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  • Growing the success of Irish food & horticulture

    AIDAN COTTER

    CHIEF EXECUTIVE

    BORD BIA

    28 JANUARY 2009

    Growing the success of Irish food & horticulture

    Organic Mussels from Ireland.

  • Growing the success of Irish food & horticulture

    Source BIM

    Bottom; 9173

    Rope; 5717

    2013 Mussel production Ireland, 14 900 T

    Source FAO 2011

    Over 50% of Irish mussels are

    certified organic.

    France 35%

    Denmark 18%

    Netherlands 17%

    Germany 11%

    United Kingdom

    9%

    Ireland 8%

    Other (scandanavia..)

    2%

    EU production edulis 190KT (FAO 2011)

  • Growing the success of Irish food & horticulture

    A quality standard regulated by the EU Commission (710/2009):

    Respect of nature and biodiversity

    Responsible sourcing of seed from sustainable stock

    Sustainable environmental and waste management.

    Organic mussels from Ireland: Key points

    By working with local communities & wildlife

    groups organic mussel producers are

    constantly improving their commitment to the

    environment.

  • Growing the success of Irish food & horticulture

    A quality standard regulated by the EU Commission:

    A sustainable management plan following the principles of organic production.

    Appropriate waste management planning (Waste reduction, and recycling with the objective of eliminating non-recyclable materials).

    Responsible sourcing of seed from sustainable stock.

    Respect for nature and biodiversity; awareness of protected areas.

    Removal of bio-fouling only by hand or physical means

    Energy conservation and the objective of using a renewable energy provider.

    Visual, noise and odour impact reduction. All floats are grey to minimise visual impact apart from those necessary for navigational purposes.

    Organic mussels from Ireland: Quality standard

    commitments

  • Growing the success of Irish food & horticulture

    Ireland has designated 423 Sites of Community Importance, with a total area of 13,553

    km, totalling 10.7% of the countrys terrestrial area. There are 96 sites with a marine part; the marine SCI area totals 6010 km. http://biodiversity.europa.eu/search?q=natura+2000

    Respect for nature and biodiversity

  • Growing the success of Irish food & horticulture

    Rich in proteins with a low calorie count, mussels form an essential part of a healthy diet.

    Mussels are rich in the 5 selective minerals for the development and function of the brain and central nervous system: iron, zinc, copper, iodine, and

    selenium.

    Rich in unsaturuated omega 3 fatty acids, known for their benefits of the cardiovascular system.

    Mussels are a rich source of vitamins such as B1, B2, B12 and vitamin E. They have good anti oxidation properties.

    Organic mussels from Ireland: High nutritional value.

  • Growing the success of Irish food & horticulture

    Organic mussels from Ireland: High nutritional value.

    Source FAO

    The 5 brain selective minerals1 : iodine, selenium,

    iron, zinc, copper.

    1. Essential for human brain development.

  • Growing the success of Irish food & horticulture

    Source: Biofach 2014

    The European organic food market

  • Growing the success of Irish food & horticulture

    Pastureland

    Ireland Europe

    80% 40%

    Natural advantages : Preserved Environment

  • Growing the success of Irish food & horticulture

    Origin Green- little heavy industry

  • Growing the success of Irish food & horticulture

    2012 National Residue Plan Results Released by the Department of

    Agriculture, Food and the Marine (released August 2013)

    The NRCP, which was approved by the European Commission, is an important

    component of the Departments food safety controls and is implemented under a service contract with the Food Safety Authority of Ireland (FSAI).

    With over 20,000 samples tested in 2012, the results show a continuation of the

    trend over a number of years of a general absence of residues in Irish food

    products.

    http://www.agriculture.gov.ie/press/pressreleases/2013/august/title,71355,en.html

    Little heavy industry:

    Low level of environmental contaminants.

  • Growing the success of Irish food & horticulture

    Organic mussels from Ireland:

    Low level of environmental contaminants.

    6. CONCLUSIONS This study has demonstrated that levels of dioxins, furans and PCBs (both DL-PCBs and the

    indicator PCBs 28, 52, 101, 138, 153, and 180) in Irish fish, farmed mussels and prawns are well

    below the relevant legislative limits for these contaminants. The results of the study are in line with those from previous FSAI studies on dioxin levels in fish and also studies on meat, milk, and eggs, and

    confirm that dioxin levels in these foods are relatively low compared with data for similar

    products from more industrialised countries in the European Union.

  • Growing the success of Irish food & horticulture

    http://www.fsai.ie//enforcement_audit/monitoring/shellfish.html

  • Growing the success of Irish food & horticulture

    http://www.marine.ie

  • Growing the success of Irish food & horticulture

    Video:

    http://www.youtube.com/watch?v=ZGvKoz8FP5o

    www.origingreen.ie

  • Growing the success of Irish food & horticulture

    www.origingreen.ie GHG Emissions EU Dairy

    Source: EU JRC Evaluation of the livestock sector's contribution to the EU

    greenhouse gas emissions (GGELS) GHG Emissions EU Beef

  • Growing the success of Irish food & horticulture

    Agriculture uses 70% of the worlds freshwater

    46

    24 24 21 20 16 8 8 2 1

    0 0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    Ireland has a very favourable water stress index (% of territory under water stress)

    Source: Yale University

  • Growing the success of Irish food & horticulture

    Decide on

    Target Areas

    Agree Baseline

    Period

    Set Timelines

    & Targets

    Annual

    Progress Report

    Independent

    SGS

    Verification

  • Growing the success of Irish food & horticulture

    Areas covered by plans........

    Raw material sourcing: at least 1 target: Suppliers with recognised certifications - Develop sustainability initiatives with suppliers - Engage on areas such as welfare &

    biodiversity.

    Manufacturing processes: at least 2 targets

    Social Sustainability: at least 1 target Health & Nutrition, Community Initiatives, Employee wellbeing

  • Growing the success of Irish food & horticulture

    20

    COMPANY RECRUITMENT PIPELINE

    310 Companies Registered

    205 companies at workshop/plan

    development phase

    100 plans submitted

    Over 85% of exports

  • Growing the success of Irish food & horticulture

    Ireland 50%+ organic

    Low environmental impact

    Superfood nutrional value

    Food safety

    Preserved environment

    Sustainablility charter

    Origin Green

    Summary

  • Growing the success of Irish food & horticulture

    AIDAN COTTER

    CHIEF EXECUTIVE

    BORD BIA

    28 JANUARY 2009

    Growing the success of Irish food & horticulture

    Thankyou.