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Crimson Hexagon is a global leader in social media analysis software. Built at Harvard, Crimson
has been accessing, storing and analysing social data since 2008. Currently, there are over 10,000
active users that access 850+ billion posts on the platform everyday - It’s the world’s biggest focus
group. Clients include leading global organisations such as General Mills, Starbucks, Google, Nike,
Microsoft, and Twitter, and leading agencies such as Ogilvy, Edelman, and We Are Social.
850,000,000,000 posts answer a lot of questions
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The most data out of any social insights platform
Topic Data
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What are peopleusing the platform for?
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Deeper Research & InsightsKnow who your audience is. Not just demographics, but key insights into purchase consideration and emotional drivers.
See topical trends based on volume and time
Understand context behind decisions
Product development research
Uncover both what people are saying and why
Discover what you don’t know - topics and insights
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Make your media work harderFind out more about your audience - what are their affinities and motivations to consume and share content?
Audience profiling
Sponsorship and event affinity analysis
Media analysis
Content tracking
Influencer and grassroots PR strategy
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Content AnalysisCrimson Hexagon allows you to find the topics and types of content your audience is most likely to engage with and share.
What types of content are likely to be shared?
What messages resonate the most?
Historical campaign benchmarks
Audience motivations
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Campaign MonitoringCrimson allows you to track and analyse your campaign in real-time from launch. Your campaigns can also be measured competitively against any other brand, topic or sentiment the client requires.
Competitive benchmarking
Content tracking
What messages resonate the most?
Historical campaign benchmarks
Audience motivations
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Brand TrackingMost brands will measure themselves across the usual points of loyalty, trust, preference and affinity but Crimson Hexagon goes deeper into being able to track any topic against the brand.
Bespoke category/topic tracking
Instant retrospective tracking
What messages resonate the most?
Affinity analysis
Purchase intent
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Crisis ManagementWith Crimson Hexagon, you can set up alerts on much more than just simple keywords. Learn in real time about both positive and negative events
Topic volume alerts
Sentiment alerts
Find the origin of content
Discover influencers
Timing of topic trending
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Influencer AnalysisWho are the strongest opinion makers on a topic? Validate the impact of a true influencer. Seed content and opinion with those that matter.
Segment analysis
Influencer breakdown
Affinity comparison on brand or topic
Sponsorship review
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New Business PitchingBecause Crimson Hexagon can give you all of the historical data right up to the last 5 mins, you are always well placed to know what is going on with a potential client. It allows you to tailor your presentations with insights and direction on where the company is going.
Quick topic analysis
Competitive breakdown
Business insight development
Tone and affinity matching
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New Product DevelopmentCrimson Hexagon and its partners are constantly looking for new ways to live up to the vision of ‘Democratising Data’.
Image Analysis - track your brand or logo through just images such as logos or product shots. Perfect to find out where your brand is being talked about even if it isn’t being ‘talked about’.
Easy Insights - Get an instant snapshot into any product, category, company, person or topic. Easy Insights gives you a quick and broad look into what’s ‘big’ on a particular topic.
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On Ground SupportOne Small Step Collective are the Australian and New Zealand Partners for Crimson Hexagon. With a footprint in both Melbourne and Sydney, we are a creative communications agency with clients as diverse as the Australian Government and CSR building products.
We use Crimson for our clients and we make sure monitors are set up correctly and that the important analysis and reporting of the data is everything our clients’ need.
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One Small Step Collective is based in Melbourne, Australia and it’s filled with naturally curious people. We like to know what we don’t know. Crimson Hexagon is a natural part of our process. We use it to find stronger insights that drive creativity and also, to measure the real world impact of our work and optimise. Data driven Creativity. It’s a powerful way to deliver to our core principles of Transparency, Agility and Creativity.
We are a full service agency but our model is different. Our business is based around a core client needs of Insight, Strategy, Creative and Business. Above this, we supplement the team with specialists skills as clients and projects need. This means we offer ‘best of breed’ rather than ‘best available in the agency at the time’.
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 750 billion posts, Crimson Hexagon’s ForSight™ platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data. Clients include leading global organizations such as General Mills, Starbucks, Paramount Pictures, Microsoft, and Twitter, and leading agencies such as Translation, Edelman, and We Are Social.
