orem’s communication and outreach efforts - orem... · orem’s guiding principles for messaging...
TRANSCRIPT
![Page 1: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/1.jpg)
OREM’s Communication and Outreach Efforts
Ben Williams, OREM Public Affairs Specialist
October 10, 2018
![Page 2: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/2.jpg)
Identifying audiences is crucial for effective communication
OREM has many audiences, each with different needs and priorities
• Congress
• DOE‐HQ
• Regulators
• Media
• Stakeholders andcommunity
2 ∙ energy.gov/OREM
![Page 3: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/3.jpg)
OREM works to communicate with numerous audiences
MediaCongress, state and local officials, community groups, and residents
Employees ‐Federal and contractor
External audiences
Internal audiences
3 ∙ energy.gov/OREM
![Page 4: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/4.jpg)
OREM uses many avenues to communicate with media
Media
• Press releases, editorials
• Interviews
• Blog, national newsletter
• Events and tours
• Regular contact with public affairs staff
4 ∙ energy.gov/OREM
![Page 5: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/5.jpg)
The EM Update Newsletter has a national reach
• ~90,000 subscribers and growing
• Easy sign‐up
• Now issued weekly
• Oak Ridge has multiple stories every month
5 ∙ energy.gov/OREM
![Page 6: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/6.jpg)
We work to develop relationships with local news outlets and reporters
6 ∙ energy.gov/OREM
![Page 7: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/7.jpg)
OREM uses many avenues to communicate with stakeholders
Congress, state and local officials, community groups, and residents
• Regular updates and interactions on social media
• Constant flow of information on website
• Monthly SSAB meetings
• Presentations at national conferences and to local organizations
• Requested briefings & events and tours
• Publications7 ∙ energy.gov/OREM
![Page 8: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/8.jpg)
OREM’s website has many offerings for visitors
www.energy.gov/orem8 ∙ energy.gov/OREM
![Page 9: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/9.jpg)
OREM’s website has many offerings for visitors
9 ∙ energy.gov/OREM
![Page 10: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/10.jpg)
OREM is active on numerous social media platforms
10 ∙ energy.gov/OREM
![Page 11: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/11.jpg)
OREM is developing video content to help educate the public about its mission
https://www.youtube.com/user/usdoeoakridge
11 ∙ energy.gov/OREM
![Page 12: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/12.jpg)
OREM issues annual publications on progress and outreach
12 ∙ energy.gov/OREM
![Page 13: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/13.jpg)
OREM uses many avenues to communicate with its employees
Employees‐Federal and contractor
• Employee all‐hands meetings
• 10‐year strategic plan
• Regular messaging from management
• Partnering meetings
• Integrated Project Teams
13 ∙ energy.gov/OREM
![Page 14: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/14.jpg)
We have a comprehensive plan for completing cleanup in Oak Ridge
Forward‐looking 10‐year plan focused on program’s priorities
Includes both project and organizational objectives
Provides clear expectations for the workforce
Ensures everyone is striving toward the same goals
14 ∙ energy.gov/OREM
![Page 15: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/15.jpg)
There are several important messages forOREM to share
• Oak Ridge is an “investment worthy” site
• Vision 2020 is within reach
• Preparation is underway for large‐scale cleanup at ORNL and Y‐12
• Additional waste disposal capacity is crucial to the future of our cleanup program
Entrance to ETTP
Y‐12 Mercury Treatment Facility15 ∙ energy.gov/OREM
![Page 16: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/16.jpg)
OREM’s guiding principles for messaging
1. Keep messages simple, relatable, and meaningful
2. Emphasize the impact of the project
3. Be timely and focus on current efforts and accomplishments
4. Provide context by connecting how each project advances our ultimate vision
16 ∙ energy.gov/OREM
![Page 17: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/17.jpg)
VIDEO: Excess Contaminated Facilities –the next big thing in Oak Ridge cleanup
17 ∙ energy.gov/OREM
![Page 18: OREM’s Communication and Outreach Efforts - OREM... · OREM’s guiding principles for messaging 1. Keep messages simple, relatable, and meaningful 2. Emphasize the impact of the](https://reader036.vdocuments.net/reader036/viewer/2022071218/604f69f7331e6e25371a1668/html5/thumbnails/18.jpg)
Questions?
18 ∙ energy.gov/OREM