our digital marketing landscape

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February 2016 BY: Heidi Schwende, CDO YOUR PARTNER IN DIGITAL MARKETING EXCELLENCE ©2016 WSI. All rights reserved.

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Page 1: Our digital marketing landscape

February 2016 BY: Heidi Schwende, CDO

YOURPARTNER IN DIGITALMARKETING EXCELLENCE

©2016 WSI. All rights reserved.

Page 2: Our digital marketing landscape

AGENDA

● Who is WSI● About the Team● The Current Digital Landscape● What Makes Us Different● Our Clients● Our Services● Questions

Page 3: Our digital marketing landscape

WHO IS WSI

• World’s largest network of digital marketers

• Offices in over 80 countries• Over 20 years experience in helping

businesses succeed online• One-stop-shop for all your digital

marketing needs• Experts in our field

Page 4: Our digital marketing landscape

OUR PARTNERS

Page 5: Our digital marketing landscape

ABOUT OURTEAM

Heidi SchwendeToronto, Ontario

● Schulich & University of Toronto Educated ● 15 years digital marketing expertise● Global Fortune 500 Experience● 10 years technology consulting expertise● Fluently bilingual

Page 6: Our digital marketing landscape

ABOUT OURTEAM

Armando AlasToronto, Ontario

● York University Honours BA● 15 years digital marketing expertise● Franchise 500 Experience● 14 years technology consulting● International Business Development

Page 7: Our digital marketing landscape

ABOUT OURTEAM

Vineesh SandhirToronto, Ontario

● BA in Economics● 15 years digital marketing expertise● Fortune 500 Experience● Leads our team of 100+ marketing

professionals

Page 8: Our digital marketing landscape

DIGITALSTATISTICS

Almost 3 Billion people - 40% of the worlds

population is using the Internet

61% of global Internet users

research products online

83% of marketers indicate that social media is important for their business

80% of Internet users own a smartphone

80%83%

Page 9: Our digital marketing landscape

DIGITAL LANDSCAPE

Page 10: Our digital marketing landscape

WHY WORK WITH WSI

BEST IN CLASSSOLUTIONS

GLOBAL NETWORKOF CONSULTANTS

RESULTS-ORIENTEDMETHODOLOGY

20 SUCCESSFUL YEARS IN DELIVERING DIGITAL

SOLUTIONS WSI DIGITALMARKETINGLIFECYCLE

Page 11: Our digital marketing landscape

• Work with the best brands and platforms in the industry

• Exclusive access to premium support and training

• Deliver top performing solutions at affordable prices

• No need to work with multiple vendors

BEST IN CLASS SOLUTIONS

Page 12: Our digital marketing landscape

• Know what’s happening in digital in all corners of the world

• Continually share and refine strategies based on latest trends

• Apply our Global Knowledge to deliver Local Results to our clients

GLOBAL NETWORK OF CONSULTANTS

Page 13: Our digital marketing landscape

WSI DIGITALMARKETINGLIFECYCLE

• Follow a process-driven methodology called the WSI Lifecycle™

• Blueprint for successful digital marketing strategies

• Helps us understand your business• Enables us to deliver the perfect

digital marketing plan for each client

RESULTS-ORIENTED METHODOLOGY

Page 14: Our digital marketing landscape

• Have experienced all the major industry changes

• Continue to build a strong company foundation on ability to adapt

• Solutions backed by an established global company

• Pride ourselves in building customers for life

20 YEARS OFSUCCESS

Page 15: Our digital marketing landscape

SOME OF OUR CLIENTS

Page 16: Our digital marketing landscape

WHAT OURCLIENTS HAVE TO SAY

Sunsweet Europe"They are creative and endlessly resourceful both in terms of design and ideas for online activities.”Amanda Bishop, Marketing Director

Elreg Distributors"WSI continually tweaks our site...It's like having another sales agent working for you - actually better.”Joe Zundl, President

Mardi Gras Gaming"WSI has integrated our core business and offline efforts into an effective online campaign.”Cathy Reside, COO

CBT Coaches"They exceeded our expectations and we have created a profitable business using WSI as our online marketing partner.”Jacques Erasmus, Owner

Page 17: Our digital marketing landscape

SITE SEARCH

SOCIAL

MOBILE

KEY SERVICES

Page 18: Our digital marketing landscape

• We build brand experiences, not just websites

• Help you put your best foot forward and make that great impression

• Consistent with what potential customers and visitors are expecting

SITE

Page 19: Our digital marketing landscape

• We help the right people find you at the right time

• Analyze what your competitors are doing, so you can get ahead of them

• Increase your lead and sales pipeline

SEARCH

Page 20: Our digital marketing landscape

• We help you build customer relationships not just social profiles

• Better enable you to communicate with consumers on a social level

• Assist in streamlining your business processes to save you more money

SOCIAL

Page 21: Our digital marketing landscape

• We help you reach your customers anywhere, at anytime

• Mobile experience MUST be user-friendly across multiple platforms

• Send targeted marketing messages based on geo-location

MOBILE

Page 22: Our digital marketing landscape

DIGITAL MARKETING SERVICES

DISPLAY &REMARKETING

CONTENT MARKETING

WEB ANALYTICS

WEB DESIGN &DEVELOPMENT

PAY PER CLICK

VIDEOMARKETING

SOCIAL MEDIA MARKETING

SEARCH ENGINEOPTIMIZATION

EMAILMARKETING

MOBILEMARKETIN

G

LANDING PAGE OPTIMIZATION

INBOUND MARKETING

Page 23: Our digital marketing landscape

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

DISPLAY & REMARKETING

YUR DYOUR AD

YOUR ADYOUR AD

YOUR AD

PROSPECT VISITS YOUR SITE PROSPECT IS TRACKD

PROSPECT LEAVES YOUR

SITE

YOUR AD APPEARS ON OTHER SITE

PROSPECT RETURNES TO YOUR SITE

Inbound Marketing

Display & Remarketing

Page 24: Our digital marketing landscape

PAY PER CLICK

Your Ad

Ad

YOUR AD

AD

Pay Per Click

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Mobile Marketing

Inbound Marketing

Page 25: Our digital marketing landscape

INBOUND MARKETINGATTRACT STRANGERS

CONVERT VISITORS

CLOSE LEADS

DELIGHTCUSTOMERS

PROMOTERS

InboundMarketing

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Page 26: Our digital marketing landscape

CONTENTMARKETING

ContentMarketing

Display & Remarketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 27: Our digital marketing landscape

Video Marketing

VIDEO MARKETINGDisplay & Remarketing

Content Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 28: Our digital marketing landscape

WEB ANALYTICS

Web Analytics

Display & Remarketing

Content Marketing

Video Marketing

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 29: Our digital marketing landscape

WEB DESIGN&

DEVELOPMENTWeb Design &Development

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 30: Our digital marketing landscape

SOCIALMEDIA

MARKETINGSocial Media Marketing

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 31: Our digital marketing landscape

SEARCH ENGINE OPTIMIZATION

Keyword Research | Competitive Research

Technical SEO Fundamentals+ Foundation

Optimizing ContentMarketing Plan

Publish, Socialize,Share

Measure+

Improve

Search Engine Optimization

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Landing Page Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 32: Our digital marketing landscape

LANDING PAGE OPTIMIZATION

A

B

Landing Page Optimization

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Email Marketing

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 33: Our digital marketing landscape

EMAIL MARKETINGA / B

Email Marketing

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Pay Per Click

Mobile Marketing

Inbound Marketing

Page 34: Our digital marketing landscape

MOBILE MARKETING

Mobile Marketing

Display & Remarketing

Content Marketing

Video Marketing

Web Analytics

Web Design &Development

Social Media Marketing

Search Engine Optimization

Landing Page Optimization

Email Marketing

Pay Per Click

Inbound Marketing

Page 35: Our digital marketing landscape

CONCLUSION

LEADERSHIP

ANDCREATIVIT

Y

PARTNERSHIPS

KNOWLEDGE DELIVERY

SUCCESS

Page 36: Our digital marketing landscape

Questions?

?

Page 37: Our digital marketing landscape

Thank You!

Page 38: Our digital marketing landscape

LET’S TALK1660 Tech Avenue, Unit 2 Mississauga, Ontario, Canada www.wsidigitalmoxie.com

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1.888.996.1595