ORIFLAME

Submitted By:Tinku bhowmikMaksud yamin

Oriflame in brief

• Founded in Sweden in 1967• 1.3 billion Euros in annual sales • approximately 3.1 million

Consultants• 7 500 employees • 900 products annually• Global R&D centre with more

than 100 scientists• 5 own production units• Operations in 61 countries of

which 13 franchisees

Vision and Mission

• Our Vision is to be the number 1 Beauty Company Selling Direct.

• Our Mission is to Fulfill Dreams.

Togetherness SpiritPassion

HOW IT ALL STARTED….

Global Supply• Supply and distribution planning • Purchasing• Logistics• Quality Assurance • Manufacturing• Process & Project

Executive Management

Jesper Martinsson

Gabriel Bennet

Product Philosophy

Research & Development

Product range

1. Skin care

2. Color cosmetics

3. Fragrances

4. Personal and Hair care

5. Accessories

6. Wellness

Malaika Arora KhanBrand ambassador of

Oriflame

DISTRIBUTIONDirect selling as their distribution channel

It distributes it’s products through independent sales force

CONSULTANTS

As  Consultant of Oriflame, one can choose to save money on the beauty products by buying for themself or their family, earn money on their own sales or invite others to join team and earn money on the total group sales.

COMPETITORS

Avon

US based direct selling company

Products-Avon Color, Anew, Avon Solutions, Avon Naturals etc

AmwayOperates in more than 88 countries and territories in Asia, Africa, Europe and the Americas.

ModicareDirect selling company under Modi Group.

It offers a wide range of Home Care, Personal Care, Laundry Care, Kitchen Care and Auto Care products

MARKET COVERAGE

Oriflame operate in 61 countries around the world and run 5 own manufacturing facilities in

1. Stockholm,Sweden

2. Warsaw,Poland3. Krasnogoesk,Rus

sia4. Kunshan,China5. New Delhi,India

NEW PRODUCT LAUNCHES

Optimals CleansersOptimals Cleansing Gel Optimals Foaming Cleanser Optimals Cleansing Milk Optimals Refreshing Toner

Optimals Nutri Calm CreamsOptimals Nutri Calm Day CreamNutri Calm Night Cream

Optimals Oxygen Boost

Optimals BioMaximum

CORPORATE SOCIAL RESPONSIBILITY

Oriflame’s aim is to become role models within Corporate Social Responsibility among the beauty companies selling direct

ORIFLAME AND THE ENVIRONMENT Use of natural ingredients Product packaging is recyclable Water conservation - key priority in environmental

management plan

THE WORLD CHILDHOOD FOUNDATION

Oriflame co-founded the World Childhood Foundation Sponsor a variety of Childhood’s project in the markets

where they are active

CONSUMER’S BEHAVIOUR REGARDING ORIFLAME PRODUCTS

1.New Generation Being More Open And Self-confident

2.Hidden Force Within The Population Waiting To Break Out

3.Influence Of Mass Marketing

CONCLUSIONGuiding principle-to supply the customer’s

need for affordable luxury by offering a complete range of high-quality cosmetics products sold direct

Strongly committed to protecting the environment