SHRM collects information from SHRM collects information from members about their satisfaction members about their satisfaction and needs through both formal and needs through both formal and informal methods:and informal methods:

Formal survey Field visits Field Services Directors Member contact centers

throughout the organization (i.e. knowledge center, member care, panels, etc.)

Membership Advisory Council

Determine State Specific Local Determine State Specific Local NeedsNeeds

Help chapters evaluate common local issues across the state, i.e. unemployment, healthcare, talent shortages, military unemployment, etc.

•Evaluate survey data•Conduct a statewide member survey•Check out the information SHRM has available about your State online•Work with your FSD•Survey your non-member conference attendees•Check out the Census Bureau and BLS

Set Your Goals!Set Your Goals!

•Increase SHRM member penetration in [state] by x% year end.•Increase member retention [in state] by x% year end.•Receive national recognition for addressing local unemployment within 2 years.•Help establish a state workforce development program by [date].•Become contributing writers for ___ state publication on ___ topic.•Receive Platinum level SHAPE recognition by 2013.

Determine the extent to which Determine the extent to which chapters are meeting those chapters are meeting those needsneeds

•Not enough to have a State Conference to try to meet those needs because they require more than a one time fix•You need sustainable programming over the long-term and throughout the State•Review chapter programming and discuss findings during State Council meetings

Work with local chapters to Work with local chapters to develop statewide initiatives!develop statewide initiatives!

If you determine that there is a statewide skills shortage, what are some things you can do to address the challenge?

Identify Easy Wins and Identify Easy Wins and ExecuteExecute

• Avoid huge undertakings in the first year or two

• Check out Pinnacle Award winners for ideas

• Brainstorm with other similarly situated State Councils

• Crown your Membership Chair as your Membership Czar!

Globally, Our Members WantGlobally, Our Members Want

• Tools for professional involvement

• Stay up-to-date on what’s happening in the profession

• SHRM Website