OUR RAREST SELECTION

Because when you love food, you make it well, take care of it,

and where it comes from, sharing only the best.

Silver Fern Farms is a food company made of a place and a people that fuel a passion to share the simple goodness we have with the world. And our skill, expertise and

commitment delivers exceptional eating quality every time.

We are 100% Made of New Zealand

Consumer demand is increasing for beef grown naturally, with a focus on marbling and high quality.

Grass-fed, pasture raised without hormone growth promotants and no antibiotic feeding.

T H E W O R L D ’ S T O P C H E F S

A R E A L W A Y S L O O K I N G F O R

W A Y S T O M A K E T H E I R

M E N U S S T A N D O U T

INTRODUCINGOUR RAREST SELECTION:Silver Fern Farms Reserve. The finest grass-fed beef with no equal.

Grass fed means something different here.

New Zealand is one of the few places in the world where grass-fed beef can be raised to consistently excellent quality.

Rich, lush pastures grow year-round, with the animals grazing on them

growing naturally content and healthy.

F R O M

T H E R A R E S T

O F P L A C E S

Individually selected by Silver Fern Farms dedicated master graders. Our master grading programme is restricted to a few of our best, with specific training and checking to ensure we consistently apply our Eating Quality System®. This is how we select only carcases of exceptional eating quality for Silver Fern Farms Reserve.

Reared with selectiveness at every step. From selected farmers, whose dedication and experience allows them to select the paddocks, grasses and animals that produce the very best beef.

W I T H T H E

R A R E S T O F

S K I L L S

The Silver Fern Farms Eating Quality System‰ measures seven scientific criteria that help

predict the eventual eating quality of a carcase. Together,

these criteria show the animal’s quality of life, the condition of the muscles and the level of beneficial marbling that

creates consistently excellent, tender and juicy beef.

G R A D I N G C R I T E R I A

Ultimate pHMarbling

OssificationRib fat thickness

Meat colourFat colour

Carcase weight

2,500Samples from beef cattle breeds recorded

97,000Samples of beef world-wide

13,900Consumer Taste-Testers

AND THE HIGHEST OF STANDARDS

Reserve BrandLaunched on the back of Eating Quality System®

Largest-everRed meat consumer testing programme

First and onlyEating Quality System® for New Zealand red meat

17 SCIENTISTS FROM NEW ZEALAND, AUSTRALIA AND THE USA

38 CITIES HOST TASTE-TESTERS

Extraordinary eating quality – guaranteed.

Consistent tenderness, juiciness and flavour, backed by

our Eating Quality System®.

C O M E S A

R A R E P R O M I S E :

R E S E R V E E Y E F I L L E T – S I D E M U S C L E O N

Distinguished and prominent marbling delivers a full beef flavour with

a clean finish. Strict grading specifications deliver a consistent size and weight range. Available with side muscle still attached.

R E S E R V E E Y E F I L L E T – S I D E M U S C L E O F F

The pinnacle of fresh New Zealand grass-fed beef, hand-selected for you. Strict grading specifications deliver a consistent size and weight range.

Side muscle removed for optimal yield and refined presentation.

R E S E R V E S T E A K - R E A D Y S T R I P L O I N

Expertly raised for consistent tenderness and optimal fat cover, the Reserve

Striploin exemplifies the rich flavour and succulence of grass-fed New Zealand

beef. Hand-trimmed by our experts to a steak-ready standard for optimal yield

and more refined plate presentation.

R E S E R V E R I B - E Y E R O L L – L I P O F F

The ultimate cut of premium beef with consistent and superior marbling. Harvested at a prime age for ultimate tenderness then aged to perfection, the Reserve Rib-eye Roll

showcases a spectacular bold beef flavour and the unmatchable leanness from grass-grazing.

Suited to succulent Scotch Fillet steaks or luxurious prime roasts.

R E S E R V E S T R I P L O I N – S T A N D A R D

The Reserve Striploin exemplifies the exquisitely rich flavour and succulence of grass-fed New Zealand beef. Perfect

for full-flavoured and tender Porterhouse steaks, prime roasts or for slicing thinly.

R E S E R V E O V E N - P R E P A R E D R I B S

Also known as the Wing Rib, our Reserve Oven-Prepared Ribs are carefully selected

from premium grass-fed animals which have been expertly raised to deliver a superior

quality and eating experience. Consistently tender with pronounced marbling that

provides flavour and juiciness which exceeds expectations, this is the perfect choice

for a luxurious prime rib roast.

R E S E R V E S H O R T L O I N

With distinct marbling and superior flavour, the strict selection criteria of Silver Fern Farms

Reserve Reserve beef deliver an elite quality that is second to none. Generous portion sizes

add a rustic flavour to the menu while still retaining premium quality.

R E S E R V E R U M P C A P

Arguably the best cut of the rump with superb tenderness, marbling and portion

size. With natural fat cover intact, the succulent juices are retained during

cooking, amplifying the deliciously rich flavours of Silver Fern Farms Reserve

beef. Perfect for roasting, steaking and slicing thinly into quick-cook strips.

R E S E R V E H E A R T O F R U M P

Selected only from younger, superior animals and then aged for ultimate tenderness, this

lean and healthy Heart of Rump exceeds expectations. Incredibly lean, this cut is best suited to flash-searing, but can also be roasted then rested for a memorable

Silver Fern Farms Reserve beef experience.

R E S E R V E D - R U M P

Expertly hand-trimmed for a more refined plate presentation, this is a consistently lean and tender cut saturated with the intensely rich beef flavours exclusive to Silver Fern Farms

Reserve. The natural creamy fat cover retains natural juices and flavours during cooking.

R E S E R V E B O L A R B L A D E

The Reserve Bolar Blade is full of rich, classic beef flavours that are

best intensified through slow, moist cooking methods. This larger-sized

cut is perfect for buffets or banquets.

R E S E R V E S H O R T R I B

Coming from the belly of premium New Zealand grass-fed beef, these Reserve

Short Ribs are deliciously meaty and indulgent. Long, slow-cooking further

intensifies the rich, robust flavours and melt-in-the-mouth texture of

delicious braised short ribs.

R E S E R V E O Y S T E R B L A D E

Lean and always tender, our grass-fed Silver Fern Farms Reserve

Oyster Blade is an incredibly healthy, slow-cook beef option.

R E S E R V E T H I C K S K I R T

A superb cut for braising and long, slow-cooking techniques. The high

level of connective tissue that occurs naturally in the Thick Skirt guarantees

to deliver indulgently sticky and delicious braising juices, and the loose texture

falls to bits in the mouth.

R E S E R V E T O P S I D E

A classic beef cut made leaner, healthier and more tender by a purely natural

grass-grazed diet. Full of rich, classic beef flavours that are best intensified through slow, moist cooking techniques, this cut

offers fantastic yield. Also suited to thin-sliced steaks and schnitzel.

R E S E R V E C H U C K T E N D E R

A superb cut for creating classic beef dishes with the Silver Fern Farms Reserve difference. Leaner, healthier and smaller in size, the Chuck Tender still delivers in

full the rich mouth-feel, bold taste and satisfyingly rich, sticky juices of premium,

slow-cook beef.

R E S E R V E S I LV E R S I D E

With a milder beef flavour that allows your own seasonings and marinades

to infuse, the Reserve Silverside has a superb texture that holds together well

when sliced thinly. Perfect for long, slow-cooking.

OUR RAREST SELECT IONSilver Fern Farms Reserve: Grass-fed and Pasture-raisedNo Hormone Growth PromotantsNo Antibiotic Feeding

R E S E R V E C H U C K R O L L

The perfect choice for a truly indulgent and richly flavoured beef experience. Selected only

from New Zealand grass-fed animals, the Reserve Chuck Roll exemplifies the deliciously rich

mouth-feel, bold flavour and melt-in-the-mouth texture of slow-cooked beef. Also perfect for slicing thinly for traditional Asian cuisine.

R E S E R V E P E T I T E T E N D E R

Described by chefs as the shoulder’s best kept secret, this premium café-style cut delivers supreme tenderness, leanness and flavour

with an overall quality similar to Filet Mignon. A highly versatile option with fantastic

portion control due to the smaller size and highly presentable shape. Each piece weighs

approximately 230–280 grams.

All products subject to availability. Keep chilled below -1̊ C

“ THE QUAL IT Y OF S ILVER FERN FARMS RESERVE BEEF IS E XCELLENT AND THE GR ADING SYSTEM HAS A LOT OF INTEGRIT Y ”

Silver Fern FarmsPartner Chef

R E S E R V E C L O D

A classic beef cut made leaner, healthier and more tender from the

animal’s purely natural grass-grazed diet. A fantastic yielding cut with zero wastage makes this a reliable

and economical choice.

R E S E R V E K N U C K L E

Epitomises the New Zealand beef experience. The dense yet supremely tender texture and strong, bold beef

flavour of the Silver Fern Farms Reserve Knuckle is perfectly suited to braising

and roasting. Can also be cut into thin slices or cubes.

R E S E R V E F L A N K

With a typically milder flavour, the Reserve Flank steak is a perfect canvas for food artists to introduce

their own flavour sensations. A supremely lean cut with the versatility to be pot-roasted

or flash-cooked.

A consistent selection of only the finest examples of grass-fed beef, guaranteed

by our Eating Quality System®.

A mark of rare quality, so exceptional that only the best of all breeds can earn it.

Only 4 in 100 carcases will make the cut.

F R O M T H E R A R E S T O F P L A C E S

W I T H T H E R A R E S T O F S K I L L S

C O M E S A R A R E P R O M I S E :

ONLY 4 IN 100

SILVER FERN FARMS RESERVE THE PREMIER SELECTION OF

NEW ZEALAND GRASS-FED BEEF

Read

our

sto

ry a

t ww

w.s

ilver

fern

farm

s.co

m