out of home innovation - bright green technology · ooh in dubai. we are delighted to have found a...

Out of Home Innovation

Our history in the OOH sector

At the forefront of LED lighting technology since

2005, we are leaders in illuminating Out of Home.

The task then, as now, was to stand out, innovate,

be smarter and greener.

As technology has moved on we’ve stayed ahead.

Now, the Out of Home landscape is changing

with ever-expanding technical capability -

for digital technologies, for smart controls,

for more adaptability, for data reporting and

for security against unauthorised access.

It’s an exciting environment and we’re part of it.

At Bright Green Technology, we know exactly

what our clients need and how to deliver it

e� ciently. We want to stand-out even further.

2005 Our fi rst largescale OOH projectRetrofi t illumination of advertising columns on the LUAS light rail system in Dublin

2014 First Illumination+ projectIntroduction of Illumination+ to add dynamic RGB lighting

2016 Award winning enhanced illuminationAward winning relighting of the iconic IMAX, incorporating controlled white and RGB

2018 Innovative new OOH product launchedIntroduction of Bright Green Grid to illuminate shallow light boxes

2010 UK domination for backlighting OOHRoll out of the Bright Green MatrixTM LED system in large format displays across the UK

2016 Entering the UAEMajor Emirates rollout and the opening of our Dubai o� ce

2019 International expansionAdoption of Bright Green systems across South Africa.

2012 Further expansion into overseas marketsIlluminated columns located in key business and shopping areas of Baku

2017 Further expansion ofthe Illumination+ rangeLaunch of an innovative new system that dynamically matches the RGB lighting to the on-screen content

2007 Our fi rst major international projectDesign and build of LED lightpanel cases for the whole New York subway network - resulting in an energy saving of 88%

A snapshot of some of our OOH projects

BackLite is continuing to

make substantial investments

to improve the quality of

OOH in Dubai. We are

delighted to have found

a partner that shares our

passion for excellence.

Director BackLite Media

“

“

Tubes LEDs

Power consumption 241,358 W 77,272 W

Energy cost per year £211,000 £67,000

CO2 per year 1057 Tonnes 388 Tonnes

LED billboards, Dubai

When BackLite Media needed to upgrade the quality and

sustainability of their high-impact advertising sites on

Dubai’s prestigious Sheikh Zayed Road, they chose to

trial Bright Green Matrix™ to replace the existing

fl uorescent lighting system.

BackLite’s customer base of local and global brands expect

top quality performance and quality display, making Bright

Green Matrix™ a clear choice for consistent illumination and

maximum reliability.

However high temperatures as well as an intermittent electricity

supply made this a challenging prospect for both the lighting

system and power. We selected power drivers from our

Pro-range which are designed with a range of features such

as surge immunity which help guarantee longevity.

Year 1 Year 2 Year 3 Year 4 Year 512mths0 24mths 36mths 48mths 60mths

2

6

10

14

18

0.12 0.14 0.16 0.18 0.20 0.22 0.24 0.26 0.120.10 0.14 0.16 0.18 0.20 0.22 0.24 0.26Cost per kWhrCost per kWhr

Mon

ths

LED’s TubesLEDs up to 66%saving

LED’s Tubes LED’s Tubes

2013LED’s

2012LED’s

LEDsbreak even at 12 mths

LEDs annual 66% cost saving after year 1 capital investment

Bright Green Technology provided LED Lighting Systems to illuminate

151 of Forrest’s sites. The table and charts below show the cost and energy

saving of using LED’s instead of fluorescent tubes.

Return on investment

New builds and retrofits

For Forrest’s new build displays and retrofit program,

being able to show return on investment was one of

the most critical parameters. Bright Green Technology

provided financial modelling which demonstrated both

the time to break even and the annual cost saving.

Tubes LEDs


Energy cost per year £211K £67K


Forrest is energy neutral Forrest generates and exports more electricity to the national grid than is consumed

by all of their sites.

The Forrest scheme near Aberfeldy has a 2MW installed capacity and generates in

excess of 6,000 MWhrs of electricity per year. This is enough to power a small

town with 1,200 houses.

In comparison Forrest’s entire portfolio of backlit advertising panels and city screens,

plus the head office consumer approximately 1,100 MWhrs per year.

In summary, Forrest generates significantly more electricity or energy than is consumed.energy neutral


2

6

10

14

18


Mon

ths



2013LED’s

2012LED’s


Time to break even

Overall cost saving per year:

£143,739


2

6

10

14

18


Mon

ths



2013LED’s

2012LED’s


LEDs annual 66% cost saving after year 1 capital investment

Bright Green Technology provided LED Lighting Systems to illuminate

151 of Forrest’s sites. The table and charts below show the cost and energy

saving of using LED’s instead of fluorescent tubes.


New builds and retrofits

For Forrest’s new build displays and retrofit program,

being able to show return on investment was one of

the most critical parameters. Bright Green Technology

provided financial modelling which demonstrated both

the time to break even and the annual cost saving.

Tubes LEDs


Energy cost per year £211K £67K


Forrest is energy neutral Forrest generates and exports more electricity to the national grid than is consumed

by all of their sites.

The Forrest scheme near Aberfeldy has a 2MW installed capacity and generates in

excess of 6,000 MWhrs of electricity per year. This is enough to power a small

town with 1,200 houses.

In comparison Forrest’s entire portfolio of backlit advertising panels and city screens,

plus the head office consumer approximately 1,100 MWhrs per year.

In summary, Forrest generates significantly more electricity or energy than is consumed.energy neutral


2

6

10

14

18


Mon

ths



2013LED’s

2012LED’s


Time to break even

Overall cost saving per year:

£143,739

Custom power supply

Heatproof

Energysaving

Time to break even

Annual cost savings after 1 year capital investment


IMAX Waterloo - London

The IMAX Waterloo, operated by Ocean Outdoor on behalf

of the British Film Institute, is the largest advertising canvas

in Europe. Our brief was simple: maximise the site’s impressive

credentials while improving sustainability and upgrading

control functions.

White LED Lighting For the white lighting the existing fl uorescent tubes were replaced

with 33,500 energy-e� cient LEDs housed within 800 individual fi ttings.

Enhanced illumination – RGB lightingA fi xture was selected and installed onto each stanchion.

These can be controlled individually and divided between top,

middle and bottom. The entire drum has 480 fi xtures in 120 zones

allowing a potential palette of over 16 million colours.

Control and SoftwareState-of-the-art software allows for a series of dynamic

lighting techniques. Advertisers can use these to animate their

creative and deliver a heightened level of engagement.

The dynamic control interface was customised specifi cally

for the site, allowing remote operation via secure internet

connection to the Ocean o� ce.

Tubes LEDs

Power consumption 60kW/hr 14kW/hr

Energy saving per year - £19,788



1

3

2

Bright Green MatrixTM

Wire hanging system

Light sensors

4

360 dynamicallycontrollable zones

RGBbatons

Custom engineered control boxes

6

5

Illumination +Illumination+ brings dynamic lighting to

media sites, increasing impact and setting

them apart from their surroundings.

Through our hardware and software

expertise, we deliver high performance

lighting projects which turn media sites

into icons.

Bright Green LiveSite Bright Green LiveSite enables OOH companies to

take full advantage of digital connectivity.

By introducing our range of smart and connected

devices, operations are streamlined, assets are more

secure and significant cost benefits are realised.

LiveSite Grid:

Sensors that monitor lighting performance, mains

connection, site attendance, temperature and more.

All connected through a secure, private LoRa network.

Two-way communication allows timer scheduling.

LiveSite Secure:

A customised anti-hacking security device that monitors

cabinet access and shuts down digital screens in the

event of unauthorised access.

LiveSite Smart:

An advanced monitoring hub that adds high bandwidth

functionality to the monitor network. The SmartBox

adds a camera, light sensor and other custom options.

Available Functions

Sensors Gateways Internet Back End ServicesSensors Gateways Internet Back EndServices

Cloud basedservers

User accessand control

Businessdata analysis

Ethernet cellular WiFi

Digital Static

Cabinet security

Mains fault

detection

Door counter

Lighting scheduler

Remote mains reboot

Other sensors

Temperature sensor

Lighting fault

detection

Screen detector

Door counter

HARDWARE, ENERGY & MAINTENANCE

& ENVIRONMENTAL IMPACT

& ENHANCED BRAND VALUE

REDUCTIONIN COSTS

REDUCED CARBON OUTPUT

IMPROVEDDISPLAY QUALITY

We have been working with Outdoor Media owners since 2005

The Results

THAT’S

SAVING MORE THAN

TONNES OF CARBON

AND

KW/HR OF ELECTRICITY

TONNESOF

CARBON 200,000

400 million

55 million LEDsSince then we have illuminated over 11,000 sites

With a range of formats including LARGE FORMAT, SMALL FORMAT, SINGLE SIDED,

DOUBLE SIDED AND SCROLLERS

IN 32COUNTRIES

AND 6CONTINENTS

STREET FURNITURE

AIRPORT ADVERTISING

BILLBOARD ADVERTISING

TRANSPORTADVERTISING




REDUCTIONIN COSTS




The Results

THAT’S

SAVING MORE THAN

TONNES OF CARBON

AND


TONNESOF

CARBON 200,000

400 million




IN 32COUNTRIES

AND 6CONTINENTS

STREET FURNITURE

AIRPORT ADVERTISING






REDUCTIONIN COSTS




The Results

THAT’S

SAVING MORE THAN

TONNES OF CARBON

AND


TONNESOF

CARBON 200,000

400 million




IN 32COUNTRIES

AND 6CONTINENTS

STREET FURNITURE

AIRPORT ADVERTISING






REDUCTIONIN COSTS




The Results

THAT’S

SAVING MORE THAN

TONNES OF CARBON

AND


TONNESOF

CARBON 200,000

400 million




IN 32COUNTRIES

AND 6CONTINENTS

STREET FURNITURE

AIRPORT ADVERTISING



Find out how we can help your next project shine

+44 (0) 1932 355 221 brightgreentechnology.com

Bright Green Technology Limited I Unit 3, Oyster Park, Byfleet KT14 7AX I [email protected]

out of home innovation - bright green technology · ooh in dubai. we are delighted to have found a...

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