oslo innovation magazine web

MAGAZINE

Bizy,bizyOslo!LOUISE ERIKSSON ISONE OF OSLO'S NEWINNOVATIVEENTREPRENEURS

Stortingsgata 8, P.O. Box 449 Sentrum, NO-0104 Oslo, Norway Telephone +47 46 90 30 00, Telefax +47 22 00 31 31. Email: [email protected]

P A T E N T T R A D E M A R K D E S I G N L E G A L

LOOKING TO NORWAY?We successfully serve Norwegian and international companiesHighly quali� ed IP Professionals■ European Patent Attorneys■ Spesialist trademark attorneys■ Lawyers covering all IP � elds, including litigation

BRYN AARFLOT AS www.baa.no

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OSLO INNOVATION MAGAZINE 201 2

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Abrutal huntThe international race to attract the bestcompetence is brutal . Oslo is head on inthis race. Read the story about howNorway' s capital is rapidly developing tobecome an attractive international hotspot for innovators and entrepreneurs.

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www-waveLouise Eriksson is one of 20,000 youngSwedes who have immigrated to the Osloregion. Ms. Eriksson is in Oslo on a mis-sion. She is attracted to the pulsating in-novative biz drive in the Norwegian capital .

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Music cityOslo has become one of Europes mostpopular music and concert venues and isan attraction for young people who wantto study and work here.

Page-by-page

Oslo tweetsKey players in the Oslo business worldtweet about the region' s attractiveness.

COVER PHOTOLouise Eriksson, CEO Adprofit, page 1 2-1 4Photo: GORM K. GAARE

PICTURES ON THIS PAGE1 – Entrepreneurial prize winners debate, page 1 6-1 7Photo: GORM K. GAARE2- Troubleshooter Runar S. Eggesvik about music inOslo, page 26-28Photo: GORM K. GAARE3 – Mesh houses creative individuals, page 1 2-1 4Photo: MARGIT SELSJORD4 - Dilek Ayhan, Managing director Alarga, recruits in-tercultural talent, page 6-1 1Photo: VICTOR EMANUEL LESTAT5 – Profile on Hallstein Bjercke, The City Govern-

ment’s Culture and Trade Commissioner, page 22-23Photo: GORM K. GAARE

CONTENT

MESH @MESHnorway We create positive noise andmodernize the entrepreneurial ecosystem in Norway.#whyoslo

http: //meshnorway.com/

Start Oslo - @StartOslo We want students to have faithin their own ideas and knowledge on how ideas areturned into real value. #whyoslo

http: //www.startoslo.no

Stortingsgata 8, P.O. Box 449 Sentrum, NO-0104 Oslo, Norway Telephone +47 46 90 30 00, Telefax +47 22 00 31 31. Email: [email protected]

P A T E N T T R A D E M A R K D E S I G N L E G A L

LOOKING TO NORWAY?We successfully serve Norwegian and international companiesHighly quali� ed IP Professionals■ European Patent Attorneys■ Spesialist trademark attorneys■ Lawyers covering all IP � elds, including litigation

BRYN AARFLOT AS www.baa.no

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According to Roman mythology, Janus was the god of trans-itions. Al l movement and change are bivalent, and his was famousdouble nature. He is both the in itiator of human l ife and of new his-torical ages, he represents both youth and maturity, the transitionfrom one vision to another, as one face looks back, and one facelooks to the future. Original ly he was the god of innovations - andaccording to myth, the first to mint coins.

Real change and transition mirrors innovation, as the explora-tion of the bivalent. And when innovation impl ies facing risks, whatbetter place to face entrepreneurial risks than in one of the safestplaces on earth? In this perspective the Oslo region is ideal for entre-preneurs seeking the thri l l of innovation, but without the risk of per-sonal catastrophe. Combined with a highly educated workforce and

avai lable capital , i t might explain the steadi ly growingnumbers of start-ups and innovation communities. Italso i l lustrates the great potential for the Oslo regionto orchestrate thousands of innovation “kicks” , andfoster a culture of entrepreneurs and innovative com-panies.

So, how to tel l whether your entrepreneurialju ice is worth the squeezing? By the kick it del ivers.

Utvikler din bedrift kUnnskap eller teknologi som forbedrer miljøet? Gjennom Miljøteknologiordningen for pilot- og demonstrasjons-anlegg gir vi til sammen 257 millioner i tilskudd til utvikling av kunnskap og teknologi som forbedrer miljøet.

Hva slags prosjekter:Miljøteknologiordningen omfatter nye løsninger, eksempelvis fornybar energi, renseteknologier, miljøvennlige produkter og produksjonsprosesser, løsninger for effektiv ressurshåndtering og teknologiske systemer som reduserer miljøpåvirkningen.

Vi kan gi tilskudd til:• Kostnader knyttet til prosjektering og utvikling av pilot- og demonstrasjonsanlegg• Investeringskostnader ved bygging av anlegget• Kostnader med igangkjøring og testing etter driftsstart

Hvem kan søke:Bedrifter i alle størrelser over hele landet. Utviklingen og investeringene må skje i Norge.

Kontakt oss: Telefon 22 00 25 00 og spør etter ditt lokalkontor.

Les mer på www.innovasjonnorge.no/miljotek

innovasjonnorge.no

Vi gir lokale ideer globale muligheter

The Janus Face ofInnovation

Living in Oslo, the average person can, with areasonable effort, l ive a l ife defined by the UN“standard of l iving index” as being of thehighest qual ity in the world. I f in addition youare employed by a large corporation – publ iclyor privately owned, or work in the publ ic sector– your economic future is as close to as risk-freeas it gets.

Why then choose differently? Why spend al l your energy, your wak-ing hours, your would-be hol idays and spare time with friends, in anal l consuming, narrow-minded pursuit of an idea that perhaps only afew others bel ieve in – if anyone? And at the same time, put yourmoney, your house, and the core of your future at risk. Why to go“al l in ,” as is the popular and surprisingly often true story of success-ful entrepreneurs?

When asking serial entrepreneurs, or past winners of innovationawards, why they choose to sacrifice the “high qual i ty of a risk freel i fe” , with al l the sleeplessness and unrest, we tend to get differentversions of one basic answer: It’s “ the kick” that drives you - the kickof creating a future, being in transition, and the mastering of riskand exploring the unknown.

Editor-in-chief: Fredrik WintherPublisher: Oslo Innovation Week

Concept: Oslo Business MemoProduction: Oslo Business Memo

Print: Frode Fjel lberg ASCirculation: 20 000 copies

http: //www.oslo. teknopol .no

MAGAZINEFredrik Winther

Editor-in-chiefCEO, Oslo Teknopolfw@osloteknopol .no

EDITORIAL

Owners:Oslo Innovation WeekOslo TeknopolInnovation NorwayCity of OsloAkershus CountyNHO Oslo Akershus

ENTREPRENEURSHIP AND INNOVATION IN THE OSLO REGION

WEB 2.0

Utvikler din bedrift kUnnskap eller teknologi som forbedrer miljøet? Gjennom Miljøteknologiordningen for pilot- og demonstrasjons-anlegg gir vi til sammen 257 millioner i tilskudd til utvikling av kunnskap og teknologi som forbedrer miljøet.

Hva slags prosjekter:Miljøteknologiordningen omfatter nye løsninger, eksempelvis fornybar energi, renseteknologier, miljøvennlige produkter og produksjonsprosesser, løsninger for effektiv ressurshåndtering og teknologiske systemer som reduserer miljøpåvirkningen.

Vi kan gi tilskudd til:• Kostnader knyttet til prosjektering og utvikling av pilot- og demonstrasjonsanlegg• Investeringskostnader ved bygging av anlegget• Kostnader med igangkjøring og testing etter driftsstart

Hvem kan søke:Bedrifter i alle størrelser over hele landet. Utviklingen og investeringene må skje i Norge.

Kontakt oss: Telefon 22 00 25 00 og spør etter ditt lokalkontor.

Les mer på www.innovasjonnorge.no/miljotek

innovasjonnorge.no


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vators, entrepreneurs and investors. Immig-ration of students and knowledge workersadds to one of Oslo' s big chal lenges, which ishousing and infrastructure to meet its popu-lation increase. House prices are through theroof and large investments are required inthe coming years. Major European entrepren-eurs have put Oslo on their strategic maps,and international property investors want ex-posure to a fast growing and attractive eco-nomic area.

Population growth in Norway is expec-ted to be very strong in the oi l industryregions, the Oslo region and Rogaland insouthwest Norway. According to scenarios

made by the C ity ofOslo, Oslo wi l l experi-ence the strongestgrowth, with the popu-lation increasing from61 3,000 today to833,000 in 2030.

- The region is char-acterized by strong

growth, and Oslo' s population increases by1 .3 persons every hour, says Stian BergerRøsland, Governing Mayor at C ity of Oslo.

THE WINNER TAKES IT ALL Because of thewel l -lubricated oi l economy and a record lowunemployment, several industries have tosearch outside Norway to find qual ifiedworkers.

- It' s about critical mass. The larger thebusiness sector, the more attractive it is andthe greater the chance that foreign compan-ies choose to come here and want to estab-

MULTICULTURAL GROWTH Born in India, TomVarghese teamed up with Telenor, one of theworld’s major mobi le operators, as an Alargascholar in 201 0. He was raised in Norwayand speaks six languages fluently.

- I feel I can identify with the company’svalues particularly that of long-term commit-ment, Varghese says.

Every year Alarga presents a number ofscholarships to outstanding young talent andmatch this talent with partner corporations.

- Future competition for talent wi l l comenot only from the company down the street,but also from the employer on the other sideof the world. Countries, cities and companieswi l l need to brand them-selves as locations of choiceto attract this talent, saysDi lek Ayhan, managing dir-ector at Alarga.

Alarga is an arenawhere the new reserve oftalent meets Norwegianbusinesses. Alarga’s goal isto help the Norwegian busi-ness community reap therewards of the internationallanguage and cultural com-petency that multiculturalstudents offer.

- Oslo has amazing di-versity among professionals,but it' s getting very l i ttle at-tention. Oslo needs toshape up, welcoming andrecognizing global talent,says Jørn Lein-Mathisen,chairman of Oslo Interna-tional C lub.

He suggests Norway takes a closer lookat Sweden and Denmark.

- Those countries real ize how dependentthis diversity is for value creation. Giving taxbreaks, schools and so on, here we have zerobreaks and only now get Engl ish-languageschools in Oslo, Jørn Lein-Mathisen says.

THE CHALLENGE Engulfed by a world eco-nomy in crisis, both businesses and govern-ment in the Norwegian capital want toattract the international community of inno-

Abrutal huntfor the best brains

- I t is simply brutal , says Leo A. Grünfeld.He is co-founder and chairman of the research consultancyfirm Menon Business Economics. Grünfeld talks here aboutthe Oslo region and the global competition for knowledgeand innovation, how to attract the best companies with

the best talent and creating new jobs.

OSLO ATTRACTIONS

Oslo Innovation CenterOSL Gardermoen

Ås/UMB

Aker Brygge Tjuvholmen

Fornebu/Lysaker

Sandvika

Lil lestrøm/Kjeller

Grorud Valley

Nydalen/ BI

Central Oslo

Skøyen

Startup Norway - @Startup_Norway The startupcommunity is real ly moving in oslo! World -watch out; ) #whyoslo #oiw201 2

http: //startupnorway.com

NHO Oslo og Akershus - @NHO_no The region ischaracterized by a large proportion of the country' sR&D operations are located here, and that educationlevels are general ly high.#whyoslohttp: //nho.no/osloogakershus

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l i sh themselves, says Grünfeld. It`s cal led en-gineering val ley, or the subsea val ley, the cor-ridor stretching out west from central Oslo toAsker.

Whi le Western Norway, with closer ac-cess to the oi l fields in the North Sea, has tra-ditional ly had most to gain from the oi l andgas sector, the Oslo region is growing in im-portance to the industry and the industry inimportance to Oslo. Part of the reason is thenew subsea technology, disconnecting geo-graphical ties to operations.

Grünfeld and his col lege Erik W. Jakob-sen were part of the central project group inthe research project " A knowledge basedNorway" , led by Professor Torger Reve.

According to Menon, the oi l and gas in-dustry wi l l grow dramatical ly, and more inthe Oslo region than any other place in thecountry.

- If you look at the attractiveness of dif-ferent business sectors in the Oslo regionfrom an international perspective, it' s quitesimple. Both oi l and gas and the maritime

sector have very high sector attractiveness.They are big enough and have the nessesarycritical mass to be attractive international ly,says Grünfeld.

Oslo is rated among the top maritimespots in the world, along with Singapore andLondon.

MARINE POTENTIAL The marine sector, withfish farming, fisheries and related productsand services, is the third main sector in Oslo,but is smal l compared to oi l and gas andmaritime.

Whi le the marine production sites arespread along the coast, many companyheadquarters are based in Oslo, and the fin-ancial services connected to the sector arestrong.

- The marine sector has a big potential ,and it could be a source of international at-tractiveness, because of the highly developedrelated services, says Grünfeld. In terms of in-ternational attractive industries, Oslo is heav-

i ly dependent on the big three.- Energy is very overrated as a sector of

importance here in the Oslo region. Anythingelse than hydro power is smal l , l ike wind, sunand bio. Hydropower could have had moreinternational attraction, but has been inhib-ited by the Norwgian energy pol icy. Everyyear, the government has basical ly emptiedStatkrafts “pockets” , by taking huge di-vidends from the company, says Grünfeld.

Statkraft is the state owned electricitycompany, and the third largest energy produ-cer in the Nordic area.

Lately, however, the government haschanged this pol icy, al lowing for reinvestingearnings.

INNOVATION HOT SPOTS At Fornebu, wheretravelers used to enter Oslo by air unti l 1 5years ago, the airport area has been trans-formed to an enormous park for l iving andwork for thousands of knowledge workers.The headquarters of Telenor has been at

Kevin Gallagher - @KGOslo Strong financial andshipping services are the Oslo Region' s contribution tothe future of maritime Norway #whyoslo #oiw201 2http: //oslo. teknopol .no

Susanne Werner - @SusanWer Students from Ul lernHigh School get to ki l l cancer cel ls at the Oslo Uni-versity Hospital , Radium by #OsloCancerC luster-agree-ment #whyOslohttp: //oslocancercluster.no

PICTUREMulticultural competence is hot in Oslo. TomVarghese, Telenor, - fluent in six languages.PHOTO: Eirik Førde

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Thor Arne Brun – @estatemedia The population in Osloincreases at record rates. At the moment, Oslo istherefore probably the most interesting city in Europefor real estate investments. #whyoslohttp: //estatemedia.no

Oslo kommune - @Oslokommune The city has becomean attractive tourist- and conference city, with a largeselection of excel lent hotels and congress venues.#whyoslohttp: //oslo.kommune.no

Fornebu since 2002. Soon Statoi l , an inter-national energy company present in morethan 30 countries, wi l l open its new Oslo of-fice at Fornebu. Aker Solutions, a provider ofoi lfield products, systems and services forcustomers in the oi l and gas industry world-wide, moved it’s headquarter to Fornebu in2007.

The Gardermoen area north of Oslo hasgrown steadi ly since the new Oslo Airportwas bui lt, and the nearby Li l lestrøm andKjel ler areas are prospering.

Kjel ler Research Park just outsideLi l lestrøm houses 3000 people working withR&D, innovation and developing new busi-nesses.

The area has fostered around 1 00 newhigh tech businesses. The main idea drivingKjel ler is the combination of research andbusiness, where Kjel ler Innovation is the keyplayer.

- We are a company where entrepren-eurs, people in establ ished businesses, andscientist meet up, and help each other withevaluating and developing ideas and innova-tion, says Kjel ler Innovation CEO MariannØdegaard.

Kjel ler is bui lding an impressive track re-cord of developing new and promising com-panies. Nicarnica Aviation is one example,commercial izing infrared imaging technology

for detecting volcanic ash and other hazardsto the aviation industry. This summer, Nicar-nica Aviation signed a Cooperation Agree-ment with Airbus for testing andIndustrial ization of its ash detection techno-logy.

WANTS MORE APPLICATIONS InnovationNorway is the Norwegian Government' smost important instrument for innovationand development of enterprises and industry,but is regularly criticized for spending toomuch in rural areas, and only two percent ofthe budget in Oslo.

- Apart from our rural and agriculturalmission, al l of our schemes are nationwide. Ifwe select our most innovative schemes,nearly 25 percent is directed to Oslo. If therewere more good appl ications from Oslo,more money would go to Oslo basedprojects, says Tori l Mølmen, directorInnovation Norway.- The innovative companies are often so-cal led " born globals" and must thinkinternational ly from day one, says Mølmen

A CITY OF STARTUPS According to FredrikWinther, the manager of Oslo Teknopol , a re-gional development agency owned by the

- If there weremore goodapplications,more moneywould go toOslo basedprojects.

Toril Mølmen, Innovation Norway

PICTUREMikael Linnander, CEOat Oslo Winterpark,explains his innovativeplans for the urban skiresort at Tryvann. Oslois the world's wintercapital.PHOTO: Gorm K. Gaare

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Joakim Hauge - @saharaforestproject Oslo has goodenvironmental and energy expertise . Much remains tobe done on sustainable innovation. #whyoslohttp: //saharaforestproject.com

Bekk Consulting AS - @BekkConsulting Innovation andforesight wi l l be essential for the future success ofestabl ished companies, learn more at #OIW201 2#WhyOslohttp: //bekk.no

City of Oslo and Akershus County Counci l ,the interest in innovation and entrepreneur-ship is increasing. The Oslo region is boomingwith startups, and some of the frenzy fromthe dot.com-age of the late 1 990s seems tobe revisited.

Around NOK 1 bi l l ion was invested tocreate Department of Informatics (IFI ), one ofthe world’s most modern IT education institu-tions, with room for up to 2400 students.Every year it spins off one to two companiesfrom research at the institute, whi le many ofthe students start their own businesses orstart working in entrepreneurial fi rms. Theeducation concept is designed to enable stu-dents to develop into entrepreneurs.

Like Kjel ler, IFI combines education andresearch institutions with businesses in andaround Oslo Innovation Center. The stronglabor market, however, pose a chal lenge. Thestudents can easi ly secure a permanent jobbefore they graduate. IT giants such as Ac-centure, Telenor and Microsoft welcome IFIstudents with open arms.

Including other institutions Oslo is host-

ing most of the IT education in the country.

DEVELOPING THE WATERFRONT Change ofinfrastructure is a sign of innovation. In thelate 1 970`s even oi l platforms where bui ltright in the center of the capital . The closingof the shipyard and transformation of the in-dustrial harbor area to a high-end office,shopping, din ing and l iving area was thestart of the transformation of Oslo' s water-front. s

Oslo' s city skyl ine is constantly changing.Some years ago red bricked Oslo C ity Hal l ,was the capital ’s only high-rise. Now “thebarcode” skyl ine in Bjørvika appears as alogo of modern, innovative and attractiveOslo.

Prestigious corporations are alreadystarting to move in to the new towers inBjørvika.

OIL FINANCE While the central bank is reg-

ularly criticized for not supporting the finan-cial sector by letting Norwegian financialinstitutions manage parts of the NOK 3700bi l l ion Pension Fund, Oslo' s financial com-munity is thriving in special ized segments ofexpertise, particularly within oi l and offshoreservices, maritime services and seafood.

- If you look back to 201 0 and the con-tracting activity within the international rigsector, you wi l l find that Norwegian faci l i tat-ors arranged the financing of about half theoffshore rig newbui ldings in the world. Theowners were not Norwegian, neither werethe bui lders or the banks, says Leo Grünfeldin Menon.

A CITY OF KNOWLEDGE The substantial re-search activity provides a platform for profi l -ing Oslo as a city of knowledge. Butaccording to Leo Grünfeld, Oslo has a way togo.

- When it comes to industrial focusedR & D, Oslo scores a bit lower than expected.

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PICTURES1 - Five M. Tech. studentsat The Norwegian Uni-versity of Life Scienceshas innovated the electricmotor cycle Roskva.2 - Oslo Innovation Centeropened building five thisautumn; from left Karl-Christian Agerup (CEO),Trond Giske (minister oftrade and industry) andOle Petter Ottersen (rect-or University of Oslo).3 - Kjeller Innovation withElse Pran (left), MariannØdegård (CEO) and TerjeLandsgård.4 – SINTEF’s MiNaLab na-notechnology laboratoryin Oslo is designed for athroughput of 1 0, 000 4-layer wafers per year.

- 80 percent of ICT innovationoccurs in the Oslo region.

TORE TARALDSVIK, Innovation Architect

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Oslo is strongly dominated by the universi-ties, which have high research expertise, butare not so sharply oriented toward creatingbusiness, says Grünfeld.

Bi l l ions are spent on research in healthand biotechnology, much of which takes placein hospitals in the Oslo region.

- But the focus on innovation and com-mercial appl ication is almost non-existent.That would be very different in other coun-tries, says Grünfeld.

Sti l l , the area around Oslo InnovationCenter is buzzing with new l ife science andmedtech companies. Life science R&D in Oslois highly rated worldwide, but in this game it`sa long and demanding way to create leadingbusinesses. And it takes knowledgeable andpatient risk capital , which is in short supply.

NATIONAL ICT HUB Oslo is the national hubfor technology companies, but minor in an in-ternational context.

According to Professor Torger Reve, BI ,Oslo is distinguished in the field of informat-ics, but it wi l l not develop into an internation-al knowledge hub by itself, even though thereare many startups. The companies are basic-al ly smal l and sel l their services local ly.

- 80 percent of ICT innovation in Norway

occurs in the Oslo region, but it ends mainly insmal l enterprises and service providers. Wehave to raise our ambitions, says Tore Taralds-vik, Innovation Architect.

Because the oi l and gas industry is be-coming more and more knowledge and in-novation driven, the demand for people withhigher education in engineering and econom-ics is increasing. The Oslo region has a signi-ficantly higher proportion of engineers andeconomist than the rest of the country.

- These industries are so strong that theyeasi ly attract expertise, but since they aregrowing so fast they are constantly in arrears,said Grünfeld.

- Norway as such has never had a veryhigh abi l i ty to attract talent from abroad, itmay be due to the weather, geography andmental i ty, but with the downturn in Europe,Oslo talent attractiveness has soared.

- Multiple voices lead to new ideas, newservices and new products. No country, nocity, no organization can remain competitiveunless talent – the driving force of economies– is there to ensure success and boost re-search and innovations, says Di lek Ayhan,Managing director at Alarga, which bui ldscompetitive advantage for businesses and or-ganisations through recruiting and cultivatingintercultural talent.

- Diversevoices lead tonew ideas andnew products!

DILEK AYHAN, Alarga

[email protected]

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STARTUP ATTRACTIVITY

The new tech boom is occupying Oslo. Incubators and co-workingspaces for entrepreneurs are springing up in the city. How long canit last?

NEW WAVE International ly it is described asa new wave, with ancestors from thedot.com period of 1 2-1 5 years ago. Poweredby the explosion of social media, the app-epidemic, new technology and developmentcosts which have fal len dramatical ly, youngpeople are throwing themselves into the en-trepreneurial l i fe. Dreams and dedication arecreated by popular successes l ike Angry Birdand Instagram.

NEWCOS +25 The trend has also reachedNorway, although it has taken time. Moreyoung people start businesses on their own,and only in Oslo, 25 percent more new busi-nesses have opened than the year before. Inrecent months, several new incubators andoffices have appeared in the capital . Startu-plab, Mesh, Gründernes Hus and 657.

- It`s starting to happen in Oslo, butStockholm has been bubbl ing since thedot.com boom, says Louise Eriksson. She is aSwedish serial entrepreneur who now has

expanded her operation to Oslo. Erikssonstarted Adprofit, a company special izing indigital marketing in the B2B segment inStockholm four years ago and has expandedto Denmark, Fin land and Norway. The officein Oslo is set up in Mesh, a newly estab-l ished co-working space for entrepreneurs inthe center of Oslo.

- Norway is lagging a few years behindwhen it comes to infrastructure and servicesfor modern entrepreneurs, but I th ink this isabout to change, says Audun Ueland. Hestarted Mesh with his friend Anders Mjåset.

Personal investments and 1 . 1 mi l l ion infunding from Innovation Norway were thestarting capital .

The two 26 year olds are already experi-enced entrepreneurs. They started two com-panies whi le they were sti l l students at NTNUin Trondheim. The last company was sold toStokke, which is known worldwide for theirTripp Trapp chair.

A LASTING WAVE? - It has almost beenstone dead for ten years, but now there is awave simi lar to the one we saw during thedot.com boom, says Alexander Woxen. Hehas extensive experience as an entrepreneur,now he has establ ished the StartupLab in-cubator in the Research Park, located in anarea in Oslo which starts to resemble some ofSi l icon Val ley.

StartupLab is already ful l of startup com-panies. The incubator focuses on companieswith heavy technology and include a part-nership with the University of Oslo to recruitstudents into the incubator.

- One of the differences from thedot.com boom is that the dot.com boomwas much about virtual products and ser-vices. Now they are avai lable, and there' s amarket, he says.

The driving force behind the wave isprimari ly technological . Mobi le technology,cloud computing, cheap server and databasesolutions, standardization, open source soft-ware and wide distribution capabi l i ties al lcontribute to dramatical ly to lowering thecosts of getting a product out to the market.It is possible to achieve profitabi l i ty faster,and even companies with no establ ished his-tory or credibi l i ty have a chance to succeed.

- The question is whether this phe-

Gründerjakten - @Grunderjakten Oslo is starting tolook more and more l ike a hot spot for youngentrepreneurs. We' re excited to be a part of it!#whyoslohttp: //grunderjakten.no/

SICamp Norway @SICampNorway- The city of Oslo hasa current annual growth exceeding 1 0,000 --> one ofthe fastest growing cities in Europe. http: //ow. ly/dE6rx#whyoslohttp: //sicamp.no/

Tech boom in the city

PICTURE1 - Audun Ueland (left) and Anders Mjåsetstarted Mesh in central Oslo.2 - Alexander Woxen (raised arms) is headingStartupLab in Oslo Innovation Center.

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nomenon is permanent, says Alexander Wox-en.

BUILDING APP Erlend Eggen is about toprove that you don`t need mi l l ions to start abusiness and develop a new product. Alongwith two friends, he has developedturapp.no. It provides users with detai led in-formation on different trekking routes.

- We have searched for but not found asuitable presentation tool for recreationalactivities. We want spectacular imagespresented in a neat fashion, says Eggen.

He is an anthropologist, wrote thesisabout outdoor activities in Norway, and hasworked with outdoor businesses.

- I wanted my own business. It gives aunique feel ing of freedom, and the choicesyou take have a direct impact on one' s ownl ife. It' s fun to see that it is possible bui ldsomething, he says.

The development of the app has costbetween a half and one mi l l ion kroner. Thecompany has received grants from InnovationNorway and seed funding. Turapp is now

ready for another round among potential in-vestors.

The company has its operations inValdres and Oslo, where Eggen is generalmanager with office at Mesh.

- We made a strategic choice to be rep-resented in two places. Many potential cus-tomers are in Oslo, and it is easy to obtainexpertise here, he says.

ENTREPRENEURS IN A VILLA - We are alsoexperiencing a " boost" in relation to start upthough, says Odd Moe. He is the founder ofGründernes Hus and has received about onemi l l ion kroner in contribution from Innova-tion Norway.

His target is to fi l l the venerable vi l la inOscars gate in central Oslo with around onehundred entrepreneurs.

Moe bel ieves many of today' s entrepren-eurs are doing it because they have an innerdrive, and not because they have to.

- Before we often saw people startingtheir own business because they had nochoice, because the company they worked

for was closed or they had to leave their jobsbecause of a downsizing, he says.

Gründernes Hus is aimed at a more ma-ture and experienced audience, people whohave been entrepreneurs before and have asuccessful startup on their resume. Moewants to develop Gründernes Hus as an em-bassy for entrepreneurs al l over the country,not just in Oslo.

- In Norway, we have a significant prob-lem. We want to support entrepreneurs inrural areas, yet we have a strong urbaniza-tion trend, which is depopulating rural areasand putting pressure on the infrastructure inthe cities. Customer-wise it creates a poten-tial for us, so we also want to support entre-preneurship in rural areas, he said.

First Tuesday Oslo with 6000 membershas been involved since the dot.com era andhas regular and wel l -attended meetingswhere entrepreneurs, potential entrepren-eurs, investors and others have the oppor-tunity to network.

Innovation Forum is also part of the in-cubator environment, but gathers its mem-bers in a virtual incubator environment and

Julianne Ferskaug – @UEOslo @jul iannef Thanks forthat – bragging is appreciated! We have the best job inthe world - with pupi ls, students and teachers in Oslo!#whyoslohttp: // venstre.no/oslo

Pupil at Årvoll skole – @UEOslo Entrepreneurship isvery fun - even if it' s educational #whyoslo

http: //arvol l .gs.oslo.no, http: //oslo.ue.no

2

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Handelshøyskolen BI - @HandelshoyskBI A not-for-profit foundation whose sole focus is education andresearch. Oslo is the main campus with al l internationalprogrammes. #whyoslohttp: //www.bi .no

Erling Fossen - @streng1 Oslo Metropol itan Area goesfor gold in Cannes #whyoslo

http: //metroarea.osloblogg.nohttp: //www.mipim.com

Text: PER GJØ[email protected]

Photo: GORM K. [email protected]

also runs an innovation exchange.- Most companies are sitting on a gold-

mine of unused ideas, which used intel l i -gently can create new businessopportunities, says Truls Berg, chairman ofInnovation Forum. He is also a board mem-ber in First Tuesday Norway.

LACKING CULTURE - Norway is a smal l coun-try but with a lot of money. There are a lot ofbusiness possibi l i ties here, and there is muchleft undone, but no establ ished entrepren-eurial culture. It has everything, expertise, in-novation and capital , but it' s not the samedrive, or craving, for starting businesses, aswe have in Sweden, says Louise Eriksson inAdprofits.

- But you are remarkably eager to studyand discuss entrepreneurship, she adds, witha smi le.

She is a typical " doer" , she is describedas one of the toughest founders at Mesh,and she already has a history of two startupsback in Sweden.

Adprofit has grown rapidly in four years.The next 1 2 months the company aims at a

turnover of 35 mi l l ion in Sweden, 1 0 mi l l ionin Denmark and ten mi l l ion in Norway.

- The biggest chal lenge here in Oslo isrecruitment. There are many talented peoplehere, but they are hard to get, she says.

- In what way?- For a young company l ike us, i t is a

chal lenge. The ski l led people have safe andwel l -paid jobs, regulated working hours andlong vacations, which is extremely valuablehere.

- We are new. With us, you have towork hard and prove yourself before you canearn a lot of money. It' s a tough nut tocrack, people here often choose the safe.

- But I notice that it is starting tochange, she adds.

Eriksson bel ieves Swedes are far betterat taking care of their entrepreneurs, andthey get plenty of attention the media.

- In Stockholm, it is far more common tostart as an entrepreneur. Here in Oslo it is a" wow" factor. It is advantageous, when I tel lmy story people remember me easier, shesays.

Audun Ueland and Anders Mjaasethused their own experiences as a startingpoint when planning Mesh. Besides, they

have sought out experts and visited incubat-ors, networks, accelerators and co workingspaces for entrepreneurs in cities l ike Stock-holm, Berl in, New York and Si l icon Val ley.

- We missed a lot of things. Like forumsand networks for entrepreneurs, easier ac-cess to mentors and capital , and also the so-cial part, when we started as entrepreneurs.We saw much of this abroad, and under-stood that there is great room for improve-ment in Norway. With Mesh, we are trying tocreate what we ourselves missed whi le wewere starting our last company. The co-working space with events and resourcesthat we have opened so far is only the firststep out of many, they say.

BUT WHO WILL WIN? StartupLab has estab-l ished close ties to startups i Si l icon Val ley. InOslo the incubator has attracted several ex-perienced entrepreneurs who have a numberof startups on their resume. Rolf Assev, PerOtto Vold and Andre Bakken, founders ofOpera Software, Point Carbon and Funcom,are some of the “ seniors” who have thrownthemselves into new projects, thus becominga valuable resource for those who are bothfresh and young. It may prove to be import-ant.

There is a growing euphoria character-izing entrepreneurial l i fe in Oslo, but l ike theprevious wave, the downturn can be sharp.

- In Sweden and USA, where this wavehas lasted longer, there is now an overrep-resentation of startups. Look at the app site,i t' s no longer fun to get into the app store ifyou do not reach the top ten, to put it bru-tal ly, says Woxen.

- What characterizes this wave is thatthe threshold is so much lower. But it wi l l notbe any easier, because now there are somany. And it is difficult to identify the win-ners and losers.

- Hard to getthe talents!

LOUISE ERIKSSON, AdProfit

Picture: Louise Eriksson,from Stockholm tostartup in Oslo.PHOTO: Gorm K. Gaare

Counting 130 members, - with Medtech and eHealth companies, hospitals, R&D institutions, investors and finance institutions, service providers, design and manufacturing firms.

Are you interested in knowing more about how Oslo Medtech can help you grow and internationalize your business?

Contact us at [email protected] | www.oslomedtech.no

A National Cluster, supporting and nourishing thebusiness development of superior medical research, and stimulating the development of a competitiveNorwegian Medtech and eHealth industry.

Oslomedtech

Oslomedtech

Oslomedtech

We build bridges betWeeN HeAltHCAre, ACAdeMiA ANd iNdustry.


Are you interested in knowing more about how Oslo Medtech can help you grow and internationalize your business?

Contact us at [email protected] | www.oslomedtech.no

A National Cluster, supporting and nourishing thebusiness development of superior medical research, and stimulating the development of a competitiveNorwegian Medtech and eHealth industry.

Oslomedtech

Oslomedtech

Oslomedtech

We build bridges betWeeN HeAltHCAre, ACAdeMiA ANd iNdustry.

1 6


ROUNDTABLE

It's a kick to be an entrepreneur!

Four entrepreneurial prize winners joined Oslo InnovationMagazine to debate innovation and business at Sukkerbiten, inthe new waterfront area of Bjørvika.

WHY STARTUP? - To learn new things everyday. To start new companies. To compete,says Eirik Næss-Ulseth, a serial entrepreneurwho was honoured with Oslo InnovationAward 201 1 .

- I joined a management course and wasinspired by a lecture with the message " fol-low your dream" . I had this dream to startmy own business. I started together with mywife and her sister, says Thomas Houge, CEOat Chi l lNorway, the fastest growing com-pany in Norway in 201 0.

- I wanted to develop my own idea in-stead of doing the job for somebody else,says Siri Skøien, CEO and founder of Com-l ight, winner of the Female Entrepreneur201 2.

- I l ike the excitement and the uncer-tainty, to go my own way, to be differentfrom al l the others, says Christina VætingNergård, winner of several Youth Entrepren-eur prizes.

The four entrepreneurs from the Oslo

Region met with Fredrik Winther, CEO atOslo Teknopol , and Joakim Marstrander, lay-wer at Deloitte. The latter is in charge of the«Fast 50»-prize, awarded to fast-growingtech companies.

It seems to be the very last day of sum-mer and sunshine in the beginning ofSeptember. In the background of the round-table, Oslo' s new skyl ine: the Opera houseand the new finance quarter " Barcode" .

A nice setting to discuss experiences asinnovators and entrepreneurs in the Osloarea, and perhaps to look forward - whatpotential do some of the best entrepreneurs

see in Oslo as a place to develop new busi-nesses.

WHY OSLO? Joakim Marstrander monitorsthe business environment in Oslo vs. the restof Norway. He says growth i Oslo is stable,but more seems to happen in Western Nor-way at the moment. Not surprisingly, due tothe oi l -related industries.

- Oslo has great potential , saysMarstrander. The new l ist of Fast 50 com-panies show an increase in the number ofcompanies from Trondheim and Stavanger.

Young Retailers - @YoungRetai lers We provide tips andadvice on how to get your dream job. #whyoslo

http: //www.ohf.no

CONNECT Norge - @connectnorgeCONNECT Norway has its headquarters in Oslo.#whyoslohttp: //connectnorge.org

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Eirik Næss-Ulseth points that a great re-source in Oslo is the population in itself.Fuel led by the recent wealth of the Norwegi-an oi l economy, the inhabitants wi l l becomesome of the most demanding on the planet.This fact wi l l cal l for innovation in health careservices and treatment of an ageing popula-tion.

- This region has a tremendous oppor-tunity to take advantage of this for businesspurposes. Let' s learn the lesson from westcoast oi l industry, sit down together: Hospit-als, government, scientists and private com-panies and entrepreneurs to chal lenge this,says Næss-Ulseth.

He bel ieves that the health sector com-panies, e.g. medtech entrepreneurs, wi l l be agrowth business sector in the years to come.To get there, pol icies, regulations and a busi-ness framework must be in place. Letprivate, smal ler companies, participate in thepubl ic service and health sectors - it wi l lmake it big growth sector inthe Oslo region.

THE CULTURAL CHANGE:Næss-Ulseth also points toanother great resource forOslo-based business devel-opment. The growing multi -cultural population,reckoned with skepticism bymany ethnic Norwegians, isviewed as a great opportun-ity by Mr Næss-Ulseth.

- The multicultural di-mension gives us an ex-traordinary chance toinnovate new products andmarkets, says Mr Næss-Ul-seth. The multicultural envir-onment can help developproducts in Oslo for Africanor Asian markets by con-necting the different culturesand competences.

Christina Nergårddoesn' t think she wouldhave achieved what she hasnow, without growing up inOslo.

- This is a great place foryoung people who want tobe entrepreneurs, she says.Helped and inspired byYouth Entrepreneurship dur-ing her years at school , sheis now in charge of twocompanies at the age of 1 9.Now, after completing high

school , she has no backing from YoungEntrepreneurship. She could do with somefol low-up when taking her youth businessfurther.

Thomas Houge agrees. The city lacks afree space for talents, where young entre-preneurs can grow and prosper. Eirik Næss-Ulseth sees the Oslo Innovation Week as agood example in this direction, representinga cultural change.

- Something must be done about com-municating entrepreneurship. One mustmake it attractive to be an entrepreneur, saysSiri Skøien.

For the international corporation De-loitte, which gives prizes to fast-growing en-trepreneurs, the message is clear: We wantto support the innovative entrepreneurs, be-cause you develop the businesses for the fu-ture, says Joakim Marstrander.

According to him Oslo is an ideal placeto start a company, not least thanks to the

social infrastructure making it reasonablylow-risk. The technological level is h igh, andit is a good place to test products before en-tering global markets.

- Oslo is on a good path, in the right dir-ection, given that the publ ic health sectoropens up its market, shows wi l l ingness tochange and adapt new technologies, saysEirik Næss-Ulseth.

IT'S A KICK! So what is the real reason to bean entrepreneur?

- It becomes an addiction, says Siri Skøi-en. It gives me a kick!

- I agree, says Eirik Næss-Ulseth. - Thekick, you should not underestimate that.

Eirik Næss-Ulseth, serialentrepreneur and winner ofOslo Innovation Award 201 1 .

Christina Væting Nergård,Young Entrepreneur, CEO &founder Jobunder1 8.no

Thomas Houge, CEO Chi l lNor-way, winner of Gasel le andCompany of the Year 201 1 .

Siri Skøien, CEO & Founder atComl ight, winner FemaleEntrepreneur 201 2.

Fredrik Winther, CEO at OsloTeknopol , organizer of OsloInnovation Week.

Joakim Marstrander, lawyer atDeloitte, faci l i tator of the Fast50 Award.

Innovation Norway @InnovasjonNorge Norwegianenterprises have access to a broad business supportsystem as wel l as financial means. #whyoslohttp: //innovasjonnorge.no

Patentstyret - @Patentstyret Norway was the first inthe world to consider new top-level domainsassociated with the national identity. #whyoslohttp: // patentstyret.no

Text: MAGNE [email protected]


1 8


companies. For many of these companies labor is the most valuableresource in an early phase, together with competent individuals orbusiness angels with capital . The process required to get capital from

venture funds is often long, difficult and toouncertain for many of these firms. Venture fundsoften end up taking fewer and larger projects,says Odd Utgård, investment manager inStartupLab.Venture capital funds typical ly invest in growthcompanies which are in an expansion phase withsignificant market risk. The venture backedportfol io companies management wi l l often needaccess to commercial expertise, such astechnology commercial ization andinternational ization.

FOLLOW-ON According to the NorwegianVenture Capital Association (NVCA), the activity in201 1 clearly proves that most Norwegian venturefunds have moved beyond the investment phaseand are now focusing on fol low-on investmentsand exits. The funds made 32 initial ventureinvestments and 277 fol low-on investments lastyear. This trend continues into 201 2.- Many of the funds are not able to invest in thesecompanies because of the funds' mandate. Thecompanies may be too smal l for instance. Ski l ledentrepreneurs often prefer to make it on theirown, focusing on the business rather than toembark on courting the venture capitalcommunity, which takes time and requires a lot ofattention, says Thomas Due, general manager inVentureLab. VentureLab assists companies in the

ROUND TABLE VIDEO

- A good place tostart your own biz

Scan the qr-code an watch the roundtable discussions in Bjørvika. CathrineVæting Nergård (picture above) think Oslo is a good place to startup for ayoung entrepreneur. Fol low the l ink and get access to seven videos and checkout the innovator' s views on fol lowing topics:

Logica Norge - @logicanorge Room for innovationLogica Norway has created what we cal l the SparkInnovation Centre at the head office in Oslo. #whyoslohttp: //www. logica.no/

Oslomedtech

Oslomedtech

OslomedtechOslo Medtech - @OsloMedtech We help promote ourmedtech industry' s players towards the finance sector,and ease their access to capital . #whyoslo

http: //oslomedtech.no

* Oslo's top innovators* The entrepreneurial kick* The Oslo region's future* Why become an entrepreneur* What could be better* Oslo's big resource

SPEEDY COMPANIES

WHO INVEST IN GAZELLES? Gazel le companies are usual ly smal l ,relatively young, and they are in an expansion phase with rapidgrowth. This triggers funding requirements. With the high risk, equityfinancing is the most appropriate option. But who invest in them?

The StartupLab incubator in Oslo Innovation Center has analyzedthe funding of gazel le companies in Norway. The research is based onthe Norwegian business newspaper Dagens Næringsl iv' s gazel le l istfrom 201 1 , which contains a total of 1 989 companies. In addition,StartupLab recorded current and sold portfol io companies of al lventure capital funds associated with Norwegian Venture CapitalAssociation. This represents a total of 708 companies. A comparisonof the two l ists yields a total of 1 4 gazel le companies with fundingfrom venture capital funds. Half the companies are based in the Osloregion.

COMPETENSE - The survey shows that the importance of venturecapital is l imited when it comes to increasing the undergrowth of

Gazel le companies are Norway's fastest growingcompanies. Nevertheless, venture capital fundsrarely invest in them. Why?

Few venture-fundedfast growers

300 mill. kroner til nyskapende prosjekterVi finansierer gode prosjekter

IFU og OFU er innovasjon Norges mest kraftfulle støtteordning, og en stor del av kundene kommer fra Oslo og Akershus.Vi tilbyr tilskudd til bedrifter som satser på innovasjon for å utvikle nyeprodukter, løsninger eller tjenester i samarbeid med en krevende kunde.

Du får mer enn penger

√ Veiledning, kompetanse og kvalitetssjekk√ Hjelp til forretningsutvikling√ Kartlegging av markedspotensialet√ Tilgang på et internasjonalt nettverk

√ Vi har løpende søknadsbehandling√ Elektronisk søknad√ Les mer på www.innovasjonnorge.no

Kort om IFU og OFUDefinisjoner

Forpliktende samarbeidsavtaler:−IFU (industrielle forsknings- og utviklingskontrakter) = mellom norske leverandørbedrifter og en krevende kundebedrift i privat sektor−OFU (offentlig forsknings- og utviklingskontrakter) = mellom norske leverandørbedrifter og norske offentlige virksomheter.

Hensikten med IFU-kontrakter?

1. Utvikle konkurransedyktige produkter i et internasjonalt marked2. Utvikle industrielle nettverk og miljøer3. Gi leverandørbedriftene tilgang til ny kompetanse,

globale nettverk, strategiske partnere og internasjonale markeder gjennom et forpliktende samarbeid.

Hensikten med OFU-kontrakter?

1. Bidra til å modernisere offentlig sektor2. Skape et forpliktende og målrettet samarbeid mellom

norske innovative leverandørbedrifter og norske offentlige virksomheter (kommuner, fylkeskommuner, statsetater, sykehus, forsvaret m.fl.)

Over 200 IFU/OFUprosjekterstartes opp årlig.Bevilgninger på over 300millioner kr. utløser totaleprosjektverdier på over 1 milliard kr. Det er ingentematiske eller geografiskebegrensninger. Vi ser etterde beste prosjektene!

Nøkkelbegrep • Nytt produkt/ny tjeneste• Risikoavlastning• Reduserte utviklings- kostnader• Referanse• Markedsintroduksjon• Markedskompetanse• Skreddersydd løsning• Innovativ og moderne løsning• Styrket utviklings- kompetanse• En kompetent leverandør• Vinn-vinn


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Induct Software- @inductopen The highly educated" Tech Talent pool" in Oslo makes this city attractive forentrepreneurs and startup-businesses. #whyoslohttp: //inductsoftware.no

VZT - @vzt_no Oslo has its Green Guide, a guide tothose who wish to l ive more environmental ly friendly inthe capital . #whyoslohttp: //gronnguide.no , http: //vzt.no

venture capital stage. AlexanderHagerup and Lasse Øien founded TheOnl ine Backup Company in 2005. Thecompany has mainly grown organical ly,and secured Dagens Næringsl ivsGazel le award for the second year in arow in 201 1 . It also made it ontoDeloitte’s Fast50 Norway and Fast500EMEA Technology Lists of Europe’sfastest growing technology companies.

In January 201 2 the companysecured 6.47 mi l l ion euro in a fundinground led by Northzone Ventures. Thepurpose is to expand into to Sweden,Germany, and the rest of Europe.

Scan Aqua, based in Årnes northof Oslo, is in the aquaculture businessdeveloping remedies and drugs. ScanAqua was establ ished in 1 998 andsecured a Gazel le award last year. Thecompany is one of a few gazel lecompanies with venture capital .

- We needed funds because wewere projecting major developmentand documentation work. In 2000 twoventure funds invested in Scan Aqua indirectly. I guess it had somediscipl inary effect on us, in relation to formal ities, strategy and so on,says CEO Ole Kristian Kaurstad. The funds got their exit in 2009, whenKaurstad and the other entrepreneurs bought the shares back.

MANY IN THE OSLO REGION Some 20,000 Norwegian companies hasqual ified as gazel le, and many of these are among the 45 000 activecompanies in Oslo and Akershus. A gazel le company is a high-growthcompany that is increasing its revenues by at least 20 percent annual lyfor four years or more, starting from a revenue base of at least onemi l l ion kroner (in Norway). This growth pace means that the companyhas effectively doubled its revenues over a four-year period.

267 companies has over the last ten years qual ified for the DeloitteFast 50 l ist. Joakim Marstrander at Deloitte says that fewer Oslocompanies qual ifies today. More of the strong growth happens in theWestern region of Stavanger, Haugesund and Bergen. The last threeyears more companies from the Trondheim region has entered the Fast50 l ist.

Top 1 0 startups

According to Startup Norway these companies are Oslo's1 0 hotest startups.- The coolest companies in town, says Startup Weekendorganizers Frode Jensen and Maja Adriansen . The l ist ispresented in tech-website digi .no, where you can readmore about the companies.

1 . WeVideo. Video editing and publ ishing service.2 . ProxDynamics Micro hel icopters for use in e.g. pol ice,fire brigades and defence.3. Stay.com. Travel planner service.4. cXense. Web advertising service.5. bMenu / bMobilized. Converting web pages to mobi lefriendly html5.6. ForgeRock. Raised USD 7 M to develop open sourceSun platform Open SSO.7. Soundrop. Popular Spotify add-on.8. CFEngine. Server automation & configuration soulution.9. WeWantToKnow / DragonBox. Gaming basedmathematics app.1 0. Artplant. Gaming, 3D.

















Text: PER GJØ[email protected]


PICTURE Thomas Houge, CEO atChil lNorway, gazelle prize winner -

without the help of venture capital.Photo: GORM K. GAARE

22


A LONG WAY Commis-sioner Bjercke has commit-ted himself to make Oslothe place where interna-tional companies establ ishtheir innovation divisions,where students come tostudy, and researcherscome to make their nextscientific breakthrough.

Even if some of theinstitutions that wi l l con-stitute the core of the fu-ture profi l ing of Oslo are inplace, the C ity Govern-ment has a long way to gobefore a common strategyis establ ished. Step one isto rate Oslo against it' speers in other Nordiccountries.

- The first task is torate Oslo' s attractivenessrelative to comparable cit-ies in Northern Europe: Helsinki , Copenhagen and last but not leastStockholm.

The latter has already achieved a lot, according Bjercke. Stock-holm' s abi l i ty to make foreign companies establ ish their main officesin Swedens' s capital has inspired the 35 year old pol itician for theVenstre party.

- Stockholm has faced many of the chal lenges relating cooper-ation between different institutions we now meet in Oslo. The workthat has been done in Stockholm in order to make businesses, col-leges and universities work together, should be studied by Oslo, saysBjercke, who wil l look to Sweden for inspiration, if not in order tomimic our eastern neighbors choice of grand slogana. Stockholmhas chosen to cal l herself " The Capital of Scandinavia" .

LACK OF SUCCESS Bjercke paints a picture of internal turmoi l and alack of real cooperation between the different the actors that profi leOslo international ly. He points among other examples to the unsuc-cessful cooperation between the Oslo and Akershus counties, andto the negative evaluation that Oslo Teknopol received a couple ofyears ago.

- Visit Oslo, Østlandssamarbeidet, the region' s largest busi-nesses and the University of Oslo are al l examples of actors who in-

PROFILE

Oslo wil l not become more attractive for interna-tional students, businesses and high-tech researchunti l the institutions that today profi le the city in-ternational ly can agree upon a common strategy.The City Government's Culture and Trade Com-missioner Hal lstein Bjercke has unti l the electionyear 201 5 to ral ly al l actors around a commonprofi le for Norway's capital .

Oslointlclub - @Oslointlclub OsloInternationalC lub.comis largest arena in Norway for expats/repats, doing 2reception-style int' l events at #OIW #whyoslohttp: //www.oslointernationalclub.com

Deloitte Norge- @DeloitteNO 1 9 of 50 technologycompanies from the Oslo area on prestigious l ist in201 1 . #whyoslohttp: // deloitte.no

dependently operate their own profi l ing of the city. Our concept isto have al l of them agreeing upon the same plan for making Oslomore attractive. This does not mean that the profi l ing work al l ofthose institutions do wi l l be identical but that their work should becoordinated. What we see today is quite frankly a mess. We need toget everyone to pul l together, says Bjercke.

The Commissioner is in a hurry. The work has started, but is farfrom being concluded. The next city counci l election wi l l be held in201 5. By then Bjercke' s work must be concluded.

For which industries do you think Oslo should make itself particularlyattractive? Will it be IT, medical technology or energy?- I do not bel ieve it is up to us pol iticians to chose which industrieswe should aim for. Such considerations wi l l be left to the businesscommunity itself. I f we single out individual industries, we make thesame mistake as the country' s Government under Prime MinisterStoltenberg has done. It causes al l support budgets to be used inthose chosen industries and it causes the pol iticians to developpol itical bl inders. If new innovative companies appear that fal l out-side of the decided focus, these companies wi l l not get our atten-tion, however good they are at what they do. We must focus on thebest innovations regardless of what industry they belong to.

Commissioner Bjercke's Method

HallsteinBraathenBjercke

Born May 5 1 977

Commissionerfor culture andbusiness devel-opment, OsloC ity Government

Venstre (Liberal )

We all want to move forward. We all want to matter and stand out from the crowd.

Entrepreneurs are visionary and pioneering companies who are courageous, confident and tenacious. They are striving to succeed in a business world that has changed, walking an uncertain road, neither afraid of failure nor deterred by it. They embrace a wide spectrum of challenges, because they know that without it there is no growth. And without growth, there is no reward.At Deloitte the vision and thinking of great companies meet the power of business growth insight. Entrepreneurs and pioneers gain advantages with the strategy and decisions that we can provide.

Grow your ideas with Deloitte.Audit & Advisory – Consulting – Tax & Legal – Financial Advisory

We all want to be noticed

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/omoss for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.

© 2012 Deloitte AS

23


Gründernes Hus - @grunderneshus We bui ld anenvironment where people with ideas meet those whocan help to put ideas into practice. #whyoslohttp: //grunderneshus.no

Dilek Ayhan - @di lekayhan Not having deep culturalcapabi l i ties and language ski l ls can be a significantdisadvantage when entering new markets.

http: //alarga.org

One of Bjercke's main goals is to attract the attention of more for-eign companies and to help them establish their innovation divisionshere.- Most companies that establ ish themselves here do it because theyneed a distribution arm into the Norwegian market. We find excep-tions in oi l and energy, where many companies see the value of be-ing represented in both Oslo and on the west coast. Searchtechnology (Microsoft) and IT health (HP) are other exceptions, butwe can do much better.

How can you make Oslo a place where an innovative idea will receivethe funding it needs?- I do not buy the lamenting about a lack of investment capital .There is money avai lable. Too much capital is tied up in real estate,but there is enough capital to fund the real ly good ideas, says Bjer-cke.

He doubts the value of publ ic funding of new businesses.- Publ ic funding can end up in being counterproductive.

- In other words: You don't worry about the fact that the state in-vestment found Innovasjon Norge spends so little of its money inOslo?- The activities of Innovasjon Norge are more about supporting rural

areas than supporting innovation. It would be a better idea to spendthose funds where they create profit, but their focus is as it is.

- Will there be a place for art and culture activities in the future pro-fil ing of Oslo?- Apart from being a reason in itself to come to Oslo, there is an un-derexplored business potential in our city' s cultural l i fe. Excitingactivities in the fields of music, fi lm and cul inary art are already at-tracting international attention. Helsinki ' s effective profi l ing of itselfas the design capital of the world is an example of the role art andculture can play in the marketing of a city.

Although Hal lstein Bjercke' s effort to consol idate the interna-tional marketing of Oslo is far from completed, some platforms forthe future work are establ ished. He mentions the newly establ ishedNæringsselskapet and the lesser known Kunnskap Oslo, where thecity gathers Oslo' s knowledge community. Both wi l l play importantroles in the new Oslo' s new international profi le.

Text: TELLEF Ø[email protected]







© 2012 Deloitte AS

25


A good idea may come out of the blue. But it´smore l ikely to be the result of hard work. As thepace of innovation gets ever faster the moreimportant it is to have those smal l and bigbright ideas. But how do you get creative?

RUN WILD -A good start is to let different cultures meet, ideas runwi ld, and sti l l have an idea about the direction you´re going. The cityof Oslo is moving in this direction. Oslo has wel l -paid jobs, a highlyeducated workforce and lot of young creative people.

It also has an urge to be something new – a feel ing that is sim-i lar to the city where i l ive, Berl in . Both cities has something “unfin-ished” about them. So there´s no wonder young Norwegian andGerman entrepreneurs tend to travel between the the two hubs.

CREATIVE PARTNERSHIP Ralf Fröhl ich, the director of the Berl inbased communications agency “Himmel & Jord” (Heaven & Earth)has been fol lowing this process for the last 1 0 years. H is companyhas served Scandinavian companies and the Nordic embassies – aswel l as the EU-Commision, German business and pol itical parties.

- It seems to me there is some kind of creative partnershipbetween Germany and the Nordic countries. Very often new trendsand products tend to pop up early in Scandinavia. However, theScandinavians have a l imit in their relativel ly smal l populations andmarkets that are saturated in a short time.

German industry tends to be better in producing and marketingfor huge markets. They often set technical standards for the EU andthe world, Fröhl ich said.

A CRADLE The cel l phone is a good example. Today it´s our mostbeloved l ittle gadget, but it started l i fe in the Nordic NMT techno-logy in the 80' s - a service original ly developed for keeping fishingboats along the rough Norwegian coastl ine in touch with the homebase and each other.

The Swedish industrial company Ericsson developed the soph-isticated hardware. Later a Finnish rubber boot producer, Nokia,brought the elegant design. The modern cel l phone was born.

But it was not unti l the two international giants, DeutscheTelekom and Vodafone/Mannesmann, entered the business in the90' s that the mobi le game changed into global business.

Scandinavia is a cradle of creativity, but we sometimes needpartners to get our ideas off the ground. Let your ideas run wi ld!

Kjeller Innovasjon generates and develops ideas from research and business by means of active collaboration with more than 20 partners. Our primary focus is in the fields of energy, the environment, health, biotechnology, IT and civil security. Every year we develop more than 30 projects and follow up about 15 start-up companies.

Together with the venture capital company Televenture Management, Kjeller Innovasjon has launched and developed a unique funding structure which facilitates comprehensive investment in start-up companies during the early phases.

Read more about us at www.kjellerinnovasjon.com and www.innovasjonssenter.campuskjeller.no

Radical innovations gRowth and wealth cReation

The travel of ideas

Dag YnglandNorwegian journalist based in Berlin

specializing in technology, energy,economy and politics.

URBIZ

[email protected]






© 2012 Deloitte AS

26


THE REASONS WHY Oslo has a unique con-cert schedule and hosts more than 5500 l iveconcerts a year. The capital has a large varietyof venues, everything from formal scenes tosmal l basement clubs.

How did Oslo manage to become theleading music city of Europe?

- Voluntary work, entrepreneurial spiri tand accessible premises to low-threshold cul-ture activities, says Runar S Eggesvik.

Eggesvik is a culture entrepreneur him-self. He has extensive experience from havingserved in a number of music organizationsand festivals and establ ish ing entertainmentplaces and clubs. H is current title is “ troubleshooter” in a cultural project agency, alsocal led “Trøbbelskyter” (Trouble shooter).Eggesvik is a.o. board member of Oslo Jazzfestival .

THANK YOU THON - Physical houses do notcreate atmosphere, but creative environ-ments create meeting places, says Eggesvik.

He sees access to low budget premisesof vital importance to a l iving and expandingcultural l i fe.

Eggesvik is hugely grateful to one ofNorway’s leading and richest property owner,Mr Olav Thon, aged 89. The Olav ThonGroup owns about 450 properties in Norway,of which 59 per cent in the Oslo region.

- Olav Thon has been crucial to low-threshold culture activities. He has givenclubs and musicians access to old, out-of-usebui ldings, at a l ivable rent, says Eggesvik.

One of the music places Eggesvik estab-l ished years ago, Café Mono, proves his say-ing. Mono presents music in a widepop/rock- concept, which also includes folk /country, electronica and jazz.

Eggesvik is afraid that Oslo can lose itsl ive music dominance. He warns town plan-ners against densification.

- The whole city can benefit by makingempty premises avai lable and affordable on atemporary basis. Let people use them. Ittakes participation to develop a l iving city.People and activities create the surroundings,says Eggesvik.

IMPORTANT INITIATIVES According toEggesvik, is Oslo’s l ive music success the res-ult of three in itiatives:

1 ) Oslo Music Festival (MFO), is inspired

Absolute music

CULTURAL INDUSTRIES

DogA - @dogaoslo It is possible to access Oslo on footthrough the city and see new treasures for eachquarter you go. #whyoslohttp: //doga.no/

AHO - @AHO_Oslo In the current economic cl imate,the PhD education system is wel l -funded, wel l -organised and offers very good working and learningconditions for PhD candidates. #whyoslohttp: //aho.no

Oslo is the Live Music Capital of Europe. That ought tobe music to the business community’s ears.

by the French event “ Fête de la Musique” ,the world' s largest international music festiv-al . MFO came to Oslo in 1 992. The size ofthe event has grown dramatical ly in recentyears, from 1 0 venues in the late nineties toabout 30 in 201 2. Its purpose is to promote

music in two ways: Amateur and professionalmusicians are encouraged to perform in thestreets and many free concerts are organized,making al l genres of music accessible to thepubl ic.

2) Grünerløkka Lufthavn (Grünerløkka

PICTURES1 - A music-loving audi-ence, a large selection ofvenues, eager producersand local talent makesOslo a music city out ofthe ordinary. PHOTO: Vis-itOSLO/Nancy Bundt2 - Oslo World Music Fest-ival presents music fromall over the world includ-ing one of Norway’s mostwell-known jazz musiciansand composers Jon Balke’sinternational dream pro-ject “Siwan Jadid”.PHOTO: Oslo World MusicFestival3 - Margaret Berger per-forming at the music in-dustry festival " byLarm" .Photo: Gorm K. Gaare4 - Three year of experi-ence helped Miniøya tocrack the youth festivalcode. The organiserspromise to continue tosurprise and excite theirtens of thousands festivalguests. PHOTO: Jan OveBrenden/Miniøya

1

2

3

27


aktivioslo - @aktiviosloOslo’s best music guide

http: //aktivioslo.no/hva-skjer/konserter-og-musikk

Oslo Cancer Cluster - @el ikirand Northern Europe’slargest comprehensive cancer centre is found at OsloUniversity Hospital , Radium #whyOslohttp: //oslocancercluster.no

4

Airport) is a non-profit organization, foundedin 1 994, that runs a cafe with a stage, an artgal lery and rehearsal rooms for more than ahundred musicians and artists.

3) Bl i tz has since 1 982 worked as a self-governed youth house and a centre of radicalactivism in Oslo. The house contains a.o. acafe, RadiOrakel (the world' s oldest femaleradio), rehearsal rooms for bands and an im-portant stage for punk, hard core and othersubcultural expressions. Norwegian Rock As-sociation and Active Female Culture (AKKS)started at the Bl itz house. The cultural com-petence centre has trained youth into highlyqual i fied music and event organizers.

Eggesvik is not impressed with what themunicipal i ty of Oslo has contributed, eithermoney or strategy wise, to establ ish Oslo as amusic city

But the C ity of Oslo has been behindthese three important and successful muni-cipal in itiates, says Eggesvik.

UPPER AGE LIMIT Norwegian has its ownterm for voluntariness: “Dugnad” .

- The Norwegian culture of volunteeringis essential to the cultural l i fe. Free contribu-tions are clearly beneficial for the organizers,but it is also an excel lent recruitment arena.We have many examples were volunteerwork has ended up as business, says Egges-vik.

Norway has a unique music and culturefestival for chi ldren and youngsters: Miniøya.The festival was arranged for the first time in201 0. Every year the festival is attended bybetween 1 0,000 and 1 2,000 people. Before,

Physicalhouses do not

createatmosphere

Runar Eggesvik, troubleshooter.Turn page!

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during and after the two-day festival around 400 volunteers are work-ing. - Miniøya is noticed abroad, especial ly for the broad range ofcontent. We present a variety of music genres and dance, theatre,visual art, fi lm and other visual forms of expression. We get a lot ofattention because a qual i ty festival with a large diversity of cultureand entertainment for chi ldren is quite unique, says Louise WinnessPrestgard, manager of Miniøya.

The festival works in partnership with establ ished cultural institu-tions and with other artistic groups. Miniøya is a festival exclusivelyfor chi ldren and young people. It is a festival with an upper age l imitof 1 6. Anyone over 1 6 can only be admitted if he or she is accom-panying chi ldren.

THE FESTIVAL WAY Eggesvik’s business“Troubleshooter” used the rock festivals’ way ofthinking and acting, when they staged a food anddrink festival in March 201 2." A huge success" saidthe press reviews. 35,000 people visited the festival ,which was an appetiser before the official openingof Norway’s first food hal l .

- We worked for only two months. We usedposters and headl iners, and social media. Wereached a vast audience, says Eggesvik.

He praises the property developer Aspel inRamm for asking for help and advices from uncon-ventional sources.

“Aspel in Ramm's dream has always been tobui ld bridges, not l i teral ly, but by bui lding bridgesbetween past and future. Between different culturesand age groups, between culture and commerce” ,the property developer says in its company presenta-tion.

One of their slogans is: " Different ideas requiredifferent rooms" . Text: INGRID SCHIEFLOE

[email protected]: GORM K. GAARE

[email protected]

PICTURETroubleshooter Runar S. Eggesvik transfers cul-tural values and mindset to the corporate world.

29


Congratulations to FXI Technologies!

We chose FXI Technologies and their Cotton Candy as the Norwegian winner in Logica’s global innovation contest.

The Cotton Candy allows a single, secure point of access to all personal cloud services and apps through your favorite operating system.

Well done!

Norway is ranked the world’s 9th most effectivecountry at using the Internet to improve people’sl ives.

WEB IMPACT The first annual Web Index is an attempt by the WorldWide Web Foundation to evaluate the state of the Web in 61 coun-tries. Six of the top 1 0 countries are European.

Sir Tim Berners-Lee and Web Foundation autumn 201 2 launchedthe Web Index - a new country-by-country global study that measuresthe impact of the Web on the world’s people and nations.

- The Web Index was created to measure the state of the Web inthe world. Each country wi l l see not only where they rank comparedto others, but also what the World Wide Web Foundation thinks theyneed to do to improve, Sir Tim Berners-Lee said.

NOBEL CANDIDATE Sir Tim Berners-Lee is the founder of the worldwide web, and a Norwegian al l iance of different ICT-organizationshave launched Sir Tim Berners-Lee as a candidate for the Nobel PeacePrize.

Truls Berg, a veteran in the Norwegian ICT sector, is heading thecampaign.

- The Norwegian Nobel Committee has already widened thepeace concept to include people working for humanity. That`s why webel ieve it`s time to give Sir Tim Berners-Lee the Peace Prize, Berg says.

Only past winners, the Nobel Committee and members of Parl ia-ment can nominate candidates forthe Peace Prize.

Web improvement

NOBEL PRIZE CANDIDATE

PICTURETim Berners-Leeproposed Nobel

Peace Prizecandicate.

PHOTO: WikimediaCommons/

Paul Clarke

30


BLOGGERS

Daddy's girl Tinteguri

She has become a hit in theNorwegian corporate blo-gosphere. Anita KrohnTraaseth, CEO at HewlettPackard Norway. Her per-sonal management reachedmore than 0.2 mi l l ion reads after a month.She has developed a female corpo-rate blog style, with extraordinary opennessfrom a chief executive officer. She blogsopenly about her own experience as unem-ployed. She also publ ished her appl icationfor the top job at HP.

The kitchen party goes on

Jørgen Hel land, consultantat Halogen AS, edits andblogs " Kjøkkenfesten"(The Kitchen Party). Sharpanalysis of trends in thefast growing digital mediaindustry, is one of Hel land' s favourite past-times in his blog. He even advises managersto consider quite careful ly whether to startblogging or not. To write interesting contentis a time-consuming affair, Hel land warnscorporate managers. Maybe he can offerSoMe help for the needy?

Speak out at Dærnt's corner

Morten Dæhlen, professorand head at Institute of in-formatics, University ofOslo, is a real ly busy blog-ger. He is, not surprisingly,occupied with questions re-garding education. He bluntly blogs that digit-al competence, to operate a mobi le or atablet, doesn' t mean you understand whathappens in the fast developing informatic sys-tem embracing us al l . The need for deep ict-knowledge is overwhelmingly.

Social media chal lenges

Ceci l ie Staude, lecturer insocial media at Han-delshøyskolen BI , is both abusy tweeter and blogger.She is about to publ ish abook with co-author SveinTore Marthinsen on the impact of web andsocial media on society. As a teacher, Staudefaces loads of work in the future: The com-petence on social media is sti l l at a very lowlevel . I t is about drawing the l ine betweenthe private and publ ic arenas.

Fighting forInnovation 2.0When Karl-Christian Agerup, CEO atOslo Innovation Center, write on hisblog " Innovation 2.0" he stressesthe need for change in the waypol iticians organizes startup invest-ments.

In one of Agerup' s latest blogs,he chal lenges the government whitepaper on innovation. A four on thedice is Agerup' s vote.

It is difficult to establ ish one' sown business in Norway, arguesAgerup. The government shouldmake stronger efforts to help entre-preneurs through the initial startupphase.

Secondly Agerup argues thatthe compl icated system for govern-ment funding should be seriouslyrational ized and simpl ified. Thirdlythere is a strong need to solve theproblem of lacking private invest-ment interest in early face compan-ies, advocates Karl-Christian Agerup- himself an experienced entrepren-eur and co-founder of both Huginand Nortzone Ventures.

Chances to succeed as an entre-preneur and business founder aregreater when you have a workingenvironment used to think businessand international .

Now he is working to make thisvision real at the Innovation Center.

Significantwww-voicesInnovative players in the Norwegian capital share their ideas andexperiences in the bloggosphere. Balancing the pink chit-chat,these five bloggers adds substance to the webflow.

Vulkan Oslo - @Vulkanoslo It happens at Vulkan.#whyoslo

http: //vulkanoslo.no

Style Of Eye - @styleofeye Oslo was wicked last night,thank you! !

http: //facebook.com/styleofeyeofficial

31


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PANTENTING

Norwegian innovative companies are too lazy to secure patentand design protection, while foreign companies are bombardingthe Norwegian Industrial Property Office with appl ications.

PICTURELawyer and partner Lil l . A.

Grimstad in Bryn Aarflot AS.

BYPASSED - The lawsuits are flying betweenthe mobi le giants Apple and Samsung. Thepatent wars are about market shares and bi l -l ions of dol lars. In general , the number ofpatent lawsuits are increasing, which are alsonoticeable in Norway.

- We receive too few design protectionappl ications from Norwegian companies,and it worries us. The level of patent appl ica-tions is also low. We are far below the levelsin other Western countries, says section lead-er Marie Rasmussen, and patent examinerElen Margrethe Brendeford at the NorwegianIndustrial Property Office.

NEGLECT - Norwegian players neglectthemselves and are being bypassed. Wakeup Norway, says lawyer and partner Li l l A.Grimstad in the patent agency Bryn AarflotAS.

International conventions and agree-ments al low a patent or design appl icationto be appl ied to Norway, it`s just an extracheck in the appl ication. International playersmake use of this to a large extent, especial lyin the design protection area.

DISPUTES - We have seen an explosion ofdesign protection for international players inNorway, says Li l l A. Grimstad.

Patent density increases and hence themanoeuvering room for Norwegian playersdecrease. This has led to prol iferation of dis-putes relating to patent, design and trade-mark rights in the courts, according toGrimstad.

- To obtain patent and design protectionis a cheap investment, compared to what isused on innovation and product develop-ment. But we assume that people sti l l bel ievethere are significant costs involved, says Mar-ie Rasmussen of the Norwegian IndustrialProperty Office.

Neglecting their rights

32


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EU innovation raceRAISED AMBITIONS EU is planning to invest more than EUR 3 bi l l ion to create600 new companies and train 20,000 Master Students and PhDs through newKnowledge and Innovation Communities (KICs). How can the Oslo region bepositioned in this plan?

NEW IDEAS - We must be part of that race otherwise we can be left behind,demands innovation architect Tore Taraldsvik, member of The NorwegianPolytechnic Society. H is defin ition of innovation is: “ Executing new ideas to cre-ate value – for people” .

The EU Body “European Institute of Innovation & Technology (EIT)” hascreated integrated structures: Knowledge and Innovation Communities (KICs),knowledge triangles which l ink the higher education, research and businesssectors to one another thereby boosting innovation and entrepreneurship.

KICs can be a model for col laboration to get ICT in the Oslo region on theworld map. One of the future themes for new KICs includes “Human Life andHealth” . It is to be set up in 201 4. Oslo can seek to be a co-location centre.

WORLD CLASS - The Oslo region has opportunities to create a world classknowledge triangle in the world of health / welfare technology. The region hasthe money and the brains. It al l depends on the col laboration and manage-ment, says innovation architect Tore Taraldsvik.

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34


Monday 15 october tuesday 16 october wednesday 17 october wednesday continued thursday continuedthursday18 october

TERTULIA–InTERnATIOnAL EvEnIng wITh cUTTIng EdgE IdEAs

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fRA REsEARch TO bUsInEss

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TImE 09.00–12.30

pRIcE Kr 1950

hOw TO bE sUccEssfUL wITh And ThROUgh InnOvATIOn In EsTAbLIshEd bUsInEssEs?

ORgAnIsER connect norge,

Induct software and bekk consulting

TImE 13.00–17.00

pLAcE skur 39, vippetangen

sOcIAL InnOvATIOn AcAdEmY

ORgAnIsER partnership for change

TImE 15.30–17.15

pLAcE formuesforvaltning,

henrik Ibsens gate 53

EnTREpREnEURshIp dAY 2012: InnOvATIOn wARm-Up pARTY

ORgAnIsER garage Technology ventures

and startupLab

TImE 15.30–17.15


Awards

friday 19 october

TRAnsITIOns In ThE mAIn gLObAL mARKETs – ThE nEEd fOR dIffEREnT mIndsETs

ORgAnIsER Innovasjon norge

TImE 09.00 seminar

TImE 12.30–14.30

workshops on 5 markeds: china, India,

souteast Asia, Africa and brazil

pLAcE Innovasjon norge, Akersgaten 13

OsLO sTARTUp wEEKEnd: bEcOmE And EnTREpREnEUR fOR ThE wEEKEnd

ORgAnIsER Oslo startUp weekend

TImE 17.00 til søndag kl. 21.00

pLAcETordenskiolds gate 3

cOncLUsIOn pARTY OIw

ORgAnIsER musikkbyen Oslo,

smug and popsenteret

TImE 19.00–

pLAcE popsenteret, Trondheimsveien 2

mARITImE InnOvATIOn dAY

ORgAnIsER maritimt forum Oslofjorden,

connect and maritim21

TImE 08.30–15.00

pLAcE selmer, Tjuvholmen allé 1

EnTREpREnEURshIp schOOL fOR mUsIcIAns

ORgAnIsER mØsT - musikknettverket

Østlandet

TImE 12.00–16.00

pLAcE Riksscenen, Trondheimsveien 2

nATIOnAL vEnTURE cUp fInAL

ORgAnIsER start norge

TImE 19.00–

pLAcE clarion hotel Royal christiania

biskop gunnerus gate 3,

nETwORK mEETIng fOR ThE cULTURAL IndUsTRIEs

ORgAnIsER norsk form, Oslo Teknopol

and Trøbbelskyter

TImE 17.00–19.00


Invites only

seminars at Vulkan every day

to mark the opening week

Maridalsveien 13-17.

15.–19. October 2012

OsLO InnOvATIOn EvEnIng

Keynote speaker Tim Berners-Lee

Henrik Fisker

Jim Butler

Awards and celebrations

ORgAnIsER Oslo Innovation week,

Innovation forum norway, first Tuesday

TImE 17.30–22.00


MATHALLENTuEsdAy To fridAy

friday continued

MAROFF - @MAROFF_RCN RT @OsloKU Final fin ish onthe Oslo Innovation Week programme, straight fromthedesigner @cmolsen http: //bit. ly/QBpgGq #oiw201 2#whyoslohttp: //forskningsradet.no/maroff

Berit Soll i - @bsol l i Old and strong institutions gatherforces with simmering new entrepreneur houses athttp: //www.oiw.no #oiw201 2 #whyoslo

http: //oslo. teknopol .no/


Xledger AS


Telephone: +47 40 00 22 11


[email protected]











35


Monday 15 october tuesday 16 october wednesday 17 october wednesday continued thursday continuedthursday18 october

TERTULIA–InTERnATIOnAL EvEnIng wITh cUTTIng EdgE IdEAs

nORwEgIAn InvEsTmEnT fORUm

ORgAnIsER ventureLab and

forskningsparken

TImE 08.00–16.00

pLAcE Quality hotel Expo, snarøyveien 20

pRIcE 3999 kr

InTERnATIOnAL pROTEcTIOn Of pATEnT, dEsIgn And bRAnd

ORgAnIsER patentstyret

TImE 08.45–10.30

pLAcE sandakerveien 64

pRAcTIcAL UsE Of sOcIAL mEdIA

ORgAnIsER positiv Opplæring

TImE All day

pLAcE holmen fjordhotell,

slemmestadveien 65

pRIcE 3490 kr

ThE mObILE As A chAnnEL fORvALUE cREATIOn

ORgAnIsER Young retailers and

Oslo handelsstands forening

TImE 17.30–21.00

pLAcE Karl Johans gate 37A

pRIcE 100 kr for non-members

ThE OsLO REgIOn And InnOvATIOn In hEALTh And wELfARE TEchnOLOgY

ORgAnIsER polyteknisk forening and UiO

TImE 17.00–19.30

pLAcE Institutt for informatikk,

gaustadalléen 23

hOw TO gET cApITAL pARTnERs fOR gROwTh bUsInEssEs – mATchmAKIng

ORgAnIsER Oslo handelskammer

TImE 15.00–20.00

pLAcE henrik Ibsensgate 100, solli plass

pRIcE 150 kr

EnTREpREnEURshIp IdOL

ORgAnIsER Ungt Entreprenørskap Oslo

TImE 08.30–15.30


Registration at schools

fRA REsEARch TO bUsInEss

ORgAnIsER Universitetet for miljø og

biovitenskap

TImE 09.00–16.00

Innovation camp for researchers

TImE 14.15–16.00

Open for all

pLAcE fredrik A. dahls vei 8,

Landbruksmuseet, campus Umb

InTEgRATEd InnOvATIOn sUppORTsmOThERs And InfAnTs

ORgAnIsER norsk form and

Laerdal global health

TImE 18.00–19.30

pLAcE hausmanns gate 16

Including a curator talk at the design

without borders exhibition.

InnOvATIOn In REnEwAbLE EnERgY

ORgAnIsER OREEc, nordic Energy Research,

Kjeller Innovasjon, hynor and fem

TImE10.00–15.30

pLAcE den norske Opera & ballett,

Kirsten flagstads plass 2

fEmALE fEvER: ThInK bIg!

ORgAnIsER damefeber, patentstyret and

sInTEf bedriftsutvikling

KL 10.00–16.00

pLAcE håndverkeren, Rosenkrantz gate 7

pRIcE 400 kr

mAnAgER fOR A dAY

ORgAnIsER Ungt Entrepenørskap Akershus

Registration is at the schools.

Activities are taking place on managers’

work places.

sEARch fOR InvEsTORs wITh OnLInE TOOLs

ORgAnIsER gründernes hus and

gründerforum Live

TImE 17.00–20.00

pLAcE Oscars gate 27

ORgAnIsER Oslo International club,

Oslo global mobility forum and Oslo

cancer cluster

TImE 18.00–22.00

pLAcE Adress given on registration

pRIcE 100 kr

cAfé scIEnTIfIQUE– scIEncE AT ThE pUb

ORgAnIsER Oslo International club and

Oslo cancer cluster

TImE 18.00–19.30

pLAcE café sjakk matt Tinghuset, c.J.

hambros plass 2

OpEnIng sYmpOsIUm

The role of the big cities in driving

innovation and growth

ORgAnIsER Oslo Innovation week

TImE 13.00–16.00. Lunch at 12.00


Engegaardkvartetten will entertain

sOcIAL InnOvATIOn cAmp EKspREss

ORgAnIsER world wide narrative,

husbanken and Leieboerforeningen

TImE 09.00–13.00

pLAcE 657, fredensborgveien 24 d

InnOvATIOn dEfInEd!

ORgAnIsER mesh and musikkbyen Oslo

TImE 13.00–22.00

pLAcE Tordenskiolds gate 3

EnTREpREnEURshIp dAY 2012

ORgAnIsER forskningsparken and

startupLab

TImE 09.30–15.30


with Rasmus Ankersen, facebook,

bill Reichert and nathan gold

ThE bOARdROOm dAY 2012:ThE KnOwLEdgE bAsEd bOARd

ORgAnIsER bI

TImE 08.30–17.00

pLAcE nydalsveien 37

pRIcE 4990 kr

wORKshOp In dEsIgn And InnOvATIOn In sOcIETY

ORgAnIsER designlab, norsk form and

Arkitektur- og designhøgskolen i Oslo

TImE 12.00–15.00


Invites only

ATTRAcTIng gLObAL TALEnT

ORgAnIsER Oslo global mobility forum

TImE 08.30–16.00 + after


pRIcE 3900 kr

EnTREpREnEURs In mOTIOn

ORgAnIsER nIEc

TImE 10.00–17.00

pLAcE felix konferansesenter,

bryggetorget 3

pRIcE 3500 kr

InnOvATIOn In ThE pROpERTY bUsInEss

ORgAnIsER nE Kunnskap and Oslo byforum

TImE 09.00–12.30

pRIcE Kr 1950

hOw TO bE sUccEssfUL wITh And ThROUgh InnOvATIOn In EsTAbLIshEd bUsInEssEs?

ORgAnIsER connect norge,

Induct software and bekk consulting

TImE 13.00–17.00

pLAcE skur 39, vippetangen

sOcIAL InnOvATIOn AcAdEmY

ORgAnIsER partnership for change

TImE 15.30–17.15

pLAcE formuesforvaltning,

henrik Ibsens gate 53

EnTREpREnEURshIp dAY 2012: InnOvATIOn wARm-Up pARTY

ORgAnIsER garage Technology ventures

and startupLab

TImE 15.30–17.15


Awards

friday 19 october

TRAnsITIOns In ThE mAIn gLObAL mARKETs – ThE nEEd fOR dIffEREnT mIndsETs

ORgAnIsER Innovasjon norge

TImE 09.00 seminar

TImE 12.30–14.30

workshops on 5 markeds: china, India,

souteast Asia, Africa and brazil

pLAcE Innovasjon norge, Akersgaten 13

OsLO sTARTUp wEEKEnd: bEcOmE And EnTREpREnEUR fOR ThE wEEKEnd

ORgAnIsER Oslo startUp weekend

TImE 17.00 til søndag kl. 21.00

pLAcETordenskiolds gate 3

cOncLUsIOn pARTY OIw

ORgAnIsER musikkbyen Oslo,

smug and popsenteret

TImE 19.00–

pLAcE popsenteret, Trondheimsveien 2

mARITImE InnOvATIOn dAY

ORgAnIsER maritimt forum Oslofjorden,

connect and maritim21

TImE 08.30–15.00

pLAcE selmer, Tjuvholmen allé 1

EnTREpREnEURshIp schOOL fOR mUsIcIAns

ORgAnIsER mØsT - musikknettverket

Østlandet

TImE 12.00–16.00

pLAcE Riksscenen, Trondheimsveien 2

nATIOnAL vEnTURE cUp fInAL

ORgAnIsER start norge

TImE 19.00–

pLAcE clarion hotel Royal christiania

biskop gunnerus gate 3,

nETwORK mEETIng fOR ThE cULTURAL IndUsTRIEs

ORgAnIsER norsk form, Oslo Teknopol

and Trøbbelskyter

TImE 17.00–19.00


Invites only

seminars at Vulkan every day

to mark the opening week

Maridalsveien 13-17.

15.–19. October 2012

OsLO InnOvATIOn EvEnIng

Keynote speaker Tim Berners-Lee

Henrik Fisker

Jim Butler

Awards and celebrations

ORgAnIsER Oslo Innovation week,

Innovation forum norway, first Tuesday

TImE 17.30–22.00


MATHALLENTuEsdAy To fridAy

friday continued

OsloKnowledgeUpdate - @OsloKUWhats going on in the Oslo region business cl imate?Fol low@OsloKU for updates on Oslo' s innovativetalents, businesses and R&D #whyoslohttp: //oslo. teknopol .no

Tanya Ferner Heglund - @tfhCom Oslo InnovationWeek: Europes largest Innovation Convention! !#whyoslo #oiw201 2

http: //oiw.no http: //oslo. teknopol .no/


Xledger AS


Telephone: +47 40 00 22 11


[email protected]












R&D institutionsThe oslo school of Arcitecture and Design (AHo) - Center for Entrepreneurship, uio - Folkehelseinstituttet - inst. for innovasjon og økonomisk organisering v/Bi - norsk Regnesentral - norwegian Centre for integrated Care and telemedicine, tromsø - simula Research Lab - oslo and Akershus university Collage of Applied sciences - sintEF - university of oslo

HospitALs & HEALtH institutionsAkershus university Hospital - GERiA, oslo Kommune - Helse sør-Øst RHF - Lørenskog sykehjem - oslo university Hospital - ous Medtech Virksomhet - sunnaas HF - The interventional Center, ous - Østfold Hospital

MEDtECH CoMpAniEsAxis shield As - Bakteriefritt As - Biomolex As - Brusell Communications - Calpro As - Cardiaccs As - Cellcura As - Changetech - ConceptoMed - Ergo-nomi - GE Vingmed ultrasound - Genetic Analysis As - Gentian As - invitrogen Dynal As - Johnson & Johnson As - Lærdal Medical As - Medistim AsA - neorad As - ostomycure As - otivio As - pCi Biotech As - photocure AsA - posicom As - pubGene As - Redcord As - RemovAid As - sim surgery - skannex As - spinChips Diagnostics As - st. Jude Medical norway - synthes As - tommas As - urological As - Vingmed As - Volusence As

EHEALtH CoMpAniEsAbilia As - Accenture - Aluna As - Ascom As - Cisco - Computas As - Corentium As - CsamHealth As - Dignio As - Fimreite As - Forget-me-not As - Hewlett packard - Hospitality As - imatis As - isentio As - Keytouch technologies - Linus As - Lumex As - Max Manus As - Microsoft norge - Moreto EDB As - nAF-Data As - novelda As - setred As - smartbrain As - sonitor As - tagarno norge As - telenor norge As - telenor objects - triangel software As - instant Language Aid - Vestfold Audio As - Viju As - WpR Medical As

ttos AnD sERViCE-pRoViDERsAdvokatfirma Thommessen - Borg innovasjon - Coventure - Det norske Veritas (DnV) - DnV nemko presafe As - DRiV inkubator - Get started As - Gjøvik kunnskaps-park - Haflan Resources - Hedmark Kunnsk.park - inven2 - Landmark As - Link Medical - Mosseregionens næringsutvikling As - nemko - norma Aps - ntnu tech transfer - teknologisk institutt - trial Form support - VWR international - World Courier - 4 Health innovation As

inVEstoRsBirk Ventures - DnB AsA - Forsknings-parken - it Fornebu - neoMed Management - sarsia seed - springfondet

DEsiGn & MAnuFACtuRinGprevas Development As - Designit oslo As - Eggs Design As - Halogen As - Hapro As - Hotswap AB - itp Group As - K8 industri-design As - Kongsberg Devotek As - oMni As - simpro Defence As - techni As - tronrud Engineering

ContACt us [email protected] - www.oslomedtech.noOslomedtech

Oslomedtech

Oslomedtech

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