Boozt KPI’s Aug-11 Aug-12 Aug-13 Aug-14 Aug-15 Jul-16

Sessions 150K 1,1M 1,9M 2,8M 3,5M Not public

Orders 1.100 17.800 36.000 54.000 77.000 Not public

Gross Rev (mSEK, incl. VAT) 1 18 38 64 110 Not public

AOV 930 1040 1055 1191 1420 Not public

CVR 0,72 1,56 1,91 1,92 2,22 Not public

Revenue growth YoY   1.618% 202% 150% 143% Not public

Design & Marketing

Buying & Merchan- dising

E-com, Platform & Data

Fulfillment & Logistics

Finance

Customer Service

We deliver fashion …

Proprietary Best in class services

Logistics and warehouse

Shop management

Webshop

Customer service

Data integration Email and CRM

Business intelligence

Partner Portal Finance and ERP

5

o  Internal Consultants o  No test team o  Platform – not IT. We create Tools. o  Simplify it. Include business. Newsletter o  Just do it

The magic recipe

1.  Build a bridge to the business – involve them – avoid the concept of “technology looking for a market …”

2.  Keep it simple – build for the many 3.  Minimise phase one – choose side/use the “we will do that in phase

two” killer 4.  Power to the people – we make tools 5.  We have individual responsibility for our work 6.  Always at least one ”star project” on each platform module 7.  Never more than three Months from agreed scope to test for star

projects 8.  Kill your darlings – and others – and fail fast 9.  Double cover on all systems – at least one “local” resource 10. Quality above performance above development speed above

funkiness

The ten tech commandments: