our online & offline advertising specifications &...

Our online & offline Advertising Specifications & Standards

Contents1 Bounty guides You and your pregnancy, You and your newborn,

You and your growing family, Baby product guide 3

2 Bounty Healthcare Network and Bounty Health Journal 12

3 Bounty Research and Insight 14

4 Sampling specifications 15

5 Digital advertising spec 16

This is an interactive PDF – you can link directly to the sections by rolling over the content headers and also use the arrows to go forward and back.

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Bounty guides3

Bounty Guide Cover Specifications

Dimensions

Type Safe Area:See diagram

Trim Size:See diagram

Bleed Size:3mm to all sides

Margin Sizes: Outside edge: 10mm Top: 10mm Bottom: 10mm Spine margin: 15mm

Spine:Spine size is variable depending on the publications page count, please use 8mm as a guide for artwork.

Reproduction

Colourspace: CMYK (4 Colour Process)

Colour Profile: ISO Coated 300% V2 (ECI)

File Format and Resolution: Please supply High Resolution PDFs (Min 300dpi) that have been flight checked for web press.

Web Offset Print Process:All text below 9pt should be in a solid plate colour (i.e. 100K), not out of 4 colour process. Using process colours may result in misregistration of text causing illegibility. To check this use Output Preview in Adobe® Acrobat Pro with Overview Preview turned OFF before submission.

Full Front Cover

Trim Size:148 x 210mm

Type Safe Area:128 x 190mm

Full Back Cover



Important

Please ensure all files are flight checked for WEB PRESS before supplying to Bounty.

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Bounty Guide Cover Specifications

Dimensions






Reproduction





PLEASE NOTE: The dimensions are the same for both the inside and the outside of the cover section.

Inside & Outside Back Cover



Inside & Outside Front Cover



Inside & Outside Front Flap

Trim Size:133.5 x 210mm

Type Safe Area:113.5 x 190mm

Important


5

Bounty Guide Inner Page Specifications

Dimensions


Trim Size:148 x 210mm (A5)


Margin Sizes: Outside edge: 10mm Top: 10mm Bottom: 10mm Inside edge: 15mm

Double Page Spreads:For a DPS please use two single pages. If laying images across the spine of a DPS we recommend double-imaging approximately 20mm of an image (10mm both sides of spine) for a safe and effective result.

Reproduction

Colourspace:CMYK (4 Colour Process)

Colour Profile: ISO Coated V2 (ECI)





Bleed Size: 3mm to all sides

Important


Double-imagingOff-set the image 10mm at both sides of the spine

PLEASE NOTE: Righthand pages are a mirror image of the lefthand pages.

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Section titleBounty Guide Inner Half Page Specifications

Dimensions





Double Page Spreads:For a DPS please use two single pages. If laying images across the spine of a DPS we recommend double-imaging approximately 20mm of an image (10mm both sides of spine) for a safe and effective result.

Reproduction







Bleed Size: 3mm to all sides

Important


PLEASE NOTE: Righthand pages are a mirror image of the lefthand pages.

Half Page Advert



Half Page Advert



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Dimensions




Margin Sizes: Main pages: Outside edge: 10mm Top: 10mm Bottom: 10mm Spine margin: 15mm

Vouchers: Min 3mm to all sides.

Reproduction





Important


Card Insert with Vertical Voucher Flap


Type Safe Area (Card Insert):117 x 190mm

Type Safe Area (Voucher Flap):49 x 99mm

Type Safe Area (Voucher Flap):49 x 99mm

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Dimensions





Reproduction





Important


PLEASE NOTE: Inner pages are a mirror image of the outer pages.

4 Page Pull-Out Inner/Outer Flap



4 Page Pull-Out Outer Pages



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Dimensions






Reproduction





PLEASE NOTE: The dimensions are the same for both the inside and the outside of the cover section.

Inside & Outside Front Flap



Inside & Outside Front Cover



Inside & Outside Back Flap



Inside & Outside Back Cover



Important


10

Submission Content Rules

Food and DrinkPlease note that all adverts featuring food MUST feature the following strapline:The Department of Health recommends exclusive breastfeeding for the first six months.

This must be legible and set in a minimum of 8 point font size.

All adverts featuring beaker/trainer cups need to feature the following statement:

Never put juice or sweet drinks in a no-spill/trainer cup. Reserve use of feeder trainer cups for mealtimes/snack time drinks only.

Baby AccessoriesThe following products are not acceptable in any advertisement within Bounty guides:

Duvets, quilts or pillows (unless a statement is included advising they’re not suitable before the age of 12 months), bottles, dummies, baby walkers, inappropriate sleeping bags/nests, nipple creams/shields. We also ask advertisers not to include photography that features babies sleeping on their fronts, babies with hats on indoors or with hats on asleep. Sleeping babies must be in the feet-to-foot position.

All claims must be able to be substantiated with relevant proof.

Coupon/offer datesCoupon/offer dates must have at least a year’s expiry from publication date for You and Your Pregnancy and You and Your Growing Family, and 9 months expiry for You and Your Newborn.

QR Codes and Calls to ActionFor clear legibility, these should be placed towards the outer area of the advert and away from the spine; to avoid them being obscured by the gutter when the guide is perfect bound.

Advertising material that does not comply with the above will not be accepted for publication in any Bounty product.

Bounty Guide Submission Guidelines

Submitting files and enquiries

You can submit the High Resolution PDF files in the following ways:

• Via post on CD.

• Via email (if file size is below 5MB).

• An FTP, or a web-based file server e.g. www.yousendit.com.

Please include your contact details (including email) and send to:

Laura Wakeling Telephone. 01707 294051 Email. [email protected]

Postal address:c/o Laura Wakeling Bounty UK Limited 29 Broadwater Road Welwyn Garden City Hertfordshire AL7 3BQ

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2 Bounty Healthcare Network and Bounty Health Journal

Bounty Health Network DetailingsOPTION NUMBER OF

SLIDESPRESENTATION TIME

INCLUSION IN BAG

PRE & POST RESEARCH

360 FEEDBACK

HOSPITAL ONLY

COMMUNITY ONLY (7,100)

HOSPITAL & COMMUNITY

(12,500)

FULL DETAILING

8 10 MINUTES ✔ 4 ✔ 5,400 7,100 12,500

MINI DETAILING

4 5 MINUTES ✔ 2 ✔ 5,400 7,100 12,500

PRODUCT PLACEMENT

1 1 MINUTE ✔ ✔ 5,400 7,100 12,500

CLINIC PLACEMENT

1 MINUTE ✔ ✔ All clinics within a campaign

All clinics within a campaign

All clinics within a campaign

Bounty Healthcare Inserts

OPTION CIRCULATION TO TOTAL HEALTHCARE PROFESSIONAL AUDIENCE

CIRCULATION TO

HOSPITAL HEALTHCARE PROFESSIONALS

CIRCULATION TO COMMUNITY HEALTHCARE PROFESSIONALS

FLAT INSERT

UP TO 50g

12,500 7,100 5,400

INSERT/3D SAMPLE

UP TO 110g

12,500 7,100 5,400

INSERT/3D SAMPLE

UP TO 200g

12,500 7,100 5,400

INSERT/3D SAMPLE

UP TO 400g

12,500 7,100 5,400

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Section titleBounty Health Journal Page Specifications: saddle stitched with 2 wires

Dimensions





Double Page Spreads:For a DPS please use two single pages.

There are three types of advert formatsmarked in light blue on the diagram

Reproduction



File Format and Resolution: Please supply High Resolution PDFs (Min 300dpi) flight checked for CMYK: no spot colours

Publication dates

SummerAll Ad artwork in: 12th June 2013 Pub Date: 28th June 2013

AutumnAll Ad artwork in: 12th September 2013Pub Date: 27th September 2013

WinterAll Ad artwork in: 27th November 2013Pub Date: 13th December 2013

• Quarterly publication - Spring, Summer, Autumn and Winter.

• Circulated to 10,000 HCPs per quarter via BHN briefings.

• Only free Infant and Maternity journal in the UK.

• 32-pages, CPD, clinical and peer-review articles for all grades.

• Features latest Infant and Maternity healthcare news.

• Researched based seasonal editorial.

• Editorial board comprises experts in relevant fields including:

– Midwife and breastfeeding consultant

– Obstetrician and fetal medicine consultant

– Neonatologist and paediatric consultant

– Dietician and Parenting consultant

• Reinforces BHN detailing’s to ensure brand longevity.

• High levels of pass on.

Bleed: 3mm


Size for double page horizontal strip adverts : 390 x 30mmmake sure critical imagery is clear of the spine


Bleed: 3mm

mar

gin:

15m

m

mar

gin:

15m

m

margin: 15mm

margin: 10mm

Size for full page advertswithout bleed : 190 x 277mm10mm margin on all sides

Size for horizontal strip adverts180 x 30mm

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3 Bounty Research and Insight

Dedicated inhouse team

Survey Waves every 2 months Questions submitted Additional splits Results

Run in January, March, July, September, November

2 weeks prior to each survey Subgroup analysisi

Eg. Pregnant vs new mum

First time mum vs subsequent mum

Demographics

Social Grade and many more filters

Powerpoint file and date tables.

Ready in the month after each survey

: 39,000 bimonthly Omnibus

Poll question on Word of Mum HubA simple closed question can be put on the Bounty Word of Mum hub. Result is ready in 2 to 3 days

Qualitative discussion on Word of Mum HubDiscussion will be guided by a moderator. It’s cost-effective way to generate qualitative insights

Tailored Insight Capabilities

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4 Sampling specificationsOpportunities

• Leaflet Insertion

• 3D Samples

• Merchandise Gifts

Prior to Delivery

• Insert/coupon artwork is required by Bounty Audit department for approval.

• 10 physical samples are required by Bounty Operations department for packing & transit testing.

• Full product details (including sample dimensions, weight, etc) MUST be provided to the Bounty Sales team.

• Any additional packaging to be used in the transportation of Goods MUST be disclosed to Bounty prior to a contract being signed. Any additional requirements, i.e. flow wrapping, pre-packing, etc MUST be disclosed to Bounty prior to a contract being signed.

• Any items with an expiry date (coupons/vouchers, etc) MUST have sufficient shelf-life to allow for the validity bounty applies to each pack. Please seek advise from the Bounty Operations department.

Delivery Timing

Delivery by the 3rd Monday of the month, to ensure full distribution in the following month.

‘Goods In’ Instructions to be provided by Bounty to all new clients prior to delivery.

‘Goods In’ Instructions MUST be adhered to for goods to be receipted correctly & in a timely fashion.

Terms & Conditions

The client is liable for the timely delivery of products.

Current Pack Specifications:

All the below was current as of Forecast F01 2013. The approximate operational costs are based upon averages & existing pack content.

Pack Pack Dimensions

H x W x D (mm)

Lifecycle Stage

Coverage

(% BPA)

Forecast Volume 2013 (F01)

Average Monthly Volume

Distributed by Max Size

H x W x D (mm)

Pregnancy Information Folder

260 x 350 x 10

[90 mm Lip]

12 week scan 100% 912,000 75,900 Midwife at 12 week scan

300 x 210 x 5

Mum to Be Pack 450 x 430 x 120

[No gusset, 120 above is approx stretch]

Pre Birth 74% 600,000 50,000 Asda, Boots, Kiddicare and Superdrug

[inc. designated clinics]

130 x 130 x 130

Newborn Pack 540 x 430 x 120

[80 gusset, 120 above is approx stretch]

Birth 100% 823,000 68,000 Bounty employee on maternity ward

130 x 130 x 130

Family Pack 450 x 430 x 120

[No gusset, 120 above is approx stretch]

Post Birth 36% 300,000 25,000 Asda, Boots, Kiddicare and Superdrug

130 x 130 x 130

For all the information, support andideas every new mum needs visit us online.

Newborn PackBounty is here to help save you money and

guide you through your exciting new journey as a mum.

Your Newborn Pack contains:Bounty’s ‘You and Your Newborn’ Guide • Child Benefit form

Free product samples • Money-off vouchers

FREE Your next packis Family Pack voucher inside

Your Mum-to-be Pack contains:Bounty’s ‘Baby Product Guide’

Free product samples • Money-off vouchers

Your Pregnancy information folder contains:Bounty’s ‘You and Your Pregnancy’ Guide

Your Mum-to-be Pack voucher • Money-off vouchers

Pregnancy information folderBounty is here to help and reassure you from bump to birth and beyond.

JOIN OUR FREE CLUB TODAY!See inside for more information

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5 Digital advertising spec16

Standard Ad types120x600px

300x250px

300x600px

728x90px

120x60px

728x90px

300x250px

120x600

120x60px

Creative Name/Size Size in pixels Format File Size Ad Served?

Skyscraper 120x600 Gif/Flash/Rich Media 3rd Party

Max 40kb* unless

Third Party Served

Yes Via DFP

MPU 300x250 Gif/Flash/Rich Media 3rd Party

Max 40kb* unless

Third Party Served

Yes Via DFP

Double MPU 300x600 Gif/Flash/Rich Media 3rd Party

Max 40kb* unless

Third Party Served

Yes Via DFP

Leaderboard 728x90 Gif/Flash/Rich Media 3rd Party

Max 40kb* unless

Third Party Served

Yes Via DFP

Button 120x60 Gif/Flash/Rich Media 3rd Party

Max 40kb* unless

Third Party Served

Yes Via DFP

Video MPU Flash/Redirect Max 40kb* unless

Third Party Served

Yes Via DFP

Expandables 728x90 or 300x250 3rd Party Max 40kb* Yes Via DFP

• The 40kb limit is fixed, any media file can only be a maximum of 40,960 bytes

• Animation should be 15 seconds Max

• Any sound/Video must be user initiated

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Banner Specs for Mobile Site640x100px (retina screens)

320x50px (non retina screens)

640x 100px

Creative Name/Size Size in pixels Format File Size

Mobile Banner 640x100 GIF, PNG, JPG Max 40KB

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Wallpaper skins spec

We can serve the wallpaper on the Bounty.com as well. The specs for the wallpaper is given below. Please note if you are planning to serve a wallpaper you will have to supply us with the psd ( photoshop) file for the wallpaper as well so we can arrange it according to our site’s requirements.

Design will be based on Bounty and client brand guidelines:

We can supply a PSD template on request

* if you want to make the wallpaper click through, then you will have to supply us with the URL so it can be added to the wallpaper as well

150px 985px 150px

Creative Name/Size

Size Format File Size Click Through

Wallpaper 1260 pixels GIF, PNG, JPG static images only

Max 100 KB * Optional

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Video MPU: third party tags only

A 30 second video can also play in this unit and must not loop. Video play can be uninitiated or user-initiated; however sound must be user-initiated and must have a one- second delay if it is initiated by roll-over of the mouse and also must be muted on roll-out. There must also be controls to pause video play and mute the sound.

Deliverables

•300×250 FLA, SWF (under 40KB) and back up image (under 40KB)

•Video asset as FLV (2.2MB or below) or uncompressed AVI or MOV at 30 seconds maximum

•Please also include fonts that we may need for publishing the FLAs

Audio (sound only) is also available in this unit. Audio play must be user-click-initiated and be

supplied as a WAV or MP3 at 100KB or below. There must also be controls to mute the audio.

Flash Coding Guide

• Flash ads must conform to all standard Bounty.com interactive ad specs and guidelines - including file size, animation, and content.

• All creative should be free of harmful applications including ActiveX, viruses, exit pops and other forms of malware. Creative coding should not use cross domain scripting or set cookies in unapproved domains.

• .SWF files must not contain any encrypted or hidden code, or hard coded URL’s. No files will be accepted that might contain any of these components.

• IMPORTANT NOTE: If a third party is serving the ad, please follow that vendor’s instructions for coding the Flash click through. All other aspects of the creative (i.e., file size, animation, etc.) must be in accordance with the applicable ad unit specs.

SWF Movie specs (for flash developers)

The movie should be made in the same manner as a Flash movie. Any animation or ActionScript used in normal development is applicable for SWF Movies. The main difference is in the click through (getURL) actions.

• Publish as flash version 7, 8 or 9 – with forward compatibility.

• Maximum 3 loops with a final stationary call to action.

• Frame Rate - Max 18 fps.

• Animation 15 seconds max. Animation on rollover is allowed, as long as the animation stops as soon as the user rolls off the ad.

• No external calls allowed. This includes, but is not limited to: child flash, RSS feeds, xml, and video.

• No hardcoded URLs. Use the variable _root.clickTag, with a target of “_blank“.

• Click through URL(s) must be submitted separately.

SWF Movie specs Action Scripting

getURL actions

• Click through URLs should not be included in the flash coding. The only text in the URL box is

‘_root.clickTag’ this allows the process to work with layered creatives, ensuring that Flash can properly locate the variable. The target window for the click through URL must be set to “_blank” so the click through will open in a new window per our requirements. Never leave the target statement undeclared.

Action Scripting Version 2

• If AS2 is used then please add the clickTag as below

on (release) {

getURL (clickTAG, “_blank”);

}

• As ‘clickTag’ is a variable, the text that is entered into the URL box is an expression. When the

movie plays, the expression will be evaluated and replaced with the click tracking and destination URL’s.

Action Scripting Version 3

• If AS3 is used then please add the clickTag as below. If you use the example below, change ‘Link_1’ to the instance name of your clickTAG button

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {

var sURL: String;

if ((sURL = root.loaderInfo.parameters.clickTAG)) {

navigateToURL(new URLRequest(sURL), “_blank”);

}

Video and Flash coding

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Email HTML and Plain text

Email

Finished HTML version provided Standard HTML version 3 or 4 should be used.

Screen Resolution CheckedTo ensure the maximum number of people can read the email as you have designed it, we recommend you work to a width of 550/600 maximum pixels.

Document size correct The maximum size for an HTML document should be 80Kb.

ImagesIt is recommended to use 60% text and 40% ration to improve the delivery of the email

CSSAll styles / CSS must be embedded within the HTML. External CSS not accepted.

No script to be suppliedMost email clients do not support any form of scripting (e.g. JavaScript, which might be used to make “rollover” images change) and those that do may be blocked by firewalls or anti-virus software.

No Frames to be suppliedFrames are used to set multiple HTML pages within a browser window. Email clients do not support this feature – especially in Hotmail, where the recipient will just see a jumble of pages.

No background tiling images to be suppliedNot all email clients support this – some, such as Hotmail, strip HTML emails out

of their original format and embed them within another HTML page. This action removes background tiling images. It is possible to use a background image, but this must be supplied as a background image to a TABLE, rather than the actual HTML document.

Plain Text

Text creationWord documents (.doc files) are not acceptable – please supply an ASCII text file (.txt).

FormattingNo changes in typeface, font size or attributes (e.g. bold/italic etc.) are possible in the text version.

Special charactersSome software/machine configurations (Windows local settings) will display £ signs incorrectly. Using the word ‘Pound/Pounds/GBP’ is an alternative.

Line lengthEach line should not exceed 72 characters in length.

Email sizeThe Maximum size for a plain text document should be 7-8 KB.

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our online & offline advertising specifications &...

Documents