organiclea's cropshare, east london

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Producing and distributing food and plants locally, and inspiring others to do the same. Cropshare at Organiclea

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  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Cropshare at Organiclea

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Organiclea: A workers co-op in East London. We grow food, we sell food, we

    inspire others to do the same.

    Cropshare: The opportunity for gardeners and allotment holders to sell their surplus

    fruit and vegetables

    An outlet to share crops with. There's

    nothing like it, nowhere else.

    C ropshare grower

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    The S ellers Parent: teacher: professional gardener: editor:

    retired: community worker

    Growing 4 years; 40 years

    1 5 regular producers

    The Outlets Street stalls

    Midweek box scheme

    The Buyers East London Residents Range of incomes Retired: employed: unemployed: students About half are growers, half not

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    June to August 2011

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    The S ystem

    75% of Stall C ustomers say that ultra local

    produce is one of the most important aspects of

    the stall

    S talls: pay for what we sell Box S cheme: can generally incorporate surplus so plans

    and orders

    Producer receives 60% , Organiclea 40%

    Cropsharers sign a Wholesome Food Association pledge...a low-cost, grassroots alternative to organic certification

    for those growing and producing food for sale locally. It is

    not a set of enforceable standards and it is cheap to be

    part of. Growers pledge that they are sticking to a set of

    organic principles and agree to open their space to anyone

    wishing to visit and see their conditions.

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Admin: on the S aturday stall

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Admin: monthly tallies

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    What do we all get?

    Produce gets used; avoids wasteFinancialIncreased sense of communityPridePositive interactionsGrowing skillsHealthSharing cooking and growing skills

    For many years we've

    been sharing our skills,

    but up to now not

    gaining financially.

    Cropshare brings the

    potential for financially

    benefiting from our

    growing

    C ropshare grower

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Challenges

    Takes time to administrate and co-ordinate Small quantities; checking growing sites

    Difficult to plan ahead: focus is on surplus, not commercial growing

    Confusion of allotment holders is it legal? Growers not easy to communicate with Less new growers involved

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    The Future

    Seek funding for community aspect Create pathways for new growers learning through other

    Organiclea projects

    Match experienced current cropsharers with new growers Streamline systems; keep it informal Arrange seller/buyer visits

  • Producing and distributing food and plants locally,

    and inspiring others to do the same.

    Cropshare Guidance for Cropsharers:www.organiclea.org.uk

    Selling Allotment Produce

    www.organiclea.org.uk (click on resources publications)

    Cropshare Guidance for workers:

    [email protected]

    Wholesome Food Association:http://www.wholesomefood.org/

    http://www.organiclea.org.uk/http://www.organiclea.org.uk/mailto:[email protected]://www.wholesomefood.org/Cropshare at OrganicleaPowerPoint PresentationSlide 3June to August 2011Slide 5Slide 6The SystemAdmin: on the Saturday stallAdmin: monthly talliesWhat do we all get?ChallengesThe FutureSlide 13