OTT,IBB AND IPTVSome Realities

TYPICAL VIEWING ENVIRONMENT

HDMI 1

HDMI 2

Broadband T V

L inear Broadcast T V

HDMI-2

TYPICAL VIEWING ENVIRONMENT

HDMI 2

HDMI 1

Broadband T V

L inear Broadcast T V

Still Not an Integrated Delivery

EMERGING VIEWING ENVIRONMENT

HDMI

An Integrated Delivery

Hybrid ST B

Walled Garden Approaches

WALLED GARDEN AROUND CONSUMER

T V Chs

Active

Original

OTT

DT H

INTEGRATION-ADVANTAGE OPERATOR

DISRUPTIONS CONTINUEAPPL E T V+ LAUNCHE S AT RS 99+ PE R MONT H

MANAGING THE HYBRID ENVIRONMENT • ANDROID TV OS( Google)

• Fire TV OS ( Amazon)

OTT RIDES ON ARTIFICIAL INTELLIGENCE

10

QUESTION

Is there a value in Integrating the OTT and the Linear TV ( DTH,Cable)

If so how

What devices do we need to Integrate

Who gains from Such Integration

Is there a Standardized way to do this?