our support your needs help us reach more customers microsoft partner network, consolidated web...
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Market to Win – Marketing Innovation Opportunities for OEMs
Felicia C. GuityGM OEM Channel MarketingMicrosoft Corporation
OEM03
Thank you!
OUR SUPPORTYOUR NEEDS
The Voice of Our Partners …
Help us reach more customers
Microsoft Partner Network,Consolidated web tools
Digital marketing, product marketing campaign assets
Microsoft Partner Network OEM Competency, Marketing Funds
Simplify our partnering experience
Deliver additional value
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Windows Commercial Campaigns
Campaigns Modern Business PC Campaign
Simplify IT Campaign
Pro for Verticals
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Windows Consumer Campaigns
CampaignsMake New Things Possible Campaign – Buying seasons vary by
countrySeasonal Campaigns including TV coverage (U.S., Canada, U.K., FR,
Germany, Australia): Back to School, Holiday, Spring Promotion
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Genuine Windows
Windows in Education Right LicensingRetail
CampaignsGenuine Windows in Breadth Retail
Value of Genuine
OEM@Education
Right Licensing
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Windows Live Services Campaigns
Key Dates 9/28 – Windows Live Essentials 2011 RTM/W
6/24 – Windows Live Essentials 2011 Public Beta
‘Exciting Things You Can Do…’ – Windows Live Essentials + Bing & MSN + Office 2010 (Consumer)Windows Live Wave 4 Launch Readiness + Launch
‘Windows 7 Scenarios’ (Windows 7 + Windows Live)Key
Campaigns
Office, Bing, & Windows Live Marketing resourceshttp://oemadvantageelements.com
Exciting Things You Can Do With Your New PC
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Server Campaigns
(RTM Oct 8/22) Launch
2.22
Campaigns Simplify IT (Server, Client)
Product milestones
July Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
Office Campaigns
Key Dates Office 2010 Technology Guarantee11/30 – End of Life for Office 2007 MLKs
1/31 – End of Life for Office 2007 Preinstalled (DOEM)
Key Campaigns
‘Make It Great’ – Launch-Consumer‘That’s a Great Idea’ – Launch-SMB
‘Modern Business PC’ (Win 7 + Office 2010)
Marketing Resources and MoreGrowing and Improving your Business with MPN
OEM Disti Channel AgreementMPN RegistrationReporting Requirements
Volume Eligibility ThresholdsMPN RegistrationTech Cert/MCP Status
Associate Distributor Channel AgreementMPN RegistrationReporting Requirements
OEM Associate Distributor
System Builder
Authorized OEM Distributor
Channel Incentives (Rebate + Co-op)
Earning CriteriaPer Unit Rate of Fund CalculationElimination of Targets, and Goals for Over Attainment
Marketing(Co-op Activities)
Spend CriteriaSimplified, single Program and Platform Spend against Business RulesSpend Caps by Partner Programs and Area
Spend Rule Guidance Cash Rebate CAP
Marketing
Authorized Distributor 45 – 55% 100% max
System Builder and Assoc Disti 40 – 44% 100% max
Cash(Rebate Activities)
Partner Incentive Programs
You Said You Needed……and the OEM Competency Delivers
Inclusion in rich customer directoriesCustomer ready marketing campaignsIncentives, Marketing Programs
Demand Gen. and Sell
Brand Alignment
More relevant technical training, Greater flexibility, and increased access to technical support options
Powerful brand alignment with an industry leader
Internal Use Licenses to run your business
Learn itUse itSell it
Technical Support
Partner Learning center TechNet SubscriptionAccess to Beta products and OEM Kits
Increase Skills
Arnold BogaardsWW C2P Strategy LeadMicrosoft Corporation
Supports new MPN
competencies,
enhanced search &
SEO capabilities
Site Enhancements
Update your listing
and promote globally
across marketplaces
Common Marketplace
Platform
Extends your reach
through Microsoft
products
In-ProductMarketplace
The Pinpoint Opportunities
16 countries + 9 languages now.
> 30 countries in 2010-11
Global Reach
Microsoft Pinpoint
Arnold BogaardsWW C2P Strategy LeadMicrosoft Corporation
Demo
Over a Million customers looking for partners
Complete profiles 10x more likely to get prospectsBe automatically entered to win – act by July 31st
Create a new company profile
Create an application or service profile, or
Get a customer review on your profile
Get Connected with Microsoft® Pinpoint™
Five great Prizes! Multiple winners!
Where Customers and Partners connect
Visit www.Pinpoint.com/GetListed for details
Partner Showcase
Web Content Syndication Program
Dynamic web content updated centrallyEasy, fast implementationNo implementation costs & Co-op Reimbursement for participation1,700 partner participants, Distributors and System BuildersOver 50 Million impressions since July 2009
EDI and Web Content Syndication – a Partner’s Perspective
Cami ParksMarketing DirectorEastern Data, Inc
partner
Who is Eastern Data Inc.
Sub-distributor and Systems Integrator located in Georgia, USASince 1997, EDI has been a value-added provider of high quality components, white box systems, and high-caliber customer relationsCompany Strategy:
premier distributor of quality computer components, leading provider of reliable systems and serversauthority in total computing solutions
What was the Challenge
Optimize Company Website with rich Microsoft Content without additional investmentOngoing solution to address Microsoft content: fast & cost-effective, easy to implement & maintain
How EDI implemented Web Syndication
Embedded Video!
Embedded Video! Syndicated Content
How Syndication impacted EDI’s Business
Increased web trafficSyndicated content gives customer added comfort when buying from EDIEDI website probably now includes twice as much Microsoft marketing content EDI sees cost savings of $36,000+ per year as they don’t need additional web staff to update or create vendor content
2 Current MCPs on Staff
OR1 Windows Logo device
4 Current MCPs on Staff OR
2 Windows Logo device
ORCurrent Direct Microsoft Agreement
3 Customer references
5 Customer References
Participation in the Customer Survey
NA Minimum Sales volume of Windows or Windows Server
Company profile and key contacts Company profile and key contacts
Competency Advance Competency
How do you get There – Join the OEM Competency
After WPC: Exam Competency Packages (August) + Classroom Training deals (September)
Competency 1 Competency 2 Competency 1 advanced Competency 1
Save up to $2,000 USD, get your company ready to re-enroll
Buy 4 passes – enough to help earn an advanced competency
Purchase today at MPN Booth/RSC Lounge or visit www.prometric.com/microsoft/wpc
+ OR +
Get Your Competency Now, With this WPC Only Offer
At WPC:
Q&A
Thursday, July 15thGrand Hyatt, Grand Hyatt, 1000 H Street NW | Tel: 1-202-582-1234The interactive sessions are your chance to get 1:1 time with a Microsoft representative for each of these topics
Roosevelt Room
Cabin John Room
How to Increase your Government Business
Healthcare - Selling to the MD
Learn the Education Game
PC Essentials/MS Advantage
Communications
Partnering to Win: Growth Strategies for Named OEMs
The Green Initiative – Microsoft Authorized Refurbisher Program
1:30PM to 3:00PM 3:30PM - 5:00PM
How to Increase your Government Business
Healthcare - Selling to the MD
Learn the Education Game
Microsoft Office
MPN
Communications
Server Solution Trends
Partnering to Win: Growth Strategies for Named OEMs
YOUR FEEDBACK IS VERY IMPORTANT TO USSubmit your Session Evaluation for a chance to Win!
www.digitalwpc.com/evals
Win a chance to spin the prize wheel!Located in the Microsoft Partner Network Expo Booth #484
ASUS Notebook PCMicrosoft Lifecam HD-
5000
WPC 2011 Conference Pass
Get Connected With Microsoft® Pinpoint™Connect with customers who need your applications and services
More details at www.Pinpoint.com/GetListed
Enter to win your choice of one of FIVE prizes! Multiple winners!
Customers visit Pinpoint daily looking for partners.Are you there?
Complete profiles are 10x more likely to get prospects
Be automatically entered to win — act by July 31Create a new company profileCreate an application or service profile, orGet a customer review
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to
be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.