organizational arrangements for new product
TRANSCRIPT
ORGANIZATIONAL
ForNew Product
ARRANGEMENT
BUDGETING
Finance As Many Projects As Possible
Spend a Fixed % of Sales Only
Estimate No. of New Products Needed
ORGANIZING NEW PRODUCT DEVELOPMENT
Different Companies
Product Manager New Product Manager High Level Management Committee New Product Development Department
Different Ways
TEAMS
Venture TeamsCharged With Developing
Specific Product
CROSS
COMPANY
Venture teams
BudgetTimeframe
Skunkworks
NEW PRODUCT
STAGE-GATE SYSTEMFunneling stages through gates
By Senior Managers
KILL or HOLD or RECYCLEConcept of
PROCESSES
CONCURRENT Product Development
Passing New Product
B/w Cross Functional Teams
With Incremental Innovation
At Each Stage
SPIRAL Development Process
Recognizes The Value of Returning
To an Earlier Stage to Make Improvements
(Stage Gate System)
