PRESENTED BY JEREMY ASHBURN

Organic SEO vs Pay Per Click

KNOW THY SEO

OUR AGNEDA

DEFINE

TYPES PPC ORGANIC WHEN?

WHAT IS SEO?

“Pushing Websites to the top of Google.”

“Search Engine Optimization.”

THE TWO TYPES OF SEO

ORGANIC SEOPay Per Click

(PPC)

PPC – THE GOOD

INSTANT TRAFFICSuddenly, your website will get Hundreds of

Visitors! There is no waiting period!

TEST YOUR WEBSITEAll these visitors are now hitting your site.

Are they “converting?”

MEASURE RESULTSAs we test, we optimize for the keywords

that are working.

INCREASE ROIWe keep tweaking the campaign, lowering

the ad costs, and spending more money on what’s working.

TRAFFIC TEST MEASURE ROI

PPC – THE BAD

ADS ARE IGNOREDOnly 25% of us actually click the ads at the top of Google.

TAKES TIMEUsually takes 20 to 30 hours to setup a

campaign to test for 1,000 to 2,000 keywords. Whew!

TWEAK CAMPAIGNTakes time to optimize the campaign for

what’s working. A newbie can spend one week per month tweaking.

HIGH INVESTMENTIn order to do it right, you’ve got to spend

about 3K over 30 days to test

ADS TIME TWEAK COST

ORGANIC SEO – THE GOOD

BETTER TRAFFICYou’ll start receiving “targeted traffic.”

Visitors will come to your site searching for “buying keywords” and be more ready to pull the trigger.

LOWER THE COMPETION. The more effort you invest in organic SEO,

the higher your site appears in search rankings -- pushing competitors farther down the list.

IMPROVED REPUTATIONAs we test, we optimize for the keywords

that are working.

LOWER COSTAs you implemented sound SEO principles,

the cost-per-click for organic search traffic is zero, giving your company an edge over competitors who are trapped in a pay-per-click universe.

TRAFFIC TEST MEASURE ROI

ORGANIC SEO – THE BAD

TAKES TIMECan take 90 days (sometimes 150 days) to

push your website to the top of Google for buying keywords.

WAITING PERIOD. We have to wait 3 to 5 months to determine

if the buying keywords we’ve picked are the best ones.

HIGHER RISKAt some level, without PPC data, we’re

playing the “guessing game?” What if the keywords we’ve picked aren’t the best ones? We won’t know until they are ranked on Google’s First page.

NOT AN EXACT SCIENCEYour website will rank on Google’s First

within 30 days for some keywords, while others will take 90 days or longer. This is the “nature of the beast” and due in part to the way Google and other search engines work.

TIME WAITING RISK BEAST

WHEN SHOULD YOU USE?

ORGANIC SEOPay Per Click

(PPC)

TESTIMMEDIATE

PPC

50%

74%

82%

95%

Ideally, you need to use a PPC Campaign when you need Immediate Results, you need to test your site to see if the sales funnel is working correctly, you have at least a 3K monthly investment, and you have a manager to tweak your ad campaigns.

MANAGERINVESTMENT

KEYWORDSTIME

ORGANIC SEO

75%

50%

90%

30%

Ideally, you need to use a Organic SEO Campaign when you can afford to wait 90 days to get quality traffic, you already know your keywords, you have a lower investment ($300 per month), and you have patience to deal with the vagueness of SEO.

PATIENCEINVESTMENT

QUESTIONS - ANSWERS

And we’ve got answers. Simply ask now and we’ll be happy to lend you our expertise.

MarkBloom

How Much Does Google make annually from PPC?

TeonaRodrigue

z

Why does Organic SEO take so long?

MarianHobson

How do you know that we’ve picked the best keywords for Organic SEO?

YOU’VE GOT QUESTIONS

THANK YOU FOR YOUR TIME