As of July 17, 2012

Why should someone travel to the Philippines?

This is not a campaign. It’s the truth.

OUR TOURISM POLICIES OUR GOALS

HOW DO WE MEET THESE GOALS?

Promote heritage, national identity and sense of unity

Improve quality of life of the Filipino people

Favorable image of the Philippines within the international community

Develop the country as a prime tourist hub in Asia

Encourage private sector participation

The overall goal is to develop an environmentally and socially

responsible tourism that delivers more widely distributed income and employment opportunities.

» Develop and market competitive tourist products and destinations

» Improve market access, connectivity and destination infrastructure

» Improve tourism institutional governance

» Improve human resource capabilities

because

Presidential Communications Development and Strategic Planning Office

BAGUIO

NCR

LAGUNA

CAMARINES SUR

ZAMBALES

CAVITE

BORACAY ISLAND

Tuguegarao

Ilagan

San MiguelZambales

San Fernando

Laguna

Batangas PlaridelDaet

Cavite

Jomalig

LUZON

MINDORO

SAMAR

MINDANAO

NEGROS

PALAWAN

NCR QuezonCity

Calapan

Boracay Island

Cebu

Kalibo

Roxas

Iloilo

Antique

Masbate

Sorsogon

Catarman

Calbayog

Tacloban

Maasin

Cagayan de Oro

Puerto Princesa

San Jose

Busuanga

Koronadal

Butuan

DavaoCotabato

MarawiMalaybalay

SiargaoSurigao

Tagbiliran

MambajaoDumaguete

Oroquieta

PagadianSiocon

Zamboanga

Biliran

Bacolod

LegaspiCamarines Sur

BaguioDagupan

Santa CruzCabanatuan

Tarlac

Laoag

San Fernando

San JoseCalasiao

Tourist Volume

1,176,353

Tourist Volume

2,727,457

Tourist Volume

552,497

Tourist Volume

2,873,128

Tourist Volume

908,875

Tourist Volume

2,475,820

Tourist Volume

1,770,500

Tourist Volume

500,144

Tourist Volume

730,584

Tourist Volume

1,918,656

CEBU

DAVAO

PUERTO PRINCESA

They go all over the country.

Top 10 tourist destinations in the Philippines (2011)

Presidential Communications Development and Strategic Planning Office

Top 10 Markets by Volume (based on DOT 2011 Tourist Arrival Figures)

For many different reasons.

Our visitors come from all over the world.Vi

siting family

and fr

iends Business

others

Holiday

40.63%

9.31%

9.43%

40.63%

Officia

l miss

ion

Convention

Incentives

Health/Medical ReasonEducation

Presidential Communications Development and Strategic Planning Office

3,017,099 tourists

3,520,471 tourists

3,917,454 tourists

as of June2,143,506 tourists

These are our gateways.International Airports in the Philippines

International Airports

International Airportsdesignated as Class 1Principal Airport

Principal AirportClass 1

Principal AirportClass 2

Community Airports

International Airportsas ports of entry for tourists

Presidential Communications Development and Strategic Planning Office

NOTE: This is only a TOURIST MAP of the Republic of the Philippines. The information contained herein is used only as a functional tool to provide basic touristic information to travelers and tourists. The same cannot be used as official reference.

Total Employment

in the Philippines

10.2%TOURISM

$ 2.9 BILLION

Total Employment in the Philippines and Employment in Tourism Industries (2010)

Tourism is good for the Philippines. It creates jobs.

Not to mention, it generates revenue.

Target contribution in the total employment of

the country by 2016

Hotels Restaurants

Recreation, Entertainment and Cultural services

($ 2,993,970,000)in 2011

Passenger Transport

Travel Agents, Tour Operators, and Tourist Guides

What kind of jobs?

15% to 20%

Presidential Communications Development and Strategic Planning Office

Tourism contributed 10.2% share out of the total employment in the Philippines. 3,694,000 jobs from tourism out of a total

36,047,000 in the whole country