ott & multiscreen • web seminar • #3 • the future of over the top video services
DESCRIPTION
• Download the native PowerPoint slides, or view a recorded video of this presentation on www.dusil.com. • This presentation discusses how OTT continues to evolve. This is presented in the context of how technology and consumer behavior is shaping OTT, such as content discovery services, and social networking. We conclude by presenting a vision of where OTT could potentially take digital video, into the future.TRANSCRIPT
© 2014 [email protected] www.dusil.com
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Gabriel Dusil Chief Marketing &
Corporate Strategy Officer Visual Unity Global a.s.
www.linkedin.com/in/gabrieldusil
www.dusil.com [email protected]
The Future of Over the Top
Content Services
© 2014 [email protected] www.dusil.com
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Download the Original Video & Presentation - The Future of Over the Top Content Services
View the recorded video presentation, or download the native PowerPoint slides here: • http://dusil.com/
© 2014 [email protected] www.dusil.com
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MPEG2 H.264
4K, 22Mbps
HD, 5.6Mbps
½HD 2.4 Mbps
SD 1.6Mbps
Lowering Operating Costs & Increasing Efficiency
H.265
© 2014 [email protected] www.dusil.com
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H.264 vs. H.265 - Encoding Times
2160
p
1080p 8bit
2160p 8bit
H.2
64
10t 40t H.2
65
2160
p 10
bit
t 4t 8-16t
2160p 10bit
80-160t
© 2014 [email protected] www.dusil.com
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4K Digital Video - Minimizing the Consumer Bottleneck
4K UHD TV Quad Full High Definition (QFHD @ 3840x2160)
Set Top Box Smart TV
Game Console
Internet Router Wired 100BaseT+
CPU capable to decode 4K
WiFi 802.11ac
Up to 18Gbps uncompressed 4K
100Mbps or more
30Mbps or more
HDMI v2.0+
Display Port 1.2+
© 2014 [email protected] www.dusil.com
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Re
cess
ion
Re
cess
ion
Re
cess
ion
Re
cess
ion
Nielsen Media Research's - “Penetration of Media Devices in U.S. Homes” Television Bureau of Advertising - “TV Basics”, Jun ‘12 Visual Unity Research
0%
20%
40%
60%
80%
1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 2020
Ho
use
ho
ld P
enet
rati
on
VCR - TVB CD - Nielsen DVD - Nielsen HD TV - TVB UHD* - Visual Unity*prediction
14 years 9 years 7 years
Audio-Video Adoption in USA Households
© 2014 [email protected] www.dusil.com
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OTT Evolution - Content Discovery
Viewing Stats
Social Media
Buying Behavior
Preference “Your Likes &
Dislikes”
Reviews, News, &
Ads
Collaborate “viewers
liked”
“Friend’s liked”
A Recommendation Engine is not just about Content Suggestions…
It’s about a Meaningful & Personal Engagement
© 2014 [email protected] www.dusil.com
9 Ericsson - TV & Video '11 (Consumer trends, Global, Nov '11)
Most Useful Recommendations
0% 20% 40%
Advice from Friends & Family
Recommendations based on Past
Latest Releases
User Ratings
Friends currently watching...
Other users also watched…
Most Popular Statistics
Expert Recommendations
© 2014 [email protected] www.dusil.com
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Time Long Development Cycle • 36 month to develop a robust platform
Money Delivery is Expensive • Build CDN infrastructure
Experience Television & Video • 22 years speaking with broadcasters • Building & managing CDNs • 15 yrs building end-to-end OTT
OTT Barriers to Entry
© 2014 [email protected] www.dusil.com
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Consume Product 4K Video Master
The Future of Content Delivery
Languages
Subtitles Transcode
Thumbnails Screenshots
Metadata – Structural & Contextual
Deleted Scenes
4K Video Master
Trailer Behind the Scenes
Theatrical Alternative, Director’s & Extended
Posters Cover Art
Select
Deliver
© 2014 [email protected] www.dusil.com
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Coms
Video
Music
Gaming
Storage
Productivity
Social Media
OTT Evolution
OTT will bring Digital Video & Entertainment to tomorrow’s Digital Society
© 2014 [email protected] www.dusil.com
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cz.linkedin.com/in/gabrieldusil www.dusil.com [email protected]