May 28,2019

OTHERWORLD | London’s most immersive virtual realityarcade

enkimagazine.com/otherworld-london-virtual-reality-arcade

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Located within a converted railway arch is the UK’s first of its kind multi-sensory virtualreality arcade designed by leading architecture practise, Red Deer.

The multi-sensory experience plays host to 14 virtual reality immersion rooms alongsidea curated offering of craft beer, cocktails and a ‘pan-pacific inspired poké kitchen.’ Oncethrough the door, Red Deer guides visitors through an architecturally unique journeythat kicks off with a neon jungle. As visitors approach the heart of the space, theintriguing architecture and design created by the firm is built to inspire a sense ofanticipation within the guests, leading them on an adventure unlike any other.

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Once through the neon jungle, Red Deer played with the perception of reality with theimplementation of light (inspired by the likes of artists Dan Flavin and James Turrell whocombined artificial and natural light to create a surreal, OTHERWORLD(ly) experience).The 14 immersion rooms and their offerings continue along this thread, fitted withcustom-built booths – that are ‘the only ones in the world which dynamically integrateextra-sensory effects into the VR experience’ – they allow for guests to experienceeverything from heat to wind, rumble and scent.

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The VR arcade hosts sixteen experiences, including climbing Mount Everest or fighting azombie apocalypse in Arizona.

“We wanted to create an immersive space suited to a wider demographic than those normallyassociated with the stereotypical carpeted games arcade from the 1980s. By keeping thespace minimal it made the lighting and hue soft hue fades the focal point of the project and

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gave a feeling of a futuristic environment.” Lucas Che Tizard, Red Deer Founding Director

Learn more about OTHERWORLD here.

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PROJECT NOTES

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Project OTHERWORLDClient The Dream CorporationArchitect Red DeerLocation Haggerston, London E8Area 265m2Capacity Restaurant & Bar: 24, Arcade: 14 Year April 2019Build time 7 weeksPhoto credit Mariell Lind Hansen

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