our story - home - professional salon concepts · hair products are inspired by nature and their...

our storyProfessional Salon Concepts began in 1983 out of a passion and love for the Hairdresser. Our goal was to develop

a company that would:

• Improve the position of the Hairdresser

• Become the Salon Owners best business relationship

• Stand behind everything we did

Today, we continue working hard to achieve that goal. PSC is the first beauty products distributor ever to join the

prestigious ranks of Inc. 500’s list of fastest growing privately held companies. We deliver quality hair care

products and offer innovative educational programs. We are recognized as leaders in the industry who not only

apply sound business strategies, but also employ the imagination and creativity that keeps us on the cutting edge.

But most importantly, we work side by side with our clients. Listening to you. Evaluating your needs. Together we

develop successful strategies and programs that make your salons the best they can be.

At PSC, we have never lost sight of our dream. We ask that you let us work for you, and together we can build a

strong foundation for the future.

taBlE of ContEnts

Brands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

PSC Business with Terri & Steve Cowan. . . . 4

Paul Mitchell the school. . . . . . . . . . . . . . . . . 5

Paul Mitchell . . . . . . . . . . . . . . . . . . . . . . . 6 - 7

Davines . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 - 9

z.one concept . . . . . . . . . . . . . . . . . . . . . . . 10

Why PSC . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

rEgIstratIon polICy

payMEnt Is duE In full 30 daysprIor to EVEnt datE. PSC accepts Visa, Mastercard, Discoverand American Express. If you chooseto pay by check or cash, paymentsmust be received no later than 30 daysprior to the event date. If payment isnot received, you will forfeit your seat.If you register for an event within 30days of the event date, payment is duein full at the time of registration and isnon-refundable.

If you are unable to attend an event,payment is fully refundable up to 30days prior to event.

no rEfunds WIll BE IssuEdWIthIn 30 days of EVEnt.

payments should be sent to:psC Education department610 Moen avenueJoliet, Il 60436

EduCatIon- thE CornErstonE of psCEducation means motivation, and motivation means increased profits. PSC is dedicated to helping Salon Ownersand Hairdressers achieve their dreams and goals through high quality education. At PSC, we have the tools to setyou up for success, and have fun while doing it.

The Space is PSC’s education facility and is an environment where the Hairdresser can learn, be challenged andpampered all in the same day. We believe in providing today’s top artists along with the latest education so that theHairdresser leaves feeling skilled, refreshed, creative and inspired. Join us at the Space for the latest in cutting,coloring, styling and business education. Whatever the education, it is worth your trip to experience the Space!

In addition to our education facility, we offer in-salon education as another way to partner with the salons that havemade the commitment to work with PSC.

At PSC we are always looking for talented Hairdressers who want to share their passion as a Hairdresser and becomea PSC Educator. Our Educators are talented and dedicated professionals who have the passion to inspire creativityand helping other Hairdressers succeed. In return, Educators sharpen their own skills and excel behind the chair.

IT MATTERS Who You Trust for Education

610 Moen Avenue

Joliet, IL 60436

Phone: 815-744-0976

Fax: 815-744-6931

Official Cosmetology CE Sponsor

Cover photo courtesy of Paul Mitchell

Who Are Terri & Steve CowanIndustry ExpErts, spEakErs and CoaChEs

Innovation-Education-Commitment. These are often the words used by members of the haircare industry when asked to

describe Terri and Steve Cowan. Their company, Professional Salon Concepts, was the first beauty industry distributor to

earn a place among Inc. Magazine’s list of the top 500 privately owned companies in America. They earned this honor

not just once, but twice. They have been named Modern Salon’s “Distributor of the Year” and have been given the

Diamond Award for Excellence in Customer Service by American Salon Magazine.

Thirty plus years ago, when Steve founded PSC, the hair care industry was a fragmented entity. With fresh ideas, and a

deep commitment to his clients, Steve embarked on a new philosophy that would one day turn into an industry model.

It was, and still is, PSC’s mission to grow this industry one Hairdresser at a time, through a balance of technical skills,

training, and business savvy. His goal is to make the salon business profitable and professional, an industry and career

that people are drawn to and love. Utilizing his business savvy and unparalleled industry-specific dialogue he can

change a business by changing just a few of the words and phrases that they use behind the chair.

Terri’s dynamic style was brought to the attention of famed entrepreneur and author, John McCormack, and his then

business partner, Sam Brocato. Brocato had recently launched his own line of hair care products, Brocato International,

and before long Terri had joined the team to eventually become Executive Vice President. It was during her association

with Brocato that she first met Steve Cowan.

Terri serves as one of the Salon Industry’s leading and most respected speakers and trainers. Her direct, common sense

approach to measuring and quantifying extraordinary customer service, combined with her undeniable sense of humor

is what her audiences enjoy the most. Steve is a powerful speaker in his own right with the ability to take everything

that he has learned in his thirty plus years in this industry and break it down to share with those around him. He has the

ability to engage a room and to lift them to a new personal expectation level.

Both Terri and Steve are dedicated to helping Salon Owners see their business through their customers’ eyes. They are

committed to upgrading the image of the hair care industry, and firmly believe that quality service is the key. It is

because of this insight and dedication that they continue to lead the pack in changing the industry through the belief

that in this industry, as in all professional industries -

“Today’s Performance is Tomorrow’s Traffic”

www.professionalsalonconcepts.com

Professional Salon Concepts

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Professional Salon Concepts 800-343-5289 or 815-744-3384


In 1980, two friends wereinspired to create a company that would support the success ofHairdressers and provide luxury hair care at an affordableprice. With just $700, they launched a revolutionary hair caresystem with three products: Shampoo One®, Shampoo Two®and The Conditioner™. Today, their dream is a reality. PaulMitchell® currently produces over 100 products—from award-winning styling and care products to cutting-edge heat stylingtools and professional hair color, and is available in over 80countries worldwide. Paul Mitchell® products combine qualityingredients and the latest technology to ensure top performanceand flawless results with every style. For Paul Mitchell®,producing the highest quality professional hair care available issimply not enough. Paul Mitchell® is, and always will be,dedicated to making our world a more beautiful place. PaulMitchell® was the first professional beauty company to standup against animal testing, and has long been a leader in theglobal effort to protect consumers from tampered products. It'seasy to see that Paul Mitchell’s commitment to caring forpeople and the planet is a driving force in everything they do.

Founded in Parma, Italy in 1983 by theBollati Family, Davines Group started as a research laboratory,producing high-end hair care products for renowned cosmeticcompanies worldwide. After a decade of honing their expertise,they began creating their own brand of Davines hair careproducts exclusively for salons. Davines’ style is a reflection oftheir curiosity and openness to the world; different cultures,customs, and people that truly inspire them and their Italianperspective of history and art, design and fashion, culture andlifestyle, because it is their heritage and who they are. Davinesloves things that reflect simplicity and harmony because theirbeauty is always modern. Though they’re in tune with today’smood, they set out to create concepts and products that aredestined to become classics with their timeless appeal. Sincethe beginning, Davines has focused on crafting qualityproducts that are scientifically engineered to work, and expresstheir distinctive style and spirit. It is Davines’ aim to inspire andimprove the work life quality of worldwide beauty professionalsthrough concepts, products, and services that will allow themto offer unique experiences to clients.

To bring hair back to it’s naturalstate is the main philosophy that follows into making of everyz.one concept’s professional hair care products. Fromshampoos and styling products to color and bleach, theirproducts don't just perform their primary task, they treat andcondition your hair inside and out. z.one concept™ wasfounded in 1999 in Italy by Ivano Panzeri with the mission tosupply Hairdressers with the best possible business solutionsthat will allow them to provide their customers with thehighest quality services and products alike, while growingtheir business through sales and customer satisfaction. z.oneconcept™, USA, is the exclusive representative ofmilk_shake®and NO INHIBITION brands in North America. milk_shake®hair products are inspired by nature and their philosophy issimple: use the power and the beauty of nature to achieveamazing looking hair for all occasions. NO INHIBITION is asophisticated and elegant hair styling line that takes theconsumer on a journey into an elite world made of contrasts,colors and shapes to create, define and reach perfection.Technological formulas used in production of this styling linecontain patented organic elements that protect the hairstructure during and after every phase of styling.

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salon InC. Don’t Go to Work IN Your Business – Go to

Work ON Your Business

Take your salon business to the next level in

this two-day class with industry experts, Terri

and Steve Cowan. This class is designed for

Salon Owners and managers. Some key

topics that will be discussed:

• Seeing what your business is currently

and what it is capable of becoming

• Keep score to produce more

• Every decision matters

• Mission, vision, non-negotiables

• Push number-when you push your staff

and operation beyond its means

• Prime time in the salon

• Salon traffic

• Creating a repeat Guest

• Compensation and career path

• Steps of the service

Fall back in love with your business!

psCnEt Perfect Service Creates Never Ending Traffic.

Success behind the chair goes far beyond the

technical. In this two-day seminar that was

created for all service providers in the salon,

the focus is on the Guest’s experience from

the moment they enter the salon until the

time they leave.

Key topics for the two days are:

• Honoring your craft as a Hairdresser

• E Gaps- the difference between what the

Guest expected and what they

experienced

• Building trust from your Guest

• Steps of the service

• WOW thinking

• Keeping score to produce more: key

numbers to be tracking on a daily basis

• Guest requirement and how to earn the

income you are looking for

• Rescheduling and how it guarantees your

future income

• Take Home and the effect it has on your

income

• Dialogue

Today’s Salon Owners, Hairdressers, and

Staff must understand not only the technical

side to the industry, but the business

component as well.

fIrst IMprEssIon

Create a fantastic First Impression for your

salon. This class is created specifically for the

front desk staff and inspires them to have

passion for the position. The front desk staff is

the face of the business and is the first

interaction with the Guest. Whether it’s

serving the needs of Guests, scheduling

appointments, recommending take home,

maintaining a great rapport with other salon

staff or overcoming breakdowns, the front

desk plays an important role in the salon. Key

topics for this class are:

• Responsibilities of the front desk staff

• 4 Cornerstones in the salon

• Tracking to communicate with staff

• Salon traffic, Stylist traffic and occupancy

ratio

• Quality control checks

• Developing systems that work

• Rescheduling

• Dialogue

psC ConnECt

Connect with Terri and Steve Cowan and

fellow Hairdressers to share ideas and create

a business success plan for the new year. Terri

and Steve will share some of the new, fun and

exciting things that are coming to PSC over

the next year and how they can support your

business. We are excited for a new year of

fabulous things to come, whether it’s new

product releases from Paul Mitchell, Davines,

milk_shake or No Inhibition, there are several

things exciting coming your way!

“E” lEarnIng BusInEss EduCatIon

Looking for some monthly business

inspiration? Be a part of PSC ‘s monthly

“E” Learning webinars for Salon Owners and

managers from the comfort of your own

salon. These monthly sixty minute webinars

are designed to share common topics that

impact the bottom line and growing your

salon business.

“E” Learning Business Topics

Create the 2015 Timeline January

Success Leaves Clues February

Manage the Traffic March

Celebrate Take Home April

You are the Talent Scout May

Technical & Social Skills June

Cause & Effect of Rescheduling July

Making NOISE August

Service Disciplines & Rules September

Develop the Greatness October

If Not Now…WHEN? November

2016 at a Glance December


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paul MItChEll thE sChoolAfter 35 plus years of serving salons, there was one thing that Terri and Steve Cowan

could never provide to salons - Hairdressers!

In 2005 Terri and Steve made the commitment to get into the school business for one reason:

To help salons and provide a network of brilliant future team members for our clients!

Along with local partners Tina and Jim Salerno and corporate partners, John Paul

DeJoria, Winn Claybaugh and Angus Mitchell, Terri and Steve now own 3 school

locations in the Midwest: Chicago (University Village), Lombard (Yorktown Center) and

Escanaba, Michigan.

Our award winning schools are at your service! We encourage you to join us and

participate in the growth of your future team!

At Paul Mitchell Schools, career planning starts as soon as the education does. From

landing that first job to mapping out the long-range plan, to achieving the career of your

dreams, Paul Mitchell Schools support you every step of the way.

As part of the Paul Mitchell School curriculum, we believe that education is an

adventure and the learning experience needs to be fun. The instructors- we call them

Learning Leaders- aren’t just expert Stylists. They’re amazing Educators who love what

they do-which is bringing out the best in you.

A Paul Mitchell School’s education goes far beyond the technical training you’ll need in

order to enter the beauty industry. It’s an intensive experience that’s designed to help

you identify your career goals and develop all the skills you need to succeed. That

means everything from giving you a great technical foundation to nurturing you as an

artist and a person. It also means building your business skills and helping you with

networking and job placement.

We prepare our students, or as we call them, Future Professionals, for successful careers

in the beauty industry as licensed cosmetologists. Future Professionals are guided

through our program’s three levels, Core, Adaptive and Creative, by expert, dedicated

Learning Leaders, taking on more advanced techniques, real-world skills and

independence as they move through each stage.

Three ways that Salon Owners can get involved at Paul Mitchell Schools are by

attending one of our Career Fairs, Graduation Ceremonies, or by being a Guest Artist.

Career Fairs – Where Future Professionals and local salons and other industry

professionals meet. Future Professionals can show off their work and market themselves

to prospective employers, while salons get to share what they’re all about as well.

Graduation Ceremonies – Salon Owners get the opportunity to meet and greet with

graduates to celebrate acheivements and accomplishments.

Guest Artist – Local Salon Owners and beauty industry professionals like to come in to

meet our Future Professionals. They may demo a favorite haircut or color technique or

share their experiences working in the industry. It’s one of the networking perks that

makes us stand out from the rest.

To find out more about our Paul Mitchell Schools, please contact:

Paul Mitchell the School Chicago @ 312-548-7588

Paul Mitchell the School Lombard @ 630-691-1111


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Marula oIl soIréEdIsCoVEr a rarE luxury

We found the secret to transform hair.

Introducing an oil so hydrating, replenishing and

sustainable, it’s been an envied beauty secret for

thousands of years. Join us to for appetizers and wine to

learn about the unbelievable story behind Marula Oil.

A Rare Difference:

• More protective antioxidants than any other oil,including argan oil

• High concentration of nutrients and minerals

• Oleic acids help hydrate, repair and moisturize hair atthe deepest levels

• Ideal for fully, dry, damaged, thick, coarse or unrulyhair

• Proven to help seal split ends with immediate results

Color: purE and sIMplE WIth shInEs xg™Make your color dreams come true with this high

conditioning cream formula for brilliant, tone-on-tone

color results. shines XG™ is the future generation of

demi-permanent, no-ammonia hair color. Technology and

advancements are changing everything. Smartphones,

computers, medical science and even hair color. Just as

the latest advances in biochemistry are focused on the

most primary levels of DNA, we have returned to the

building blocks of hair color to create true, gorgeous hair

color with consistent and predictable results. During this

interactive class each attendee brings along a friend who

wants to experience the beautiful results of shines XG™.

In addition the artists will share some cutting and finishing

techniques for attendees to take back for their own

repertoire. Be a part of the future generation of hair color!

thE art of long haIr drEssIng

Updo hairstyles are perfect for formal occasions, like a

wedding or a prom, which require a hairstyle that is

elegant, works with your dress and accessories, and suits

your personal attributes perfectly. They can also be worn

for less formal events, such as a day at the office, to give

you a polished and professional look. Long hair dressing

can be one of the most terrifying services for many Stylists.

For many of us the foundations of up styling have been a

challenge for even the most seasoned Stylist. Revisit some

of the foundations of long hair dressing, including setting,

pin placement, back- combing, balance and vision and

also be inspired by some fun and exciting new long hair

looks of the season. Build your confidence in one of the

most lucrative and fun services behind the chair.

InspIratIon Workshop

Push your talent and creativity to the limits! This full day

workshop showcases inspiring new techniques for the

season. Discover head-turning haircuts and hair color

techniques designed to take your artistry to new heights.

adVanCEd aCadEMy

Paul Mitchell Advanced Academy offers information-

packed continuing education covering advanced

haircutting, hair coloring, and makeup. Our Advanced

Academy courses are 3-day or 5-day hands-on retreats,

taught by a team of nationally recognized artists and

educators. Our multi-tiered curriculum, providing in-

depth technical guidance, includes intermediate and

advanced education that we call CONTEMPORARY

FOUNDATIONS (learn the hows and whys) and

ACCELERATED EVOLUTION (expand the possibilities of

your originality, creativity, and imagination).

Whether you're an experienced Stylist or Barber, or just

starting out in your career, you can rejuvenate yourself

and fine-tune your craft in a relaxing, personalized,

compassionate educational experience.

Advanced Academy Contemporary Cut and Color Foundations

Strengthen your salon work by learning the cutting

theory, design principles, and skills that lead to

consistency. This 3-day combination class also features

color theory and techniques to enhance your cutting

shapes with the ideal color, turning your cut and color

into a relationship that creates an overall look of beauty.

Join us for this 3-day class, and leave with the inspiration,

confidence, and foundational skills to make you a more

profitable professional in today's modern salon.

Course Features:

• Principles of hair design

• Dynamics of shape design

• Expert foiling techniques to compliment any haircut

• Comprehension of placement and formulation to suitevery salon Guest

• Key elements to successfully blueprint and placedimensional color

*Location: Paul Mitchell the School Chicago

Advanced Academy Accelerated Cut and Color Evolution

This 3-day class takes you to the next level of color

exploration. Learn to enhance your cutting techniques

with dimensional color placement, making the

connections between cut and color more visual and

easier to apply in the salon. Use your newfound cut and

color techniques to become more creative, more alive,

and a leader in your market.

Course Features:

• Creative cutting tools

• Shape and balance techniques

• Disconnection and finishing skills

• Dimensional color placement

*Location: Paul Mitchell the School Chicago

Professional Salon Concepts 800-343-5289 or 815-744-3384Photos courtesy of Paul Mitchell

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Taste of Color• Introduction to Paul Mitchell Professional Hair Color

• Discover how Paul Mitchell Professional Hair Colormeets Stylists’ and salons’ goals and needs.

Color with Confidence• Confidence in using Paul Mitchell Professional

Hair Color

• Ideal for new Paul Mitchell Professional Hair Color users

Color Bartender• Make the transition to Paul Mitchell Professional Hair

Color

• Learn the art of the upgrade to grow your color business

Blonde Ambition• Become successful and confident in Paul Mitchell

Blonding Products

• Platinum Card and basic foiling techniques

PM SHINES®

• Introduction to PM SHINES® and Flash Back®

• Learn various uses and applications to increase colorbusiness in the demi-permanent category

shines XG®

• Learn everything from A to Z about shines XG®

• Learn various uses and applications to increase colorservices in the salon

Dimensional Foiling*• Learn the effects of horizontal, vertical and

diagonal placement

• Utilization of various foiling techniques and executionof creative color placement using color and lighteners

Collection Color*• Features the hair color techniques from the current

color collection

• Multiple styling and finishing options

*NEW IN 2015 SELECT IN-SALON CLASSES AVAILABLEAS HANDS ON WORKSHOP IN SALON. Contact yourPSC Salon Consultant or PSC Education Department formore details.

In salon EduCatIon

Style List• Learn the business of the blow-out

• Increase salon revenues with blow-dry options for yourGuests, providing an enjoyable salon experience

Luxury Style with Awapuhi Wild Ginger®

• Learn the business of Keratin conditioning treatments

• Create lush waves and exotic texture, multiple up-stylesusing luxury products

The Truth About Curls – Learn to be a Curl Friend• Introduction and usage of Paul Mitchell Curls collection

of products

• Cut and color, create and control all types of curly hair

Dress Up Party Down• Holiday, wedding and prom styles-explore how to

promote and perfect services for your Guest’s special celebration

• Learn creative ways to use basic techniques to expandyour special event portfolio

Plugged in Style with Neuro®

• For the Guest who wants intelligent styling with thelatest technology

• Multiple styles for every hair type featuring Neuro® Tools

Tea Tree- An Indulgence in Water• Learn sensory shampoo services with luxurious perks

that will tingle, hydrate and volumize

• Two texture-enhancing haircuts

MITCH® – Improve Your “Guy-A-Logue”*• Expand men’s grooming skills through cutting

techniques, haircuts and MITCH® products

• Learn the art of growing your male clientele throughdialogue and marketing

Collection Haircutting*• Features haircuts from the current haircutting collection

• Multiple finishes, multiple styles

thE futurE gEnEratIon: fEaturIng ColIn Caruso and Jason rEyEs

The future generation in coloring and cutting hair is now! Technology and advancements are changing everything, from

smart phones, computers, medical science and even hair coloring and cutting. During this event you will experience two

of today’s generation’s top Paul Mitchell Platform Artists, Colin Caruso and Jason Reyes. Colin Caruso is a highly talented

and skilled trainer specializing in color. He has built his success to become an icon in the beauty industry. Colin travels

the world as an international platform Artist, Educator and Business Owner, creating innovative new techniques and

inspiring Hairdressers. He believes that education should always be fun and the overall experience of learning is equally

important as the techniques learned. Jason Reyes is a highly talented and skilled trainer and artist specializing in

haircutting. As a Paul Mitchell Platform Artist, Advanced Academy Cutting Team Member, Cutting Specialist for Paul

Mitchell Schools, and Business Owner, Jason travels nationally and internationally doing hair shows and training/inspiring

current and future salon professionals and thousands of Educators. Join us for an inspirational event as we showcase the

future generation in cutting and coloring. For those Hairdressers looking for a hands-on experience, stay for the day as you

experience two hands-on workshops.


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JosEph dIMaggIo- CorE sEssIon stylIng

Davines Master Session Ambassador, Joseph DiMaggio,

was born and bred in New York City. He is right at home

in the fashion and editorial worlds, working as an in-

demand, published editorial and session Hairstylist.

Working alongside top designers at New York Fashion

Week, the seasonal trends he creates for the runway are

also the foundation for much of his education

curriculum. While mastering his craft, Joseph developed

a strong dedication to sharing his personal and artistic

philosophies and experiences to motivate, inspire and

improve the craft of his fellow Artists. This led Joseph to

begin educating salons and academies in styling on both

a national and international stage.

Day One• Fashion presentation

• Power Drying

• Swing Blow Dry

• Round Set

• Ponytail

• Braiding

• Bun

• Chignon

Day Two• Editorial presentation

• Flip Blow Dry

• Flip Set

• Back Combing & Brushing

• Hollywood Set

• Figure 8 Set

• Sewing Up-Do

CollECtIon rElEasE

Get in touch with your inner creativity and discover

Davines’ latest collection. Be inspired from new color

and cut techniques that will leave you excited to go back

to the salon and add something new to your repertoire.

sally rogErson: MEn's CuttIng & BarBErIng

Following the hugely successful S.R Education

Cutting Program curriculum, we are proud to

introduce the S.R. Education Men's Cutting

program, the latest program development by Sally

Rogerson. The Men's series will provide an

accessible, high quality, integrative and affordable

education program, but exclusively focused upon

men's cutting. By blending traditional clipper work

and scissor over comb techniques with the

principles of the S.R. Education Women's Cutting

Program, Sally has devised an approach that can be

easily and confidently adopted in the everyday

salon environment. The Men's Cutting Program

will follow a broad and modern approach without

fixating on current trends, but instead on lengths

and techniques, thus making it a long-term career

investment of expertise. Topics covered in this

workshop include everything from using and caring

for your clippers to different hair textures, working

with thinning hair, partings and problem areas. This

full spectrum salon education workshop will allow

you to establish a solid and loyal men's clientele for

years to come.

Martha pEtErson: hI-dEf Color

Born and raised in Garden Grove, CA Martha

Peterson has had the privilege to travel the world

sharing her passion for hair. Her skill and aptitude in

hair color and design come from years of working

with top Hairdressers from around the world,

including Tim Hartley, Vivienne Mackinder and Paul

Mitchell. Over the past 13 years, Martha has been an

International Master Trainer for Davines. Martha is

dedicated to providing personal attention, classic

style and unequaled expertise. Join us as we

welcome the amazing Martha Peterson as she inspires

you with Hi-Def Color. Unleash your inner artisan

through ultramodern patterns and placements.

Transform your single process color from

monochromatic to HIGH DEFINITION. Take your

artistry to a new dimension and discover how to

master innovative coloring techniques.

Color CodE

Journey with us as we explore the concept and

philosophy of Davines Colorspace. Color Code is an

in-depth training that focuses on all of the

components that work together in synergy to create

the Davines Colorspace. Strengthen your scientific

color knowledge as you gain the confidence to create

a strong technical foundation.

Color CodE CorrECtIon

It is recognized that over 80% of the color services

provided in the salon are considered color correction.

This means that you must be the expert to address all

color challenges. Color Code Correction is an in-

depth training designed to explore the most difficult

color correction situations. Revisit the color theory

behind pigment removal and re-pigmentation and

strengthen your color knowledge so you can

overcome any color challenge.

flaMBoyagE

Flamboyage is an innovative color service that

enhances natural reflects to create super rich reflect

patterns all along the hair length, while offering

unprecedented creative freedom to Hairdressers and

Colorists. This creative workshop will allow you to

explore different ways of hair coloring utilizing the

Davines Flamboyage Meche – a tool that is versatile,

practical and very easy to use to achieve final results

with an extremely natural spontaneous look. Learn

an assortment of placement patterns and color

combinations, as well as how to enhance the

traditional color service by adding a Flamboyage

experience. Attendees will have the freedom to create

and explore different techniques and placements of

color utilizing the artistic tools and systems available

within Colorspace. With Flamboyage, the creative

possibilities are endless!

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Photos: Woodland by Angelo Seminara for Davines Professional Salon Concepts 800-343-5289 or 815-744-3384

In salon EduCatIon:Colorspace Demo• Overview for those who are exploring Davines color

• Explore unique characteristics and benefits ofDavines color

Color Code• Extensive look at Davines’ Colorspace

• Learn the most important elements of Davines color theory

• First step in the Davines color sequence as the staffbegins the journey with Davines color

Color Tech• Gain confidence in transitioning into Davines color

• Davines Educator in salon working with staff as theyare working with their Guests

• Helping with Guest formulations

• Second step in the Davines color sequence ensuringconfidence in staff

Color Follow Up• Designed to provide more assistance after working

with Davines color behind the chair

• Q&A with staff on how to be utilizing DavinesColorspace and all of its components to the fullest potential

• Third step in the Davines color sequence ensuring thestaff has become the color expert

Alchemic - Temporary Color System• Learn philosophy, characteristics and benefits of the

Alchemic temporary color system

Finest Pigments - Direct Color Line• Learn philosophy, characteristics and benefits of

Finest Pigments direct color line

L’Art Decolor - Bleaching and Toning System• Learn philosophy, characteristics and benefits of L’Art

Decolor bleaching and toning system

Flamboyage*• Introduction to Davines’ innovative color tool;

Flamboyage Meche, a tool for a revolutionary newapproach to color

Collection*• Features the haircutting and/or color techniques

from the latest collections created for Davines byAngelo Seminara

Natural Tech• Learn product philosophy, characteristics and benefits

of using Natural Tech - Products and treatments to solvethe most common problems of scalp and hair

Essential Haircare• Learn product philosophy, characteristics and benefits

of Essential Haircare – Daily hair care line

More Inside• Learn product philosophy, characteristics and

benefits of More Inside – Styling line to shape your creative expression

*NEW IN 2015 SELECT IN-SALON CLASSES AVAILABLE

AS HANDS ON WORKSHOP IN SALON. Contact your

PSC Salon Consultant or PSC Education Department for

more details.


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luxury sMoothIng WIth no InhIBItIon

NO INHIBITION Smoothing line is an anti-frizz

treatment system that consists of a combination of

passion fruit oil and keratin and is formaldehyde and

derivate free. The product penetrates the hair and

guarantees long-lasting results. NO INHIBITION

Smoothing treatment is suitable for every hair type, both

natural and treated, which grants a perfect result even on

very damaged hair. It represents the alchemy of

technological innovation and natural treasures that

guarantee a long-lasting result. During this interactive

class you will able to experience the beautiful results as

you work together with the products on a live model.

trEnds CollECtIon

The artist inside every Hairdresser is exploding with

creative ideas. Get inspired from this season’s z.one

concept trends collection. Discover the inspiration and

creativity behind the collection as you learn the latest in

color and cutting techniques. Even the most seasoned

Hairdresser must be inspired in order to keep their Guests

happy behind the chair.

dEsMond Murray

Desmond Murray, award-winning Hairdresser is back at

PSC by popular demand. Throughout his career,

Desmond has constantly pushed himself to achieve new

heights and as a result he is recognized for his dedication,

passion and creative work in both hairdressing and

photography. Already housed securely in British

Hairdressing Awards’ Hall of Fame in recognition of his

award winning hair artistry, Desmond found himself

accepting an additional award from the British

Hairdressing Awards citing him as Men’s Hairdresser of

the year. This was followed by an international award

naming one of his collections as the Best Photographic

collection of the year. Watch Desmond make the

unachievable, achievable. Gain inspiration from looks

that are straight from the runway and see how you can

turn them into everyday fashion forward styles in minimal

time. This class is perfect for the Hairdresser always

seeking inspiration and creative ideas to keep the passion

of hairdressing alive!

Carlos lopEs

PSC is excited in welcoming, Carlos Lopes, z.one

concept International Education Director. Carlos’ talent

and experience has spanned the globe inspiring

Hairdressers worldwide. With extensive training from the

Vidal Sassoon Academy in London, Carlos mastered his

craft and went on to become a successful Salon Owner in

Portugal. Taking lessons from high fashion and art seen

throughout the world, Carlos’ visions come alive on

stage. Join us in seeing Carlos create beautiful runway

inspired designs in haircutting, color, and styling that

seamlessly transition into wearable everyday looks.

Maps CuttIng systEM

MAPS Cutting System is a systematic approach in

visualizing the head shape to create customized shapes.

By working with a system it allows Hairdressers to have a

universal language to be able to teach, learn and share

ideas. Creating these shapes using the MAPS system

helps us create an individual look for each Guest based

on their individual and unique head shape, allowing to

accentuate and deemphasize specific features.

Maps ColorIng systEM

MAPS Coloring System is a systematic approach in

visualizing the head shape to create customized shapes.

By working with a system it allows Hairdressers to have a

universal language to be able to teach, learn and share

ideas. Creating these shapes using the MAPS system

helps us create an individual look for each Guest based

on their individual and unique head shape, allowing to

accentuate and deemphasize specific features.

In salon EduCatIon

milk_shake Treatments• Learn the philosophy, characteristics and benefits to

milk_shake reconstructing pre and post treatments

milk_shake Lifestyling Lab• Learn the philosophy, characteristics and benefits to

using milk_shake styling products

NO INHIBITION Smoothing• Learn the philosophy, characteristics and benefits to

using the NO INHIBITION Smoothing line

NO INHIBITIONMULTI-COLOR Experience• Overview for those who are exploring NO INHIBITION’S

rich permanent color cream; MULTI-COLOR

• Explore unique characteristics and benefits of MULTI-COLOR

• First step in the NO INHIBITION color sequence asstaff begins to use MULTI-COLOR in the salon

NO INHIBITIONMULTI-COLOR Refresher• Designed to provide more support after working with

MULTI-COLOR behind the chair

• Q&A with staff on how to be utilizing MUTLI-COLORto its fullest potential

• Second step in the NO INHIBITION color sequenceensuring the staff feels confident using MULTI-COLOR

Raggi di Sole*• Discover a freehand color technique that creates

natural looking, dimensional color effects

Collection*• Features the haircutting and/or coloring techniques

from the latest collections

*NEW IN 2015 SELECT IN-SALON CLASSES AVAILABLEAS HANDS ON WORKSHOP IN SALON. Contact yourPSC Salon Consultant or PSC Education Department formore details.

Photos courtesy of z.one concept™ Professional Salon Concepts 800-343-5289 or 815-744-3384

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IT MATTERS……That we set the example as the industry’s top distributor

That our service ethic is legendary

That we continually upgrade the image of the Hairdresser

That we help every salon to be more profitable

That we treat every PSC client as our friend

That we make the most of every single moment of every day

IT MATTERS……That we support every PSC client• Outstanding Customer Service• Reputation• Advanced Education• In-salon Education• Next Day Shipping• 100% Money Back Guarantee• Business Coaching• Salon Business Consultant• PSC Scorecard• PSC Business Seminars• Rewards Programs• 24-hr Live Operator• Paul Mitchell School Networking• Warm Baked Chocolate Chip Cookies• M&M’s• Official Cosmetology CE Sponsor

IT MATTERS……Whom you buy your products from

What lines you choose

Whom you trust for education

What you expect from your distributors and manufacturers

That you chose to become a Hairdresser

That you chose PSC, Thank you for your loyalty

Why PSC


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610 Moen Avenue • Joliet, IL 60436Phone: 815-744-3384

www.professionalsalonconcepts.com

Professional Salon Concepts

our story - home - professional salon concepts · hair products are inspired by nature and their...

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