organizational and internal sm and policy
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Organizational Social MediaPlanning & Managing Social Media
Job Description
What are the skills and qualifications necessary for the field?
SM Toolkit
Write a job description for a social media PR practitioner or manager.
Functions of Organizational Social Media Planning & Managing
Listening and responding (crisis)
SM Policy
Internal Comm
Getting started with SM How can the client benefit from SM?
What are some typical reservations and concerns?
What we need to know How will this serve program objectives or benefit the org?
Who’s going to do it? Which departments are involved?
What’s the CO$T? Time, personnel and resources
Planning and Managing Program planning
Creating objectives Voice and Tone Editorial Calendar
Managing day-to-day strategic efforts
Communicating on behalf of the org--“real time” responses and crises
Internal Social Media Social Media Policy
Managing internal social media platforms and programs that facilitate employee communication
Systems Theory Closed System: Asymmetrical
Open System: Symmetrical
PR: Boundary Spanner
Writing the Social Media Policy What are the necessary elements
of a social media policy?
Internal Social Media Boost employee morale, ownership, internal branding
Collaborative environment and engagement
New policies and procedures
Set the tone for external social media comm
Dell’s Social Media Listening Command Center
Social media education
From a 20 min video & exam, to “continuing ed” credit system
Internal SM Efforts Blog Blast
Managing a Crisis
Mistakes and bad decisions last longer, travel faster!