OrkutPresented by: Sean Osser-Muller

What is Orkut?

Your probably wondering "What is Orkut”

Forum community owned by Google

Help users meet new and old friends and maintain existing relationships

Named after its creator, Google employee Orkut Büyükkökten.

Who uses Orkut?

58.1% of its users are from Brazil, 32% from India and Japan with 2%

Men and women ages 17-65

Tech savvy and like to stay connected

Initial target market was the United States

Who uses Orkut?

Blog uses for Orkut? Use Orkut as a medium you can reach a wide variety of

audience

Promote your blog

Inform your friends about new blog posts via messages

Create a community for your blog

Get your blog rated

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Pros of Orkut? Benefits to customers: Convenience, Interactive and

immediate

Low cost, Very fast, Global audience can be reached easily

Ties together creative and technical aspects

Benefits to marketers: Access to global markets, customer relationship building, reduce costs and increase efficiency

New place to express opinion freely

Cons of Orkut?

Bad impact on the Indian society

Too much competition (Facebook, Myspace)

Information overload

Hard to tell if people are lying

Misused to promote hate crimes

Publicity?

Conclusion? #1 Social networking site in India

Users (consumers) are expecting Orkut as a business portal in future

Corporates are skeptical about accepting Orkut as a business

Few users are aware of the business activities and advertising

Even though substantial reach and higher frequency, companies still stick to the traditional approach

Reasons include lack of security and reluctance on the part of users

Thank You.