Awareness about the organic product& willingness to purchase organic products

General InformationOrganic foodsare foods that are produced using methods oforganic farming with limited modern synthetic inputs such as syntheticpesticides and chemical fertilizers, though organic pesticides, such asBut toxin, are still used. The organic farming movement arose in the 1940s in response to theindustrializationofagriculturethat became known in the 1960s as theGreen Revolution.

Global Organic Food Market2010: 59.1 billion US dollars2009: 54.1 billion US dollars1999: 15.2 billion US dollarsMajor Markets

U.S.A : 26 BN US$ Japan : 3 BN US$Europe : 12 BN US$Others : 10 BN US $

Annual Growth: 20 -30%Market Share: 1% of Total Food Sales

Indian Organic Market

Total Organic area: 4.43 million haTotal certified production: 17.11 lakh tonnesTotal exports: 69837 MT Value of export: INR 700 Crores

ProductDomestic sales MTTea1500Coffee750Spices500Rice5000Jaggery, Sugar6000Wheat & flour3000Pulses2500Fruits & vegetables5000Millets flours2000Oils & ghee2000Squashes & jams500Snacks500Honey2000Others(essential seeds, etc)5000

ProductsExport MTOil crops(Except sesame)17966Cotton & textiles17363Processed food8752Basmati rice5243Tea2928Sesame2409Honey2409Rice1634Dry fruits1472Cereals1348Spices-condiments1174Medicinal & herbal product627Coffee320Vegetables167

About Major Companies in the IndustryEARTH'S BESTAMY'S KITCHENGREEN & BLACK'S365 EVERYDAY VALUE/WHOLE FOODSORGANIC VALLEYConscious FoodsEcoFarmsMorakaDown to EarthOrganic IndiaNavdanya

Product ProfileOrganic Food Products

Basmati ricePulsesHoneyTeaCoffeeSpicesOil seedsFruitsProcessed foodCerealsHerbal medicines

Other Organic ProductsOrganic cotton fiberGarmentsCosmeticsFunctional food productsBody care products

ObjectivesTo identify the reasons for the unawareness about the organic product.To identify the reasons for the willingness to purchase the organic product. To identify the reasons for the unwillingness to purchase the organic product. To know why the organic products are not successful.

Literature ReviewChakrabarti, S., Baisya, R.K. (2007), "Purchase motivations and attitudes of organic food buyers", Decision, Vol. 34 No.1, pp.1 -22.Harper, G.C. and Makatouni, A. (2002), Consumer perception of organic food production and farm animal welfare, British Food Journal, Vol. 104 Nos 3 -5, pp. 287-99.Market Opportunities and Challenges for Indian Organic Products, Salvador V. Garibay and Katke Jyoti, Research Institute of Organic Agriculture (FIBL) and ACNielsen ORG-MARG, February 2003.Jolly, D.A., Schutz, H.G.K., Diaz -Knauf, V. and Johal, J. (1998), Organic foods: consumer attitudes and Use, Food Technology, Vol. 43(110), pp. 60 -66.

ScopeThis study will help the farmers or the organic products shop because this study will give idea about the market of the organic products.

This study will give idea about if any modification required in the product.

Research MethodologyResearch Design: ExploratorySources of Data: PrimaryData Collection Method: QuantitativePopulation: 100Sampling Method: ConvinientData Collection Instrument: Questionnaire

Thank you