organic seo strategies – five ways to get better results for your campaign
TRANSCRIPT
Organic SEO Strategies – Five Ways To Get Better Results For Your Campaign
Of all the internet marketing strategies in use out there today, organic SEO or organic search engine optimisation is
perhaps the oldest, most reliable and battle tested means of getting targeted traffic channelled to your website in a
safe and secure manner. With new algorithm updates from Google coming every few months, these strategies are
gaining their importance again amongst SEO professionals who are chucking the newer and more unreliable methods
and going back to the principles of targeted, real and safe SEO.
Looking to use the principles of organic SEO in your online marketing strategy as well? Here are five tips to help you
get the best results from your campaign.
Exhaustive keyword research
More and more people are now moving away from the old adage of maximising keywords but you have to understand
that organic traffic from google will flow to your website only if it is properly optimized for them. And not just any
keywords will do here. You need to ensure that you know who your target audience is and whether you'll target
Internet users on a local, regional, national or global scale. Based on this understanding, you should proceed with your
organic SEO keyword research and determine the best search phrases to rank your website for.
Use strong copywriting
Even the latest google algorithm updates are stressing on the same fact – content is king! Ensure that your website
offers high quality, well written, engaging and SEO optimized content and you will always be able to sail through any
changes in google’s standards in the future as well.
In our next blogpost, we will look at three more organic SEO principles to follow to make your online marketing
campaign a success.