1.1. What Do You Want TO What Do You Want TO Accomplish? Accomplish?

1.1 Objectives1.2 Style1.3 Tone

2.2. How Does Your Audience How Does Your Audience Perceive You? Perceive You? 2.1 What is credibility?2.2 How can you enhance it?

a. Initial credibilityb. Acquired credibility

General GoalGeneral Goal(a broad statement about job, task or activity)

Specific ObjectiveSpecific Objective OR Communication ObjectiveOR Communication Objective(highly specific statement, including measurable quantities, with very specific results)

“As a result of this message, my audience will……………..”

Communication StylesCommunication Styles

TELL JOINCONFERSELL

Use These when:a. You have all information you need.

b. You understand information without help.

c. You want a logical, orderly and quick decision.

Use These when:a. You need more information.

b. You need critical evaluation, opinions, ideas from audience.

c. You want audience to be involved for effective decisions.

C 90% to 95%A 5% to 10%

60% to 70% 30% to 40%

30% to 40% 60% to 70%

5% to 10% 90% to 95%

Middle/balanced/moderate

Business Communication Business Communication Tone ContinuumTone Continuum

Light/friendly Formal/official

CREDIBILITY CREDIBILITY Credibility is the audience’s perception of the communicator

Credibility is affected by:

1. Rank2. Goodwill3. Expertise4. Image5. Morality & Fairness

Initial CredibilityInitial Credibility Refers to the audience’s perception of the communicator before the communication itself takes place.

Acquired CredibilityAcquired Credibility Refers to the audience’s perception of the communicator, after the communication begins to take place.

Factors That Affect Credibility

Common Terms Social Power Theory

• Position or Rank

• Goodwill or personal relationship

• Expertise/competence

• Image or attractiveness and dynamism

• Morality and fairness

• Coercive/reward power

• Personal obligation

• Expert power

• Identification or Referent power

• Legitimate power

Assignment-2Assignment-2

Q 1. Write a note on the four styles of communication.

Submission Deadline: Next class ,2012

Submit in Handwritten or Printed Form or E-mail:

drbasit_preston@hotmail.com