Build engagement,

not websites:

Part Two (the Execution)

Stephen Landau / @stlandau & @substance / Part Two

Stephen Landau / @stlandau & @substance / Part Two

Strategy:What you want to do.

Stephen Landau / @stlandau & @substance / Part Two

Tactics:What you need to do to accomplish your strategy.

Stephen Landau / @stlandau & @substance / Part Two

How will we know if we’re successful?

Stephen Landau / @stlandau & @substance / Part Two

Four examples.

Stephen Landau / @stlandau & @substance / Part Two

OregonCoast Visitors Associationvisittheoreoncoast.com

Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “the People’s Coast” translated into an interactive experience?

Stephen Landau / @stlandau & @substance / Part Two

Photos from Flickr...

Stephen Landau / @stlandau & @substance / Part Two

Stories from the People’s Coast...

Stephen Landau / @stlandau & @substance / Part Two

Before redesign:about one minute on site

Stephen Landau / @stlandau & @substance / Part Two

After redesign:about six minutes on site

Stephen Landau / @stlandau & @substance / Part Two

1,900 photos132 stories

Stephen Landau / @stlandau & @substance / Part Two

Oregon Bountybounty.traveloregon.com

Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “the flavors of Oregon” translated into an interactive experience?

Stephen Landau / @stlandau & @substance / Part Two

Video submissions for the Oregon Bounty Cuisinternship contest...

Stephen Landau / @stlandau & @substance / Part Two

RSS feeds from other blogs and sites...

Stephen Landau / @stlandau & @substance / Part Two

140 videos10,500+ views

Stephen Landau / @stlandau & @substance / Part Two

I Am a Trail Blazers Faniamatrailblazersfan.com

Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “why I’m a fan” translated into an interactive experience?

Stephen Landau / @stlandau & @substance / Part Two

Building engagement, not just a website.

Stephen Landau / @stlandau & @substance / Part Two

“I’m a fan of...”fan statements.

Stephen Landau / @stlandau & @substance / Part Two

Starting 5...

Stephen Landau / @stlandau & @substance / Part Two

Fan Points...

Stephen Landau / @stlandau & @substance / Part Two

Going to the games...

Stephen Landau / @stlandau & @substance / Part Two

Photos and video...

Stephen Landau / @stlandau & @substance / Part Two

Ride Oregonrideoregonride.com

Stephen Landau / @stlandau & @substance / Part Two

How is the concept of “celebrate the ride” translated into an interactive experience?

Stephen Landau / @stlandau & @substance / Part Two

Ride and event submissions...

Stephen Landau / @stlandau & @substance / Part Two

Sharing information...

Stephen Landau / @stlandau & @substance / Part Two

Photo submissions...

Stephen Landau / @stlandau & @substance / Part Two

690+ rides and events submitted

700+ registered users

Stephen Landau / @stlandau & @substance / Part Two

Be where the people are.

Stephen Landau / @stlandau & @substance / Part Two

Don’t simply talk

to people, interact

with people.

Stephen Landau / @stlandau & @substance / Part Two

Build engagement, not websites.

Stephen Landau / @stlandau & @substance / Part Two