orco - meet your client
TRANSCRIPT
MEET YOUR CLIENT
by
www.criterya.com
THE HIGHEST TECHNOLOGY TO STUDY CONSUMER BEHAVIOR
MEET YOUR CLIENT
We can observe, analyze, and change the buying behavior of customers at the point of sale, using technology of last
generation for capture and processing images in real time. Our software, transforms client behaviors in detailed indicators. High
complementarily with current market research techniques.
Know your clients without interfering with their behavior. Perform qualitative and quantitative observations. Automatic measurements of buyer interactions. Get specific, representative and verifiable data. In real time.
ORCO breaks with the schemes and traditional paradigms of market research, producing a new stadium that leaves obsolete previous
methodologies of observation and analysis of consumer behavior. Circulation, time, speed, interaction with products, measurements can be taken with absolute accuracy without interfering with the behavior
of the client.
MEET YOUR CLIENT
NOT REACTIVE
We analyze the customer in the context of purchase, in the environment of purchase.
WE SAW
REAL TIME
WHAT THEY DO
WE LOOKED
NOT ASSUME
NO INVASIVE
NOBODY TELL AS
NO LATER
WHY ORCO?
MKT PRO ACTIVE
How to know what decisions take customers behind the shelves?
What do we measure?
Change products location at shelves. Change furniture distribution and lay out. Change displayed product line. Addition and modification of static advertising.Highlight strategic sectors. Change location of products with especial discounts. Decisions of categories.
Impact on management and decision-making
General increase in sales volume. Targeting sales on profitable products. Increase sales of own-brand products. Increase products rotation. Increase impulse sales. Increase category sales.
Profits
ORCO, more profitable Business .
¿How ORCO works?
Kinect
Tracking Area
Hot Zones
Circulation - Metrics
Hot Zones
MODEL REPORT
