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Rich Media 2.0 Advertising

Copyright 2010 ClickTurn. All rights reserved. Internal and confidential.


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Introduction to ClickTurn Ads

Leverage brands

investments in the real-

time web to power ad units

Scale the delivery or rich,

engaging, and custom adexperiences

Deliver a 6-8x increase in

performance over display

via IAB and custom-size

units

Build and traffic-ready

within 30 minutes

Copyright 2010 ClickTurn. All rights reserved.Internal and confidential.


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How Does It Work

1. Add brand content and engagement

to the ad unit

1. Youtube.com/brand

2. Twitter.com/brand

3. Facebook.com/brand

4. Videos, Flash Games, ProductFeeds

5. Polls, Lead Gen Forms.

2. Pick IAB or custom-size

3. Add brand look and feel

4. Select Sharing options

1. Facebook2. Twitter

3. LinkedIn

4. Mobile Companion Site

5. Publish and traffic

Copyright 2010 ClickTurn. All rights reserved.Internal and confidential.


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ClickTurn Ad Unit Types

Sponsored Content

Consumer Education

Product Release

Brand Dialogue

Lead Gen Ad Unit

Display+Mobile+Social

Micro Site Traffic Driver


Ad Units


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Dynamic, Rich Content

RSS, Video, Twitter, Polls, Quizzes, Lead Gen Forms, Facebook,

Flash, Slideshows,

Flexible Sizes

Custom and IAB Sizes

Sharing

Facebook, Twitter, Mobile

Auto-Play

Video, auto-scroll across and within tab content

Analytics

Detailed engagement reporting Edit Live Units on the Fly

Support for standard media servers

Ability to build and flight within 30 minutes via a web-based editor


All Units Support The Following Features


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Sponsored Content Ad Units

Leverage publisher content to engage

brand audience around contextually

relevant topics Publisher and Advertiser content can

include video, twitter, blogs, Facebook

feeds, Flash files.

Available as IAB and custom-sized ad units

Synthesize brand content with the

publishers best content related to brand buy

Advertiser benefits: Harness publishers topical content to

complement brand message

Aditorials outperform pure banner buys


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Consumer Education Ad Units

Educate consumers through customizable

ad units that provide rich content and

context Include Flash, Video, and feed-based

content via tabs and content menus

Drive email registrations and lead-gen


Share to mobile, Facebook, Twitter, and

LinkedIn

Advertiser benefits: Educate consumers regarding product

pricing, packaging, and features Perfect for tech/telco, pharma, auto and

other high-value, feature-rich product

segments


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Product Release Ad Units

Drive consumer awareness of new

product introductions New product content can include video,

Twitter, Facebook Fan Pages, blogs, or

other RSS feeds


Drive video trailers views, while highlightingproduct reviews, product availability

information, and launch branding

Share to mobile, Facebook, Twitter, and

LinkedIn

Advertiser benefits:

Deliver robust packages of engaging content

in a streamlined ad unit

Build loyal followers by exposing consumers

to contextually relevant product information

Easily execute and maintain updated

information through use of feed-based

content


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Brand Dialogue Ad Units

Stream multiple content types through a

customizable, tabbed module Leverage existing brand investments in

YouTube, Facebook, Twitter, Flickr, RSS to

program ad content


Share to mobile, Facebook, Twitter, andLinkedIn

Advertiser benefits: Deliver robust packages of engaging

content in a streamlined ad unit

Build loyal followers by exposing members

to contextually relevant messages

Easily execute and maintain updated

information through use of RSS feeds


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Lead Gen Ad Unit

Drive lead generation via in-ad unit forms Add forms to ad units

Enforce data validation

Enable qualification

Enable TOS acceptance

Pass data directly to advertiser CRM

systems

Advertiser benefits: Capture leads directly in the ad unit

Increase conversions by removing the

friction and drop off associated with click-

throughs

Drive lead data directly into the CRM system


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Display + Social + Mobile

Sell integrated marketing display,

mobile, and social Build a ClickTurn ad unit that includes the

brands YouTube, Twitter, RSS, Facebook,

and product feeds

Share to Facebook Event Stream

Ad unit available as a mobile web site onthe iPhone, iPod Touch, Droid, and other

smart phones

Advertiser benefits: Flight ad units that can reach consumers

across the web, mobile web, and social

networks

Deliver an integrated campaign via a single

ad package


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Micro Site Traffic Driver

Drive traffic to micro sites via ad units that

aggregate the best the target site has to

offer Build a ClickTurn ad unit that includes the

best content from the micro site

Share to Facebook Event Stream

Ad unit available as a mobile web site on

the iPhone, iPod Touch, Droid, and other

smart phones

Advertiser benefits: Buy media that increases the value of micro

site projects

Boost traffic to realize the full benefit ofmicro site activity


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Summary Content Ad Action Report

click Actions for Country detail, click columns for drill down to detail, click column headings to report

Content Ad Impressions Clicks Thrus Actions Hover 1 Hover 2 Tab Click Play Scroll CTR % ER %

Content Ad Name 1 1,200,507 5,846 154,667 125,213 13,254 4,563 8,215 3,422 0.487 10.43

Content Ad Name 2 952,654 6,145 159,414 139,278 15,136 2,857 - 2,143 0.645 14.62

Content Ad Name 3 1,050,211 5,377 164,341 139,363 11,234 5,321 4,432 3,991 0.512 13.27

Content Ad Name 4 750,106 5,491 147,086 122,567 14,708 4,892 1,250 3,669 0.732 16.34

Content Ad Name 5 98,000 458 10,548 9,124 1,095 188 - 141 0.467 9.31

Content Ad Name 6 675,125 5,509 131,085 116,324 12,005 1,575 - 1,181 0.816 17.23

Totals 4,726,603 28,826 767,141 651,869 6 7,432 19,396 13,897 14,547 0.610 13.79

Sample Engagement Summary Report


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Sales and Partnerships

Steve Klopf

ClickTurn

+415 602-4114

[email protected]

Media Inquiries and General Information

Jillian Jones

ClickTurn

+510 604-1570

[email protected]


Contact

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