrid business.”-Art Center Pasadena

“Dissolves boundaries between design andtechnology.”-How Magazine

“Philippe Starck watch your back….”– New York Times.

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Interior Architecture

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FLIGHT001 FLAGSHIP STORES : GLOBAL

For almost 40 years, Pan Am Flight 001 ruled allwestbound air travel with a flight that originatedin San Francisco and then around the globe.

“My goal was to design an seamless experiencethat recreates the thrill of international travelduring an era when it was chic and glamorous.Taking cues from airport terminals and aircraftinteriors and combining them with modernmaterials, Flight 001 came to life,” statesAntonioni.

NEW YORK, BROOKLYN, CHICAGO, LOS ANGELES,LONDON, SAN JOSE, SAN FRANCISCO, DUBAI

_flagship retail design_architecture / engineering_construction / buildout_fixture design / engineering_branding

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STARBUCKS : PROJECT REIGNITE

2008 was a tough year for Starbucks. Ascompetitors closed in on gourmet coffeesales Starbucks found themselves squeezed.Half their market value was lost as a resultand the CEO set a plan in place to helpreinvigorate their resurrection across keymarkets.

After several rounds of pitches Orange22was selected to reinterpret the SouthernCalifornia coffee giants interiors affectingover 750 locations.

Orange22’s final concepts where realized intwo prototype locations in Los Angeles.

_brand strategy_interior / exterior architecture_landscaping / urban planning_fixture design / prototyping_vendor sourcing

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BYU-TI HAIR THERAPY : SALON

Far west on Wilshire Boulevard in Santa MonicaCalifornia you can find a bit of Eastern Zen atByu-ti. The Byu-ti mission is to give goodnessthrough great service and wholesome custom-blended products. Byu-ti creator NatashaSunshine wanted an environment that made adynamic statement, highlighted the Byu-ti bar andcustom aspect of their business. More than asalon, she wanted to provide an experience for herclients.

_flagship retail design_architecture / engineering_fixture design / fabrication_buildout management_branding / brand strategy_graphics / identity_product design / development_sourcing

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DUCATI SHOWROOM : NY

Situated in uptown Manhattan this Ducatishowroom was one of the first of its kind outsideof Europe. Ducati’s strong brand and beautifulmotorcycles made creating a dynamic butunderstated showroom a real pleasure. Not tomention we really enjoyed riding the demo bikes!

To educate the clientele we came up with anostalgia wall where we took the observer throughthe Ducati time line showcasing key milestonesand achievements for the company. The center ofthe space was left open for bike display while thesourounding areas provided retailing opportunitiesthrough custom designed modular fixtures. As alast touch we created a viewing window into therepair shop. You know guys love to sit around allday and talk about these luxury toys and we likethat.

_design / branding_architecture / engineering

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VENOM APPAREL : EXTREME

Spyder apparel, one of the largest ski brands inthe world, approached Orange22 with anassignment to separate their more mature brand,Venom, from their existing umbrella.

Appealing to an older high intensity skier we tookclues from luxury ski cabins and resorts resultingin a real wood slatted exterior look with bold blackundertones and glossy red highlights. The black andthe red tie back into the Spyder brand while thewood wall treatments create warmth andopenness which were key requirements.

_design_engineering_fabrication management_sourcing

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AIRPORT LOUNGE : SAN DIEGO

The owners of Little Italy's sleek Airport Loungeknow a thing or two about supply and demand. Fornow, the hot spot is guest list only. This air ofexclusivity leaves just about everyone in towntrying to figure out how to get on it.

If you do get past the hostess, prepare for a visualtreat. Airport's interior is high-end sophisticated,with curved white walls, subtle splashes of coloredlighting and low, grey suede booths that wraparound glowing round tables. Bartenders areoutfitted in pilots' uniforms, cocktail waitressesdon mod stewardess apparel, and bar backs wearthe orange jumpsuits of tarmac attendants.

Outside on the patio, you'll have to put yourconversations on hold when jets fly over low andloud. Airport is directly under the flight path andjust a few blocks from Lindbergh Field.

_design_engineering_fabrication_installation

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FRED SEGAL : CONVEYOR SNEAKERS

The “Conveyor @ Fred Segal” store was completedon April 1, 2003 and opened to the public as one ofthe first specialty sneaker boutique stores locatedinside Fred Segal in Santa Monica, California. Thespace was previously home to a furniturecollection, which when vacated, left a 1,200 sq..ft.open room with concrete floors and six pre-existing wall niches with arches. Being one of thefirst and only sneaker stores under the Fred Segalumbrella, an eclectic collection of hard to findsneakers caters to the existing patrons of FredSegal, which has become a popular destinationspot for Hollywood’s hottest celebrities, caravansof Japanese tourists and fashion gurus who seekthe latest and limited selections of the season.

_design_architecture / engineering_construction management

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Furniture

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CARBON22 : FLIGHT INSPIRED

Experimental carbon fiber limited-editionfurniture inspired by modern aircraft,science and nature. Launched at DesignMiami 2008 signed by the designer DarioAntonioni.

_design_engineering_fabrication

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MANTIS : NATURAL WONDER

This one-of-a-kind work station was commissioned bya client with a life-long fascination for any thing andeverything related to evolution, insects and naturaladaptation. Go figure. We call it Mantis.


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HOVER : LOUNGE STOOL

Developed as a part of an exploratory series ofobjects that expose the relationship between theinside and outside of familiar structures, theHover Lounge features an ultra-thin shell, whoseopen front allows an unobstructed view into thestructure. Just below the heaviest load, the shellnarrows considerably, emphasizing the astonishingdegree of strength provided by such a slimskeleton. To sit on the Hover Lounge is toexperience a sensation of floating in mid-air “theresult of striking the right balance betweenmaterial and form,” says Antonioni.


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LIVING FURNITURE : AURORA & EOS

During my college days I had taken a camping tripup to Pictured Rocks National Park. This was atrip I would never forget. After the sun set thedeep blue-black sky began to twinkle with starsand the magical aroras came to life.

Years later I challenged myself to develop a lineof products that would recreate the beauty ofwhat I had witnessed that day. We call this line ofproducts “living furniture”.

The Auroras are caused by dust particles inspace falling into the earth. This dust follows adynamic constantly changing field formed by themagnetic poles. As the filed converges the dustaccelerates till it begins to burn resulting in thevariety of colors that make up the Auroras. Theyare a magical reminder of the world we live in.

_design_engineering_manufacturing

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Eos Lamp, In collaboration with Aaron Rincover of Visopia

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FORCOLA : FOLDING LOUNGE

Inspired by the skewed keel of the Venetian Gondolathis folding lounge chair represents a fusion ofsculpture, design, engineering and poetry. Forcola wasshowcased in Milan, Paris, Koln and NY.


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LUNA2 LOUNGE

Get ready for lift-off in our most unconventional lineof seating. Looking more like a transportation devicethan traditional seating, the Luna2 will rocket yourcomfort and style faster than anything before it.Sitting on four landing legs is a seating and backsupport system that can hold your remote operatingdevices within an arms reach. A swinging pedestal willensure that a refreshment or portable device isalways nearby or out of the way. Our standard suedeavailable in Vodka Blue or Half & Half will welcome youor your guests to sit down and relax in the upperatmosphere.

_design_engineering_branding_manufacturing

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RAMBIUS

The Rambius goes beyondbeing merely shelving andmimics a piece ofcontemporary art.Comprised of four sheets oftempered glass married witha solid built enclosure. Fourunique, machined pedestallegs complete the clean,minimalist structure. Fluidon the eyes, beauty isrecognized.

_design_engineering_manufacturing

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LUNA LOUNGE

For those missions that only require strictly a soloflight, we created the Luna equipped with anunobtrusive swinging pedestal for your operationalgear or your entertainment devices. In fact its so cooland comfortable you may never want the voyage toend. Book you reservations early cosmonaut becausethese are going to lift-off quickly.

_design_engineering_branding_manufacturing

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SPUTNIK : COMPUTER WORKSTATION

With ample surface area, clean lines and a strange ability to makeeven the most tedious work seem interesting, the Sputnikcomputer desk is more like a space station than a workstation.Sputnik is about having an uncluttered work surface even if youhave so much gear you could plot the re-entry course for thespace shuttle.

_design_engineering_manufacturing.

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BOTANIST : CREATIVTY EMPOWERED FOR POSITVE CHANGE

Can we get past our egos? Can we create a product that allowsdesigners to collaborate, create, and give back? Botanist eco-friendly,indoor-outdoor furniture, matches each designers royalty to charity orfoundation of their choice.

Dario Antonioni and Brandon Lynne created Botanist Blank Canvas tobrings together innovators in a collaborative effort to create sociallyresponsible products that raise funds and awareness for charitableorganizations. Design has the power to make the world a better place.You can do what you love and giveback in the process.

_design_engineering / prototyping_sourcing / manufacturing_branding / graphics_advertising

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ROLF BENZ : WORK & PLAY

Developed for the German Furniture Company RolfBenz this clever desk, return and wall systemserve dual functions, work and play.

_design_engineering

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BI_LOUNGE : LIFE TAKES VISA

Visa Billboard in NYC features designerDario Antonioni of Orange22.

With the help of up-and-coming artists,Visa is transforming a Greenwich Villageintersection into a cornerstone of artand expression. Visa will showcaseartwork representing various forms ofartistic expression, including sculpture,graffiti, furniture and fashion design,among others.


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DWR : CHAIR CONCEPTS

Chair concept development for the national designretailer Design Within Reach. Assignment was todevelop 2-3 chair concepts to retail for $120_usor less - in one week.

_design_engineering_sourcing

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We were thrilled when Carpe Diem, an Austrian Health Drinkcompany owned by Red Bull, approached us to design and buildtheir “mobile brand experience.”

Our solution was to create a environment that could be usedindoors or out at marathons, yoga events, and art openings. Thesystem revolves around a beautiful bar that can expand andcontract.


CARPE DIEM : MOBILE BRAND EXPERIENCE

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SHARPER IMAGE : OFFICE SYSTEM

Office Max approached Orange22 to create afurniture line for 1000+ store locations under theirlicensed brand name of Shaper Image.

_Brand Strategy_Product Design_Engineer_Sourcing

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Product


GRID : VELCRO FOR THINGS

Every day there seems to be a new cell phone, music player, camera, ipod or smart gadgetthat eventually, we buy. As our army of things grow how do you organize them all. Moreimportantly where do you put all the wires, chargers, data cards, and things that they comewith ? How do you make sense of it all in some logical, useful way ? You use GRID by Orange22.

_market research / design / prototyping / manufacturing / branding


POINT_B : TRAVEL GEAR

Why are 90% of all travel related soft-goods black or gray? Well not any more.Point_B Travel Goods provides fashionrelief to the growing population of globetrotting digital gurus.

_design_manufacturing_branding

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BYU-TI HAIR THERAPY : PRODUCTS

Unique to the space is the Byu-ti Bar, whereclients have their own custom blended productscreated for them. Interactive and individualized,the Byu-ti bar lets the client be treatedexclusively.

_brand strategy_product design_web deisgn_packaging_sourcing

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DIGITAL SCAPES

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POLK AUDIO : ALL IN ONE

Walk the halls of Polk Audio's Baltimore headquarters and you'll meet sales people,engineers and technicians who also happen to be musicians, DJs, audiophiles, moviemavens and vinyl collectors. For the people at Polk Audio’s world leader of high-quality home, car and multimedia loudspeakers sound systems are not just products.They’re a driving passion. “At Orange22, we feel exactly the same about our work,”says Antonioni. Design is far more a passion than a profession.

Orange22 designed the concept for an all-in-one, entry-level, home audio andtheater system. Its surface materials; including walnut, white gloss and machinedaluminum, express a sense of luxury. But it’s the software-driven design that offersa rare sense of functional luxury. The product and interface is so intuitive thatconsumers can use the system without a manual and install it without an electrician.While most systems send users on a complicated quest to find the sweet spot in aroom, these wireless speakers, which use NXT flat speaker technology, can be placedvirtually anywhere for optimal sound.


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Commissioned Concepts

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MOBILE HEALER : LOS ANGELES

The mobile healer project began with a seriousproblem that hits close to home. Health care isa growing concern among Americans and until itis resolved, the mobilehealer offers a uniquesolution.

Through the gathering of donors, eagervolunteers and registered medial professionals,the mobilehealer provides healthcare tohomeless and low-income individuals.

Orange22 was approached to contribute theirexpertise. What did we contribute?A strategy.

A conceptual plan to develop this idea anddeliver the existence of such a service to themasses. Including an online structure to informthe pubic, transportation design, advertising,branding, and an awareness plan to “drive” themedical service into the public eye.

_research_design_branding / ID_strategy

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ONLINE / WEB

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UNIFORMS

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ADVERTISING BRANDING

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MESSAGINGONLINE / WEB

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RALPH LAUREN : DIGITAL SUPERNATURAL

Ralph Lauren approached Orange22 to design an‘interactive cosmetics station’ dedicated to theeducation and delivery of cosmetics. DigitalSupernatural is designed to digitally narrate thecustomer’s experience by using technology and smartlydesigned interactive software. The goal was to simplifya traditionally complicated product array.

_concept development_design_engineering_sourcing

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Stage One:

The kiosk is in ‘approach’ mode. Here the plasmascreens cycle through lifestyle imagery for eachcosmetic look, including models, environments andanimated textures, while sounds play subtly in thebackground. A ‘digital Ouija’ sits on the opaqueelectro-chromic glass surface of the unit, slowlypulsing with light and changing color.

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Stage Two:

When the customer touches theOuija the glass instantaneouslyturns clear and reveals the entirecosmetics range, displayed underthe glass. The customer can thenslide the Ouija across the surfaceto align it with a specific cosmetic‘look’ to gain further insight.

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Stage Three:

To focus on a specific cosmetic look, the Ouijaneeds to be placed on a particular area for morethan 3 seconds. At this point, the unselectedareas will turn opaque and the centre plasmascreen will reveal information about thecustomer’s choice (color name, applicationdetails, price), while the outside screens continueto show supporting lifestyle imagery. Thisprovides an opportunity to educate theconsumer as to how the cosmetics function,what look they are best suited to, and tips on howto apply the specific range they are browsing

Stage Four:

An ‘interactive carousel’ is set in motion when theOuija remains on the selected area for 5 secondsor longer. It rotates and stops to reveal thetesters for the chosen look, which rise ‘magically’,accompanied by sound effects. When a product istaken from the carousel, an LCD-embedded mirrordisplays relevant product information. Meanwhilethe left screen displays close-ups of modelswearing the selected range

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BIOLAGE SPAS : GLOBAL

Biolage, a hair care brand under the L’Orealumbrella, approached Orange22 toconceptualize a Global Spa Design that wouldtransport their clients into the world of BiolageHair Care Therapies. Holding true to the corevalues of the brand we set out to design anexperience that would both exude the Biolagetherapeutic vision and streamline the workflowinvolved in delivering the intensive hairtreatments in order to make the clientexperience as seamless as possible.

_flagship retail design_component engineering_branding

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MATRIX SALON : GLOBAL

When L’Oreal wanted to unify their Matrix brandof products they came to Orange22 to envision aGlobal Salon Concept. The goal of this GlobalMatrix Salon was to create an experience that notonly unifies the diverse sub-brands that make upthe Matrix family but also works across manycultures.

_flagship retail design_component engineering_branding

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BILLABONG FIXTURES : GLOBAL

Billabong approached Orange22 Design Lab todesign new in-store fixtures for their major retailclients with the goal of re-invigorating their brandimage. Being avid surfers we were quick toembrace this welcomed challenge.

Taking cues from 1960s America, an era when longboarding was a cult phenomenon, the Beach Boysmade teenage girls scream, and Moon doggy andGidget graced the screens of drive in movies,made for an assignment that was more fun thanwork.

Additional inspiration came from Volkswagenbuses also know as “combi’s”, fiberglass and foamboard construction, Billabong’s logo and colorscheme, lifeguard towers and speedboats.

The result is an in-store fixture system made upof various product pods. They consist of a radialboard rack, a cash wrap, tall / low product towers,hex modules, the ripper and base station. Over-sized wheels allow for easy fixturereconfiguration. Not only are the final fixturesstunning and functional but fun and cool too.


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UBEND URBAN GEAR: GLOBAL

U-Bend Clothing, an urban street wear brandfocused on the fashions of young teens,approached Orange22 to create a space thatwould enhance the shopping experience and serveas a prototype for future retail environments.Providing us with three themes for inspiration,they said, “…make it feel like an American lockerroom, a basketball court, and an arcade.”

Using cues from sports and video games, we setout to build a surreal environment based on theeveryday activities of the end-user.

Once inside an unusual ceiling configurationdefines the space. Tall cylindrical pods allude totime-travel portals marking the sneaker zone. Adivision down the centerline defines “girls” and“boys” product much like teams on the court, andalong the sides, abstracted fixtures reminiscentof locker rooms house all the apparel. Thechanging room walls are covered in high-densityfoam emulating the atmosphere of a wrestlingring.

_flagship retail design_fixture development_rendering

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Explorations

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MOVADO WATCHES : FLAGSHIP

Time and nature come together forexperience in the ethereal. Movado watcheshave long endured the test of engineering andclass. We welcomed the challenge of creatinga one-of-a-kind space to showcase Movado'shigh-end line of limited edition watches.

Inspired by the phenomenon of time, the spacedraws its shape and form from ancientweather-carved canyons. The consumer isdrawn into the cave-like space where theydiscover smoothly polished stone walls. Deepinside the chamber a glow awaits. Here, inwhat we call the sun-drum, the walls are linedwith thirty of Movado's most preciouscreations. At the center lies a hand carvedplinth upon which the time of day isilluminated.

_flagship retail design_rendering

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METRO STATION : LA

Located on the 110 freeway this proposal for anelevated metro station hovers between the northand south bound lanes. The lightly structured roofsystem provides both shade and gesture. As thetrains pulls in it rolls over pneumatic pads whichrelease water in the central fountain. The rushingwater rotates the roof system upward and movesthe many aluminum shield which line the water tub.As this motion occurs across multiple bays theresult is a dynamic wave-like gesture welcomingthe arrival of the train.

_design_rendering / animation

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METRO STATION : LA : PRESS

“… “Jurors praised the kinetic aspect of the trainstation and welcomed the idea of architecture asa vehicle for communication… This indicates animportant trend designers and architects areworking toward. This could be the tip of theiceberg.”

ID Magazine Annual Review 2001.

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ACTIVE MODE

FUTUREDESK : DIGITAL PORTAL

When Google IPO’ed the world changed. TheFutureDesk concept connects you to thisnew world by combining the functionality oftraditional home, office and mobile devicesinto a fully integrated software-drivenpersonal environment.

_design development_rendering_engineering research_sourcing

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A simple tap awakens it. Work in seamless combinationwith a series of mobile devices and through e-Film, amicro-thin display screen technology that allows forflexible viewing on any surface. The film along with smartsoftware and interface design eliminates the need oftraditional hardware devices that create clutter andchaos.

Download from hundreds of available DAPS (desktopapps) much like Apple’s Widgets and turn yourworkstation into a personal super nova of productivity.Drag them around from tablet to tablet to suite yourtaste. Need a bigger keyboard, just resize it.

NON-ACTIVE MODE

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Press

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Founder

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Dario Antonioni : BioFounder / Creative Director / Entrepreneur

By the age of 10, Dario Antonioni was a bona-fide flight junkie, churning out model airplanes like a man obsessed. While other kids were memorizing baseballstatistics, Antonioni was devouring every book about the Wright Brothers he could get his hands on. Even then, Antonioni was amazed not so much by that first flightitself—but by the fact that that two nobody bicycle mechanics had the effrontery to revolutionize a field so far beyond their area of expertise that they almost had nobusiness being there.

“They were the kind of innovators who didn’t follow a standard path,” says Antonioni. “They cleared a totally new path—even if it meant they didn’t know wherethey’d end up, and they were unwilling to allow any barrier stop them. To me, that’s what innovation is about.”

Today, the founder of the Los Angeles design lab Orange22 still takes his cue from those aviators, refusing to abide by the often fiercely guarded distinctions betweendisciplines in design. He calls himself a “maker of things”—a purposefully open-ended description, as Orange22 designs and fabricates both mass-market andlimited-edition objects and furniture, brand-defining retail environments, residential interiors and design concepts licensed for mass production. In every case,Antonioni fuses technology, art and design, with the overarching intent to revolutionize the way we live.

With its aerodynamic lines, his furniture design often anticipates the future, leveraging advances in technology just slightly before they enter the mainstream. Thosequalities hint at a designer with expertise in a field few designers can claim even cursory knowledge: And in fact, Antonioni’s first stop in higher education was theUniversity of Michigan, where he studied aerospace engineering for several years. When that mostly theoretical science left him longing to work with his hands,Antonioni moved on to receive his industrial design degree from the Art Center College of Design in Pasadena, where he currently teaches the next generation ofinnovators.

Antonioni’s work has been featured in magazines like GQ, In Style, Interior Design, Metropolis and Wallpaper, while Surface Magazine paid Antonioni tribute as afeatured designer in its prestigious T.A.G. Event—a showcase of exceptional design talent—in New York and Milan. He’s exhibited his furniture at the most importantinternational design shows in New York, Paris, Cologne and Milan, and has lectured at universities and industry conferences worldwide.

As if his work as designer, fabricator and teacher weren’t enough, Antonioni is also developing the business plan for a nonprofit children’s summer camp. With it, heaims to introduce kids to the two worlds, nature and science, that inspire so much of his work. The educational program centers on outdoor excursions and trips tohigh-tech manufacturing plants. “I can’t imagine what life would be like without my relationship to science and nature,” says Antonioni. “But there are so many kidswho might never experience either. I want to give the next generation of innovators the tools they need to change the world, and at the same time, I want to helpcultivate their respect for it.”

Education: Art Center College of Design, Pasadena CA Industrial Design / Environmental DesignUniv. of Michigan Aerospace Engineering

Favorite Books: Where The Red Fern Grows, The Power Of Now

Before I die I will: Drive the Pan American TrailBuild a house on a hillMake babiesBuild a vintage planeFly the vintage planeStart a non-profit summer camp that inspires creativity in children through outdoor excursions and high-tech factory tours.

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News

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09/2005 NEED TO GET CREATIVITY FLOWING ?Dario takes his crew on a high adrenalin adventure. Strap on some leathergoggles and climb onboard two vintage 1930’s Bi-Planes, crank the enginesand let them rip. Nothing beats that!

05/2006 I-DESIGN BEHIND THE LENSOrange22 serves as the backdrop for an episode of iDesign featuringdesigners Dario Antoinoni and Yves Behar. iDesign spotlights cutting-edgeproducts and designers for an inside look at how they develop.

05/2006 LIFE TAKES VISA ADD NYCVisa Billboard in NYC features designer Dario Antonioni of Orange22. Visatransformed a Greenwich Village intersection into a cornerstone of art andexpression.

09/2006 BUSINESS WEEK ON ANTONIONI'S FLIGHT001The business weekly tips its hat to Antonioni’s design for the all-in-one travelboutique, FLIGHT 001, crediting his work for helping catapult the brand to itsstratospheric success.

11/2006 ANTONIONI UNVEILS PULL MAGNETIC FIXTURESRetail design takes advantage of the laws of attraction, as Antonioniintroduces a magnetic fixture system poised to revolutionize the way retailersmerchandize their wares.

02/2007 BUSINESS WEEK ON ANTONIONIAntonioni leads “Health Care Anywhere,” a high-profile, GE-sponsored classat Pasadena’s Art Center, College of Design.

06/2007 INDEX AWARDS SELECTS TOP NOMINEESThe jury has spoken. Antonioni’s Art Center students make the final cut forIndex Design Awards the largest monetary design award in the world.

10/2007 ORANGE22 WINS INTERNATIONAL DESIGN AWARDAntonioni’s Flight 001 Flagship store design wins iDA’s prestigiousinternational design award. iDA exists to recognize, celebrate and promotevisionary design in architecture, interior, fashion, product and graphic design.

12/2007 ORANGE22 WINS GOLD AWARDOrange22's eco-friendly design for Spyder Apparel's 50ft x 50ft trade showbooth at SIA Snow sports Show wins GOLD.

05/2008 BOTANIST NYC DESIGNER SIGNINGOrange22 design lab launches their 'botanist' collection at design week NYC.The project is a collaboration with designers Yves Behar, Margo Chase,Milton Glaser, Kahi Lee, Karim Rashid, Joe Ricchio, Massimo & Lella Vignelliand Clause Zellweger.

07/2003 RALPH LAUREN COMMISSIONS ANTONIONIThe king of classic American style taps Antonioni to create retailenvironments as timeless as his fashions.

04/2004 HOVER UNVEILED AT MILAN DESIGN WEEKAntonioni’s Hover Lounge—part of a series of experimental objects fromOrange22—is right at home in Milan, the city responsible for the world’smost cutting-edge design.

05/2004 CHELSEA MUSEUM FEATURES BI_LOUNGENew York City’s Chelsea, where the status quo never remains unchallengedfor long, welcomes Antonioni’s boundary-busting Bi_Lounge.

05/2004 AURORA AT DESIGN WEEK NYCThe Aurora Cocktail table lights up the prestigious furniture fair with LEDeffects that mirror the Aurora Borealis’ luminous whorls of light.

07/2004 PURE CONTEMPORARY INTERVIEWS ANTONIONIWhere many designers sacrifice their original idea when they move frompaper to execution, Antonioni maintains the initial spark from concept tocompletion.

07/2004 BI_LOUNGE EXHIBIT: MILAN, KOLN, NYCThe Bi_Lounge travels the furniture fair circuit, stopping at the three mostprominent venues in the design industry.

09/2004 L'OREAL HIRES ANTONIONI FOR GLOBAL SALON CONCEPTRolling out the "Red Carpet," Antonioni's conceptual spa design helps clientsfeel like Hollywood royals.

09/2004 KCRW'S FRANCES ANDERTON ON ORANGE22Design-Guru-turned-DJ Frances Anderton, host of KCRW’s radio show, “DnA:Design & Architecture,” comments on the Antonioni’s new LA showroomOrange22.

09/2004 VANCOUVER RAILWAY PROJECT INVITES ANTONIONIWhen E+S needed high-level seeds of inspiration to help design the RAVTransit Line, they turned to industrial and environments designer DarioAntonioni.

05/2005 DUBAI FLIGHT 001 AT HARVEY NICHOLSLike PanAm’s original transcontinental Flight 001, the retail store of the samename has traveled the globe, touching down most recently in Dubai, UnitedArab Emirates.

07/2005 ANTONIONI DESIGNS FOR BOMBAYAntonioni gives the gin brand a shot of design bling, creating jewel-toneddesigns for Bombay Sapphire’s pop-up shop.

07/2005 ANTONIONI ON IDESIGN TVThe Fine Living network’s ode to design, “iDesign,” shines the spotlight onAntonioni, who believes that ‘fine living’ starts and ends with good design.

07/2005 NYC HOBO BAGS PENTHOUSE SHOWROOMAntonioni's sleek design for Hobo Bags’ new digs “puts us in a new league,”says Toni Ray, Owner and Founder, Hobo Bags International NYC.

06/1992 ANTONIONI WINS M.I.T. SCIENCE AND INNOVATION AWARDAntonioni designs and self-fabricates a scratch-built, fully functionalhovercraftin less than 4 months. His teachers think he’s crazy.

06/1999 FLIGHT INSPIRED METRO CONCEPT WINS ID NOMINATIONAntonioni's flight inspired train station concept uses architecture as a vehiclefor communication. Judges comment this... "may be the tip of the ice berg."

07/1999 ANTONIONI INVITED TO TEACH AT ART CENTER IN PASADENAAs a student, Antonioni's teachers were responsible for igniting his passionfor design. Hoping to do the same for the next generation, he teaches at hisalma mater.

01/2000 ANTONIONI LAUNCHES ORANGE22 DESIGN LABTrained in industrial design and aerospace engineering, the young designerlaunches Orange22, a design lab without boundaries.

04/2000 GQ MAGAZINE ON ANTONIONI'S FUTUREDESKConsidered ahead of his time GQ features Antonioni's FutureDesk, designedto change the way we work and live, in its coverage of high culture and style.

09/2001 ANTONIONI LECTURES AT SCADPrior to graduation designs students at Savanah College of Art and Designinvite Antonioni to discuss the passion that fuels his work.

02/2002 ANTONIONI'S FLIGHT001 DESIGN LANDS AT HENRI BENDELSThe purveyor of all things luxe makes room for Flight 001's Shuttle Store,ensuring that Bendels' jet-setting clientele always hits the road in style.

05/2002 SPUTNIK UNVEILED DESIGN WEEK NYCThe Sputnik Desk feels more like a space station than a workstation. Whichhas a way of making even the most tedious pile of work seem interesting.

07/2002 INTERIOR DESIGN ON ANTONIONIThe luxe glossy magazine lauds Antonioni's forward-looking pieces,describing the designer's work as "radical chic.”

07/2002 IAN SCHRAGER CONSIDERS ANTONIONI'S FLIGHT001Orange22's Flight 001 Travel Shops design snags the attention of hotelierand real-estate mogul Ian Schrager.

10/2002 ROBB REPORT ON ANTONIONIThe standard of luxury publications gives Antonioni's designs a golden star.

02/2003 METROPOLIS MAGAZINE GOLDEN BOYThe most dog-eared magazine in any studio calls Antonioni's design "out ofthis world.”

04/2003 UNIV OF CINCINNATI BREAKOUT LECTURE INVITATIONALSpeakers Dario Antonioni, David Gensler, Kyle Cooper inspire students to blurthe lines between disciplines.

05/2003 STEP MAGAZINE DESIGN AT WARP SPEEDThe design magazine calls Antonioni's furniture "material poems," and hisinterior spaces "environmental narratives." And the designer himself, "Hispassion for ideas is boundless."

orange22 projects 2009

Documents

fixture design engineering

flagship retail design

fixture design fabrication

fixture design prototyping

orange22 spaces

product design development

byuti bar

byuti mission