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hinking How We Think About and Use Social Platfo Beth Becker @Spedwybabs facebook.com/Spedwybabs facebook.com/BeckerDigitalStrategies #org20platforms

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Page 1: Organizing 2.0 2016 Rethinking Platforms

Rethinking How We Think About and Use Social Platforms

Beth Becker@Spedwybabs

facebook.com/Spedwybabsfacebook.com/BeckerDigitalStrategies

#org20platforms

http://facebook.com/Spedwybabs
http://facebook.com/BeckerDigitalStrategies
Page 2: Organizing 2.0 2016 Rethinking Platforms

Great content for social media isn’t just about the message or

the call to action…it’s about content that the audience

WANTS to be SEEN interacting with

and validates their sense ofsocial self

Page 3: Organizing 2.0 2016 Rethinking Platforms

Easy to Ingest

Social Content Should be Snackable

Easy to Digest

Easy to Regurgitate

Page 4: Organizing 2.0 2016 Rethinking Platforms

Biggest +Building

community; Groups

Influencing the

InfluencersVisual

StorytellingWeb Traffic

DriverIntegration

of Blog w/Social

Biggest Demographic

s

Pretty even gender split,

under 35

18-24, no gender

gapUnder 35 Women

w/65%

18-34, little

gender gab

Types of Content

links, pictures, video get

most traffictext only

links most popular

pictures/video are now

embedded

images, short

videosimages

and videoanything

goes

Best Uses

long term conversations, social action,

internal & external

communication

media/blogger

outreach; real time

conversation; trend

monitoring

CampaignArt Gallery

web traffic referral, meme testing

collaborative social media

ie. story gathering

Page 5: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

Page 6: Organizing 2.0 2016 Rethinking Platforms

LinkedInTindr

Page 7: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News

Page 8: Organizing 2.0 2016 Rethinking Platforms

Twitter

Facebook

Page 9: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Page 10: Organizing 2.0 2016 Rethinking Platforms

YouTube Twitter

Page 11: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Hosting

Page 12: Organizing 2.0 2016 Rethinking Platforms

You Tube

Instagram

Soundcloud

Flickr

Facebook

Pinterest

Page 13: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Hosting

Search

Messaging

Page 14: Organizing 2.0 2016 Rethinking Platforms

Messenger WhatsAppSnapchat

Page 15: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Hosting

Search

Messaging

Sourcing

Page 16: Organizing 2.0 2016 Rethinking Platforms

Yelp

Page 17: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Hosting

Search

Messaging

Sourcing Shopping

Page 18: Organizing 2.0 2016 Rethinking Platforms

Pinterest

Page 19: Organizing 2.0 2016 Rethinking Platforms

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

SOCIALSOCIALSOCIALSOCIALSOCIALSOCIAL

Media

Networking

News Search

Hosting

Search

Messaging

Sourcing ShoppingBlogging

Page 20: Organizing 2.0 2016 Rethinking Platforms

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