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>>2011 [email protected] this is a Concept Manual for Olriks Group, partners and employees.

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Simply Organic & Healthier

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>>2011

[email protected] this

is a

Con

cept

Man

ual f

or O

lrik

s G

roup

, pa

rtne

rs a

nd e

mpl

oyee

s.

OLRIKS PRESENTATION INDEX

Page:

Confidential discloser: 3

Introduction: 4-5

People behind Olriks: 6-7

“Olriks” Story: 8-9

Partners behind Olriks: 10

Philosophy & Design: 1 1

Food, Beverage & Accessories: 12

Menus: 13

“Olriks” Designers Profile: 14

“Olriks” restaurant Design: 15

“Olriks” fast Food Bar design: 16

“Olriks” Coffee/ice-cream & retail concept: 17

“Olriks” Retail shop design: 18

“Olriks” Organic Partners: 19-38

“Oriks” Nominated Shipping Group: 39

“Olriks” Development teams profile: 40

“Olriks” Food & retail Concepts overview: 4 1

“Olriks” 100% certified Organic: 42

CONFIDENTIAL

This DEVELOPMENT AND LICENSE AGREEMENT and all its contents are STRICTLY CONFIDENTIAL and privileged information. It may only be read and used by the intended recipient(s) that it has been originally addressed to.All information disclosed during this business relationship, whether disclosed in writing or orally, shall be deemed to be confidential unless specifically designated as non-confidential at the time of disclosure.

Definition of Confidential Information and Exclusions Confidential information means all information received by one Party from the other in connection with Olriks International ApS Organic FOOD & Retail concepts franchise/Licensing operations, including but not limited to information relating to the business operations, products, facilities, technology, know-how, objectives or plans of either Party or its group companies; designs, drawings, product samples, marketing plans and methods, pricing policies, product ideas, and other non-public business, technical, marketing or operating information, which is (a) either non public, confidential or proprietary in nature, and (b) disclosed and/or made available to the Recipient(s) Party and/or any of its Representatives orally and/or in written, hard copy and/or electronic form, on diskettes and/or on any other storage media, by learned observation or otherwise. Information shall also include, without limitation, any or all analyses, compilations, forecasts, studies. Parties are fully responsible for any unauthorized disclosure or any other damage caused willfully or by gross negligence.

The Major party must ensure, that its employees who receive such Confidential InformationComply with the requirements of confidentiality herby presented in the same manner as if they were the Major Party and do not cause or permit such Confidential Information to be disclosed to any other party. All Confidential Information is and shall remain the property of Discloser DISCLOSER OLRIKS INTERNATIONAL ApS Galoche Alle 15DK-4600 [email protected]

When one brings together a group of internationally acclaimed and renowned manufacturers and retailers of Certified Organic Produce within the Global Food business and who collectively have an annual turnover in excess of 1 Billion Euro plus and a wealth of expertise and a passion for excellence in everything they do, then it is easy to understand how they have with creativity designed and developed

four UNIQUE Organic FOOD & Retail Concepts

utilising all their professional Organic produce expertise and marketing knowledge from each individual established group. Showing all the reasons why they are recognised as major achievers within their daily business sense of Organic needs world wide.

It is only when you have seen, touched and tasted these products you will truly understand the significance of what has been developed and will quite quickly become a part of their every day organic food intake towards a better, healthier and longer lasting life.

COLLECTIVE HOLISTIC APPROACH

TOWARDS ’’A REVOLUTION IN ORGANIC GROWTH’’

ORGANIC ALLY PRODUCED

LONGER L IFE

RE AL FOOD

INTERNATIONAL APPEAL

KI N D N E S S TO T H E B O DY

SIMPLY HEALTHIER

OLRIKS was set up by several individuals from different professional backgrounds. They united their creative talents and were brought together by a unifying belief:

A holistic approach to food culture and business strategy

THE PEOPLE BEHIND OLRIKS

Mik Hagenbo has been selling quick-service food since

1979 He was also a top coach in handball

Nikolaj Schulz is an accomplished entrepreneur who

has worked in different industries;

from IT business to Agricultural Law He now works at

the Danish Environmental Protection Agency

At one time, the designer of OLRIKS Restaurants,

Martin Gjedde was a superb handball-player

He now works as a freelance designer for several

reputable companies in international locations

Our lighting designer, Helle Baess has an

exceptional and rare talent creating lighting

for luxury yachts and cruise liners

‘‘A holistic approach to food culture

and business strategy’’

OLRIKS have acquired the professional expertise

from the Middle East a G M with 26 years experi-

ence in the food & hospitality industry interna-

tionally

This gentleman is being trained on all overseas

brands, thereafter will be overseeing each

Organic retail project from the retail open space

to the grand opening

The General Manager

Olriks is proud to announce that this very important position is filled by a highly motivated and achieve-ment oriented management pro-fessional with over all 26 years of exceptional track record of heading business development in Food and Beverage (F&B).

Yearned and develops potentials in hospitality industry to where excellently reached current position and worked on different restaurants from both franchise and privately owned food outlets, fast food to casual dinning with differ-ent concepts including coffee shops

THE PEOPLE BEHIND OLRIKS

Those fruitful years of experience and training has gained the following skills in terms of man-aging operational needs:

Business start up from inception point till opening and operation, contributing creative and practical ideas with site engineers, interior designers and architects in relation to drawings, designs, fit-outs and execution of plans

Deep participation in terms of planning and budgeting for all equipments needed staffing in relation to recruitment, budgeting in relevance to sales forecast and manning guide, engineer-ing/ maintenance, house keeping issues etc

‘‘A holistic approach to food culture

and business strategy’’

It is the attitude of the General Manager of

Olriks that he is looking very much forward for

a challenging role on the same field to which

he can further apply and share knowledge

gained as well as to inspire other people to

excel and develop their common potential and

together reaching company’s vision, mission

and objectives toward success

A few years ago, the people behind OLRIKS INTERNATIONAL experimented with a ‘Real Food’ concept.We tested our appeal to the consumers. We took our organic food concept directly to people from all walks of life. We used wagons and bike trolleys; we set up our food-stands anywhere and everywhere.

Based on the sheer success of this costly experiment, we are now putting our original organic plan into action

We would like to focus on opening and licensing:

- OLRIKS food bars- Organic cafe bar- Family restaurants- An organic retail shop that sells different commodities from our reputed organic partners

As in: - organic food - tea - coffee -- ice cream - chocolate - breads -- health-drinks - and cosmetics -

To create a unique health food concept based on

organic produce.

To recognize that a major part of the food service

industry is continuing to advertise and sell processed

and unhealthy food products To capitalize on a grow-

ing consumer market that is not satisfied with such

products Instead, they prefer healthy, fresh organic

products

In today’s fast-moving world, the modern consumer

is becoming increasingly more educated and aware of

the health risks associated with eating processed and

unhealthy food products

Many people are choosing to avoid artificial and

preservative-laden food They are also becoming

more scrupulous in their dining choices

We believe consumers will choose OLRIKS

OLRIKS is Different OLRIKS sells Real Food

OLRIKS is thinking organically – and not just when

it comes to food

Wherever an organic approach is desired, we wish to

bring it to people’ lives

We sell organic ‘Real Food’

We sell a variety of organic products

One of our fundamental concepts is that the design of

our restaurants and retail outlets be natural We think

our environments should reflect the nature of the food

products we sell:

- Pure

- Untreated

- Wholesome

- Clean and fresh

OLRIKS & ORGANIC PARTNERS - AN OVERVIEW

We hope our design will senda strong message to consumers:

“An organic and healthy approach towards food will result in a longer life

and improved quality of life ”

OLRIKS PHILOSOPHY AND DESIGN - SEEKING SIMPLICITY

PosQuantity

Describtion

Dimension BxTxH mmPower

Watt

1

2Saladette Bagelstations

1045x700x850

230V

2

1Front cooler for ready food like pasta

810x770x610

230V

3

1Freezer kitchen

1440x1440x2150

230V

4

1Refrigiator kitchen

1200x1200x2000

230V

5

1Owen hotair kitchen

900x680x570

400V

6,4kW

6

1Pasta boiler kitchen

330x600x290

230V

3kW

7

2Refrigiator

900x520x900

230V

260W

8

1Vashtable for disc

1000x600x850

9

1Bottlecooler salesarea 660l

895x785x2236

230V

10

1Breadtoaster Special developed

410x510x420

230V

2,5

11

2Pumps for dressing,mustard etc special design

160x120x340

12

1Coffeemashine + skimmer

400x260x400

230V

13

1Sausagesgrill

605x560x215

400V

3kW

14

2Refrigiator 4 Draws

900x700x850

230V

340W

zink

200 W

210W

700W

Waste

Waste

2000

10100

116 seats

They are aware that when they eat organic food,

they know it is safer and healthier Organic food does

not contain harmful components like pesticides and

nitrates. It does contain higher amounts of positive

components like vitamins, minerals and antioxidants

That’s why you feel like you have more energy when

you eat organic produce And this energy actually

stays in your body much longer than when you eat

processed foods

You feel as though your body is in ‘harmony with

its environment ’ You simply feel better when you

consume quality organic food

It is very important that the design of all OLRIKS

environments reflects this inner-harmony that people

experience

For instance we have tried to integrate the Earth’s

own elements and soft tones into the color scheme and

lighting of our concept shops and restaurants

The selections of colors and materials should give cred-

ibility to the commodities that we sell

The service desk will be of a similar design in all shops,

but it is clear that the rest of the shop’s furnishings will

reflect the overall character of each area

We know many people today are already getting ‘back to basics’ when it comes to their food choices

OLRIKS OFFERS:

• Full organic dining menu supplementet by some local’s dishes

• Delicious whole-meal organic breakfast menus

• Smoothies and fresh juice made from organic berries

• A variety of organic bottled fruit juices and sports drinks

• A very tasty selection of different organic cheeses

• A large selection of organic cakes

• A fantastic selection of organic handmade chocolates

• Organic tea

• Organic Coffee

• The very first certified fair-trade and organic ice-cream in the world

THE RESTAURANT

FOOD, BEVERAGE & ACCESSORIES

1003

78 -

DK

økologisk is uden tilsætningsstoffer

Skee Ismejeri ApS

Langebjergvej 101

DK-4370 St. Merløse

Tlf. nr. + 45 57 60 05 28

Fax nr. + 45 57 60 05 38

[email protected]

www.skeeis.dk

VeLKoMMen TIL SKee ISMejerI

Skee Ismejeri sætter nye standarter indenfor is produktion. Vi producerer udelukkende økologisk is uden tilsætningsstoffer

De bedste råvarer anvendes - Isen fremstilles af frisk mælk og jersey fløde fra Thise Mejeri. Gen-nem vort stabile samarbejde med leverandører fra hele verden sikres de bedste råvarer kvaliteter. Disse kontakter betyder at Skee Ismejeri også i fremtiden kan garantere en stabil forsyning.

Alle har ret til et godt liv - også de bønder som producerer råvarerne. Derfor skal de betales anstændigt og behandles ordentligt. Dette sikres gennem Fairtrade certificeringen.

Is uden numre - Vi har en kompromisløs hold-ning til madvarer. For os hører tilsætningsstoffer ikke hjemme i fødevarer. Derfor anvender vi ingen tilsætningsstoffer. Vi er stolte af vores etiketten, som er uden e-numre.

Smagen er styrken - Ved omhyggeligt at ud-vælge gode råvarer og behandle dem nænsomt fremkommer den lange og delikate smag.

Altid frisk is - Ismejeriet producerer is efter ordre. På den måde sikres altid optimal friskhed.

Emballagen er intelligent - Isen beskyttes effektivt og kan tåle transport mellem forhandler og kunde. Isen smelter jævnt, det fremmer den sublime smag og konsistens. emballagen består af polystyren. Polystyren (PS) er pga. sin lave vægt (1-5 gram) og skånsomme fremstillings proces,

et miljø rigtigt emballage valg. Ved bortskaf-felsen af PS udledes en stærkt reduceret mængde Co2 sammenlignet med traditio-nel emballage.

Isen er vores ambassadør og forhand-les i Danmark og Tyskland af førende daglig-

varer butikker.

Skee Ismejeri’s grundlægger jørgen nielsen er oprindeligt uddannet økologisk landmand. Sam-men med Skee Ismejeri drives også et økologisk landbrug på 40 hektar. For jørgen nielsen hænger kvalitet og økologi uløseligt sammen. Han står som garant for den gode kvalitet, som omfatter hele processen.

Tilsætningsstoffer

• Ingen e-numre

Fremstilling

• Samtlige is fremstilles på basis af frisk

mælk og jersey fløde

• Velsmagende bær sorter, god chokolade

og skønne vanilje

stænger giver smag i Skee is

• Skånsom fremstillingsproces understøtter

den delikate smag

Emballag

• Polystyren bægre – tåler transport mellem

forhandler og kunde

• Isen smelter jævnt og langsomt

• emballagen vejer lidt – et miljø rigtigt valg

• Skånsom fremstillingsproces og bortskaffelse

Mejeriet

• Skee Ismejeri har produceret is siden 1999

• Familie ejet virksomhed med elite smiley

•Alle Skee is er økologiske

• Fairtrade = sund samhandel

Orange/CarrotOLRIKS OFFERS:

• A vast assortment of frozen and unfrozen organic food products.

• The very first certified fair-trade and organic ice-cream in the world

• Organic coffee and tea

• Exclusive giftboxes containing organic handmade chocolates

• Organic jam

• Organic Baby-accesories

• Organic toys

• Large selection of organic cosmetics

• In addition, the shops will sell every-day food and beverage commodities

THE RETAIL SHOP

OLRIKS

OLRIKS menues

Olriks menues are whenever possible created out of certified organic food. Organic foods are defined as products that are produced NOT using methods as:

· Modern synthetic inputs · Pesticides · Chemical fertilizers · Genetically modified organisms · Irradiation in proces · Industrial solvents · Chemical food additives

Olriks menues has been uniquely developed by professional Chefs

The Atelier Kafrawi was launched by Dr. Kamal El Kafrawi, originally from Egypt during his tenure at the Ecole de Beaux Art in Versaille, as a professor of architecture. His wife, Dr. Nadia Halawa later joined the firm and was one of the first Egyptian women to obtain a PHD in architecture.

Together, they built an atelier (studio) that entered into the world of architecture in Europe In 1974, the studio, designated by UNESCO, as a specialist in tropical architecture was commissioned for the design of the first university in Qatar, which they won Today, this design is still considered a masterpiece and is often used as an architectural case study to architectural students around the world

Atelier Kafrawi enjoys architectural and interior projects that demand creativity and individuality, the size of the project is irrelevant, their only prerequisite is that a project calls for imagination, artistic power and uniqueness

The design firm has created a multitude of projects from palaces and corporate buildings to retail franchises and restaurants

Olriks has exclusively partnered with Atelier Kafrawi to carry out the design and execution of all retail brands represented by us Our partnership is bonded together by a team spirit resulting in positive accomplishments

ATELIER KAFRAWI

all design rights reserved

OLRIKS RESTAURANT designed by ATELIER KAFRAWI

designed by ATELIER KAFRAWI

all design rights reserved

OLRIKS FASTFOOD BAR

all design rights reserved

OLRIKS RETAIL SHOP designed by ATELIER KAFRAWI

all design rights reserved

OLRIKS CAFÈ & RETAIL designed by ATELIER KAFRAWI

OLRIKS & ORGANIC PARTNERS

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HOYER’S BAKERIES

Hoyer’s has a long history of making the very best ‘Bake-Off’ products

Since 2006 Hoyer’s has been developing a number of organic breads as

well as many different cakes and tarts

OLRIKS makes the promise to continue to sell their perfect bread straight

out of the oven

Hoyer’s Bakeries is a well-established family-run bakery, which is now being managed by the fourth generation of the Hoyer family.

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Missbagel is a rather new company to the organic scene. It started from a little local bakery in the year 2000.

Their intention was to sell bread without any fats, additives, eggs, or even milk, therefore, making the bread completely cholesterol-free

In 2006 Missbagel moved production to a brand new, sophisticated bakery During the last year, Missbagel has developed a new kind of whole grain dark bread even healthier than past products

These breads have enjoyed great success with new and loyal customers which OLRIKS wish to bring to the rest of the world

MISSBAGEL - bread without additives

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Since the summer year 1988 Slagtergaarden has been producing organic meat from ox, pork and lamb

SLAGTERGAARDEN

Slagtergaarden have a large network of organic farmers delivering the very best of meat

Each and every animal is registered in the data base and all the products we are selling can be traced back to the source

The butchers of Slagtergaarden are slaughtering the animals following the roles of Halal

Slagtergaarden offers a very tasty line of different salted and smoked salamis from beef, lamb and pork as well as Beef-sausages for hotdogs

The organic steaks served at Olriks is from this excellent butcher

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…an organic farm and mill, owned by the same family since 1892

The mill produces highest quality flour, muesli and polished

grains, maintaining standards that speak to both gastronomy and

health

It has received a string of honours for its various products - in-

cluding prizes from both Slow Food and the Danish Gastronomic

Academy Skærtoft was also awarded Denmark’s Organic Gold

Medal, plus the Danish Design Award, for outstanding quality in

both product and design

Skærtoft Mølle’s range of products is loved and used equally by

sports stars… by Denmark’s famous Michelin-starred restaurants…

and in many private kitchens

SKÆRTOFT MØLLE

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“Be nice to your body”

is one of the major statements of Olriks

We are therefore very proud in special to introduce this food-basic proteinrich product:

The WHITE HELVED PORRIDGE from Skaertoft Mills

This product is very proteinrich and is loved and used by topprofessionel sport people to build up the energy in body

The products is also used in the very best kitchens fx a couple of famous Michelin-starred Restaurants

OLRIKS HEALTH PRODUCTS

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Thise Diary

Thise’s milk comes from Jersey cows Many farmers are eager to become

part of the Jersey cow organic farming industry and supply Thise Dairy

- Thise Dairy’s creamy butter will be served and sold at

OLRIKS restaurant and food bars

- OLRIKS is also delighted to indulge cheese-fans everywhere

with Thise’s 12 tasty Organic cheeses

Thise is exported all over Scandinavia and is establishing markets

in Europe and North America

THISE DIARYSince 1988, Thise Dairy Company has been producing organic milk, butter, cheese and other dairy products.

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Tebstrup dairy grow their own goats of the Toggenburg breed

which excels in being a strong and beautiful goat producing a

tasty, high-quality milk with a high protein content and moderate

butterfat content

As goats are active and freedom-loving animals they are kept

in loose housing which means they walk around freely in the

open air

The 100% organic production in the dairy is done by hand, and

exclusively produces goat cheese of 100% pure goat milk adding

lactic acid culture, vegetable rennet and sea salt

In 2010 the Tebstrup Dairy whole cheese was the winner of the

DLG golden price among 700 cheese products from all Europe

TEBSTRUP GOAT CHEESEFor more than 25 years Tebstrup Goat cheese has Produced different kinds of excellent goat cheeses

Serving high class organic products in Olriks Restaurants and Fastfood Bars it has become a natural part of this to take care of the vegetarian people too.

Therefore Olriks will always offer different vegatarian menues as a part of the menu

When you visit a Olriks Retailshop you will fx find organic produced rice, pasta, cornflakes, oaks, nuts, cheeses, oils, tomato products, all kind of different spices, frozen berries and vegetables etc all suitable for a nice organic vegetarian meal and all of a very high standard of organic food

OLRIKS VEGETARIAN

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SKEE ISSkeeis is a family-owned company founded by

Jørgen Nielsen in 1999. Skeeis is the only company

in the world producing ice cream that is certified

both organic and fair trade.

All the ice cream is made from fresh cream and milk

from Jersey cows All ingredients are organic and totally

free of additives

This ice cream is not made “with a flavor of this or that”

- it is made with REAL fruit, organic berries, chocolate,

vanilla, etc

Protein enriched Ice Cream is now being specially

produced and served to patients within many hospitals,

whom are simply selecting this for the very fast energy

received towards fast recovery over other major foods

“ICCO” Ice-Cream Certified Organic

The following International Concepts will be Licensing this reputed

Brand World Wide as a food retail Concept, under the Brand name

There are eleven types of ice cream

• Raspberry

• Strawberry

• Cherry

• Chocolate

• Vanilla

• Coffee

• Elder flower

• Pure Vanilla

• Vanilla with raspberry

• Vanilla with apple

• Vanilla with crunchy chocolate bits

The ice-cream is delivered in pack sizes of 100ml cups

up to the 5L family size pack Skeeis also makes soft-ice

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In 1983, Woodshade became the first Scandinavian producer of organic chocolates.

All made with raw marzipan, soft nougat, dried fruit, and real cocoa.

The goal was – and still is – to produce confectionery of supreme quality without the use of

additives Fundamentally, the concept is based on raw materials sourced from the best certified

organic producers Woodshade makes a range of confectionery bars with fillings of marzipan,

soft nougats, truffles and fruit fillings

The confectionery can be bulk-packaged or presented in attractive gift boxes Woodshade choc-

olates are all handmade and produced to order, thereby securing the longest possible shelf-life

WOODSHADE ORGANIC CHOCOLATE

Woodshade only uses the very best belgian chocolate for the outer coating According to our

research, each chocolate contains a minimum of 63% cocoa in the dark chocolate, 38% in milk

chocolate and 39% in the white chocolate

WOODSHADE Organics

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I C C O – international coffee certified organic

Olriks provides only certified fair trade and organic coffee and tea

Olriks is serving the ICCO original organic blend.

ICCO Coffee offers whole bean coffee for excellent espresso served

in the Olriks restaurants and cafés.

The retail shop offers both whole bean as well as grinded beans.

The ICCO coffee is also available as instant coffee

FAIR TRADE - SMALL COFFEE FARMERS

When you drink coffee produced by a small-scale producer, you are not only

choosing a high quality coffee grown with care and attention, you are also help-

ing to improve the producer’s living conditions

Søbogaard was founded by Poul Hansen in 1976. Poul initially did work as a beekeeper, and made terrific honey. However, he had much bigger dreams about becoming involved in the organic food industry. Today Søbogaard produces more than 130 organic products that are sold in several countries across Europe

A wide selection of natural fruit juices

E g : blackcurrant, raspberry, elder flower, elder flower with lime, apple, orange and cranberry There are many more!- Sparkling organic sodas, colas and sport drinks - 15 different types of jam, sweetened with straw-sugar or apple sugar- Organic frozen fruit for making slush-ice

Søbogaard produces a large variety of organic alcoholic drinks, which are

available only to countries where it is legally permitted.

SØBOGAARD

SØBOGAARDSøbogaard

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To fulfill the experience of visiting the Olriks restaurant don’t miss out on the wine list.

Olriks offers a large selection of wine produced by certified organically grown grapes We will serve at your table world-class organically grown wines from all the well known wine producing countries

For dessert enjoy a excellent Port or Sauternes dessert wineThe Olriks list of course includes a selection of Organic Liquor’s which can be enjoyed with Our Organic Coffees

Enjoy !

Organic sugar cane Rum from Cuba or Vodka,- Gin,- Calvados,- Cognac and Scotch Highland Harvest Whisky

OLRIKS are proud in presenting a high-class selection of many different organic alcoholic drinks

OLRIKS Wine & Liqouer

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Sunprojuice is the deliver of frozen berries for Olriks outlets.

The company is founded in the year 2001 and is now exporting berries and juices all over the world.

More than 25 products is on the menu at Sunprojuice Both berries and fruits, most of them available as or-ganic

Sunprojuice has specialized in getting the very nice berries growing in the northern part of Europe out in the world

The berries from Sunprojuice will be the basic in the program of smoothies and other soft drinks available in the Olriks outlets as well as frozen in the retail shops

SUNPROJUICE

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DOLCE LATTE is a delicious toffee spread which is made from simple ingredients: milk, cane sugar and honey.

DOLCE LATTE was developed from traditional South American recipes on dulce de leche – and by many South Americans described as ”the best dulce de leche in the world” due to the delicate flavour and the rich and smooth sensation of this Caramel cream

DOLCE LATTE is produced in the old dairy in the small village of Vrinners in the middle of Denmark Here the raw materials are mixed and boiled in our special pot, until it reaches the perfect taste and is filled on glasses

DOLCE LATTE can be used in numerous ways: as a bread spread, as topping on ice cream, pancakes and waffles, it can be used as filling in cakes and pastries, instead of icing on sponge cakes or cream cakes, and it is excellent used as a ripple in ice cream, where it stays soft Or just enjoy it straight from the jar

DOLCE LATTE not only tastes heavenly, but also has a low fat content of just 8% - much less than what is usually found in nut or chocolate spreads!

DOLCE LATTE

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In the year 1997 father and son, Niels and Nicolai Romer, took over the Orbaek Brewery. The brewery was builded in 1906 and some of the original kettles are still functioning.

The new owners immediately changed the business directions towards only organic production. To day Orbaek now has a very large successful Organic production of soft drinks, juices, cider and smoothies.

Oerbaek Brewery produces a large variety of organic alcoholic drinks,

which are available only to countries where it is legally permitted.

OERBAEK BREWERY

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The different delicious organic smoothies from Oerbaek Brewery have become a major succes.

The perfect shaped bottle with a screw cap contains a very tasty selection of fresh smoothies, produced with no additives at all. Never the less the smoothies sustain a shelf life of one year.

ENJOY - Blueberry Dream - Pineapple/Coconut - Raspberry Dream - Mango Dream - Passion Dream

The Oerbaek Brewery also provides a large program of different organic fizzy drinks

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Though the history of organic beer from Oerbaek is rather young, the brewery already has been he winner twice of the estimated “European Beer Star Award”.

Olriks is proud of offering the two winners FYNSK FORAAR and DARK HORSE beerto our costumers.

One of the news from Oerbaek is a very tasty organic apple cider Cider is a historic alcoholic drink made by a mixture of pressed sweet and sub acid apples going through a process of fermentation

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Olriks offers organic cosmeticsOne of the basic ideas of Olriks is to support people wanting to be nice to their body, both in aspects of what to eat, but also about what to put on your skin.

Treat your body as a very good friend both inside,- and outside Therefore it´s a great pleasure for us to represent a large collection of different organic cosmetic products

When you visit Olriks Retail shop you will find excellent organic products and nature products in all aspects of shampoos, crèmes,oils and lotions,- all from certified organic suppliers

OLRIKS COSMETICS

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ROMERS started a little shop called “Heksekosten” back in 1977 and has now grown into a very successful organic food and health product venture.

The Romers family has been providing people with organic food, natural and eco-friendly hair and body care, as well as medicinalremedies and other wellness products for many years now.

Romers has trained their staff to be experts in the organic products they sell

They actively promote health, beauty and wellness to their customers

“What you put on your body is as important as what you put inside your body.”

OLRIKS has the great pleasure in bringing the Romers’ story, products and healthy

Lifestyle choices to international markets

OLRIKS offers a very nice program of organic pure tea herbs from

The Organic House Of Romer

ROMERS

THE ORGANIC COMPANYThe Organic Company was founded by Joy Vasiljev in 2007. Passionated and termined Joy believes in combining design, high quality and organic cotton.

By specializing in accessories for home and baby The Organic Company has put together a whole line of “intelligent” articles.

The Organic Company has for instance developed a very large “Wellness Towel” easily transformed into a sarong. A piece of wellness to wrap around the body.All products are made by GOTS certified suppliers meaning clean products better to the skin.

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POLOLO – 100% ECO – HANDMADE IN GERMANY POLOLOS are the perfect alternative to walking barefoot. Be it as learn-to-walk shoes for toddlers or as super-soft slippers for kids and grown-ups.

They are like a second skin that snuggles up to your feet comfortably, warming and protecting them. POLOLOS have a fine leather sole and give the foot the freedom of movement that it needs. We use only top-quality, crome free, ecologically tanned nappa leather to manufacture our POLOLOS.

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Blue Water Shipping offers logistics solutions by road, rail, sea and air worldwide.

Blue Water Shipping was established in 1972 in Esbjerg, Denmark. Over the years, the company has expanded across the globe to include 53 Blue Water offices in Europe, Central Asia and the Middle East, the Far East and the Americas as well as a network of trusted agents and partners.

Blue Water in the Middle EastBlue Water Shipping began shipping feta cheese from Denmark to the Middle East back in 1976. Today, Blue Water handles logistics solutions from own offices in Du-bai, Jebel Ali, Abu Dhabi and Qatar.

The company has extensive expertise with reefer container shipments, air freight and project cargo as well as scheduled road services.

A strong focus on health, safety, security, environment and quality is an important part of a daily effort to find the best solution for the client.

BLUE WATER SHIPPING

Blue Water Shipping offers logistics solutions by road, rail, sea and air worldwide..

Blue Water Shipping was established in 1972 in Esbjerg, Denmark. Over the years, the company has expanded across the globe to include 53 Blue Water offices in Europe, Central Asia and the Middle East, the Far East and the Americas as well as a network of trusted agents and partners.

Blue Water in the Middle EastThe company has extensive expertise with reefer container shipments, air freight and project cargo as well as scheduled road services.A strong focus on health, safety, security, environment and quality is an important part of a daily effort to find the best solution for the client.

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It all started with a vision for the Middle East...

International Concepts was founded in 1990 by Roger Small

a professional businessman whose particular expertise has

been his concept retailing and installation globally

Roger started to introduce Scandinavian fashion, acces-

sories, furniture and interior design to the Middle East,

because of the exceptional designs, reputation for quality

and functionality of their products

This vision expanded across different industries to become a

global vision and as a result, he started to incorporate brands

from other regions of the world making the offering a truly

eclectic mix which would meet the needs of the multi-cultural

region of the Middle East

INTERNATIONAL CONCEPTS

Our Philosophy

The philosophy of INTERNATIONAL CONCEPTS is in the

belief that through experience and unshakable conviction in

hard work and integrity, “The Impossible becomes Possible”

Hence creating...

“A Revolution in Concept Retailing”

Our Vision

International Concepts aspires to become a globally recog-

nized and reputed consulting group by continuing to establish

and develop lasting and fruitful relationships with experi-

enced, professional partner companies across the world

Not only we are bringing International brands to the

Middle East region, but we are, through our Franchise

Partners, taking those Brands into other countries around

the world

Conclusion

“By establishing rigid standards of excellence, we will

ensure that only the best brands will be married with the

reputable franchise partners to ensure that ultimately

the consumer will be provided with the ultimate retailing

experience”

OLRIKS, together with their Internationally-certified organic partners,

via International Concepts, will submit at a later date a full presentation

(both hard & soft), to selected potential reputable food & beverage groups,

that would have the necessary professional expertise and core values,

in opening and managing the following four most unique organic food retail

concepts; plus amazing wholesale & distributing opportunities:

OLRIKS Organic Food Bar (seating 72) & Cart (seating 16)

Suitable for quick-service food areas, serving select menus

OLRIKS Organic Family Restaurant (seating 106)

Serving full food & beverage menu

OLRIKS Organic Retail Shop

Retailing over the counter frozen & non frozen food, bottled beverages,

coffee, tea, and many other organic commodities

OLRIKS Organic: Café & Retail (seating 24)

Invites you to buy over-the-counter and Take ‘Home ice cream, cakes,

chocolates, or be seated and enjoy all with a cup of organic coffee, tea or

taste a delicious health drink

OLRIKS ORGANIC: Wholesale & Distributing

Designer manufactured Organic foods-drinks for Hospitals, Health clubs, Hotels,

Sports centres, School & Universities canteens, and shop in shops within food centres

Company’s whom wish to confirm Interest with Intent kindly send all details to:

ORGANIC CONCEPTS

[email protected]

>>2011

“EXCLUSIVELY REPRESENTED WORLD WIDE’’ VIA