AUDIENCE INVENTORYAUDIENCE INVENTORY

Who are they?1. Primary Audience 2. Secondary Audience3. Key Decision Maker

What do they Know & Feel?1. Knowledge

2. Attitude and feeling

TECHNIQUES TO TECHNIQUES TO MOTIVATE AUDIENCEMOTIVATE AUDIENCE

Punish or RewardPunish or Reward

Appeal to Growth NeedsAppeal to Growth Needs

Use the Need for Balance Use the Need for Balance

Cost/Benefit AnalysisCost/Benefit Analysis

Be Sensitive to Character TraitsBe Sensitive to Character Traits

MOTIVATING AUDIENCE:MOTIVATING AUDIENCE:Appeal to their growth needs

Herzberg’s Research

Work itself (achievement)

Advancement (recognition)

Working relationship

Working Conditions

Safety

Maslow’s Needs Hierarchy

Personal Growth

Self-esteem

Group Affiliation

Safety

Survival

Growth Needs(Motivators)

Deficiency Needs(Hygiene Factors)

The Four C’s Model:The Four C’s Model: Business Personality Traits Business Personality Traits

TENDS TO WORK ALONE

TENDS TO WORK WITH A GROUP

MAINTAINS STATUS

QUO

CHANGE S STATUS QUO

Comptroller

(Bureaucrat)

Commander

(Efficient Achiever)

Collaborator

(Socialite)

Crusader

(Idealist)

Through

proce

dures

To accomplish

results

To ac

com

plish

“dre

am”

Through affiliation

Assignment -4

Write a note on the Four C’s Model of Character Traits.

Submission Deadline: Next class Submit in Handwritten or Printed

Formor E-mail:

drbasit_preston@hotmail.com