Our evolutionary process

@LeedsandYorkPFT

BFB likes (18% > 2 months) Twitter followers (12% > 2 months) #livetweeting - Board of Directors

Chief executive’s blog

Blogger Google friend connect Internal email Monthly stakeholder email

@loveartsleeds

#DIYPrescriptions

Being creative

@changeleeds Campaigning with social media

Campaigning with social media

www.getmecampaign.co.uk

@leedswellweb Keeping well in Leeds

@PatientOpinion Engaging with feedback from people

using our services

Evolutionary diversity Social media developing in clinical

services

Capacity building

Evolutionary adaptation Staff guidance & resources Comms team working instructions Principles (e.g. responsive) Finding our voice Monthly media reports to BoD Klout – 55 Website hits – 23/24,000 per month Media mentions – Red/amber/green Intuition…

Up the evolutionary scale

Review communications strategy Purpose & metrics & ROI Measure engagement/interaction Measure reach Measure share of voice - compare Matching capacity within the team Build capacity - BoD & professionals Digital tools in care pathways

Thank you@VictoriaBetton

Special thanks to @AJSofNHS