Ottawa Real Estate Forum, Oct. 9, 2014 Presented by Roger Greenberg

Desire for the return of CFL football

Civic pride in a restored Lansdowne Park

Provide charitable opportunities like Sens Foundation

Provide new role models for young people

Give back to the community (without losing a ton of $)

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March 2008

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July 2008

Cracks detected in lower South stands

Repair not feasible

City decides to demolish

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July 2008 - Apr. 2010

Mixed-use, year round destination

New/refurbished multi-purpose stadium/arena

Shopping, condos, office

Underground parking

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Nov. 2010 “I had always dreamed of bringing high-caliber professional soccer to Ottawa.”

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• 40 acre site

• 1,370 underground parking spaces

• 2 condominium towers (232 units)

• 48 town homes

• 100,000 sq. ft. 6-storey office tower

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• 360,000 sq. ft. retail

• 18 acre urban park

• Refurbished 9,800 seat arena

• New/refurbished 24,000 seat stadium - 10,000 South (new), 14,000 North

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Joined OSEG in Jan. 2013

Oversees business operations

Manages relationships with City of Ottawa/community associations and business improvement organizations (Glebe BIA etc.)

Played instrumental role in development of Lansdowne Transportation Plan

The Urban context

Site integration

Sustainability

New Urban Park

Mixed use area

Stadium renovation

Programming

Community

Partnerships

Best in Class experiences

Competitive teams

Best people

Profitable

The Fan Experience

REDBLACKS, 67’s and Fury

Events

Concerts

The Park

The Shops

The condos and towns

The office

Parking

Revenue Generated from: ◦ Retail leases

◦ Parking

◦ TD Place “Venue”

Sponsorship

Food and Beverage

Rents…concerts and teams

◦ Teams

Tickets, sponsorship, merch

Disbursements go to: ◦ Debt service

◦ Staff costs

◦ Team costs

◦ Event staff

◦ Transportation

Net Income into closed system for distribution to City and OSEG through “waterfall”

Schedule and Deadlines

Community

Transportation

Competitiveness

Fan Engagement

City of Ottawa

Retailers…Trinity

Residents and office workers…Minto

Community

Glebe BIA

Levy Foods

Securitas/Precise Park Link/Eurest

OC Transpo

SP+ GameDay

Naming Rights

How we are organized ◦ Common functions

Sales / Partnerships

Marketing / Communication

◦ Dedicated functions

Team Competitiveness

◦ Support

Venue and Site

Property Management

Finance, Admin,

Teamwork

Integrity

Passion

Innovation

Grand Opening…2015 ◦ Everything finished!

New Entertainment Business and Events ◦ outdoor and indoor concerts, special events

Retail Area ◦ Animate the retail area and create a day to day destination

Parking ◦ General Public, Retail and Office, Special Events

Transportation ◦ Retain modal share and promote active use