ott & multiscreen • web seminar • #3 • the future of over the top video services

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© 2014 [email protected] www.dusil.com 1 Gabriel Dusil Chief Marketing & Corporate Strategy Officer Visual Unity Global a.s. www.linkedin.com/in/gabrieldusil www.dusil.com [email protected] The Future of Over the Top Content Services

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• Download the native PowerPoint slides, or view a recorded video of this presentation on www.dusil.com. • This presentation discusses how OTT continues to evolve. This is presented in the context of how technology and consumer behavior is shaping OTT, such as content discovery services, and social networking. We conclude by presenting a vision of where OTT could potentially take digital video, into the future.

TRANSCRIPT

Page 1: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

1

Gabriel Dusil Chief Marketing &

Corporate Strategy Officer Visual Unity Global a.s.

www.linkedin.com/in/gabrieldusil

www.dusil.com [email protected]

The Future of Over the Top

Content Services

Page 2: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

2

Download the Original Video & Presentation - The Future of Over the Top Content Services

View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/

Page 3: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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MPEG2 H.264

4K, 22Mbps

HD, 5.6Mbps

½HD 2.4 Mbps

SD 1.6Mbps

Lowering Operating Costs & Increasing Efficiency

H.265

Page 4: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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SD

3840x2160

1920x1080

1024x576

HD 4K

Page 5: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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H.264 vs. H.265 - Encoding Times

2160

p

1080p 8bit

2160p 8bit

H.2

64

10t 40t H.2

65

2160

p 10

bit

t 4t 8-16t

2160p 10bit

80-160t

Page 6: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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4K Digital Video - Minimizing the Consumer Bottleneck

4K UHD TV Quad Full High Definition (QFHD @ 3840x2160)

Set Top Box Smart TV

Game Console

Internet Router Wired 100BaseT+

CPU capable to decode 4K

WiFi 802.11ac

Up to 18Gbps uncompressed 4K

100Mbps or more

30Mbps or more

HDMI v2.0+

Display Port 1.2+

Page 7: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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Re

cess

ion

Re

cess

ion

Re

cess

ion

Re

cess

ion

Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, Jun ‘12 Visual Unity Research

0%

20%

40%

60%

80%

1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020

Ho

use

ho

ld P

enet

rati

on

VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity*prediction

14 years 9 years 7 years

Audio-Video Adoption in USA Households

Page 8: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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OTT Evolution - Content Discovery

Viewing Stats

Social Media

Buying Behavior

Preference “Your Likes &

Dislikes”

Reviews, News, &

Ads

Collaborate “viewers

liked”

“Friend’s liked”

A Recommendation Engine is not just about Content Suggestions…

It’s about a Meaningful & Personal Engagement

Page 9: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

9 Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)

Most Useful Recommendations

0% 20% 40%

Advice from Friends & Family

Recommendations based on Past

Latest Releases

User Ratings

Friends currently watching...

Other users also watched…

Most Popular Statistics

Expert Recommendations

Page 10: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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OTT is all about Infrastructure

Page 11: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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Time Long Development Cycle • 36 month to develop a robust platform

Money Delivery is Expensive • Build CDN infrastructure

Experience Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT

OTT Barriers to Entry

Page 12: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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Consume Product 4K Video Master

The Future of Content Delivery

Languages

Subtitles Transcode

Thumbnails Screenshots

Metadata – Structural & Contextual

Deleted Scenes

4K Video Master

Trailer Behind the Scenes

Theatrical Alternative, Director’s & Extended

Posters Cover Art

Select

Deliver

Page 13: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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Coms

Video

Music

Gaming

Storage

Productivity

Social Media

OTT Evolution

OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society

Page 14: OTT & Multiscreen • Web Seminar • #3 • The Future of Over the Top Video Services

© 2014 [email protected] www.dusil.com

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cz.linkedin.com/in/gabrieldusil www.dusil.com [email protected]