our nation - exclusivity program
TRANSCRIPT
VisionOur vision is to reach talented and creative people in order to offer
quality streetwear clothing. We want to continuously inspire people to succeed in their artistic fields through our minimalist, custom and
inspiring designs. Making a statement and leave a message to the world that encourages you to Wear your Art.
Target Market
We focus on bringing clothing to a professional and more artistic niche that wish to adopt a more creative and on-time trend. This market is not segmented by an age, but rather by a passion : art. Their lifestyle is more influenced by streetwear, traveling and artistic careers.
Our specialtyWe provide quality and original street outwear pieces that can easily complement your wardrobe At a very fast pace.
The secret? avant-gardist designs that can easily match your daily style based on fundamental colors. We present new designs every month throughout our exclusivity program.
Complementary good
Our focus Secondary good
Complementary good
29$– 39$
69$– 199$ 59$-99$
69-99$
BCG MATRIX
Here is the product roles for the company. We strategically price our products in order to enter the market with complementary goods at lower price and bring value to our focus products with higher prices.
Exclusivity programThe exclusivity program is an web marketing campaign that presents 3 new clothing designs to the public every month. The person subscribed to the exclusivity program has the choice of pre-ordering the new limited clothes arrivals. Once the product is ordered by the customer, the purchase is then shipped to the delivery address.
Hereisaprototypeoftheexclusivityprogrampage:http://our-nation-landing-page-99c6c3aba0dc97c.webflow.io
The conceptCreate 2/3 new pieces every month test beta that we will promote for 1 week.
Design Photos
Landingpage
Exclusive designs for a limit of timeChannels
Createtraffictoourlandingpagethroughallourtargetedchannels
Landing page
7 days Exclusive offer
• Scarcity (limited stock)• Urgency• Agility• Statistics and information• Test the market
1campaignpermonth
F a l l / S p r i n g
1 year
26weeks 26weeks
52 weeks
52 designs
1 product per week
Wepresent52exclusivitydesignsduringtheyear.26weeksaremorefocusedonFall/wintertrends.Theother26weeksaremorefocusedonspringtrends.
Benefits
For the customer• Exclusive clothing designs• Unique pieces that not
EVERYBODY will have• Interesting Price• The chance to get heard• A membership for more
surprises!
For Our Nation• Establish a community• Data collection• If the product works. We make a
full version on the website.• No stock = No regrets• Know our clients• Competitive advantage
Budget
• Material 800$-1500$• Campaign A/B Test 50$• Landing page 0-13$/month• Photoshoot One piece of exclusivity (0$)• Extra 100$
TOTAL : 1663$ per month ROI : 260$ in return for every 100$ investedTheROIisbasedontheresellpriceofourproducts