os 12 mandamentos do "network marketing"

8/14/2019 Os 12 Mandamentos do "Network Marketing"

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Friends, Lies and Network Marketing

By Kim KlaverI nextNo 39.05

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Two-thirds o Americans wanta venture o their own, according toa Yahoo survey in May 2006.The number one reason? To do

something they love, nally, versusmaking money to pay the bills.So, how do you do it without mort-

gaging your house to buy a ranchiseor chasing down venture capital?

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No 39.05
http://kimklaverblogs.blogspot.com/2006/04/two-thirds-of-americans-have.htmlhttp://kimklaverblogs.blogspot.com/2006/04/two-thirds-of-americans-have.htmlhttp://kimklaverblogs.blogspot.com/2006/04/two-thirds-of-americans-have.html


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network marketIng proponents say that

theIr Industry Is the answer.

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t ll i i l,

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$100,000 , $10,000, i iiibl l i

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, li i i u.s. .

h i -- bil l i bi

i i l?

Hee ae welve mae a meanngl aee n new maengwh ng

ang en, aml an negh.

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No 39.05


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1 >dont mIsLead your rIends By IntroducIng

your product or BusIness as I you were recommendIng

a restaurant or movIe.

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dining at ?

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i : all i l i, li i .

cl l $500 $10,000 b qii. t - (95%)

i j i i iib bi

i . t i i ii, li i i illi

l l-, l ci i.

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2 >warn them up ront that youre seLLIng

what youre goIng to taLk aBout.

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i b bi, iil :

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B i

To act and talk as i its a regular recommendationrom one riend to another, and then surprisethem at the end with, Oh, I sell it, is a guaranteedtrustbuster.

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3 >dont ask your rIends to Buy.

ask or a reerraL Instead.

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ai i b i li bi . i l i i.

t l b . gi l b i l, l.

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4 > dont ask your rIends to seLL.

ask or a reerraL Instead.

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i ii bil qi b.

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b i. t il. t l b. t , b i, i

ll. t l, . I bli I l l

i i. I i . t ci i iii.

I I i bl , I i i i "n" bi

i. o 100 50 i i . 47% i

i i "n" bi b: I ll. a 26% i, I ll i

I i ll. t 73% ll. s, bj

l ll ji? a bj i l i

"n" ?

They trusted, bought in, then discovered thatthey cant sell. They get mad at themselves, thenthey get mad at you.

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No 39.05


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Lead wIth your own hot Button.di i -i , i bji, i l, i,

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mi," "hi mi."

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ll.

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.

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i l. t i i. ti l-

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i i.Bb sl, pi ceo, sl ci

ti i ll bl. t - i i i i 95%.

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l i bi ?

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? y i i. I bbbl . t i i i i.

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I, bi i l , i lli i.

w i bi, i i li. ti i

b, . a i fi l .

Ll i i i li. s i ll -i l l

l. s l ll i ii i .

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No 39.05


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s i, i i .

eill-i l li -i l l ill .

Ll : p i -i l i i , li-

i l. n -i l ill i.

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l b i . m i lil ll i bi l

i.

6 >story repLaces pItch.

si li bl i il ii . I, ll

i i. d l i .

d l ll. (Li, l., Cluetrain Manifesto)

t illi l nil d n cll Li b i. d b

i d n a li?

Two hundred million people on the NationalDo Not Call List cant be ignored. Do you want tobe on your riends Do Not Answer list?

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No 39.05


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w l ll, . (ki kl, I m p s g, h

c I c sll I?, c 4) B li i ll l i i

b lii. t il i l b:

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j i li . t l.

7 >no promIses, no proBLems.

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i ! I ll il!

m l mLm (li-ll i) lli. I i b b ll . I l i i bl i

l. w i i?

I . pll i l li i l $500, i

i . a , li , l l i, I i il

i i i $90 , . e, ?

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No 39.05
https://www.vmediacart.com/secure/productdetail.aspx?mid=250&pr_id=120https://www.vmediacart.com/secure/productdetail.aspx?mid=250&pr_id=120https://www.vmediacart.com/secure/productdetail.aspx?mid=250&pr_id=120https://www.vmediacart.com/secure/productdetail.aspx?mid=250&pr_id=120


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ii i b i i l i. n l. B

l i, e, i i, .

n . ol ll i. I i ili i il

95% l b i il? pl ll i l

bi . m l- i b l i

i i bi.

8 >enthusIasm seLLs. hype and houndIng dont.

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ll ii i iqi, ll ll i . n i

li .

w bli li l l ? w ll b i

li.

t i i, l. rb,

lli i ill i b. tll b . t l i

l l i i li-i l.

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No 39.05


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ei ii. I i i ll . t i

i i lli i . pl l b

i i. ei , .

9 >recommend the smaLLest package,

LIke a prudent advIsor wouLd.

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y i bi . mb i b .

tll l i b i. y l

b l.

w i ll bi ll? y -

i ll i ill i, ii i .

Get your story out in as many diferent places aspossiblerom doorknobs to the blogosphere.

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10 >skIp the therapy.

they dIdnt ask or It and wont pay you or It.

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11 >use muLtIpLe venues to teLL your story.

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: i, i, bi l , il bi .

I li , ji l i . I j bli i, i

l i i b .

I i ji, l. I , i il.

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No 39.05
http://kimklaverblogs.blogspot.com/http://www.networkmarketingcentral.com/http://www.networkmarketingcentral.com/http://kimklaverblogs.blogspot.com/


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bbl ll (from t gbbl mi).

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w i ? r i i , i i b, Get Back in the Box. h

ll ceo ll l i l i i i i

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d. g B, i bil i : h i l-

lb. ali l i .

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ii.* mi lli i l i iil,

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82% . w i i bil i

l l l i ? I bi li ?

gi 95% - i i, l l?

*John S. Rosenberg, A Scholarin the House: President Drew

Gilpin Faust, Harvard Magazine,

July-August 2007.

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No 39.05
http://changethis.com/37.03.Gobbledygookhttp://kimklaverblogs.blogspot.com/2006/03/altruism-money-and-sex-in-our-training.htmlhttp://dsa.org/pubs/numbers/#PEOPLEhttp://dsa.org/pubs/numbers/#PEOPLEhttp://kimklaverblogs.blogspot.com/2006/03/altruism-money-and-sex-in-our-training.htmlhttp://changethis.com/37.03.Gobbledygook


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About tHE AutHor

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If My Products So Great,

How Come I Cant Sell It?.

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No 39.05
https://www.vmediacart.com/secure/default.aspx?cid=39https://www.vmediacart.com/secure/default.aspx?cid=36http://kimklaverblogs.blogspot.com/http://networkmarketingcentral.com/http://uptownnaturals.com/http://changethis.com/39.05.FriendsLies/emailhttp://changethis.com/subscribehttp://changethis.com/39.05.FriendsLieshttp://800ceoread.com/products/?ISBN=9781891493119http://800ceoread.com/products/?ISBN=9781891493119http://changethis.com/http://www.800ceoread.com/http://800ceoread.com/blog/http://www.istockphoto.com/http://www.istockphoto.com/http://800ceoread.com/blog/http://www.800ceoread.com/http://changethis.com/http://800ceoread.com/products/?ISBN=9781891493119http://800ceoread.com/products/?ISBN=9781891493119http://changethis.com/39.05.FriendsLieshttp://changethis.com/subscribehttp://changethis.com/39.05.FriendsLies/emailhttp://uptownnaturals.com/http://networkmarketingcentral.com/http://kimklaverblogs.blogspot.com/https://www.vmediacart.com/secure/default.aspx?cid=36https://www.vmediacart.com/secure/default.aspx?cid=39

os 12 mandamentos do "network marketing"

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