osram - retail

Retail. Light solutions that incite wishful thinking.

www.osram.com/retail

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Creating the future of light with OSRAM

The lighting market is going through a period of technologi-cal change, with semiconductor-based technologies such asLEDs and OLEDs presenting customers with new possibili-ties in terms of effi ciency, quality of light and fl exibility. As a premium supplier, OSRAM is playing a leading role here.

For more than 100 years, the trademark OSRAM standsfor innovative and sustainable developments in the globallighting market. Today, OSRAM is one of the world’s largest suppliers of products and solutions for a wide range of customer requirements – from lamps and LED modules toluminaires and high-effi ciency light management systems.

OSRAM focuses all its resources on the subject of light, actively supporting its customers in making the best choices to meet their individual requirements. With more than 40000 employees in around 150 countries, OSRAMdevelops tailor-made solutions to cover the specifi c needs of its customers.

ABOUT OSRAM

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Passion for light, solutions for life.

Change is written into our DNA. OSRAM develops intelligentand sustainable products to help conserve resources world-wide and to improve the quality of life through light. Artifi ciallighting is responsible for around 20 percent of worldwide power consumption. This means that highly energy-effi -cient lighting can save as much CO2 worldwide as can beabsorbed by a forest twice the size of Italy. At present, morethan 70 percent of our turnover comes from energy-savinglighting solutions.

LED technology is already a crucial factor here. LED-based products now account for around 25 percent of OSRAM’s total sales. OSRAM covers the entire LED value-added chain,from components to light management solutions. And with around 8000 LED patents, OSRAM has a considerable in-fl uence on the further development of LED technologies.

As a “pure light player”, OSRAM is a strong global brand, andas a leading innovator in all application and technology sectors it is shaping the digital future of the lighting industry.

Fiscal Year 2011 (ended September 30, 2011)

ABOUT OSRAM

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Experience with all your senses:Lighting for retail

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About OSRAM 2-3Introduction 4-5Shop window 6-7Entrance area 8-9Sales floor 10-11Shelf and display case 12-13Counter and cash desk area 14-15Changing room 16-17Promotion spots 18-19Storage area 20-21Products 22-23Light management systems 24-25LED competence 26-27Siteco 28-29Traxon 30-31Brochure and catalog overview 32-33

Shopping these days is one thing above all: an experience. Whether it be a supermarket, boutique, pharmacy or technologystore; modern shops now present entire brands and product worlds which allow the customer to experience their shoppingwith all their senses.

Because people experience 80 percent of their environment through their eyes, correct lighting plays a decisive role in thestage management of these worlds. It provides an atmosphere, focuses your attention on the goods, supports customerguidance and underlines the brand image at all times. Lighting solutions by OSRAM meet all these requirements: LED Powerspotscreate special platforms for special offers. Modern high pressure discharge lamps accentuate the quality and advantages ofall kinds of products with true-color, brilliant light. LED modules provide orientation. Easy to operate control systems guarantee that all these elements of modern shop lighting interact perfectly - as effectively and fl exibly as possible.

All we do is light.And light is all we do.

INTRODUCTION

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Draw attention: Shop window

The shop window is the showcase of any business. Its design guaranteesattention, directs the people's gaze to the most diverse products and offersand, in the best case, converts interested passersby into paying customers.

High-efficiency lighting solutions by OSRAM put the presented products inthe best light. They ensure that the light can be easily adapted at any timeto the frequently changing dressing - and makes your eyes light up 365 daysa year.

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SHOP WINDOW

“ Good lighting converts the shop window into a show stage.And passersby into customers.”Olli Kaukinen · Sales ManagerProfessional Lighting Applications · Indoor Lighting, Finland

LEDVANCE® POWERSPOT M | XL | XXLSpotlight with low energy consumption

LUNIS® SL TrackDeveloped for discharge lamps and LED, with awide range of products from a single design

SensorsSensors for daylight or motion-dependent control

EASY Color ControlLight management system for static and dynamic lighting

DALI® MCUSimple manual dimming solution for up to 25 DALIECGs, with parallel switching up to 100 DALI ECGs

COINlight® ProLED module for round luminaires MR16

LINEARlight Flex® ShortPitchFlexible linear LED module with a particularlyshort LED distance

BackLEDModule for uniform back-lightingof illuminated lettering

PARATHOM® PRO LEDspot111Direct, very economical replacement for low-voltage halogen refl ector lamps

POWERBALL HCI®-T PlusHighly effi cient brilliant light and excellent colorrendering

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ENTRANCE AREA

Providing a warm welcome: Entrance area

The lighting in the entrance area plays an important role in the success of the shop. Because this is more than just light: It attracts the customer's attention, guides them into the shop and creates a welcoming atmosphere.

Modern efficient LED solutions by OSRAM and Siteco thus provide the ideal starting point for every shopping experience.

EASY Color ControlLight management system for static and dynamicillumination

DALIeco2 channel DALI system for daylight-dependentcontrol with presence function

LINEARlight Flex® ProtectFlexible linear LED module IP67

DRAGONchain® Tunable WhiteLED module for dynamic lighting effects with different color temperatures

BackLEDModule for uniform back-lightingfor illuminated lettering

PARATHOM® PRO/MR16/MR11 Direct very economical replacement for low-voltage halogen refl ector lamps

POWERBALL HCI®-TX/PBrillant and effi cient, operation in open luminairespossible

LEDVANCE® DOWNLIGHT M | L | XLDurable recessed luminaires with high energyeffi ciency

LUNIS® SL DownlightBrilliant lighting technology with intelligent mechanisms and simple installation

“ Shall I go in or not bother? The correct lightingsolution makes it an easy decision.”Michael Fittig · Product Manager · Retail Lighting, Germany

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“ In sales areas, light has two objectives:Orientation and stage management.”

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Jason Ford · Project Manager · Lighting Management Systems, Great Britain

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SALES FLOOR

Stage management of whole worlds: Sales floor

General lighting of the sales floors these days carries out two important functions. On the one hand it offers the cus-tomer orientation. On the other hand correct lighting in-creases turnover: It awakens curiosity, creates covetous-ness, gives you a new perspective on life and thus influencesthe buying behavior of customers.

Modern light solutions for sales floors create a perfectfeeling of space and fascinating effects. They make sure that the customer feels great, they support spatial concepts,make areas seem bigger and direct your gaze to areas in the shop warrant special attention.

LUNIS® SL RecessedDeveloped for discharge lamps and LED, with a wide range of products from a single design

LUNIS® SL SpotlightBrilliant lighting technology with intelligentmechanisms and simple installation

DALI® EASY SOInnovative control unit for DALI and switchablelight sources with an external timer connection

DALI® PROFESSIONALLight management system for large rooms orseveral individual rooms

1 PXL StripFlat LED strip with variouscolor options

BackLEDModule for uniform back-lightingof illuminated lettering

PARATHOM® PRO/MR16/MR11 Direct, very economical replacement for low-voltage halogen refl ector lamps

POWERBALL HCI®-T PlusHighly effi cient, brillant light and excellent colorrendering

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SHELF AND DISPLAY CASE

Putting quality in the limelight: Shelf and display case

Display cases and shelves are important presentation areas on the way todeciding to buy. This is where the customer first comes across the productthat has awakened his interest and where he forms his first opinion on itsquality.

Efficient and flexible solutions by OSRAM for shelf and display case lightingaccentuate the most important details of the products. At the same time,they accentuate the products' quality using refined effects, put their advan-tages in the limelight and emphasize decisive details such as colors andstructure.

“ Quality on the shelf is good.At center stage it is perfect.”Ute Schauz · Product Manager · Retail Lighting, Germany

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LEDVANCE® LinearLighting bar for up to 20 m long strip lighting

ECOPACK® rangeLighting bar

EASY Color ControlLight management system for static and dynamic lighting


LINEARlightStraight LED module with new modular platform

LINEARlight Flex® ShortPitchFlexible linear LED module with a particularlyshort LED distance

BoxLED®

Module for uniform backlighting of illuminatedboxes

PARATHOM® PRO/MR16/MR11Direct, very economical replacement for low-voltage halogen refl ector lamps

POWERBALL HCI®-TFVery compact brilliant light

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Impressive right to the end: Counter and cash desk area

The last impression is almost as important as the first one: The shoppingexperience comes to an end at the cash desk; the customer should alsofeel comfortable here and be given confirmation that his choice to purchasewas the right one. It is also important to meet the requirements of the work-ing area of the service personnel: They must be able to work in a concen-trated manner without being dazzled or getting tired.

Modern lighting solutions and concepts can create lighting situations evenin the smallest of spaces and which comply with these various requirements.

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COUNTER AND CASH DESK AREA

“ The first impression counts. And the last impression is lasting”Thomas Hasslberger · Business Development Manager · Retail Lighting, Germany

LUNIS® SL RecessedDeveloped for discharge lamps and LED, with awide range of products from a single design

LUNIS® SL DownlightBrillant lighting technology with intelligentmechanisms and simple installation

SensorsSensors for daylight or presence/motion-depen-dent control

EASY Color ControlLight management system for static and dynamiclighting


COINlight® AR111LED module for round luminaires AR111

LINEARlight Flex® AdvancedFlexible linear LED module

BoxLED®


PARATHOM® PRO PAR30/PAR38Effi cient spotlighting, the ideal replacement for halogen lamps with E27 base

POWERBALL HCI®-TX/PBrillant and effi cient, operation in open luminaires possibles

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CHANGING ROOMS

Cutting a good figure: Changing rooms

Lighting in changing rooms plays a fundamental role in one of the key disciplines of trade: Buying fashion goods. The lighting in the changing room must be optimal because this is where the customer decides whether the clothing item she has chosen suits her.

The right lighting solutions by OSRAM for changing rooms set the optimum scene for the clothing and the customer.The light allows the colors to appear natural, hidden oraccentuates as required, thus supporting the decision to buy.

LEDVANCE® Covelight180° rotary lighting bar

LUNIS® SL RecessedDeveloped for discharge lamps and LED, with a wide range of products from a single design

LUNIS® SL SpotlightBrillant lighting technology with intelligent mechanisms and simple installation

Touch DIMSimple dimming without dimmer or control cable


LINEARlight Flex® AdvancedFlexible linear LED module

BoxLED®


PARATHOM® PRO/MR16/MR11Direct, very economical replacement for low-voltage halogen refl ector lamps

PARATHOM® PRO PAR16Energy-saving alternative to high voltage halogenlamps

“ Off to the cash desk or back onthe shelf? In changing rooms,correct lighting has a very special importance.”Thierry Gallais · Product Manager · PLA indoor, France

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“ Highlight products change from week to week.Light solutions must also be correspondingly flexiblefor promotion spots.”

PROMOTION SPOTS

Ursula Krüger · Product Manager · Retail Lighting, Germany

Set special accents: Promotion spots

Promotion spots are the highlights of every sales floor: This is where special products are particularly highlighted and advertised. Displays and special presentation areas are used to create platforms for the products, in the ideal case, correct lighting can magically attract the customer's attention.

Lighting solutions by OSRAM provide correct lighting for the product ranges in every shop - making them highly attractive and drawing maximum attention.

KIT DOWNLIGHT HALOSPOT-R111 ECO

For dimmable recessed luminaires



LINEARlight Flex® ProtectFlexible linear LED module IP67

DRAGONchain® Tunable WhiteLED module for dynamic lighting effects with different color temperatures

BackLEDModule for uniform backlighting of illuminated lettering

PARATHOM® PRO LEDspot111Direct, very economical replacement for low-voltage halogen refl ector lamps

POWERBALL HCI®-T PlusHighly effi cient, brilliant light and excellent color rendering

LUNIS® SL TrackDeveloped for discharge lamps and LED, with awide range of products from a single design

LEDVANCE® Powerspot

Freely-adaptable luminaire for track mounted

systems

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“ The right light in the storage areas ensures that you havean overview. And thus also provides more safety.”René Lindholm · Business Unit Manager · Professional Lighting Applications (PLA), Sweden

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STORAGE AREA

Providing orientation: Storage area

In storage areas one thing is particularly important: Overview It not only permits the employees to find each product quickly and simply, but also provides improved orientation and thus better safety. In addition, it needs to be particu-larly energy-efficient because the room lighting is on for a long time.

OSRAM solutions for lighting storage areas provide orienta-tion and are also characterized particularly by their energy-efficiency.

ECOPACK® rangeLighting bar

DALIeco2 channel DALI system for daylight dependent control with presence function

SensorsSensors for daylight or presence/motion-depen-dent control

DALI® PROFESSIONALLight management system for large rooms or several individual rooms

SubstiTUBE ®

Direct, very economical replacement forT8 fl uorescent lamps with CCG

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PRODUCTS

Shop window Entrance area Sales fl oor

ii

Lum

inai

re

> ECOPACK® range

> KIT DOWNLIGHT HALOSPOT-R111 ECO

> LEDVANCE® Covelight

> LEDVANCE® DOWNLIGHT M | L | XL ●

> LEDVANCE® Linear

> LEDVANCE® Powerspot

> LEDVANCE® Powerspot M | XL | XXL ●

> LUNIS® SL Downlight ●

> LUNIS® SL Recessed ●

> LUNIS® SL Spotlight ●

> LUNIS® SL Track ●

Lam

p

> PARATHOM® PRO LEDspot111 ●

> PARATHOM® PRO/MR16/MR11 ● ●

> PARATHOM® PRO PAR30/PAR38

> PARATHOM® PRO/PAR16

> POWERBALL HCI®-T Plus ● ●

> POWERBALL HCI®-TF

> POWERBALL HCI®-TX/P ●

> SubstiTUBE®

Mod

ule

> 1 PXL Strip ●

> BackLED ● ● ●

> BoxLED®

> COINlight® AR111

> COINlight® Pro ●

> DRAGONchain® Tunable White ●

> LINEARlight

> LINEARlight Flex® Advanced

> LINEARlight Flex® Protect ●

> LINEARlight Flex® ShortPitch ●

Lih

Ligh

t man

agem

ent s

yste

m

> DALI® EASY SO ●

> DALIeco ●

> DALI® MCU ●

> DALI® PROFESSIONAL ●

> EASY Color Control ● ●

> Sensors ●

> Touch DIM

Products

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PRODUCTS

Shelf anddisplay case

Counter and cash desk area

Changing room Promotion spots Storage area

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LIGHT MANAGEMENT SYSTEMS

The right light,in the right amount, at the right time,in the right location.Thanks to modernlight management.

The right light reduces energy consumption, promoteswell-being and increases productivity. In addition to thetechnical and architectural aspects of light planning, light management systems (LMS) therefore play an importantrole in the holistic approach to lighting design. Energysavings thanks to innovative control equipment and sen-sors, daylight-dependent control systems, dynamic RGB and white light applications or manual selection of individ-ual lighting scenes – all this is possible with light manage-ment systems from OSRAM, and much more. Whether in-tegrated into luminaires or as an independent system, our light management solutions are always adapted to the specifi c requirements of the particular area of application.

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LIGHT MANAGEMENT SYSTEMS

OSRAM offers professional light management systems forlighting in industry, shops, hospitality, offi ces, streets and even for architainment lighting. ENCELIUM – the completelight management system at building level – allows you toachieve maximum energy savings, short payback timesand considerable improvements in workplace lighting.When applied with user-friendly 3D software and freely-addressable switching and dimming functions, ENCELIUMgenerates optimal light quality at any time and in anylocation, without using more energy than necessary.Thanks to the combination of daylight and presencesensors, a variable load distribution and the presettingof the lighting level and operating time, energy savings of up to 75 % can be achieved. For this purpose, ENCELIUMcan be integrated into the existing building managementsystem.

e:cue light management systems are the best choice ifyou wish to implement comprehensive LED-based archit-ainment lighting. As the leading manufacturer for therealization of high-quality and dynamic lighting solutions,they ensure that all lighting projects are presentedprofessionally.

Street Light Control (SLC) is the perfect light management system for street lighting. SLC allows the regulation of in-dividual light points and the programming of need-basedlighting scenarios. Targeted demand-oriented lighting con-trol can signifi cantly lower energy consumption by up to40 % per year. Moreover, CO2 emission and light pollution can also be reduced correspondingly. Central monitoringand analysis of the system leads to the optimization of maintenance planning and a reduction in the associatedcosts. In addition, traffi c safety is increased because thelevel of lighting is adapted to the actual requirements.

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LED COMPETENCE OF OSRAM

Lighting solutions for today with excellent effi ciency

Innovative LED technology from OSRAM provides majorbenefi ts for luminaire manufacturers, lighting designersand end users alike.

Due to their outstanding energy effi ciency, high light qualityand numerous application possibilities, LEDs are today’s most fl exible sources of light. Their rugged ness, along with their extremely long service life time, ensures low mainte-nance requirements and long replacement intervals, pro-viding low total cost of ownership over time.

LED products from OSRAM can be installed and used almostanywhere: They provide perfect illumination in domestic,industrial or offi ce environments. They create a pleasant ambience in restaurants, hotels, shops or other placesopen to the public. And outdoors, they can be used tohighlight architectural details, such as facades, towers orentire buildings, to name just a few.

As the highly competent and experienced manufacturer, OSRAM offers a broad range of LED products – from LED lamps, modules, light engines, drivers and controllers to entire luminaires. Even customized LED modules can be produced in order to meet individual requirements. Andthanks to perfectly matched components, everything canbe easily combined, creating highly effi cient, easy-to-useLED system solutions.

LED technology from OSRAM provides perfect illumination for all areas of application

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LED COMPETENCE OF OSRAM

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SITECO

Siteco – a powerful addition

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SITECO

Luminaires and lighting systems now account for morethan two-thirds of the worldwide lighting market. Withthe successful acquisition of Siteco Beleuchtungstechnik GmbH, OSRAM AG has enhanced its reputation as asupplier of lighting solutions by adding an extensive rangeof modern products to its portfolio of indoor and outdoor luminaires.

The acquisition of Siteco – and the combination of theexpertise of OSRAM and Siteco – has strengthened thecompanies’ position in the worldwide market for innovativelighting technology – for example with LED-based lighting systems, versatile control gears and advanced light manage ment systems, as well as classic energy-saving lamps and complete luminaires.

For more information about Siteco’s innovative lightingsolutions, please visit www.siteco.com, where you canalso download or order catalogs and brochures.

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TRAXON

Double the power for new ideas in lighting:OSRAM and Traxon Technologies

Traxon Technologies, together with its control brand e:cue,is a global leader in solid state lighting and control systemsproviding complete, sustainable and intelligent lighting so-lutions. Working with an extensive partner network, TraxonTechnologies transforms creative visions into unforgettablelighting experiences, elevating architectural, entertainment, hospitality and retail environments around the world.

Flexibility, simplicity and innovation are the guiding princi-ples of the company. These values drive and shape everyworking process – from product development to planningand on-site project management to the fi nal customizedsolution.

Among the customers and partners of Traxon Technologiesare the leading companies in international lighting design,architecture and engineering. Together with them, Traxonand e:cue have completed over 4000 installations world-wide, including renowned architectural landmarks such as

the Yas Hotel in Abu Dhabi, the Esprit fl agship store in Frankfurt and the Christ statue in Rio de Janeiro. The company’s product portfolio has won many prestigious awards, such as the iF Design Award, the Red Dot Design Award and the LFI Innovation Award, and therefore standsfor innovation, aesthetic design and creativity.

Traxon Technologies, a joint venture with OSRAM partici-pation since 2009, was completely acquired by OSRAM in2011, thus strengthening the position of the company in the market by combining knowledge and experience intechnology and marketing, and building on synergies withOSRAM’s global presence.

For more information about Traxon’s innovative lighting solutions, please visit www.traxontechnologies.com, where you can also download or order catalogs and brochures.

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TRAXON

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www.osram.com/hospitality

"Alice" Suite, Hôtel Le Seven, Paris, France

Hospitality.Light solutions to feel good.

Industry/Logistics.Light solutions that really work.

www.osram.com/industry

Sports facilities. Light solutions that inspire.

www.osram.com/sport

Hospitality.Light solutions to feel good.

Industry/Logistics.Light solutions that really work.

Sports facilities.Light solutions that inspire.

Cities, roads, pathways and city squares.Light solutions to ensure safety and create a good atmosphere.

www.osram.com/street

Cities, roads, pathways and openareas. Light solutions for safetyand atmosphere.

www.osram.com/office

Office buildings. Light solutions that you can work with.

Offi ce buildings. Light solutionsthat you can work with.

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LED light designLED modulesLED light sourcesLED ballast and dimmersLight management systemsLED lampsLED lamps

Indoor lampsOutdoor lamps

LED lampsLED systemsHalogen lampsCompact fl uorescent lampsFluorescent lampsDischarge lampsDisplay and signal lampsGeneral illuminationElectronic control gearsLight management systems

Lighting Atmosphere and emphasisMedial solutionsFacade solutionsControl softwareControl EnginesUser terminalsInterfaces & accessories

Standard lampsLinear fl uorescent luminary DownlightsWall and ceiling lightsSales furniture lightingTrunking systems Wet room lightingHall lightingSecondary refl ector systemsFacade and pathway lightingLight management

Facade and pathway lightingCity and park lightingStreet lightingLamps for special applicationsHeadlamps and fl oodlightsSecondary refl ector systemsTunnel lightingLight management

BROCHURE AND CATALOG OVERVIEW

www.osram.com

Luminaire Program2012

www.osram.com

Lighting Program2012/2013

LED Programincl. Light management systems

2012

www.osram.com

OSRAM AG

Head Offi ceHellabrunner Strasse 181543 MunichGermanyPhone +49 (0) 89-6213-0Fax +49 (0) 89-6213-20 20www.osram.com

www.osram.com/retail

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osram - retail

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