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The primary purpose of using internet marketing is to represent a company. The net is a good place to convey the business message to the world. Most of the businesses small or big make use of the internet as resource to reach people.

Advantages of Internet Marketing Your business will be operating 24 hrs a day

and 7 days a week. Your customers are worldwide It is much cheaper to promote your business Updating your subscribers can be done

instantly through email For businesses such as law firm, online

magazine or newspaper you will be able to deliver your products to your customers without the need of a courier.

You will be able to find employment And a lot more What makes internet marketing appealing? The convenience, independence,

effectiveness and wider coverage at affordable rate is what makes internet marketing more appealing.

For businesses such as law firm, online magazine or newspaper you will be able to deliver your products to your customers without the need of a courier.

The convenience, independence,

effectiveness and wider coverage at

affordable rate is what makes internet marketing more

appealing.

Optimizing the site for search engines could be a vital aspect of the internet marketing and advertising campaign. It can help your site rank higher on search engines which means profit because most net users visit only internet sites which rank well.

On-site Optimization

Off – site Optimization

Keyword Research

On-site optimization refers to the factors that you can control on your web site: text, links, keyword density, etc.

Off-site optimization refers to the ranking factors which are usually out of your control. The most essential off-site factor are the links to your web site.

Keyword research is really where a successful SEO strategy starts.  Checking out what your clients are looking for is vital to reach an increase in numbers when it comes to traffic and conversions.