Organique

Business CommunicationsDesigned by: Atikah KamaruddinNur Shahirah ShamsuddinEsther Yow

Nica Chique

Modern rock n roll twist on a classic bag.

Shoulder bag that is made up of 100% recycled materials

Roomy bag (3 interior pockets)

Magnetic snap top closure

Criss-cross embellishment with metal studs

How unique is this business idea?Made up of 100% recycled items

Environmental friendly & Animal-cruelty free

Not out in market yet

Fashionable

Target MarketFashionable women

Women that are concerned about the environment

College Students / Working women

What is it made of?PLASTICMETALOLD CLOTHESPOLYESTER TAPE

PLASTICPost- consumer recycled plasticBottles

Recycled Microsuede: plush, animal-friendly suede

Recycled luxurious satin in fun contrast colors

Old Cloth / ClothesReprocess

Recolor

Woven handle

External design

MetalGeometric recycled metalstuds

Zipper and hooks

Polyester tapeRecycled zipper

Why should people buy the products?Eco-friendly. NO harmful materials. NO toxic chemicals

Safe for environment.

Made from recycled materials

Allows a person to carry personal and daily belongings easily

Cost saving

10Why is the product better than other similar alternatives?Reduce

Reuse

Recycle

What are the competitive advantages of the new product? Safe to use

Less/ no competitorwhy cant a competition just simply copy them?How does the product reach the market?Launch

Work with business coach or small group

Advertisement

Promotion

Can the product make money?YES

WHY?Not many competitorsDesign suitable for current generation & based on customer desires and personalityNot expensive

Production cost of 50 unitsMaterialCost per bag (RM) UnitTotal Cost (RM)With readymade Recycle material Recycle Suede ClothRecycle Satin LiningRecycle Metal

Without readymade Recycle material Recycle clothOther accessoriesServices 201210

0107 202020

303030 400240200840

0300210 510The cost of product per unitProduction costSell PriceExpected Profit With readymade Recycle material RM 42

Without readymade Recycle material RM 17RM 65

RM 35(RM 65 RM 42)RM 23

(RM 35 RM 17)RM 18*Therefore, the expected profit would be RM 23 and RM 18 per item.Advertising strategyMagazines intro our unique and eco-friendly product to the fashion world

TV/ cinemasdesign or create fun interesting memorable ads

Online website and internet adsAlways update and expand our site. Sell ads to any website available.

Collaborations with other companiesusing our bags are free gifts from popular make up stores or footwear shops.

Promotional strategyCompetitioncarry out monthly contest on from our company. Give out limited edition prizes, our latest handbag

VouchersLucky customers get up to 30% worth of discount voucher with a minimum purchase of RM200

Sales promotion

Thank you