organic seo strategies by web3

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Organic SEO Strategies Best methods for the optimal SEO strategies development and implementation

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A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.

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Page 1: Organic SEO Strategies by Web3

Organic SEO Strategies

Best methods for the optimal SEO strategies development and

implementation

Page 2: Organic SEO Strategies by Web3

IntroductionAbout me, Web3 and SEO industry

Page 3: Organic SEO Strategies by Web3

About Me

• Internet Marketer• SEO Expert• Enterpreuneur• Climber• Marathoner • Chess player

  

 Radek KotlarekWeb3 Founder

Page 4: Organic SEO Strategies by Web3

Innovative Online Marketing Solutions Web3:• Innovative & International Search Marketing Company • Online Marketing Solutions Provider• World recognized experts and authorities• Facebook Marketing Tools: fbTagger, fbAttack, fbTarget• Partnerships with companies on the entire globe• Modern, results driven approach

Page 5: Organic SEO Strategies by Web3

SEO as primary marketing strategy for business

• One of the most talked techniques

• One of the fastest growing industries

• Almost all online business do SEO

• 70% of offline businesses will be using Google local service (2012)

• Mashable predicts 16% growth of Search Marketing industry in 2011

 

Page 6: Organic SEO Strategies by Web3

Google Trends for SEO in Ireland

Trend for SEO services is growing, this is what every business needs today

Page 7: Organic SEO Strategies by Web3

Advanced Keywords Research

The most important part and the key to success

Page 8: Organic SEO Strategies by Web3

Importance of Keywords Research

• The most important part of any online marketing campaign

• If you start optimizing for 'SEO' you will waste your money

• Long tail keywords strategy

• Get enough time to get it done properly and you will see fast return!

 

Page 9: Organic SEO Strategies by Web3

Advanced Keyword Research Tools

        • Google Keywords Tools (classic)• Manual Research (intitle:, site:)• Google Wheel• Marketer Tools: Market Samurai

Page 10: Organic SEO Strategies by Web3

What actually are Long Tail Keywords?

• expansion of a core, generic, high volume keyword phrase to include numerous combinations and permutations of the keywords and their associated or relevant phrases.

• individually they are unlikely to account for a great deal of searches but when taken as a whole, can provide significant targeted traffic that convert well. 

• unlikely ever to exceed searches for a brand name if the brand name is reasonably well established

• the volume of converting traffic these terms can generate by nature of their specificity and relevance is worth investigating. very effective - there is little competition for most of these keywords on major search engines.

 source: Wikipedia

Page 11: Organic SEO Strategies by Web3

Onsite Content OptimisationContent is Your Product

Content is what brings attention of visitors, leads, customers

Page 12: Organic SEO Strategies by Web3

Content is the king

• It has been a known fact for a long time

• Any SEO efforts will be waste of money if content is of poor quality

• Content is not any longer text only

• Media rich - audio, video, images, podcasts, presentations, pdf's, press releases, articles

Page 13: Organic SEO Strategies by Web3

#1 HTML Tag

• <title> is the most powerful HTML tag

• In some cases proper implementation of it allows to get top10 rankings without a single backlink

 

Page 14: Organic SEO Strategies by Web3

Meta Tags

The only important meta tag is <meta description>  

You can skip any other meta. And I am deadly serious.

Page 15: Organic SEO Strategies by Web3

Google Is Blind!

   • Remember, Google can't

see your images! • Use keywords in

filenames! • Use ALT tag to insert your

long tail keywords!

Page 16: Organic SEO Strategies by Web3

Use Hyperlinks on your website

• Internal links on your website are the first backlinks search spider will see!

 • Think carefully about

navigation and where you place hyperlinks in content.

 • Use your keywords in the

hyper links

 

Page 17: Organic SEO Strategies by Web3

Link Building StrategiesThe optimal strategies to get high

quality relevant links to your website

Page 18: Organic SEO Strategies by Web3

Standard Link Building Methods

Classic and still very effective link building strategies include: • Manual Directories Submission  • Contextual Link Building• Niche Blog Creation • Blog comments• Forum profiles

 They still work very well and you should include in your SEO strategy!

Page 19: Organic SEO Strategies by Web3

Niche Blogs Creation

• http://railsexpert.info• Strong Footer Links (gives a backlink from every page)• Additional monetization of traffic through affiliate

marketing

Page 20: Organic SEO Strategies by Web3

Are you ready for the next big step?

Social Media Search Optimisation is on its way!

Page 21: Organic SEO Strategies by Web3

SEO + Social Media = Authority * Influance

Page 22: Organic SEO Strategies by Web3

Web 2.0 Properties in Link Building

• Create links people will talk about and share in social media!

• Imagine the power of a strong link multiplied by hundrends of social platforms and then multiplied again by the amount of users of these platforms.

• This is one of the most effective strategies nowadays!

 

Page 23: Organic SEO Strategies by Web3

How to do social media link building?

 

• Social Bookmarking• Squidoo Lenses 

Example Lens about organic SEO

• Hub pages  Example HubPage ab

out Social Media• Add Facebook functionality

(next slide)• Add Tweetmeme

functionality• Allow people to share

content from your website

Page 24: Organic SEO Strategies by Web3

How can Facebook drive more traffic? • Facebook is not only your fanpage!• Add Facebook commenting facility to your blog.• This way each comment is seen by hundrends of people

on Facebook!• Great way of promotion through Viral Marketing!

Page 25: Organic SEO Strategies by Web3

Create and maintain Link Wheels

Take a few Web 2.0 properties and connect them into a wheel.

• Squidoo• Tumblr• Hubpages• Youtube• Flickr• Wordpress 

  Google loves Link Wheels and they help you achieve search engines domination!

Page 26: Organic SEO Strategies by Web3

RSS Promotion and DistributionWhat's this hype about RSS marketing all about?Do you remember we said content is your product?Like any product, it needs proper promotion but more importantly proper distribution.If you have a good content, embedded good internal links, RSS is your best friend!Let others distribute and reuse your content, it is only with benefit for you! Google will see your content as attractive and will give it better rankings.

Page 27: Organic SEO Strategies by Web3

How you can promote RSS feeds

• Add to RSS directories• Allow visitors for email subscriptions to your feeds• Add sharing ability to your RSS, it is extremaly easy (check

out addthis)• Create as many RSS as you can - different RSS for

categories, articles, indyvidual RSS for comments    

Page 28: Organic SEO Strategies by Web3

Traffic sources and measurement

How to diverse traffic sources and how to measure your SEO

performance

Page 29: Organic SEO Strategies by Web3

Diversed Traffic Sources

#1 Tip: Never rely on just one traffic source Have different traffic sources:Google, Facebook, Digg, RSS, PDFs

Securing traffic from multiple sources secures your business.

Google Panda update suprised many website owners.

You never know what can suprise you and you want to build a stable business. Well planned SEO campaign is a long term investment!

Page 30: Organic SEO Strategies by Web3

You can't manage what you can't measure

Measure traffic • Google Analytics

  Measure backlinks• Yahoo Siteexplorer

 Measure rankings •  Advanced Web Rankings

 Issues with your website?• Google Webmaster Tools

Page 31: Organic SEO Strategies by Web3

Measure Your Social Media

There is nothing worse than lack of knowledge of what people talk about your brand or product

Use the basic tools• Google Alerts• Post Rank

 Twitter: See how many people retweet your contentFacebook: Track the number of people who like your fanpage 

Page 32: Organic SEO Strategies by Web3

Development of good SEO StrategyHow to plan and implement a

successful SEO Strategy that will deliver results

Page 33: Organic SEO Strategies by Web3

Set up your SEO Goals

Start with setting up goals and objectives.Your goals should be SMART:• Specific, • Measurable, • Attainable, • Realistic, • Timely

 Ask yourself when setting up your goals: • What is your SEO budget?• What are your expectations?• Increase in traffic? More Sales?• Do you want to rank for specific keywords?

 

Page 34: Organic SEO Strategies by Web3

Pick up the right organic modules

Having the goals set up, put down into a document your plan.• How many keywords you plan to target?• Can you build a long tail keywords list by

using variations? (like keyword + city)• What modules will you use for link building

to suit your monthly budget? • If you decide to build link wheels, can you

afford link building for all its properties? • Does you SEO Plan fit together with your

social media plan or ppc strategy?

Page 35: Organic SEO Strategies by Web3

Real Life Case Studies

Case Studies of implementation of all above modules

Page 36: Organic SEO Strategies by Web3

Web3 Campaign Case Study3 weeks of dynamic organic campaigns with primary focus on social media:

Page 37: Organic SEO Strategies by Web3

Web3 after 4 weeks of SEO campaignWe can see visits came from 34 countries!

Page 38: Organic SEO Strategies by Web3

Web3 Visitors from Ireland

We can see, that an average visitor from Ireland looked at 5.73 pages and spent over 14 minutes on the site!

What it means?We generated highly targeted and very good quality traffic. Visitors show live interest in our website's content.

Page 39: Organic SEO Strategies by Web3

Web3 Traffic Sources

We can see the traffic is diversed, comes from 3 different sources.

Search Engines traffic brings 28.12% and that's a lot, as I don't run any PPC campaigns.

Page 40: Organic SEO Strategies by Web3

Web3 Indexed Keywords

Keywords that were delivering traffic after 2 weeks of link building:

Two weeks later:    You can see the trend is growing! And yet it is a small budget campaign.

Page 41: Organic SEO Strategies by Web3

Web3 Referring Sites

Referring sites deliver up to 58% of all new visits.We can see Facebook's campaign works quite well (no ppc).We also get quite many visits from Stumbleupon.Remember, this Traffic is coming from 33 sources after just 4 weeks of social link building.

Page 42: Organic SEO Strategies by Web3

Questions?Feel free to ask

[email protected]: @radkot

Thanks for watching!