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OUTSPOKEN RACING 2014 SPONSOR DECK

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Elite Men 2014 Sponsor Deck

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  • OUTSPOKEN RACING 2014 SPONSOR DECK

  • Patrick Mahoney Partner, Genesis CyclesportsDirector, Outspoken Cycling Team

    Patrick Mahoney brings over twenty years of practical experience in management and marketing to the team. Coming from the music and entertainment industry, Patrick first started his career as musician and then as manager and tour accountant for numerous national and international touring acts. For the last 15 years, Patrick has held several senior positions at companies focused on visual IP management and mer-chandising for artists and entertainers.

    Patricks primary responsibility to the team will be overall logistical management and sponsor and stake-holder relations.

    A road cycling enthusiast/sometimes masters racer himself, Patrick lives in Huntington Beach, CA with his wife Mary and son Ian.

    Derick TanPartner, Genesis CyclesportsOwner, Outspoken Cycles

    Derick Tan has a cumulative 18 years experience in marketing, brand management and advertising. Having represented some of the largest consumer and B2B product companies to develop brands and create, execute and market advertising campaigns - Derick now brings this experience to help in the development of the team.

    Derick is also an avid cyclist and life-long bicycle enthusiast. He has most recently ventured into the cycling industry, and for the last four years as the owner and operator of Out-Spoke-n Cycles in Huntington Beach, CA. In addition to being the teams primary sponsor, Derick and Outspoken will supply the team with all its equipment as well as provide ongoing technical and mechanical support.

    Originally from Calgary, Canada, Derick now lives in Woodland Hills, CA.

    Outspoken Cycling Team Genesis Cyclesports, LLC

    Executive Summary

  • The Outspoken Cycling Team is an elite road cycling race team is managed by Genesis Cyclesports, LLC and based in Hunting-ton Beach, CA. The team participates in the SCNCA race schedule, which includes over 40 events in California, Nevada and Arizona between January and September. The Team also races select national events during the season.

    Outspoken team riders embody the spirit and dedi-cation required to compete in bicycle racings new age in the United States, which is headed into the future with rapid growth, accelerated popularity and a renewed sense of ethics.

    TEAM MISSION STATEMENT:The Outspoken Racing Team will always strive to be a well organized and professional sporting orga-nization focused on the following objectives:

    - Race aggressively, ethically and in the spirit of the highest level of sportsmanship.- Be present and courteous within the cycling community at large.- Represent team and its stakeholders with the highest standard of excellence while racing, training and participating in the community.- Lead by example and always makes sure that the teams passion for cycling is crystal clear.

    Outspoken Cycling Team Genesis Cyclesports, LLC

    The Team

  • JanuaryCalifornia Bicycle Racing Criterium Series Dominguez Hills, CAOntario Series Grand Prix Ontario, CAPoor College Kids Road Race Los Olivos, CA

    FebruaryBoulevard Road Race San Diego, CA Roger Milliken Criterium Brea, CA Valley Of Sun Stage Race Phoenix, AZ Valley of Fire Stage Race Las Vegas NVCalifornia Bicycle Racing Criterium Series Dominguez Hills, CAOntario Series Grand Prix Ontario, CAUCLA Road Race Juniper Hills, CARosena Ranch I Road Race San Bernadino, CA

    MarchTour of Murrieta Murrieta CASan Dimas Stage Race San Dimas CACalifornia Bicycle Racing Criterium Series Dominguez Hills, CAVello Allegro Criterium Long Beach, CAOntario Series Grand Prix Ontario, CA

    AprilRedlands Criterium Redlands, CARosena Ranch II Road Race San Bernadino, CASea Otter Classic Monterey, CALos Angeles Circuit Race, Los Angeles, CACalifornia Bicycle Racing Criterium Series Dominguez Hills, CA

    MayDana Point Grand Prix Dana Point, CA Chuck Pontius Criterium Santa Clarita, CACalifornia Bicycle Racing Criterium Series Dominguez Hills, CAOntario Series Grand Prix Ontario, CABarry Wolfe Grand Prix Thousand Oaks, CA

    JuneRosena Ranch Road Race San Bernadino, CA 805 Weekend Santa Barbara, CATulsa Tough, Tulsa OKRosena Ranch III Road Race San Bernadino, CACalifornia Bicycle Racing Criterium Series Dominguez Hills, CA

    JulyManhattan Beach Grand Prix Manhattan Beach, CA Cascade Cycling Classic Bend, ORCalifornia Bicycle Racing Criterium Series Dominguez Hills, CASan Marcos Criterium, San Marcos, CAOntario Series Grand Prix Ontario, CA

    AugustBrentwood Grand Prix Brentwood, CASan Ardo Road Race San Ardo, CACalifornia Bicycle Racing Criterium Series Dominguez Hills, CAOntario Series Grand Prix Ontario, CAChallenge Road Race Challenge, CA

    September California Bicycle Racing Criterium Series Dominguez Hills, CA

    All races sanctioned and permitted by USA CyclingFor more information, go to uascycling.org

    Outspoken Cycling Team Genesis Cyclesports, LLC

    RACING SCHEDULE

  • Effective MarketingPlatform

    Compounding ROI >

    B2C Sports Related: We will help you reach a targeted, dedicated and passionate base of consumers and athletes.

    B2C Consumer Products/Services: We will gen-erate countless impressions due to the large volume of racing and training done in sponsor branded team uniforms.

    B2B: The New York Times has recently called cycling the new golf. We will effectively reach the decision makers in a unique, in-fluential peer-to-peer environment.

    Ambassadorship: Everyone on the team is a dynamic product ambassador who takes the time to understand our spon-sors and their products. The team will always represent sponsors in a engaging, positive and meaningful way.

    Outspoken Cycling Team Genesis Cyclesports, LLC

    SPONSORSHIP: OPPORTUNITY

    Racing: Over 40 races per season with over 250,000 spectators.

    Training: Over 60k miles a year on pubiic

    roads resulting in count-less impressions

    Outreach: Team mem-bers are a visible and respected part of the

    community with equates to powerful brand ambassadorship.

    Other Sponsors in Cycling:

  • Presenting Sponsor As Outspoken Cyclings presenting sponsor, you will be a permanent part of the teams name, e.g. Outspo-ken Cycles p/b Your Organization. You will receive prime real estate on all team kit (e.g. Jersey Front, Bib Short Panels), team vehicles, staff apparel, consumer merchandise, team web assets and all other relevant media items. In addition, team riders and staff will be available to the presenting sponsor (on a preferential basis) for corporate functions, tradeshows, advertising and other brand ambassador functions. Associate Sponsor As an associate sponsor of Outspo-ken Cycling, you will receive preferred real estate (e.g. jersey sleeves, jersey side panels, jersey back, bib short cuffs or back panel) on all team kit, team vehicles, staff apparel and team web assets. In addition, team riders and staff will be available to associate sponsors for corporate functions, tradeshows, advertising and other brand ambassador func-tions, per mutual agreement.

    WE INTEGRATE OUR SPONSORS ORGANICALLY

    CYCLING SPONOSRSHIP IS A PROVEN MARKETING STRATEGY

    SPONORSHIPS ARE AN INTEGRAL PART OF BICYCLE RACING CULTURE

    Sponsorship: Integration

    Outspoken Cycling Team Genesis Cyclesports, LLC

  • GGENESIS CYCLESPORTS

    Where do you fit in?

    Competitive cycling reaches quality consumers in both the B2C and B2B spheres. Athletes and spectators alike are fully dedicated to the sport, and as a team sponsor you will reach a influential demographic with high amounts of personal discretionary income that hold jobs with broad decision making power. Cycling sponsorship also scales - Our riders will be logging tens of thousands of miles on public roads, creating infinite amounts of impressions. Simply put, your brand will always be out there engaging the public in a very organic way.

    For more information, please contact:

    Patrick MahoneyEmail [email protected] (714) 307-020017281 Kristopher LaneHuntington Beach CA 92647

    Derick TanEmail - [email protected] (562) 592-600016400 Pacific Coast Highway, Suite #100-101Huntington Beach, CA 92649

    Outspoken Cycling Team Genesis Cyclesports, LLC

    Get In Touch