organisational report

8/9/2019 Organisational report

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CHAPTER 1

INDUSTRY PROFILE

Indian retail industry

India is the 4th largest economy in the world in purchasing power parity (PPP) terms after USA,

China and Japan In !""#$"%, India &ecame the !nd fastest growing economy in the world with a growth

rate of %!' he economy is epected to grow at an a*erage +#' per annum for the net years

-holesale . /etail trade sector currently contri&utes to a&out 01' of 23P . employs a&out 4" million

people India has a large num&er of retail enterprises with close to 0! million retail outlets India has one of

the highest retail densities in the world, &ut only 4' &eing larger than "" s ft in si5e In terms of the

structure, the industry is fragmented . predominantly consists of independent, owner managed shops

he retail &usinesses include a *ariety of traditional retail formats, such as 67irana8 stores which stoc9

&asic household necessities (including food products)

Grot! o" retail se#tor in India

• /etail sector accounts for 01+! ' of India:s 23P

• Pro*ides employment to 0' of the population

• -orld:s largest retail networ9s with 0! million outlets

• otal mar9et si5e of retailing in India now is US; 1"" &illion


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• Current share of


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Specialty stores? are retail chains dealing in specific categories and pro*ide deep assortment

%a&or retailers in India

Pantaloon'

Pantaloon is one of the &iggest retailers in India with more than 4" stores across the country

=eaduartered in @um&ai, it has more than million s ft retail space located across the country It:s

growing at an en*ia&le pace and is epected to reach 1" million s ft &y the year !"0" In !""0, Pantaloon

launched country:s first hypermar9et Dig a5aarE It has the following retail segments?

• Food . 2rocery? ig a5aar, Food a5aar

• =ome Solutions? =ometown, Furniture a5aar, Collection$i

• Consumer lectronics? e$5one

• Shoes? Shoe Factory

• oo9s, @usic . 2ifts? 3epot

• =ealth . eauty Care? Star, Sitara

• $tailing? Future&a5aarcom

• ntertainment? owling Co

Tata Grou(

ata group is another maGor player in Indian retail industry with its su&sidiary rent, which operates

-estside and Star India a5aar sta&lished in 0%%#, it also acuired the largest &oo9 and music retailer in

India DHandmar9E in !"" rent owns o*er 4 la9h s ft space across the country

RPG Grou(


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/P2 2roup is one of the earlier entrants in the Indian retail mar9et, when it came into food .

grocery retailing in 0%% with its retail Food world stores Hater it also opened the pharmacy and &eauty

care outlets

Relian#e

/eliance is one of the &iggest players in Indian retail industry @ore than 1"" /eliance Fresh stores

and /eliance @art are uite popular in the Indian retail mar9et

A) *irla Grou(

AB irla 2roup has a strong presence in Indian apparel retailing he &rands li9e Houis Phillipe, Allen

Solly, Ban =eusen, Peter ngland are uite popular It is also in*esting in other retail segments It will in*est

#"""$%""" cores &y !"0"

Retail S#enario in India

3efining a new consumer culture, retailing &eats e*erything else hollow hough still at a nascent stage, the

rate at which retail outlets are mushrooming could gi*e an amoe&a a comple

From supermar9ets and hypermar9ets to department stores and con*enience stores and one$stop shops, a

retailing wa*e is currently on in the country And from food to music and apparel to tea and coffee &ars,

companies of all hues are indulging in retail spea9


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time at wor9 and home has made the consumers etremely selecti*e a&out how they would spend their

limited time on shopping

he rate of growth in India has gradually pic9ed up in the last two decades 2rowth prospects apart, India:s

*ery si5e acts as the fourth largest economy in the world It is also the second most populous nation in the

world his clearly indicates that within the &road picture of a de*eloping nation, there are segments &ig

enough to represent large mar9ets for organi5ed retail 3ue to the increasing demand of consumers for

*ariety and con*enience under one single roof, the concept of shopping malls started ta9ing shape in India

hough the concept of shopping malls came from the west, when it was introduced in India is was

according to Indian taste and preferences

Shopper:s stop was the first Shopping mall to start in India It was promoted &y @r7/aheGa , a prominent

@um&ai$&ased &uilder, opened the first outlet in Andheri, @um&ai in 0%%0, initially it underwent a fair share

of growing pains &ut slowly it caught on and has now &een *ery well accepted &y the masses

In India there are a num&er of large towns and the population in these towns is also *ery high his acts as

a *ery important factor to attract the large retailers in *enturing into these towns In the ascending traffic

congestion le*els, the net result is o*er crowded towns and par9ing hassles,


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raditional retailing continues to &e the maGor form of retail system contri&uting to o*er %+' of total retail

re*enues Indian retail mar9et is in a transition phase with a fast paced shift towards organi5ed retail which

is predicted to capture 0$!"' mar9et share &y !"00 Initially organi5ed retail stores made their entry

through metro cities ut with the increased spending capacities of consumers in tier$! cities, the new retail

stores are entering smaller upcoming cities

here are only a handful of companies with a retail &ac9ground @ost new entrants to the Indian retail

scene are real estate groups who see their access to and 9nowledge of land, location and construction as

prime factors for entering the mar9et Kuite interestingly, the share of retail mar9et in ur&an and rural India

is not *ery s9ewed he organi5ed retail is epected to grow at a rate of 1' in large cities &ecause of

shortage of space, while in small towns it would grow at a rate of "$" per cent, where ample land is

a*aila&le (LSS< and 7P@2 analysis ).


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India, currently, is the hottest retail destination he Indian retail sector is highly fragmented with %' of its

&usiness &eing run &y the unorgani5ed retailers li9e the traditional family run stores and corner stores he

organi5ed retail is at a *ery nascent stage though attempts are &eing made to increase its proportion to 0$

!"' &y the year !"0" &ringing in a huge opportunity for prospecti*e new players 6/etail /e*olution8 is Gust

&eginning in India his presents a uniue opportunity in time to 6organi5ed8 retailers in the western world to

le*erage and scale$up in India utili5ing their well defined and pro*en processes, procedures and controls

he supply chain, procurement systems and understanding of glo&al trends . fashion will ena&le them to

succeed


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According to the research conducted &y Sumitra group, from the setting up of IndiaEs first mall in 0%%%,

there has &een a steady proliferation of malls, a trend specially pronounced in the ur&an cities otal

num&er of malls was estimated at !"" in !""$" and proGected to increase to +0 &y !"0

he

mall

mania has &ought in a whole new &reed of modern retail formats across the country catering to e*ery need

of the *alue$see9ing Indian consumer An a*erage Indian would see a mall as a perfect wee9end gateway

with family offering them entertainment, leisure, food, shopping all less than one roof F3I up to 0 per cent

is allowed, with prior 2o*ernment appro*al for retail trade in DSingle randE products with the o&Gecti*e of

attracting in*estment, technology and glo&al &est practices and catering to the demand for such &randed

goods in India (7P@2 /esearch 2roup)


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CHAPTER -

RE)IE. OF LITERATURE AND RESEARCH DESIGN

INTRODUCTION


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I%PACT OF ORGANI/ATIONAL CLI%ATE'


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&) Tea$ .or5 $ eamwor9 is the concept of people wor9ing together cooperati*ely as a team in

order to accomplish the same goals>o&Gecti*es

c) %ana+e$ent e""e#tieness $ In management, the ultimate measure of management:s

performance is the metric of management effecti*eness which includes eecution, leadership,delegation, communication and consideration

d) Co$(eten#y $ Competence is a standardi5ed reuirement for an indi*idual to properly perform

a specific Go& It encompasses a com&ination of 9nowledge, s9ills and &eha*iour utili5ed to impro*e

performance

e) Reards and Re#o+nition M It is &ased on the performance of the employees in their

wor9place It encourages and moti*ates them to contri&ute their hard wor9 to the organi5ationEs

de*elopment

e) Co$$it$ent $ Commitment means to duty or pledge to something or someone, and can refer to

personal commitment, organi5ational commitment etc

f) .or5 Inole$ent , mployee in*ol*ement is creating an en*ironment in which people

ha*e an impact on decisions and actions that affect their Go&s It is considered as helpful in

continuous impro*ement and the success of retail companies

A high le*el of organi5ational climate is necessary for the de*elopment of retail companies 2ood

climate attracts good and efficient opportunities to the organi5ation, who contri&ute to the producti*ity of the

retail companies


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RE)IE. OF LITERATURE


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-616; EARLY FOR%ULATIONS OF THE CLI%ATE CONSTRUCT

he concept of climate can &e traced &ac9 to the wor9 of Lein2 Li((itt and .!ite 718;80 and a

wor9 entitled DPatterns of aggressi*e &eha*iour in eperimentally created social climatesE 7Denison2 18806 he Lein et6 Al6 718;80 study in*estigated the relationship &etween leadership style

and climate, a factor that has remained central to the concept, 3oy#e and Slo#u$ 718:-0 trace the

concept &ac9 to the studies of ?o""5a 718;90 on D&eha*ioral en*ironmentE Lein@s 718;


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area Up to a certain point of time it had &een e*en confused with another *ery important concept,

D


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(&) in*ol*es a psychological processing of specific perceptions into more a&stract depictions of the

psychologically meaningful influences in the situation

(c) tends to &e closely related to situational characteristics that ha*e relati*ely direct and immediate

ties to the indi*idual eperience and

(d) Is multidimensional, with a central core of dimensions that apply across a *ariety of situations

(through additional dimensions might &e need to &etter descri&e particular situations

S#!neider and Hall 718-0 descri&e climate as a glo&al perception held &y indi*iduals a&out their

own organi5ational en*ironment

S#!neider and Snyder 71890 further clarified the approach &y defining climate as a summary

perception which indi*iduals form of (or a&out) an retail companies For them it is a glo&al impression of the

retail companies

-6169 DI%ENSIONS OF ORGANI/ATIONAL CLI%ATE'


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3o4 #!allen+e2 i$(ortan#e and ariety@, which Dreflected a Go& percei*ed as challenging, which

in*ol*e a *ariety of duties, including dealing with other people he Go& was seen as pro*iding autonomy

and feed&ac9, and demanding high standards of uality and performanceE

Leader "a#ilitation and su((ort@, which Dreflected percei*ed leader &eha*iors such as the etent

to which the leader was seen as helping to accomplish wor9 goals &y means of scheduling acti*ities,

planning, etc, as well as the etent to which he was percei*ed as facilitating interpersonal relationships and

pro*iding personal supportE

.or5+rou( #oo(eration2 "riendliness2 and ar$t!@, which Dgenerally descri&ed relationships

among group mem&ers and their pride in the wor9groupE

Pro"essional and or+aniational es(rit@, which Dreflected percei*ed eternal image and desira&le

growth potential offered &y the Go& Also included were perceptions of an open atmosphere to epress oneEs

feelings and thoughts, confidence in the leader, and consistently applied organi5ational policies, com&ined

with non$ conflicting roles epectations and reduced Go& pressureE

3o4 standards@, which reflects the degree to which the Go& was seen as ha*ing rigid standards of

uality and accuracy, com&ined with inadeuate time, manpower, training and resources to complete the

tas9

-616< DE)ELOP%ENT OF CLI%ATE INSTRU%ENTS'

Current instruments include Patterson2 Payne and est 7188) usiness 0 used the James and Jones (0%+%) uestionnaire as the &asis for their

instrument which they applied to employees with a large pu&lic &uilding construction and maintenance

authority in Australia @odifications to the original instrument were threefold, consisting of modifications to


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the wording, scaling and presentation format /yder and Southey Gudged the scaling of the original

instrument to &e unsatisfactory

Fran#ese 7188;0 who eamined the effect of climate in ser*ice responsi*eness %eudell and

Gadd 7188B0 who studied climate and culture in short life organi5ations and )allen 7188;0 who was

concerned a&out organi5ational climate and ser*ice staff &urnout


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SCOPE OF THE STUDY

o assess the real opinion and mindset of employees and aid to meet out their epectations in future which

in turn will increase the *olume and uality of outputo understand the employee psychology on organi5ation climate so that the organi5ation can ta9e

appropriate measures

o throw light on the effecti*eness of the organi5ation climate pro*ided to the employees, so that it can

create the root for further impro*ement

O*3ECTI)ES OF THE STUDY

PRI%ARY O*3ECTI)E'

• o study the o*erall organi5ation climate in retail industry

SECONDARY O*3ECTI)E'

• o study the le*el of organi5ational climate pre*ailing in the /etail companies

• o understand the factors influencing the organi5ation climate of the retail industry

• o study the le*el of satisfaction of the factors influencing the organi5ation climate• o eamine the relationship &etween the 9nown factors and find out its impact on

organi5ational climate of the retail companies• o 9now the employeesE attitude towards the retail companies

%ETHODOLOGY

-6< RESEARCH %ETHODOLOGY

/esearch is a systematic method of finding solutions to pro&lems It is essentially an in*estigation,

a recording and an analysis of e*idence for the purpose of gaining 9nowledge According to Clifford woody,

6/esearch comprises of defining and redefining pro&lem, formulating hypothesis or suggested solutions,

collecting, organi5ing and e*aluating data, reaching conclusions, testing conclusions to determine whether

they fit the formulated hypothesis8


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-6


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he dataEs were collected through Primary and secondary sources

Pri$ary Sour#es'

Primary data are in the form of 6raw material8 to which statistical methods are applied for the

purpose of analysis and interpretations

he primary sources are discussion with employees, dataEs collected through uestionnaire

Se#ondary Sour#es'

Secondary dataEs are in the form of finished products as they ha*e already &een treated statistically

in some form or other

• he secondary data mainly consists of data and information collected from records, and also

discussion with the management of the retail companies

• Secondary data were also collected from Gournals, maga5ines and &oo9s

CHAPTER ;

PROFILE OF *USINESS


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;6161 History o" Retail Industry'

he origin of retailing in India can &e traced &ac9 to the emergence of 7irana stores and con*enience

stores which used to cater to the local people In 0% the go*ernment set up 7hadi . Billage Industries

Commission to gi*e impetus to rural retail and many indigenous franchise stores came up with its help he

retail industry underwent a huge change in the 0%#"s when the economy opened up he emergence of &ig

retail chains in India was first witnessed in the tetile sector Some eamples are om&ay 3yeing, S

7umar:s and /aymonds Hater itan launched retail showrooms in the organi5ed retail sector 2radually we

saw a shift from manufacturing to pure retailing he e*olution of retailing in India can &e &etter understood

as?

Early Ei+!ties

→ :/etailing: in India was synonymous with peddlers, *egeta&le *endors, neigh&ourhood 9irana stores

(small grocery stores) or sole clothing and consumer dura&le stores in a near&y town

→ hese retailers operated in a highly unstructured and segmented mar9et here were hardly any

retailers which operated in more than one city

*e"ore 188>

→


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→ mergence of malls and super mar9ets trying to pro*ide customer with 1 BEs $ Balue, Bariety and

Bolume

→

Fig? 00 *olution of /etailing in India

;616- Ty(es o" Retail 4usiness $odels'

%o$,and,(o( stores' hese are generally small family$owned &usinesses catering to smaller sections of

society and usually operate locally

Cate+ory S(e#ialists 5illers' hese are &ig &o discount specialty stores that offer a narrow &ut deep

assortment of products y offering a complete assortment at low prices, category specialists can 69ill8 a

category of merchandise for other retailers and thus are freuently called category 9illers

For eample,


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Dis#ount stores' hese are the stores or factory outlets that pro*ide discount on @/P items hey focus

on &ul9 selling and reaching economies of scale or selling the stoc9 left after the season is o*er ample?

rand Factory in angalore

Su(er$ar5ets' A predominantly self$ser*ice format offering a full line of groceries, meat, and produce with

limited sales of non$food items, such as wellness and &eauty products LilgiriEs, Foodworld, Food a5aar

etc are some of the Supermar9ets in India

Hy(er$ar5ets' A *ery large retail unit that offers products at a low price It is a com&ination of a general

merchandise store and the supermar9et hese are characteri5ed &y large store si5e, low operating costs

and operating margins, dicounted prices and comprehensi*e range of merchandise =ypermar9ets carry a

larger proportion of food items than supercentres with a greater emphasis on perisha&les$produce, meat,

fish and &a9ery hey offer an epanded selection of non$food items at low prices hese are usually large

self$ser*ice outlets, offering a deep assortment in a wide *ariety of categories =ypermar9ets also ha*e

spacious par9ing facilities eclusi*ely for their customers and employees Some popular hypermar9ets in

Indian mar9et include PantaloonsE ig a5aar, /eliance rends, and Bishal @ega @art

;616; E,Retailin+'

$retailing (or e$ailing) is the concept of selling retail goods using electronic media,

especially, the internet $/etailing stores sell online promotion for goods that can

&e readily sold online, eg, &oo9s . C3s, etc


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2rowth 3ri*ers


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;6- Co$(any Pro"ile'


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;6-61 Oerie'

he parent company of igas9etcom is Supermar9et 2rocery Supplies Pri*ate Htd which operates as an

online grocery store he company offers online shopping and deli*ery of grocery items such as fruits,

*egeta&les, &a9ery products, dairy products, fro5en foods, staples pro*isions, toiletries and personal care

products Supermar9et 2rocery offers its products and ser*ices in India

igas9et was founded &y BS Sudha9ar, =ari @enon, Bipul Pare9h, BS /amesh and A&hinay Choudhari

and started its operations in 3ecem&er !"00 with an initial in*estment of a&out /s crore from serial

entrepreneur duo of 7 2anesh and @eena 2anesh

For the founding team of igas9etcom this was their second e$commerce *enture he team of fi*e had

earlier launched Fa&martcom (&ac9ed &y ChrysCapital), selling &oo9s, music, toys, Gewellery and also,groceries he grocery &usiness later &ecame pure play retail, and was split off and merged with rinethra,

and raised funds from India Balue Fund and was ultimately sold to the Aditya irla 2roup

he online &usiness finally &ecame Indiapla5acom, an online shopping site, and the fi*e founders still

remain shareholders

http://bigbasket.com/http://bigbasket.com/http://bigbasket.com/http://www.hugedomains.com/domain_profile.cfm?d=fabmart&e=comhttp://www.ivfa.com/http://bigbasket.com/http://www.hugedomains.com/domain_profile.cfm?d=fabmart&e=comhttp://www.ivfa.com/


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angalore &ased online grocery store igas9et has recently raised /s !"" crore in fresh round of funding

led &y =elion Bentures and Nodius Capital -ith this fund raise, igas9et *aluation has now crossed /s

0""" Crore (appro ;0+ @illion) igas9et had earlier raised their funding of US3 0" million (a&out /s "

crore) from pri*ate euity firm Ascent Capital

-ith this round of funding, igas9et has raised a total funding of /s !+# crore

igas9et claims to ha*e more than 0!""" products from o*er 0""" &rands across se*eral categories li9e

groceries, fruits, *egeta&les, &read . &a9ery products, toiletries, &randed food . non$food products, dairy

products, household pro*isions, confectioneries and fro5en food

hey eist in 4 cities (angalore, =ydera&ad, @um&ai and Pune) and planning to epand0" cities &y the

end of net year

he company has crossed annual re*enue of /s !" crore and has a growth rate of 0" percent month$

o*er$month (@o@) hey currently ship o*er """ orders per day

igas9et faces competition from other online grocers li9e NopLow, Aaram Shop, Hocalaniya,

Shop*egin, 2reencartin and Farm!7itchen

;6-6- Deliery %odel o" *i+*as5et6#o$ in *an+alore'

igas9et owns a fleet of more than " *ans, which are &eing commissioned for deli*ery Company follows

a hu&$and$spo9e model where all the goods are &ought and stoc9ed in a warehouse he warehouse

supplies to the hu&s here are three hu&s in angalore M in -hitefield, 7ana9pura and Oashwantpur M and

they co*er the entire city From there, the deli*ery eecuti*es (called customer eperience managers)deli*er the goods in four time slots M + am$% am, 00 am$0?1" pm, 1 pm$ pm and + pm$0" pm


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;6-6; Stru#ture o" Or+aniation'

CEO

CTOCFO CPO HEAD

HR &

HEAD

B &M


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=elion Bentures Partners is an India$focused, early to mid$stage *enture fund, managing o*er ;"" million

It in*ests in technology$powered and consumer ser*ice &usinesses in sectors li9e Internet,


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*arious categories li9e? Fresh Fruits . Begeta&les, 2rocery . Staples, e*erages . read, 3airy . gg

products, randed Food Items, @eat, Personal Care and =ousehold products

Bread Dairy & Eggs

Bread & Bakery

Dairy Products

Groceries & Staples

Ayurvedic

Dals & Pulses

Dry Fruits

Edible Oils & Ghee

Flours & Sooji

Meat

Chicken

Fruits &

Vegetables

Cut Fruits &

!egetables

F&! Co"bo

Fruits

Beverages

Ayurvedic

Energy & #ealth

Drinks

FoodPersonal Care

Ayurvedic

Baby Care

Cos"etics

Deos & Per$u"es

Fashion

Accessories

Groo"ing %ools

Brane F!!s

Ayurvedic Food

Baby Food

Baking & Dessert

te"s

Biscuits

Break$ast Cereals

Canned Food

Chocolates &

Household

Back %o School

Books & Periodicals

Bread & Bakery

Car Care

Cleaning Accessories

Detergents

Electricals

Gardening 'eeds

(itchen & Dining

(itchen A))liances

http://bigbasket.com/cl/bread-dairy-eggs/?nc=nbhttp://bigbasket.com/pc/bread-dairy-eggs/bread-bakery/?nc=fa&sid=N6g5OoSiY2OjMzY3om1kA6FjAaJhb8I=http://bigbasket.com/pc/bread-dairy-eggs/dairy-products/?nc=fa&sid=N6g5OoSiY2OjMzY3om1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/ayurvedic-staples/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/dals-pulses/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/dry-fruits/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/edible-oils-ghee/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/flours-sooji/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/flours-sooji/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/meat/chicken/?nc=fa&sid=NljkpoSiY2OjNDk0om1kA6FjAaJhb8I=http://bigbasket.com/cl/fruits-vegetables/?nc=cshttp://bigbasket.com/cl/fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/cut-fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/cut-fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/f-combo/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/fruits/?nc=cshttp://bigbasket.com/cl/beverages/?nc=nbhttp://bigbasket.com/pc/beverages/ayurvedic-beverages/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/beverages/energy-health-drinks/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/beverages/energy-health-drinks/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/imported-gourmet/food-ig/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/cl/personal-care/?nc=nbhttp://bigbasket.com/pc/personal-care/ayurvedic-non-food/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/baby-care/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/cosmetics/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/deos-perfumes/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/fashion-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/fashion-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/grooming-tools-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/ayurvedic-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baby-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baking-dessert-items/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baking-dessert-items/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/biscuits/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/breakfast-cereals/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/canned-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/cl/household/?nc=nbhttp://bigbasket.com/pc/beverages/energy-health-drinks/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/household/back-to-school/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/back-to-school/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/imported-gourmet/food-ig/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/household/books-periodicals/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/bread-dairy-eggs/bread-bakery/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/car-care/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/cleaning-accessories/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/detergents/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/electricals/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/gardening-needs/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/kitchen-dining/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/kitchen-appliances/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/cl/bread-dairy-eggs/?nc=nbhttp://bigbasket.com/pc/bread-dairy-eggs/bread-bakery/?nc=fa&sid=N6g5OoSiY2OjMzY3om1kA6FjAaJhb8I=http://bigbasket.com/pc/bread-dairy-eggs/dairy-products/?nc=fa&sid=N6g5OoSiY2OjMzY3om1kA6FjAaJhb8I=http://bigbasket.com/pc/bread-dairy-eggs/eggs/?nc=fa&sid=N6g5OoSiY2OjMzY3om1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/ayurvedic-staples/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/dals-pulses/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/dry-fruits/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/edible-oils-ghee/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/grocery-staples/flours-sooji/?nc=fa&sid=8yY-G4SiY2OjMzgxom1kA6FjAaJhb8I=http://bigbasket.com/pc/meat/chicken/?nc=fa&sid=NljkpoSiY2OjNDk0om1kA6FjAaJhb8I=http://bigbasket.com/pc/meat/mutton/?nc=fa&sid=NljkpoSiY2OjNDk0om1kA6FjAaJhb8I=http://bigbasket.com/cl/fruits-vegetables/?nc=cshttp://bigbasket.com/cl/fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/cut-fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/cut-fruits-vegetables/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/f-combo/?nc=cshttp://bigbasket.com/pc/fruits-vegetables/fruits/?nc=cshttp://bigbasket.com/cl/beverages/?nc=nbhttp://bigbasket.com/pc/beverages/ayurvedic-beverages/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/beverages/energy-health-drinks/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/beverages/energy-health-drinks/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/pc/imported-gourmet/food-ig/?nc=fa&sid=MYgcroSiY2OjMzUxom1kA6FjAaJhb8I=http://bigbasket.com/cl/personal-care/?nc=nbhttp://bigbasket.com/pc/personal-care/ayurvedic-non-food/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/baby-care/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/cosmetics/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/deos-perfumes/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/fashion-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/fashion-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/personal-care/grooming-tools-accessories/?nc=fa&sid=BTtrPYSiY2OjNDQ1om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/ayurvedic-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baby-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baking-dessert-items/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/baking-dessert-items/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/biscuits/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/breakfast-cereals/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/canned-food/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/pc/branded-foods/chocolates-sweets/?nc=fa&sid=KfBeiISiY2OjMzk4om1kA6FjAaJhb8I=http://bigbasket.com/cl/household/?nc=nbhttp://bigbasket.com/pc/household/back-to-school/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/books-periodicals/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/bread-dairy-eggs/bread-bakery/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/car-care/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/cleaning-accessories/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/detergents/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/electricals/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/gardening-needs/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/kitchen-dining/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=http://bigbasket.com/pc/household/kitchen-appliances/?nc=fa&sid=EX5qvYSiY2OjNDE5om1kA6FjAaJhb8I=


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angalore

@um&ai

=ydera&ad

Pune

;6-61> In"rastru#tural Fa#ilities'

-arehouse Facility

• Approimately 0, "", """ S Ft area space use efficiently

• @anual and mechanical material handling a*aila&le

• conomical storage facility a*aila&le

• Separate storage facility a*aila&le for perisha&le and non$perisha&le goods

• "°C, $°C . $0°C free5ers for storing meat and dairy products

• Pic9up$and$drop facility for female employees

• Su&sidi5ed canteen facility for all employees

• Place to ta9e rest a*aila&le for employees

• ! shifts of 4 hours each in a day

• 0 day off after 1 days of regular wor9

=ead


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• All the departments are computeri5ed

• Adeuate lighting facility

• -ell$furnished and spacious

• Safe &uilding and water facility

• Precaution in case of fire

;6-611 Co$(etitors In"or$ation

NopLowEs *ision is to help people sa*e time with the hope that they can spend this

sa*ed time on something more meaningful heir tagline is 6e Ha5y, uy asy8

As a starting point for this *ision the first mission of deli*ering daily needs items at

the doorstep in less than 1 hours Currently they ha*e items ranging from home and personal needs,

staples, &e*erages, spices, edi&le oil, cleaning utilities, &a&y products and many more NopLow earlier

raised funding from Accel partners, imes 2roup and Kualcomm

Hocalanya is @um&aiEs premier online con*enience store Since

@ay !"0!, they ha*e aimed to re*olutioni5e the grocery shopping

eperience with a single minded focus to ma9e each step of the

shopping process as possi&le hey ha*e their shel*es stac9ed

with o*er 04,""" products and they 9eep introducing new products

under their wide array of categories he product list contains essentials li9e salt, rice, flour, sugar .

pulses, specialty products li9e fro5en waffles, pepper spray, &a&y care, seasonal and festi*e fa*ourites li9e

organic mangoes, mithai &oes, eotic fruits and many more Hocal anya was conceptuali5ed in August

!"00 and launched in @ay !"0! &y 7aran, /ashi and Amit


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9stopcom is a leading we&site for online shopping in @um&ai, hane and La*i @um&ai, which offers

all g rocery and daily essentials deli*ered to home


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has now morphed into a 1!$store chain of premium gourmet stores strategically located at high

street locations in LC/, @um&ai, Pune, =ydera&ad and

angalore

AaramShop is a hy&rid retail platform that is completely focused on ensuring that customer can

shop for their daily essentials . grocery &rands from the comfort of their homes or

offices and ha*e the orders deli*ered to them heir philosophy is to ma9e shopping

more engaging, entertaining, fun and stress$free AaramShops are trusted

neigh&ourhood retailers, who ha*e ser*iced the customers for years Low

customers can access the same retailers *ia their customi5ed we&$fronts

;6-61- S.OT Analysis


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Fi+6 ;6; S.OT Analysis

STRENGTH

@anpower a*aila&ility

cellent infrastructure

It is great place to wor9 and it attracts a lot of potential employees

Lo physical store which reduces the o*erhead cost

Strong &uying and merchandi5ing team

Lo time constraints, orders can &e placed round the cloc9 and deli*ery is done according

the chosen time slots

he &uying is Gust a clic9 away from the seller Lo physical mo*ement is reuired and no hunting of

right product at right price is to &e done &y the consumer this ma9es the &uying process faster

ransaction through internet sa*es time

.EA?NESS

Acceptance in !$tier cities is wea9

/euirement of internet for placing order

/each in rural areas

Impossi&ility of physical eamination of the products


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OPPORTUNITIES


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CHAPTER B

Fa#tual uestions6

16 A+e

a) elow !&) !$1c) 1$4d) 4 . A&o*e

Ta4le No6 B61

elow ! !$1 1$4 4 . A&o*e otal

01 1% 41 04 0"%

Belo* +,

+,-./

.,-0/

0/ & Above

%otal

DATA ANALYSIS

From ta&le no 40 we got there are 01 employees who are &elow !, 1% employees whose age is in&etween !$1%, 41 employees are 1$4, 04 employees are 4 and a&o*e

INTERPRETATION


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here are more num&er of employees whose age in &etween 1$4, &ecause they need the eperienced

employees

-6 GENDER

a) @ale&) Female

Ta4le No B6-

@ale Female otal

# !4 0"%

ale

Fe"ale

%otal

DATA ANALYSIS

here are # mployees who were male and !4 were Female

INTERPRETATION

From the ta&le it is o&ser*ed that men play a important role in retail Industry comparati*ely than women

;6 %arital Status


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As employees rated on &ased of their performance regard wor9ing en*ironment is high &ased on their

perceptions

6 .!at is your o(inion a4out or5 eniron$ent J

a) =ighly Satisfied&) Satisfiedc) @oderated) 3issatisfiede) =ighly dissatisfied

Ta4le No6 B6<

=ighly Satisfied satisfied moderate dissatisfied =ighly

dissatisfied

total

14 10 !1 0! % 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 4 we got 14 employees were highly satisfied,10 were satisfied,!1 were moderate, 0! weredissatisfied, % were highly dissatisfied

INTERPRETATION

From the ta&le clearly states that most of the maGority employees are highly satisfied with the wor9ing

en*ironment


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:6 .!at is your o(inion a4out t!e el"are "a#ilities (roided in your Or+aniation J


Ta4le No6 B6


dissatisfied

total

10 11 ! 0" 0"%

#ighly Satis4ed

satis4ed

"oderatedissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From a&le Lo 4+ there were 10 employees who were highly satisfied, 11 were satisfied, ! were

moderate, 0" dissatisfied, were highly dissatisfied

INTERPRETATION

As o&ser*ed from the ta&le a&out the feed&ac9 on welfare facilities pro*ided in the organi5ation is satisfied


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1>6 Does your or+aniation #ondu#t (eriodi# sa"ety (ro+ra$ J


Ta4le No6 B68


dissatisfied

total

% 01 ! 1% !1 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 40", % were highly satisfied, 01 were satisfied, ! were moderate, 1% were dissatisfied, !1

were highly dissatisfied

INTERPRETATION

From the ta&le states that employees regular safety chec9up programmes are at dissatisfied le*el from the

feed&ac9 at retail Industry


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116 Are you satis"ied it! t!e sa"ety eKui($ents (roided in your or+aniation J


Ta4le No6 B61>

=ighly Satisfied Satisfied moderate dissatisfied =ighly

dissatisfied

total

1% 1 !" % 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 40", 1% were highly satisfied, 1 were satisfied, !" were moderate, % were dissatisfied,


INTERPRETATION

As o&ser*ed from the ta&le safety euipments pro*ided &y the oragnisation in a retail industry is at highly

satisfied le*el


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AUTONO%Y

1-6 .!at is your o(inion a4out inter(ersonal relations!i( it! ot!er or5ers J


Ta4le No6 B611


dissatisfied

total

14 10 !1 0! % 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed

#ighly dissatis4edtotal

DATA ANALYSIS

From ta&le no 400, 14 were highly satisfied, 10 were satisfied, !1 were moderate, 0! were dissatisfied, %


INTERPRETATION

From the a&o*e ta&le o&ser*ed that Interpersonal relationship with the wor9ers is higly satisfied


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1;6 .!at is your o(inion a4out t!e relations!i( it! su(erisors J


Ta4le No6 B61-


dissatisfied

otal

11 1! ! 00 # 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 40!, 11 were highly satisfied, 1! were satisfied, ! were moderate, 00 were dissatisfied, #


INTERPRETATION

As from the ta&le clearly states that relationship with the super*isors Is highly satisified


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1B6 .!at is your o(inion a4out t!e relations!i( it! %ana+e$ent J


Ta4le No6 B61;


dissatisfied

otal

14 10 !1 0! % 0"%

#ighly Satis4ed

satis4ed

"oderate

dissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 401, 14 were highly satisfied, 10 were satisfied, !1 were moderate, 0! were dissatisfied, %


INTERPRETATION

As o&ser*ed from the a&o*e ta&le relationship with the management is at highly satisfactory in retail

Industry


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196 Are you "ree to #o$$uni#ate it! ot!er nonte#!ni#al sta"" J

a) Oes&) Loc) Sometime

Ta4le No6 B61B

Oes Lo Sometime otal

4 14 1" 0"%

5es

'o

So"eti"e

total

DATA ANALYSIS

From ta&le no 404, 4 employees said yes, 14 were no, 1" said sometime

INTERPRETATION

As o&ser*ed from the ta&le ma9es a statement that maGority of employees are free to communicate with the

non technical staff


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1


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Re#o+nisation Co$(etitieness

16 Does your or+aniation +ie re#o+nisation to you J

a) Oes&) Lo

Ta4le no6 B61<

Oes Lo otal

# !4 0"%

5es

'o

%otal

DATA ANALYSIS

From ta&le no40, # said yes and !4 said no

INTERPRETATION

As o&ser*ed from the ta&le employees at maGority le*el say that they get recognisation on their

performanace


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->6 Are you satis"ied it! #urrent 4ene"its (roided 4y your or+aniation J


Ta4le No6 B618


dissatisfied

otal

14 10 !1 0! % 0"%

#ighly Satis4ed

satis4ed

"oderatedissatis4ed

#ighly dissatis4ed

total

DATA ANALYSIS

From ta&le no 40%, 14 were highly satisfied, 10 were satisfied, !1 were moderate, 0! were dissatisfied, %


INTERPRETATION

As most of employees are highly satisfied a&out the current &enefits pro*ided &y the company


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-16 S(e#i"y t!e reards (roided 4y your Or+anisation J

a) Salary&) Incenti*ec) Promotiond)

Salary Incenti*e Promotion

organisational report

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