our brand portfolio · experiences of duralee and robert allen through distinctive capabilities and...

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Our Brand Portfolio

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Page 1: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Our Brand Portfolio

Page 2: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

I’d like to introduce you to The Robert Allen Duralee Group.

I am pleased to share the exciting news that The Robert Allen Group and Duralee Fabrics, Ltd have merged and are now both divisions of The Robert Allen Duralee Group (The RAD Group). Interior design is a creative, stimulating, and ever-evolving industry. Suppliers to the interior design industry are tasked with the mission to meet and exceed expectations for innovative, beautiful products while providing you with exceptional service. This merger will help our combined teams meet this important objective and elevate our industry capabilities to new heights. The Robert Allen Duralee Group is now an unparalleled resource for luxury home décor.

Inside the pages of this brochure, you will find a comprehensive look at the expansive product line offered by The Robert Allen Duralee Group. Between our two companies, we offer more than 45,000 SKUs of fabric, trim, decorative hardware and furniture within multiple brands to cover virtually any design style.

The Robert Allen Duralee Group is now one of the largest companies in the industry. Both The Robert Allen Group and Duralee will continue as separate divisions and will continue to sell products unique to their respective brands. From the color-driven philosophy of Robert Allen, to the fun, fresh aesthetic of Duralee, we invite you to flip through this brochure to learn more about the brands housed under The Robert Allen Duralee Group.

This is an exciting time for The Robert Allen Duralee Group and our industry. We honor the family legacies and collective experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look forward to continuing to provide you with outstanding products and customer service and are enthusiastic about finding new and unique ways to meet your design needs.

Sincerely,

Lee SilbermanChief Executive OfficerThe Robert Allen Duralee Group

Page 3: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

At Robert Allen we don’t just have thousands of colors, we have the right colors. Right at your fingertips. That’s because for over 75 years, we’ve been obsessed with finding the most brilliant hues, fantastic weaves and perfect patterns, while providing you with the best customer service.

We’ve studied how to bring color to life in our fabrics by creating custom, exclusive palettes which are translated by the finest fabric mills in the world to our exacting specifications. We pioneered the broad distribution of fabric books and were the first to organize fabrics by color within our renowned Robert Allen Color Library. We’re convinced that color is so much more than a detail; it’s an art form. When you marry the right color to the right pattern in the right construction, you create textiles that inspire spaces where people don’t just live—they live better and more beautifully.

We know that you share our vision of a more beautiful world. A world that’s a little more colorful. A world where quality matters. Where designing the rooms you’ve dreamed of can become a reality—not only with fabric but with a stunning array of trim and drapery hardware. This is where your journey ends and your inspiration begins. This is Robert Allen.

Fabric Trim DraperyHardware

Page 4: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Crafting to-the-trade, quality pieces has never been easier. Welcome to Robert Allen Furniture. We’ve developed a solution that takes the labor out of fabric-to-frame work and allows you to design beautiful custom furniture all in one place. We know your time is valuable and we understand the needs of the industry. Our offerings are vast. From headboards to sectionals, dining chairs to ottomans, we’ve got you covered, literally. Using the same quality construction that defines our fabrics, our custom furniture surpasses retail options and allows you to bypass arduous workroom specifications. Thanks to our Graded Fabrics, you can choose from more than 20,000 fabric options, and layer on customization details, all for one simple price.

And to make the process easier, our QuickShip Custom Furniture program promises to deliver, fast. An industry first, QuickShip Custom Furniture offers a range of design-driven pieces that can be personalized for any project and will ship in just four weeks. Custom. Easy. Beautiful.

Page 5: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

More than a resource, Duralee has been a destination for design since 1952. Passion is a common thread woven through each of our product—passion for innovation, passion for color and passion for beautiful, aesthetically pleasing spaces. Sophisticated, yet youthful and fun, the Duralee design philosophy is versatile with an ageless appeal. With over 20,000 fabric SKUs in our inventory, we cover a comprehensive array of styles from whimsical to modern, traditional to eclectic. We understand that designers are looking towards what is new, what is next, and what is unique, and we strive to provide the products to make your vision a reality.

From our humble beginnings, we have grown to include 12 Corporate Showrooms and 60 Agent Showrooms nationwide, as well as 70 International Showrooms servicing more than 40 countries around the world. Recognizing the rigors of the design process and the need for convenience, we have simplified development to become the first single source for fabric and furniture frames in the country, offering countless options for custom designs.

Our mission is to provide you with inspired fabric, furniture and home furnishings in order to bring your design concepts to life. After all, it’s YOUR VISION…Duralee simply gives you the tools to DESIGN IT!

Fabric Trimmings

Page 6: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

FURNITUREDuralee®

Born from a family-run, distinctly American company, Duralee Furniture was created in 2003 in an effort to offer our customers a one-stop shop for creating their rooms. Its inception made Duralee Fabrics the first fabric company in the industry to produce our own furniture frames in-house. We made a home in our Morganton, North Carolina facility, providing jobs for approximately 85 local professional craftsmen, and our upholstered furniture pieces now proudly bear the tag “Made in the USA”.

Duralee Furniture offers exceptional quality with customizable options for optimal versatility. Ranging from traditional to transitional to modern, the design style of Duralee Furniture is all-encompassing and ever-evolving. We appreciate the broad scope of fine design and don’t limit ourselves to fit a certain aesthetic. At Duralee Furniture, we understand that a well-made furniture piece is an investment and consider this from the concept and design phases of production through completion. The design of a home is a personal experience. While style is significant in a well-designed interior space, comfort and livability is essential. From seat depth to fill materials, our furniture frames are created to promote a balance of elegance and relaxation.

In addition to our broad designer line, the Duralee Furniture Build Your Own program offers various options for creating a customized furniture piece without breaking the bank. To add to the value and durability of the Build Your Own line, Duralee is pleased to introduce our Pay One Price upholstery fabric options— featuring Crypton Home and selections from our price-conscious Duralee Blue Band fabric collections—all at one value price point when applied to a Build Your Own frame.

Page 7: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Distinction is the hallmark of Beacon Hill. Our exceptionally beautiful textiles are a result of unique, unrivaled constructions and thoughtful, one-of-a-kind designs. With process and refinement at the heart of all we do, it’s clear why a discerning clientele looks to us again and again to help them realize their grandest and most defining projects. Viewing design through an inspired lens, we travel the world and use cultural references to art and fashion to inform how we think about pattern, color and texture. From this viewpoint, we collaborate with master artisans, expertly versed in traditional and inventive techniques, to transform our textile visions into fabrics that stand apart from all others. We balance the intricacy of handiwork with the innovation of technology. While most widely known as a purveyor of some of the world’s finest silks, the breadth of our collections extends to exquisite linens, wools, cottons and cashmeres. Tightly edited categories, such as silk jacquards and boucle yarns, demonstrate our attention to nuance and craftsmanship. With each fabric developed for a variety of applications, including drapery, bedding and upholstery, our designs prove luxury is in the details.

Page 8: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Recognizing the value of luxury, Duralee has created the DF Monogram brand umbrella as a resource for finding luxury products that have been both crafted and curated by the tastemakers at Duralee.

We are proud to feature the fabrics of Highland Court, Bailey & Griffin, Clarke & Clarke, James Hare and Lulu DK under the DF Monogram designation. While some of these product lines are developed in the Duralee Design Studio by our expert textile designers, others have been sourced internationally, giving DF Monogram a versatility that no other fabric company has in the market today.

DF Monogram products traverse all design styles. Each of the lines feature distinctive styling that fulfill their own niche within the luxury market. The products created within our studio range from the modern luxury of Highland Court, to the more traditional, historically-inspired Bailey & Griffin, to the whimsical sophistication of Lulu DK. Exclusive to DF Monogram here in the United States, we have the honor to distribute iconic brands from the U.K., such as the exquisite traditional silks of James Hare to the very English, fun, colorful and modern Clarke & Clarke line of fabrics and wallcoverings. We understand the need for the designer to source from all areas of the design spectrum and are pleased to have the opportunity to showcase these elite collections.

Highland CourtBailey & Griffin

Lulu DKClarke & Clarke

James Hare

Page 9: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Combining innovative, artful design with highly durable constructions, Robert Allen Contract is a leading resource for textiles and bedding in the hospitality and healthcare industries. Beyond our collections of coordinated fabrics, we provide a range of bedding solutions and also design and produce custom fabrics built to specifications.

Endless curiosity and a rigorous attention to detail drive our design process, helping us anticipate the ever-evolving needs of the industry. No matter the scope, we are devoted to ingenuity and excellence, always striving to find creative ways to offer better products that stand up to public demands.

Page 10: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

At Duralee Contract, inspiration meets practicality. This line of fabrics is created specifically for the healthcare and hospitality industries. From Crypton® to Bella-Dura®, the collections of Duralee Contract are infused with innovative fabric technology for enhanced performance in any high-traffic application.

Designed for the specifier and priced for the purchaser, the fabrics of Duralee Contract are available in a tempting range of value and price points, all with custom capabilities. With a focus on product that meets and exceeds all industry standards for sensibility, resilience and cutting-edge design, Duralee Contract remains a valuable resource for the design community.

Your Vision... Design It!

Duralee® Contract

Page 11: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Fine design is accentuated by details. Duralee Drapery Hardware has been created to serve not only as functional elements but as additional architectural statement-making pieces in a well-curated room setting. Recognizing the need for options, Duralee Drapery Hardware collections range from traditional wood designs to more modern metal pieces for a comprehensive selection of styles.

Duralee Drapery Hardware follows in the Duralee tradition of unique, quality-driven product. Our many finish selections coupled with our finely-crafted poles, finials, traverses and accessories offer the designer the opportunity to finish their interiors with distinctive style.

In addition to our own proprietary line of products, Duralee Drapery Hardware also represents some of the most innovative lines of drapery hardware available today. From The Finial Company and Paris Texas Hardware to the U.K.-based Byron & Byron, Duralee Drapery Hardware is a resource rich with choices.

Palladia CollectionByron & Bryon

The Finial CompanyParis Texas Hardware

Duralee®HARDWARE

Page 12: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

As a leader in the industry for converted prints and woven fabrics, Robert Allen @ Home sources, develops, designs and colors textiles with furniture manufacturers and fabric retailers in mind. Coordinated by color and lifestyle, our collections are beautiful, affordable and easy-to-use, while meeting or exceeding industry standards for performance.

We proudly collaborate with some of the most renowned names in interior design. Our partnerships with DwellStudio, the design house known for modern home furnishings, and Madcap Cottage, the design duo known for their extravagant and whimsical art-of-the-mix style, exclusively rely on Robert Allen @ Home to deliver their fabrics—adding to our already-robust offerings. From on-trend patterns to classic motifs and reliable solids, we deliver products that create elevated yet livable residential spaces.

Page 13: Our Brand Portfolio · experiences of Duralee and Robert Allen through distinctive capabilities and product offerings from each company. As we embark on this new chapter, we look

Our Brands

ROBERT ALLEN

BEACON HILL

ROBERT ALLEN @ HOME

ROBERT ALLEN FURNITURE

ROBERT ALLEN CONTRACT

49 WIRELESS BLVD HAUPPAUGE SUITE 150 NY 11788

DURALEE

DF MONOGRAM

DURALEE FURNITURE

DURALEE CONTRACT

DURALEE DRAPERY HARDWARE