organizational culture (3)

7/29/2019 Organizational Culture (3)

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I dont believe in taking the right decisions. I take

decisions and then make them right.

(Always believe in your ability and efforts.)


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Known to be shy and a very private person in his personal life.

Bachelor who lives alone in his apartment in Mumbai.

Loves home cooked food.

Ardent art collector.

Passion for flying and for cars.

He is a very private man. Even his closest business aides

know little about what he does in his free time, says a

veteran at the group.

Its anybodys guess what he will do after he steps down from

the countrys top private sector job. Those who know him well

believe he will indulge in all his pet interests, things he didnt

have enough time for while helming the group.


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From driving cars to flying choppers, from

charity to business strategy, he does it all,

and he does it passionately. But, despitebeing the cynosure of all eyes, very little is

known about his life.


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MR. RATAN NAVAL TATA

A LIVING LEGEND


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Presented By: Group 2Aditya Choudary

Ankit Ranjan

Kumar RahulPrashant Jaiswal

Rohitha Reddy


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A SHAKY START

Left to himself, Ratan Tata would probably have stayed on in theUnited States after training as an architect at Cornell University. But

the son of deputy group chairman Naval Tata and the nephew of JRD

Tata couldnt be allowed to work outside the group (he had an offer

from IBM).

In 1962, Ratan joined the family business, working on the Tata Steel

shop floor at Jamshedpur, just one of several thousand employees.

He got his first independent assignment less than a decade later

as director of National Radio and Electronics (Nelco), in 1971 . Nelco

was in dire straits when Ratan came on board losses of 40% and

barely 2% share of the consumer electronics market.

Just when he turned it around, the Emergency was declared. A weak

economy and labour issues compounded the problem and Nelco was

quickly near collapse again.


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Contd. Ratans next assignment was just as trouble-stricken. He was asked to

turn around the sick Empress Mills. He did, but was refused the Rs 50

lakh (Rs 5 million) investment required . Empress Mills floundered

and was finally closed in 1986.

The two failures haunted Ratan for decades. His track record was

suspect, he was jinxed, said his baiters. My first directorship was

that of Nelco and the status of that company has forever been held

against me.

The attacks became more vicious after 1981, when JRD stepped

down as Tata Industries chairman, naming Ratan his successor in

one leap, Ratan had moved to the head of the queue for eventual

leadership of the entire Tata Group, and that was completely

unacceptable to many.


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Personal Life

Ratan Tata was born into the famous Tata family on

December 28, 1937.

A prominent family belonging to Mumbai's

wealthy Parsi community.

Schooling from Campion school in Mumbai.

In 1962:- Completed B.Sc degree in architecture

with structural engineering from Cornell university .

In 1975:- Done the advanced management program

from Harvard business school.


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Beginning Career in TATA

December 1962 :- He joined the Tata Group, after turning

down a job with IBM on the advice of JRD Tata. He was first

sent to Jamshedpur to work at Tata Steel.

In 1971, Ratan was appointed the Director-in-Charge of The

National Radio & Electronics Company Limited (Nelco).

In 1981, Ratan was named director of Tata Industries, the

Group's other holding company.


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Personality

Very dignified

Ethical

Dependable

Believes in keeping promises

Loyal and believes in relationships

Risk taker but not a speculator

Exemplary leadership qualities and a tremendous motivator

of people


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Organizational Culture

Tata has always been values-driven. These values continue to direct thegrowth and business of Tata companies. The five core Tata values

underpinning the way we do business are:

Integrity: We must conduct our business fairly, with honesty and

transparency. Everything we do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity

for our colleagues and customers around the world, and always work for the

benefit of the communities we serve.

Excellence: We must constantly strive to achieve the highest possible

standards in our day-to-day work and in the quality of the goods and serviceswe provide.

Unity: We must work cohesively with our colleagues across the group and

with our customers and partners around the world.

Responsibility: We must continue to be responsible, sensitive to thecountries, communities and environments in which we work.


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Meeting With Values

Globally , Tata is recognized as not just another business , but as an

Indian Institution with value systems in place.

Mr. Ratan Tata brought in a culture where people tried doing things

better than what was being done.

He brought all the Tata companies under one umbrella of TATA ,

with common values and vision.

The company believes in returning wealth to the society they

serve.Twothirds equity of the Tata Sons is held by philanthropic

trusts.

He ensured that the Tata name was not used by any and every

company in the group. Only those abided by a code of conduct &

values were allowed to use the Tata name . This brought a sense of

pride to all that used the brand name Tata.


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Awards & Recognition

Mr. Ratan Tata was awarded the Padma Bhusan in 2000 andthe Padma Vibhusan in 2008 by the Government of India.

In 2009,Mr. Ratan Tata was knighted as a Knight Commanderof the Order of the British Empire (K.B.E.).

The Ohio State University honored Mr. Ratan Tata with thedoctorate degree in business administration and an honoraryfellowship by the London School of Economics

Recipient of the 'Global Indian Award' at the NASSCOM GlobalLeadership Awards 2008.

In 2010 he was awarded Businessman of the Decade by theFederation of Indo-Israel Chambers of Commerce

Listed among the 25 most powerful people in business byFortune magazine in 2007


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Other Roles

Chairman of the Government of Indias InvestmentCommission.

Respected member of the Prime Ministers Council on Tradeand Industry, the National Hydrogen Energy Board and the

National Manufacturing Competitiveness Council. Member of the American International Group, the Asia-

Pacific Advisory committee, JP Morgan Chase and Rolls Royce.

One of the Board of Directors of the New York StockExchange.


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Milestones & Controversies

The TATACORUS Deal: This proposed acquisition

represented a defining moment for Tata Steel and was

entirely consistent with the strategy of growth through

international expansion.

Tata- Nano Singur Controversy: This controversy cost the

TATA group a huge amount of loss and the question were

raised over TATAs social record.


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Conclusion

Mr. Ratan Tata has accomplished success without taking

shortcuts.

He has been very conscious of both the quality of the means

and the social significance of the ends , showing the way

forward to entrepreneurs, who wish to succeed without

compromising their integrity and dignity.

Mr. Rata Tata has been instrumental in transforming

leadership ethos of the Indian business dynamics and placing

India amongst the top Global markets.

organizational culture (3)

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