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u / W

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Com

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C-BY

-SA-

3.0

Journalism widgetsOHIO SCHOOL MEDIA

ASSOCIATIONSPRING 2016

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Kroll BoP

For starters• Does your site platform have limits

(e.g., javascript)?• Can you easily insert HTML in pages?• Does your school require

administrative approval for posting?

ANIMATED GIFSGET MOVING

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Kroll BoP

Animated GIFs• Faster to load than video, doesn’t

require a player• Quickly highlights key moments,

reactions

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Kroll BoP

Reaction GIFs

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Kroll BoP

Creating• Photoshop (harder, but does not

require uploading)• Giphy.com (goes public on

Giphy.com)• Piku Piku (iPhone app; very brief)

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Kroll BoP

Suggestions• Let your profile subjects wave and

smile at users• Explain team’s key plays• Time-lapse to demonstrate a problem

(hallway congestion, cafeteria food waste)

ANNOTATIONSADDING DEPTH

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Kroll BoP

Annotation• Annotate (add notes to) text• Allow users to see the original while

also providing explanations & commentary

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Kroll BoP

Tools• Linking (no comments; leaves page)• Edited images (hard to change,

limited usability)• Genius.com, Hypothes.is (open

forums)• DocumentCloud.org (harder to use)

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Kroll BoP

Genius example• Live link• Special arrangment with Genius.com

to limit outside users• Special code to make annotations

visible to all

April

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Kroll BoP

DocumentCloud example• Live link• Different embed options, or link to

DocumentCloud site• Has WordPress plugin

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Kroll BoP

Suggestions• Use photo editing software to

annotate a classroom wall, a student’s bedroom, a teacher’s briefcase

• Use Genius or Hypothes.is to critique or explain examples to staff

• Use DocumentCloud to embed annotated versions of school rules

AUDIO CLIPSATTRACTING ATTENTION

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Kroll BoP

Audio clips• Highlight great quotes• Encourage reporters to record

interviews• Stand out in social media

April

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Kroll BoP

Clammr.com

April

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Kroll BoP

Creation & use• Up to 24 seconds of audio• Edit from longer piece within the app• Embed in social media

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Kroll BoP

Suggestions• Tweet interview clips quickly after the

game• Reporters record short promos for

their stories• Post mystery clips on social media,

challenge followers to identify them

QUIZZESGET THEM INVOLVED

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Kroll BoP

Quizzes• More engaging than polls; can stand

on their own• Tap into competitive drive• Promote sharing on social media

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Kroll BoP

Riddle.com• Free to join (includes Riddle

branding)• Templates lead you through creation• License-free stock images available• Photo-heavy quizzes• “Personality” quizzes• Risk: Site homepage may host some

NSFS topics

April

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Kroll BoP

Suggestions• Use personality quiz to suggest new

music• Quizzes on teachers

AGGREGATIONCAPTURE AN EVENT

April

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Kroll BoP

Aggregation• Build a story up from pieces & parts –

tweets, video, photos, web pages• Archive social media reaction in an

easy-to-read format• Compile live tweeting to create an

instant post

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Kroll BoP

Storify.com• Most sophisticated and flexible

platform• Drag-and-drop from web, social

media• Add your own comments• Embeddable• Video instructions: bit.ly/osma-storify

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Kroll BoP

What it doeshttp://thelambertpost.com/3061/showcase/prom-fashion-show-takes-the-lambert-stage/

April

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Kroll BoP

Suggestions• Several reporters live tweet an

event; assemble those + photos for in-the-moment post

• Capture something that sparks social media reaction (bomb scare?) using tweets to supplement news story

SOCIAL MEDIA MANAGEMENT

KEEP IN TOUCH

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Kroll BoP

Social media managers• Monitor multiple social media outlets

in one screen• Track specific hashtags, regular

words or users• Manage posting to social media

April

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Kroll BoP

Hootsuite.com• Combine accounts on Twitter,

Facebook, WordPress, Instagram, YouTube, Storify, Vimeo, Flickr …

• Create streams based on your account, searches, keywords, user lists

• Create and schedule posts; target audience

April

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Kroll BoP

Hootsuite dashboard

April

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Kroll BoP

Suggestions• Monitor official school and

community accounts• Create lists (opt-in?) for students,

staff• Maintain searches for school/team

names

FREE PHOTOSTHEY’RE PHOTOS! THEY’RE FREE!

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Kroll BoP

Gettyimages.com• Find a photo (including news,

entertainers, etc.)• Click the “embed” button• Select options (caption)• Paste code into your page source

code

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Kroll BoP

Disadvantages• Probably won’t work with automated

thumbnails or slideshows• May cause problems with responsive

sites

MAPSA SENSE OF PLACE

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Kroll BoP

Maps• Answer the “where” question• Provide directions

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Kroll BoP

Google.com/mymaps• Add markers by hand or using

address search• Add routes• Put text or photos (including

StreetView) into popups• Embed on your site (copy and paste

HTML)

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Kroll BoP

Suggestions• Best places for after prom• Stadiums and gyms in your league• Where teachers came from• Crimes in the community

WRAPPING UPGET GOING!

April

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Kroll BoP

Goals• Make your site more than

shovelware; don’t just dump print content online

• Test one new tool per month. Ask yourself: What kind of story can this tell?

• Try, fail, review and try again• Use the Big Box of Crayons